reborn industrial empire
Chapter 741 The hot Beijing Auto Show
As Tianchao's share of the auto market is getting bigger and bigger in the world auto market, the two major auto shows, Beijing Auto Show and Puhai Auto Show, are becoming more and more influential in the world.
More and more foreign companies and joint ventures are paying more and more attention to these two platforms. According to the rotation system, this year will be the year of the Beijing Auto Show. Due to the great success of the previous Beijing Auto Shows, the organizers will start from last year.
We are planning to expand the scale of the Beijing Auto Show.
So from the beginning of this year, the Beijing Auto Show pavilion began expansion projects. Due to delays in the construction period, the date of this Beijing Auto Show was moved from April to November in previous years.
Although there was the Frankfurt Motor Show in September, this Beijing Auto Show still attracted the attention of almost the world's automobile manufacturing giants.
Huayang Power, which once again stole the show at the Frankfurt Motor Show, is undoubtedly the brightest star at the Beijing Station. Their three super sports cars have just made a name for themselves on the New Nordschleife circuit, and are famous abroad.
It has been unanimously welcomed by the majority of consumers.
How can we, the local people in China, not give face to such a product that is recognized by foreign devils abroad?
Therefore, many car fans and consumers who plan to buy cars are eagerly waiting for the Beijing Auto Show to be held. They plan to rush to Huayang Power's booth to place orders as soon as it starts.
Nowadays, everyone is well aware of the sales situation in the automobile market. Huayang Power can be said to be the dominant force in the country. Their cars are often hard to find in the market.
Although Huayang Dynamics has repeatedly issued orders to strictly control their 4S dealers in privately increasing prices for cars, and severely cracking down on the behavior of raising prices when purchasing cars.
But when faced with enthusiastic consumers and bosses who are not short of money, how many 4S store owners and dealers can resist the temptation of soft money in their hands?
Therefore, in recent times, domestic Huayang Power's 4S stores have frequently increased prices for car pickups. And they are often exposed by some consumers and media. Huayang Power has also increased its crackdown, but it is still difficult to
Forbid this phenomenon, after all, faced with the temptation of huge profits, it is impossible for everyone to endure it.
But this also reflects the degree to which Huayang Power's products are recognized by consumers in the market. In the past, behavior that only happened to joint venture brands or imported products actually happened to Huayang Power's own products.
Personally, Jin Xiaoqiang really didn't know whether he was happy or happy about this situation.
This time at the Beijing Auto Show, Huayang Power will still be the focus of the media spotlight. On the one hand, it is because they have just given a voice to our Chinese companies at the Frankfurt Auto Show.
On the other hand, everyone also wants to see whether Huayang Power will still bring any surprises to everyone at this Beijing Auto Show.
After all, every time Huayang Power participated in an auto show in the past, whether it was a domestic or international auto show, they would display many of their new cars. Everyone is looking forward to it and want to see it. At this Beijing Auto Show, Huayang Power
Will it also bring you unexpected new cars?
However, many knowledgeable media people are not very optimistic about this matter. After all, new cars are not cabbage. You can get them if you want. As an insider, you know how difficult it is to design a new car.
Although Jin Xiaoqiang is a genius, no one believes that he can come up with a new car in such a short period of time.
To be honest, Huayang Dynamics has brought enough surprises to everyone this year. First, there was Captain America unveiled at the Detroit Auto Show at the beginning of the year, and then there were three supercars and two luxury cars unveiled at the Frankfurt Auto Show.
Huayang Dynamics has already produced enough first-class products this year. Now it is unrealistic to expect them to come up with more new products to participate in the Beijing Auto Show in November.
As for whether there are any new cars at the exhibition, Jin Xiaoqiang has been asked non-stop by reporters since he came out of Beijing Airport, but he has always smiled and said nothing and did not answer directly.
This has also confused many reporters and consumers. No one knows what kind of medicine Huayang Power Hoist is buying. Do they still have new cars to launch?
But how long has it been? They are taking out new cars one after another. Is Jin Xiaoqiang’s head really like Doraemon’s pocket? Good things keep coming out?
But if Jin Xiaoqiang didn't tell them, it would be hard for them to ask.
Jin Xiaoqiang got off the plane and went straight to the hotel arranged for him by the company in Beijing. After a night's rest, he met Zeng Jianxin and Liu Mei, who had led the team to participate in the auto show.
Wang Jiao is still negotiating with Audi in Germany, so this time the Beijing Auto Show will be led by Zeng Jianxin. Before, Liu Mei did not go to the Frankfurt Auto Show with Jin Xiaoqiang because of his shadow on Frankfurt, and now Jin Xiaoqiang comes back
Of course, she couldn't stay in Nanyang anymore. Instead, she came with Zeng Jianxin to meet Jin Xiaoqiang and relieve her lovesickness.
At this time, there was still more than a month before the opening of the Beijing Auto Show, but the car market here in Beijing was already filled with smoke.
At the previous Frankfurt Motor Show, due to the lack of strength of many domestic car manufacturers and the vague discriminatory policies of Germany, there were only two Chinese exhibitors participating in the Frankfurt Motor Show, one was Huayang Power and the other was Huazhong Automobile.
.
These domestic manufacturers are all holding their anger. We can’t participate in the Frankfurt Motor Show, which is known as the Auto Olympics. But this time, we can always participate in the domestic auto show, right?
Therefore, many domestic automakers are working hard this time. Great Wall, Li Ji, Ricky, BYD, and other independent companies are all gearing up.
And large state-owned enterprises such as SAIC and FAW are also eyeing them. In the past three years, their lives have not been easy. In the past, they had foreign car badges and were often poked in the back when they entered into joint ventures.
But at that time, there were no companies in China that could compete with them, so even though everyone was poked in the back, it didn't matter if they bought the car license and made money.
However, in recent years, with the rapid rise of Huayang Power, it has quickly taken away most of the market share, forming a three-legged confrontation with them, which makes their life very difficult.
They make less money than before, because they don't have independent research and development products, and they are poked in the back by domestic people. They live a very miserable life like this.
Fortunately, Jin Xiaoqiang knows how to do things. Although he is competing with them in the market, while competing, the relationship between everyone is very ambiguous. For example, he cooperates with FAW Hongqi and SAIC Roewe. This guy can be considered acquainted.
.
I have designed several good products for everyone, and now I have finally solved the problem of whether the above and below are concerned about whether they are paying attention to their own brands.
Who says we haven't done it? We definitely have our own brands. As for whether they can be sold, it's hard to say. After all, if the people don't admit it, it's because we don't work hard...
They are not responsible for those below, but they at least have an explanation for the past.
Therefore, this auto show should not only be taken seriously by private independent enterprises, but also by these large state-owned enterprises, because at this auto show, FAW shouted the slogan of reviving Hongqi, while SAIC launched a brand of British aristocracy.
And those foreign-funded companies that failed at the Frankfurt Motor Show some time ago are also gearing up, and they are all trying to compete with Huayang Power on their home court.
For example, Volkswagen will announce this time that it will introduce the fifth-generation Golf, their flagship product, to China, and will also significantly reduce the price. It is said that the intensity of their price reduction this time is rare in many years.
To be honest, the Golf is actually a good car. Of course, the premise is that it is not equipped with Volkswagen's unreliable dual-clutch transmission. However, because we got the cooling oil from Huayang Power, now Volkswagen's dual-clutch transmission
, is much more reliable.
In this way, the competitiveness of Volkswagen has been greatly increased, and they have also come up with a new generation of mid-sized cars specially prepared for the Chinese market, the New Magotan, because this time it is equipped with a dual-clutch that is much more reliable than in the previous life.
, and the price is much more reliable, so many people are optimistic about the market prospects of this car.
Coupled with the timely launch of the new Bora, the new Sagitar, and a series of resurfaced models from Volkswagen, Volkswagen is coming with a lot of momentum this time.
As for Japanese brands, there are not many new cars, but they are very ruthless in terms of prices. It is said that many brands will make substantial price adjustments, which should not be underestimated.
The Americans are also not simple. Similarly, Chevrolet launched the Cruze in advance, and Ford launched the Mondeo and Focus in advance, and the price positioning is relatively close to the people.
At this Beijing Auto Show, it seems that everyone is mainly focusing on price.
Not to mention, the first news Zeng Jianxin told him when he saw Jin Xiaoqiang was that the price of booth space in the Convention and Exhibition Center had increased. In the past, the price of a booth here was only a few hundred yuan per square meter, but this year it has doubled.
.
The price per square meter of foreign exhibitors is 400-600 US dollars, while the price per square meter of domestic exhibitors is about 1400-1600 yuan. The reason why they dare to predict this is because they have made estimates. It is said that during the 9-day auto show
Here, the Beijing Auto Show will be visited by more than 600,000 people, which shows how popular the Beijing Auto Show is.
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