reborn industrial empire

After settling the contract with Michelin, Jin Xiaoqiang asked Zeng Jianxin in China to send a group of people to prepare to take over Michelin's second-hand tire production line.

In recent times, Huayang Power has been aggressively expanding in the country. It has opened new factories in Nanyang City, Yangcheng and other places. Therefore, the company is not only hoarding land on a large scale, but also recruiting a lot of manpower.

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During this period of time, the company is undergoing centralized training for these recruited personnel, and is preparing to put these people online at the same time as the installation and debugging of the production line is completed, so the current manpower supply within the company is not particularly tight.

Moreover, in previous negotiations with several major European production equipment suppliers, in order to stabilize such a large customer as Huayang Power, these suppliers generously signed contracts with them that allowed installment payment. In this way, Huayang

The funds in power's hands became very abundant.

On the other hand, when local governments learned that Huayang Power planned to invest and build a factory in their local area, they all provided policy support.

Not only does it provide preferential land policies, but it also provides considerable support in terms of taxation. After all, these local governments know very well that with a company like Huayang Dynamics in the local area, it can not only significantly improve their local economy.

Competitiveness can also create numerous employment opportunities, and the most critical thing is the automobile industry, which involves a complete industrial chain, so the profit value that an automobile factory can create is not only reflected in this automobile factory.

What's more, with such a company, it will also drive countless chain companies around it. This will be a virtuous circle, so many local governments strongly welcome companies like Huayang Power that come to invest.

.And it gives the green light to various policies.

What's more, these government officials all know that Huayang Dynamics has a good background. Not only do they carry the name of a joint venture, they are also said to have the support of a large American consortium. And more importantly, their leadership seems to be related to

The relationship between many important officials in the Celestial Dynasty Center is not simple either.

For example, the current Prime Minister has participated in exhibitions participated by Huayang Dynamics many times. He has also mentioned Huayang Dynamics on many important occasions and called on the vast number of industrial enterprises in China to learn from Huayang Dynamics and learn from their courage to innovate.

spirit.

Therefore, they did not dare to offend such a company too much, and gave them the green light in many aspects. It was in this environment that the expansion of Huayang Power saved a lot of administrative costs, allowing them to

The cash flow appears to be more abundant.

In addition, as of October this year, Huayang Power's models can be said to be booming in production and sales in the market. Not only has the output reached the maximum, it can even be said to have slightly exceeded their annual output of 1.5 million.

The limit of vehicles. However, their products are still in short supply in the market.

You must know that Huayang Power is not only selling domestically, but their international sales are also extremely hot. Originally, Jin Xiaoqiang planned to use the production line at the east entrance with an annual output of 500,000 vehicles to exclusively supply the needs of foreign customers.

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However, judging from the current crazy growth of the domestic market, they have to adjust a considerable part of their production to supply domestic demand. However, even so, many models of Huayang Power will still be hard to find in the market.

In such a situation, there are even orders for many models that have been placed three months later.

Among them, especially the Qoros 6 and Qoros 8 models of the Qoros series, as well as the Eado and K-series models, have been wildly sought after by consumers in the market.

Needless to say, Qoros 6 and Qoros 8, the models themselves are beautiful, and they are also equipped with ecoboost, a world-famous engine that has won the title of Ward's top ten engines in the world, and the most important thing is that it compares with Audi cars of the same level.

It's not expensive to start up, low-cost to maintain later, and its quality is durable and reliable. These have become well-known examples.

Needless to say, Eado and K5, you can buy a mid-level car for about 150,000 yuan, which was something you couldn’t even imagine before.

Even Japan's Toyota Camry and Honda Accord, which have seen price cuts several times, cannot offer such discounts, not to mention that the Eado and K5 are not only not as bad as Toyota Camry and Honda Accord in terms of handling performance and engine, but are even better

Much stronger than them.

Nowadays, the increasingly mature car consumers trained by Huayang Power have become very rational. They are no longer like in the previous life. Everyone only pays attention to the appearance of the car and some flashy things. Nowadays, many car consumers buy cars for the first time.

One thing to observe is the performance and safety of the car.

Of course, this is also related to the non-stop propaganda bombing and suggestive propaganda from China's automobile portal Autohome.

Huayang Power's models performed so well in the market, which of course brought them huge profits. Before Jin Xiaoqiang returned, that is, while the Frankfurt Auto Show was still being held, they received an incoming call.

Domestic sales statistics for the first three quarters of Huayang Power.

According to statistics from the company's accounting department, in the first three extremes of this year, Huayang Power performed extremely well in the market. It has made great progress in the compact class, mid-size cars, off-road vehicles, and even the pickup truck market.

Progress is further expanding their leading advantages over other foreign brands and joint venture brands, consolidating their leading position in the market.

According to statistics, their sales in the domestic automobile market in the first three quarters of this year have accounted for 35% of the national sales, an increase of 5 percentage points from last year.

Moreover, the statistics department has also estimated sales in the last quarter of October, November and December this year. According to their estimates, this data will continue to rise.

Especially at the end of the year, it is a season of crazy consumption. According to estimates from the statistics department, Huayang Power's domestic automobile market share will continue to increase by three percentage points this year, which means it can almost reach 100%.

Thirty-eight shares.

Although this kind of data is still far behind the 80% sales share held by Volkswagen alone in the domestic automobile market back then, such data is already very remarkable in this era where all the heroes are competing.

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With the rapid expansion of Huayang Power's market share, the market share of Volkswagen, the original dominant player in the Chinese market, has been squeezed to about 20%, and the survival space of Japanese car manufacturers has also shrunk to about 20%.

The remaining 10% belongs to American cars, and the last 12% of the market belongs to Korean cars and other domestic independent brands.

Although the annual market sales of 38% looks very good, it is still a long way from Jin Xiaoqiang's goal of at least exceeding 50% of the national market share.

Moreover, the current German car dealers, Japanese car dealers, and American car dealers all have a rough understanding of Huayang Power's approach. In the near future, they will definitely come up with various means to compete with Huayang Power.

Judging from Jin Xiaoqiang's experience, the simplest and most effective way for them to regain the market is to lower prices. The signs of this can be gradually seen from the actions of the Japanese.

In the past two years, with the fierce offensive of Huayang Power, Japanese car manufacturers have been unable to come up with models that can compete with Huayang Power. You must know that in the past ten years, Japanese car manufacturers have not been particularly enthusiastic about introducing new things.

, they seem to be still immersed in the emotions that Toyota Camry, Honda Accord, and Nissan Teana dominate the U.S. mid-size car market. They are always belatedly aware of the Chinese car market.

Therefore, it is precisely this kind of success in the US market that has made the Japanese inert. They have not launched any blockbuster models in nearly ten years.

So in China, one of the few ways they can use to deal with Huayang Power is to cut prices. Almost every time there is an auto show in the past few years, you can see the prices of Japanese car manufacturers' products, which will show that they are quietly

of decline.

Although the price is reduced by thousands or hundreds each time, it may not seem like much at first glance, but if you accumulate it, the price of Japanese cars now is already 20,000 to 30,000 less than when Huayang Power was just born.

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Take the Toyota Camry as an example. In the previous life, when there was no Huayang Dynamics, when they started to compete with German cars on price, their prices were extremely strong. Even with the price reduction, their entry-level car

The price of the grade is also maintained at around 200,000 yuan.

Later, the Chinese car market exploded, and they quietly made price adjustments in order to increase sales. However, at this time in the previous life, the entry-level price of their car seemed to have been maintained at around 190,000, and it had not been lowered too much.

But at this time in this life, the price of the Toyota Camry has actually been reduced to about 160,000 yuan, which is only a few thousand yuan different from the entry-level Eado model of Huayang Power.

You must know that such a price would not appear until after the financial crisis in a previous life, but now Toyota can no longer sit still, which shows the madness of Japanese car manufacturers.

After returning to China this time, what is coming soon is the Beijing Auto Show that will be held in early November. At this auto show, Japanese car manufacturers, as well as German car manufacturers, will definitely come up with their corresponding measures.

And their method, according to Jin Xiaoqiang's guess, must be a price war.

So Jin Xiaoqiang flew back to Beijing directly from France to prepare for the upcoming Beijing Auto Show!

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