reborn industrial empire

Journalists crowded in front of booth No. 3. Everyone wanted to know immediately what kind of surprise Huayang Power had brought to everyone this time.

Wherever there is Huayang power, there is news. This has become an eternal definition in the minds of many reporters. Now everyone wants to grab this news as soon as possible.

Not everyone attended the Frankfurt Auto Show, so not all news media reported it, but at this domestic auto show, everyone can finally get first-hand information, right?

Seeing many reporters flocking to Huayang Power's exhibition hall, the public, who arranged the exhibition hall on the other side, could only feel sad again.

Once upon a time, Volkswagen was regarded as the No. 1 automobile manufacturer in China. At its peak, it once firmly occupied 80% of the sales volume in this market. At that time, Volkswagen had the reputation of a magical car and was the best car in the Chinese market.

The well-deserved boss, stomping his feet casually, can cause shock in the Chinese automobile market.

However, since Japanese cars entered this market in a big way, Volkswagen's market share has quickly dropped to 40%. Then the emergence of the damn Huayang Dynamics has caused Volkswagen's market share to have dropped to 40% in this market.

Twenty percent.

Although in terms of sales volume and the number of Volkswagen's sales models, Volkswagen's annual sales volume has not dropped compared with the past, and has even increased slightly compared with previous years. However, this rate of increase cannot keep up with this market at all.

The overall increase has led to a sharp decline in Volkswagen's market share in this market.

Although the two Volkswagens, North and South, still occupy the second position in terms of market share in terms of annual sales volume, the gap between them and Huayang Power's market share is widening year by year.

In the first year of the emergence of Huayang Power, they still smiled at the emergence of this little brother. They looked at them with the same eyes as they looked at other Chinese automobile manufacturing companies in the past, with a downward gaze. And they were waiting for them and other

Like other Chinese automobile companies, they were unable to succeed due to poor technology or finishing. After an initial period of high attention from consumers, they slowly fell into decline.

The public even prepared many gunmen, ready to deal a heavy blow to Huayang in terms of public opinion when Huayang's power was weak, but all their expectations were in vain.

The development trajectory of Huayang Power not only did not lead to a lack of success as they predicted, but there was even a trend of becoming more and more courageous with each war. In just one year, they quickly took over Volkswagen, which once controlled the Chinese car sales champion.

A company that had been in business for twenty years was brought down.

And this year, they are even more dominant. They have left Volkswagen far behind. They have not only conquered the mid-level car field, but also given Volkswagen's Audi a heavy blow in the high-end car field.

A blow.

According to statistics from Volkswagen, Audi, which originally firmly dominated China's official car market, is now being overtaken by the Qoros model powered by Huayang in the official car market.

After Huayang Power launched the Qoros car series in the first half of last year, and with the strong support of the Chinese central government and some local governments, their Qoros car series quickly became popular in the official car purchase market.

Last year alone, they accounted for 60% of the country's official car purchases, and in this year's battle for official car purchases, they are far ahead of Volkswagen.

Volkswagen also purchased dozens of Huayang Power's Qoros series for study. After some cutting and dismantling, everyone discovered that Huayang Power's finishing capabilities and engine powertrain technology

The content has actually reached or even surpassed the level of Audi. How can this make the Germans, who have always been proud in this field, feel embarrassed?

In order to cope with the continuous impact of Huayang Power, Volkswagen is also trying its best to find ways to innovate and compete with Huayang Power.

For this year's Beijing Auto Show, they even have several cars that have not been premiered at the Frankfurt Auto Show, just to have them debut in the Chinese market so that Chinese consumers can see their sincerity.

For low-end consumers, they improved the Golf and launched the new Sagitar. Although the configurations from 1.6l to 1.4tsi are extremely complete, in order to satisfy those mid-level car consumers who have long been tired of the Passat, they also launched

The configuration of Magotan 1.8 to 2.2t is full of sincerity.

In order to face consumers who like SUVs, they once again developed the Golf and turned it into a brand new urban SUV, bringing the Tiguan.

The launch of three masterpiece new cars, and the configuration is also a sincere move. In the eyes of the Germans, they have shown the greatest sincerity. However, the performance of these reporters from China today made the public feel that they were disappointed.

A sudden chill and despair.

They know that they will finally have to pay the price for their previous behavior of discriminating, belittling and deceiving the consumers of China. People in China are not all fools!

At the same time, there are also Japanese car dealers who are constantly feeling sour in their hearts. They are also feeling unhappy. In the past, it can be said that they have been competing with the Germans in this market.

They used to rely on stable and reliable technology, meticulous car processing, few minor problems, and fuel efficiency, but now it seems that these strategies are outdated.

The technology of Huayang Power's products is also very reliable. They have also added a lot of new technologies to their products. With the help of these new technologies, their products are also fuel-efficient. The most important thing is that in terms of price, they are also the same.

It is very cheap, even cheaper than Japanese cars without these technologies.

Although this time the Japanese car dealers are already gritting their teeth, bleeding a lot, and making greater concessions on price, but now it seems that such price concessions are not enough.

Not all consumers in China are fools, and they are no longer as completely superstitious about so-called famous brands as they used to be. Your Japanese cars are not as fuel-efficient as Huayang Power, and they are even more inferior to Huayang Power in the application of new technologies. Moreover, in

Product quality and the recall of defective products have repeatedly ignored our Chinese consumers. Why are companies and products like yours more expensive than Huayang Power?

Seeing that other people's showrooms were bustling with people, while his own showroom was deserted with only a few cars and horses in front of the door, the Japanese car dealer felt infinitely sad. It seemed that he was destined to be a foil this time.

.

After returning home, we must communicate with the headquarters. Our products can be purchased cheaper. Since we no longer have the advantage in technology and fuel economy, we must have the advantage in price.

Although our products have been reduced in price several times in the past, they still have a certain price advantage compared to Huayang Power's products. But now, this situation must be changed. Anyway, we started by buying cheap goods.

If the price of our products is lower than theirs, there will be room for our survival in this market.

Many car manufacturers, looking at the three or two kittens in front of their doors, and the bustle of people in Huayang Power's showroom, all have their own thoughts...

.....

"Thank you all journalists and friends for coming. Okay, now we will start our new car launch conference at this Beijing Auto Show. First of all, I want to introduce to you the latest compact car launched by our Huayang Power. This car belongs to

For the K series, his code name is Huayang K3..."

Seeing that the reporters were almost all here, Jin Xiaoqiang walked up to the stage again and began to introduce their new Huayang Power cars. The first one he introduced was of course the Huayang K3 designed by Peter Reicher.

.

The red hijab was lifted, and the scene was completely silent. This was the home court of Huayang Power. Of course, in China there would not always be reporters asking him hostile questions like in Europe.

What's more, this car shocked the audience as soon as it was unveiled. In this life, the compact car is still a new concept pioneered by Huayang Power. They seemed to have launched an Eadong car at that auto show before.

The Yuedong model of the series is also very beautiful, but its performance in the market has been very low-key since its launch, but I heard that it seems to be very popular in North America.

The reporters in the audience were taking pictures of the cars on the booth in front of them while trying hard to recall the information.

Indeed, after the Yuedong was launched last year, it seems that compact cars like this are not very popular in China. This is of course related to the domestic car consumption culture.

In fact, compact cars really became popular after the financial crisis broke out and the country launched preferential policies for small-displacement cars. In that year, almost all automobile manufacturers in China were working hard to create this new concept.

The positioning of this kind of car will be higher than that of low-end cars, such as Santana and Jetta, but lower than mid-level cars. With some technology decentralization, it will be completely derived from mid-level cars.

Because its appearance is similar to that of a mid-level car, its recognition rate is relatively high when driving on the market. In addition, its technology is one level higher than that of low-end cars, and the most important thing is that it can also enjoy national preferential treatment.

policy, so this compact car class became popular at that time.

But in the era of 2005 and 2006, this compact class of cars had just entered people's field of vision. Although Toyota had already launched the Corolla and Honda had long launched the Civic, these two models were also in the compact class.

However, the prices of these two cars are not compact at all. They are still very high-end, more than 150,000 yuan. This time, Jin Xiaoqiang wants to take advantage of the opportunity of this Beijing Auto Show to grandly launch this car again.

Huayang K3 is here to give many consumers a clearer idea of ​​the compact car market!!~!

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