reborn industrial empire

In 2012, the most difficult year for all automobile companies, why was Changan Ford's Focus model so popular?

It can even be said that Changan Ford relied on such a car to survive the winter faced by the entire automobile industry. Why were they able to achieve sales of more than 30,000 vehicles per month?

In fact, it is very simple. It is the economical route they are taking. At that time, Volkswagen was still playing tricks with many consumers and playing with the brand concept of high prices and reduced configurations, so they were destined to become more and more popular.

In front of rational and mature consumers, get a full head bag |!

In this life, after so many years of market cultivation by Huayang Dynamics and the efforts of their Autohome website to instill car culture and technical knowledge, the majority of car consumers have gradually become mature. Although and

Germany and the United States have big car cultures

It is incomparable to other countries, but at least the consumption concept has gradually begun to return to rationality. It is no longer like in the previous life, when everyone bought a car, they were all crazy about chasing brand effect, and did not care about the essence of the product at all, giving people a sense of

The impression that people are stupid and fat sheep with lots of money.

This Beijing Auto Show has been called by many media as "the least popular auto show" in its history, because at this auto show, people pay more attention to cars worth millions or thousands.

Thousands of luxury cars, but ordinary-level cars that are really aimed at civilians are not particularly eye-catching.

Therefore, Jin Xiaoqiang specially launched a compact car like k3 at this auto show and vigorously promoted this concept to the general public. The purpose is to change the bad impression left by this auto show on many reporters and consumers.

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As soon as this Huayang K3 was unveiled, it attracted the attention and attention of the majority of media reporters. The reason is very simple. Before Jin Xiaoqiang introduced his detailed configuration, everyone could already tell that this model was from the appearance alone.

It is a family car belonging to the K series, because its front face is very similar to the K5 previously launched by Huayang Power.

The only difference is that the k5's center grille is an ordinary grid grille. The k3's center grille is an upright chrome-plated air intake grille, and this kind of air intake grille is undoubtedly more in line with us Chinese people.

In terms of aesthetics, such a small change makes the whole car look more majestic and beautiful, and even makes people completely ignore its physique, which is smaller than the K5.

After many reporters took photos, it was finally time to ask questions.

"Excuse me, Mr. Jin, what is the power configuration of this car?"

A reporter from China asked, this is the home court of China, so of course reporters from China have the priority to ask questions.

"Our entry-level configuration of this car is a 1.6L 4-cylinder engine. It also uses our Chuangchi Blue Sky technology, and in terms of transmission, we are equipped with a 6-speed manual and a 6-speed automated manual transmission. As for the chassis,

, it also adopts a configuration similar to that of the K5, with a double arm structure at the front and a multi-link suspension at the rear... And the most important thing is that we have also equipped this car with an esp body as standard for all series.

Stable system......"

In fact, Huayang Power did not come up with any new ideas in terms of the configuration of this car, but the most important thing is that many reporters have heard that what they showed was sincerity, not new ideas.

For many consumers, the funds in their hands may not be that abundant. Buying low-end cars is no longer within their scope of consideration. After all, low-end cars have some price drops, and their technical configurations are not in their eyes.

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But if they buy a mid-level car, they seem to have a shortage of funds, and even if they can afford an entry-level mid-level car, the configuration of this entry-level mid-level car is still unsatisfactory.

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So in order to satisfy this group of consumers, why can't we come up with a model that fully satisfies the hearts of this group of consumers?

In terms of configuration, it is as close as possible to a mid-level car and farther away from a low-end car. However, in terms of body shape, it is smaller than a mid-level car, and then the price is positioned a little lower than a mid-level car and slightly lower than a low-end car.

The car is a little taller.

Is this a new market?

And compared with mid-size cars, this compact car is more fuel-efficient. When driving in stop-and-go cities, it is better able to adapt to road conditions, and has certain advantages in traffic jams and parking.

Is this a new market opened up by Volkswagen's Lavida back then?

It's just that in this life, Volkswagen's Lavida has disappeared. Now it belongs to Huayang Power's Lavida, and the compact car market will also be Huayang Power's first bite.

Many reporters soon heard something from Jin Xiaoqiang's explanation. This was Huayang Power's efforts to open up a new market, and they also saw considerable sincerity in this car.

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"Mr. Jin, can you explain to us the new concept you just proposed, which is a compact car?"

Another very knowledgeable reporter asked, this year is only 2006, not 2012, when the car culture was extremely rich. The car market at this time did not have the concept of segmentation, so everyone’s concerns about family passenger cars

There are three levels of classification,

One is the low-end car market like QQ or Jetta Santana, then there is the mid-level car market dominated by models such as Eado, K5, Camry, Accord, and Passat, followed by SUV models, and then luxury high-end cars.

The market is up.

As in later generations, low-end cars are still divided into mini cars, small cars, and compact cars. Mid-level cars are also divided into mid-low-end, mid-range, and mid-to-high-end cars, and SUVs are also divided into

There are different markets such as hardcore and urban.

So when these reporters heard Jin Xiaoqiang keep talking about compact models, they all felt a little strange. Everyone was very interested in the compact model market that Jin Xiaoqiang mentioned.

"Okay, then let me tell you my opinion. The automobile industry has developed to this day. After continuous innovation, it has developed tens of thousands of different varieties, and in each era, there will be different levels of models.

in the market, but it is always changing. In the end, which model can

Survival in the market depends on consumers. Our new concept of compact car model is a new generation model developed entirely from the perspective of consumers, like our first compact car.

Yuedong is completely testing this market."

When Jin Xiaoqiang mentioned this, many people thought of the Yuedong from the Eado series.

"In modern China, more and more people choose to live in cities, and our country has also listed urbanization as an important goal of national development in the next few years. In this way, the population will be more concentrated in cities. People's lives

are getting richer and richer, and as people’s living standards improve, that

It is no longer a dream for every family to own a car. More and more people are beginning to become car consumers and car owners. However, with the increase of cars, other problems will arise, such as the traffic on urban roads.

Congestion, parking spaces are reduced, parking area is tight, and with

With the increase in the number of car owners, the price of gasoline has also begun to rise, which has inadvertently added a lot of unnecessary expenses to car owners. Ordinary urban residents generally buy cars just for the purpose of getting high income. You can commute after get off work. Then on weekends, you can drive

If they go shopping with their families or go on short trips to the suburbs of the city, then we start to think about whether such consumers must buy a large, more business-oriented mid-size car? Or do they need to buy it?

Where’s a large SUV?”

Jin Xiaoqiang's explanation made many reporters start to ponder. Indeed, more and more car consumers have become aware of these problems, especially the rising gas prices in the past two years, which have caused considerable harm to many car owners.

economic pressure.

"With such consumption considerations in mind, we began to improve the design concept of our compact car. This compact car is mainly aimed at urban office workers. First of all, the displacement of this car is only 1.6 to 1.8

lz, the highest level is only 2.0l, which can fully meet the needs of these consumers in terms of power. And such an engine will undoubtedly allow consumers to drive this kind of car on congested roads.

It will have a larger displacement than driving

Consumers of mid-level cars feel that they are more fuel-efficient and environmentally friendly, which reduces the economic pressure on consumers. The second is that this kind of car is small, so it will have an advantage when parking in a crowded parking lot. The third is

Its rear suspension is an advanced suspension, and all series are equipped with esp as standard, so it can fully meet the safety considerations of many consumers when taking their families on weekends or holidays. The fourth and most critical point is

Its price is cheaper than mid-level cars!”

As soon as Jin Xiaoqiang said these words, the reporters in the audience suddenly realized. It seems that Huayang Power has succeeded again this time. They have taken the lead in opening up a new market. Needless to say, this kind of car

, it will definitely be very popular.

Because Jin Xiaoqiang has studied this kind of car and the consumers who like this kind of car very thoroughly, their car configuration, from all aspects, is specially designed for this group of consumers.

"And everyone should also see the sincerity of Huayang Power from the configuration we have equipped this car. First of all, which Yuedong model has a turbocharger, which car has 1.6t, and which car has 1.8t

t also has three configurations of 2.0t, which can fully meet everyone's needs in terms of power.

, and I don’t think I will mention it anymore in terms of fuel-saving performance. On this k3 model, we are also equipped with our Chuangchi Blue Sky technology, which has in-cylinder direct injection technology. The combination of this technology,

Let this car have more outstanding performance in terms of power and fuel-saving performance..."

When Jin Xiaoqiang emphasized this, everyone immediately knew the advantages of this car. Indeed, his advantage lies in its technology!

Compared with other car companies, whether it is compared with joint ventures or foreign-funded enterprises, Huayang Power has always spared no expense in decentralizing technology.

Everyone knows that Huayang Power's turbocharged engine is the world's No. 1 in the field of turbocharged engines. Among domestic joint ventures and foreign-funded enterprises, many models do not even have turbochargers. The ones I dare to sell are more expensive than Huayang Power’s cars.

There is also the in-cylinder direct injection technology, which is also the leading engine technology in the world. Apart from the German Audi brand, it seems that only Huayang Power has introduced this technology into the country and installed it in their mid-level cars. On the car.

Now that people have actually transferred such advanced technology to compact models, how can you say that they are not sincere enough?

How can Huayang Power not be tempted by such sincerity? Although it has not yet reached the opening day for ordinary consumers, the reporters present today seem to have already felt it. It seems that Huayang Power is going to be a big success again this time. .

After introducing the compact K3, Jin Xiaoqiang lifted the red cover of the taller model on the other side, and then everyone saw the first urban SUV model of the K series family.

Anyone who really knows the industry will know as soon as they see the appearance of this car that this is definitely an urban SUV, and like Huayang Power's first urban SUV Escape, this car also has a beautiful appearance.

"This car is the first urban SUV in our K-series family, the Sportage..."

Jin Xiaoqiang introduced with a smile, but in his heart he felt sorry for the future Kia. I'm sorry Kia, even the car name was plagiarized. As for your K series, maybe it won't be pure in this life, so it doesn't matter. , don’t waste this name.

It is true that Kia in this life has had a very miserable life due to the emergence of Huayang Dynamics. It has been relegated to low-end cars to beg for food, and it has also been defined as a lower-level model by Hyundai.

After all, the low-end car market also has to be divided into grades, so at this time, Kia is still working hard to produce low-end cars such as Cerato, and is wallowing in the mud with Ricky and others...

It can be said that the domestic urban SUV market has been booming in the past two years. First, Huayang Dynamics' Escape was the standout, and then the Japanese were so greedy that they immediately introduced rav4 and cr-v to the Chinese market, starting a three-way Fighting, and this time German Volkswagen also brought their first urban SUV Tiguan. It seems that everyone is very optimistic about this market.

But Huayang Dynamics has suddenly launched this Sportage. There is no doubt that this car can dominate the market just because of its appearance. It seems that in this urban SUV market, it is necessary to return to Huayang Dynamics. The era of dominance!!~!

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