reborn industrial empire

This time Peter..././What Hill brought was not only the k3 model car, but also a car that was a later k-series model also produced by Peter Richier's team, and that was a

An urban SUV model, which later became: Smart Run!

Speaking of this car, it was actually Jin Xiaoqiang who gave Peter some advice on a whim, which made Peter think of developing an urban SUV model.

Peter was originally the chief engineer of Volkswagen, which is well-known in Europe, but before he came to Huayang Power, he had been working in Europe, and SUV models were not very popular in Europe.

The reason is very simple: SUVs, whether they are urban SUVs or hardcore SUVs, are all too big and consume too much fuel. You must know that the gas prices in Europe are always high.

Therefore, station wagons derived from sedans are more popular in Europe. After all, road transportation in Europe is relatively developed and paved roads are everywhere, so car consumers do not need to consider the passability of the car at all.

If the whole family travels together, then a station wagon is much more cost-effective than an SUV, because this kind of vehicle can carry things and people, and most importantly, it is more fuel-efficient than an SUV.

So in Peter's concept, he really has no plans to add SUV models to the K series.

But after arriving in China, the market was completely different. Originally, Huayang Dynamics mainly targeted the domestic market of China, as well as the North American market, as well as Central and South Asia and South America. As for economically developed Europe, because

Due to relatively strict car import policies and the exclusivity of local consumers, Huayang Power has been placed in the third-tier market.

Therefore, although Huayang Dynamics also has research and development work on suitcases, compared to SUV models, suitcases are further behind. After all, the key is to be based in the local market.

China's local economy has developed rapidly in recent years, and highways are being built everywhere in the country. However, everyone is well aware of the quality of China's domestic highways. Many hurdles have been skipped, and corners have been cut when construction is no longer completed. The contractor

Hardly any money is made.

Therefore, the quality of China's expressways is really worrying. Often, just a year or two after they were opened, some sections of the highways have already been damaged. In addition, there are still many places in the country that are not accessible by highways and are unpaved.

The road surface is installed, so many drivers will have a headache when facing such roads.

This is also one of the main reasons why many Chinese wealthy people like luxury and high-end SUV models. For ordinary consumers, there are also a considerable number of fans of relatively low-priced urban SUVs.

Although most urban SUVs are pseudo-SUVs. They do not have a four-wheel drive system and are not a load-bearing body. However, after all, the chassis is raised, the passability is better, and the sight line is high when driving, making the ride more comfortable, so many consumers

I like this kind of car.

Needless to say, Huayang Power’s other main market, the North American market, is the largest consumer of SUV models.

The consumption mentality of American consumers is the same as their country's status. They like to use big words on everything they buy. As for the issue of fuel consumption, that was not originally considered.

Later, with the frequent outbreak of international oil crises, Americans began to worry about oil prices, but the consumption habits they had developed over the years could not be changed so easily.

In the end, the Japanese took the lead in thinking of a way and developed the world's first urban SUV. In fact, it was raised on the chassis of a car, and then the body was stretched.

So just like that, urban SUVs took the lead in becoming popular in the United States, and were quickly accepted by American consumers, and eventually became popular around the world.

Now, as Chinese car consumers have an increased understanding of car products, and more and more people have driving experience, they have become richer in the past two years, and have begun to think about changing to a car for themselves, so more and more people

More and more people are paying attention to urban SUV models.

In fact, as early as the birth of Huayang Power, they launched an Escape, which car was the modern ix35. Later, it was attributed to the derivative model of Eado by the majority of consumers.

Before Huayang Power launched this car three years ago, there was no real urban SUV on the Chinese market. In the SUV market, Japanese models such as Toyota's Land Cruiser and Mitsubishi's Pajero were still popular.

Although the Japanese had Toyota's rav4 and Honda's cr-v in their hands at that time, they had no idea of ​​introducing these two models to China at that time.

At that time, if people wanted to drive such an urban SUV, they had to rely entirely on imports. At that time, a Honda CR-V purely imported model cost 700,000 in China.

Huayang Power just seized this time gap and launched their Escape model within that period of time. With its beautiful car appearance, advanced power system configuration, and not expensive

Due to its low price, this car quickly won the favor of many consumers.

It has a taller body and more spacious space than a sedan, coupled with a wide field of vision, and also has passability that a sedan does not have.

Compared with hard-core SUVs, such comfortable SUVs are more fuel-efficient, have better handling, and are more comfortable to ride. Therefore, this Escape soon won rave reviews in China and the trust of consumers.

.

Since its birth, 5,000 units were sold in the first month, and the sales rate has been increasing at a rate of about 1,000 units per month.

By the middle of last year, sales had reached their peak, with monthly sales reaching around 15,000 units. You must know that it was only 2005, not 2009, when the car market would be booming in later generations.

Such sales were enough to dominate the car market, but at that time, because the Qoros and Eado models under Huayang Dynamics were selling more hotly, the reputation of this car did not appear to be so popular in the sales rankings.

It has always been tepid and hanging at the back.

Later, when Japanese car dealers saw how popular Huayang Dynamics' Kuga was, they couldn't sit still any longer. Both Toyota and Honda introduced their rav4 and cr-v to China in advance, and even the German

Volkswagen has also begun to think about developing an urban SUV based on their golf platform.

Jin Xiaoqiang knew that it was exactly that model that Volkswagen later promoted. In his previous life, the Tiguan urban SUV was very popular in China. In his previous life, he had personally experienced the popularity of that car.

The orders for the car have already been queued up to three months before it is even launched on the market. The 4S dealers are even more impressive. If they want a car dealer, they will increase the price by 50,000 and then queue up...

I don’t know if such a heated situation will happen again in this life, but Jin Xiaoqiang doesn’t intend to sit still and wait for death.

Ever since Japanese car manufacturers introduced their two popular urban SUV models to China, competition in the market has become more intense. After all, both Japanese manufacturers have a long history and rich experience in car manufacturing.

Moreover, there were a large number of fans of Japanese cars in the country at this time, so after rav4 and cr-v joined the battle group, although the Escape still maintained its position as the national sales champion of SUV models, its sales volume was higher than that of the same period last year.

It's dropped a lot.

By the end of last year, due to a series of promotions and discounts by Japanese car manufacturers, the SUV market was filled with smoke, and the monthly sales of the Escape actually dropped to about 7,000 units per month.

After the discount activities of Japanese car manufacturers stopped at the beginning of the year, Escape's sales rebounded, but sales have never returned to last year's height.

But this also aroused Jin Xiaoqiang's idea. In fact, in terms of appearance and power system configuration, this Escape is not even compared to the latest generation rav4 and cr-v scooped out by the Japanese.

Although it is considered outdated, it even retains certain advantages.

But why can’t we keep distance in terms of sales?

This is of course related to the hearts of consumers. After all, people are all animals that love the new and hate the old. The current Escape model has been on the market for more than three years, nearly four years.

No major adjustments have been made. Although some fine-tuning has been made in the engine and powertrain, it still seems not enough for consumers. After all, this is an era of eyeball economy. What?

Something catches the eye and sets the trend.

So at the beginning of the year, Jin Xiaoqiang ordered Peter Reicher to come up with an urban SUV while studying the K series. At that time, he also provided corresponding help to Peter's team, because he drew

A sketch of the future Zhipao was published.

With the sketch in hand, Peter and his team designed this urban SUV model. Of course, they were very handy. They built a prototype in a few months and passed all the experiments. This car has become

Huayang Power grandly launched its second new car at the Beijing Auto Show.

An urban SUV equipped with Chuangchi Blue Sky technology, I believe this gimmick should be good!

Nowadays, Huayang Power has quite a reputation, especially in the field of engines. In the field of turbocharger engines, they are the well-deserved No. 1 company.

In the field of naturally aspirated engines, they also have Chuangchi Blue Sky...

Of course, these are not what Jin Xiaoqiang is most concerned about at the moment. What he is most concerned about right now is China's domestic automobile market, especially the SUV segment.

As someone who has experienced it, Jin Xiaoqiang knows how hot the SUV market will be in the future. After a few years, several domestic private independent companies were struggling to survive under the pressure of many foreign businessmen. Then Great Wall...

I am so moisturized, what do I rely on?

Aren’t they selling hot SUVs on the market? So this market must be taken seriously! (To be continued. If you like this work, you are welcome to come to Qidian.com to vote for recommendations and monthly votes. Your support is my biggest motivation

.)

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