reborn industrial empire

Liji's abacus is more than that. While they mainly launch the Emgrand ec7, they also play a price reduction card. The prices of other products have been reduced, and the highest price is even reduced by 4,000.

In the past two years, Lige has been making steady progress in the low-end car field, its sales have been growing, and it has also maintained a relatively high level of awareness in the low-end car field.

As for the Emgrand this time, because it was designed by Jin Xiaoqiang, and because Li Ji and Huayang Power have always maintained a relatively good relationship, they simply developed the model mold from Huayang Power, and Huayang Power

Dynamics did not disappoint Emgrand. The processing accuracy of the molds it developed immediately improved Liji's processing accuracy by more than one percentage point.

When Liji saw such a mold, they were immediately excited and even imported many high-quality and low-cost processing machine tools directly from Huayang Seiko.

In this way, a purely domestically produced Emgrand ec7 was born. Unexpectedly, this car was a great success at this auto show and was favored by many consumers.

It has a good appearance, equally good power transmission configuration, and the price is not too high. Although it does not have esp, in this price range, this kind of car is really good.

While Emgrand attracted the attention of consumers, it not only gave Emgrand a head start, but also boosted the sales of other Liji products.

Their old products, the Liberty Ship and the American-Japanese Star, have been reduced in price by 3,000 and 4,000 yuan respectively. The price reduction of these two cars is undoubtedly good news for many car fans who are strapped for money. Many consumers are not interested in these two cars.

There is interest in small cars that cost less than 50,000 yuan. The price is not expensive and the displacement of the car is relatively small. It is undoubtedly the most suitable as a grocery cart and a mobility scooter. Therefore, the sales volume of Kungfu Liji's products in the past two days

It’s also a big increase.

Ricky also came up with the Ricky A3, which was also designed with the help of Jin Xiaoqiang. However, they did not open the mold of this car from Huayang Dynamics like Liji, but after taking away the design drawings, they

Know where the mold comes from.

Although the manufacturing quality of the car is much higher than that of other original car models that are known as locals, it is still not comparable to the products of Huayang Power and some joint ventures and foreign-funded enterprises, or even compared with the same products.

There is also a certain gap compared to the level of Li Ji's Dihao.

But this Ricky A3 sedan, as early as when Jin Xiaoqiang handed over the design drawings to Ricky, Ricky people started to hype it. First, they repeatedly exposed imaginary pictures of this car or some preliminary pictures on TV or the Internet.

unfinished car.

Then a series of power configurations and so on were exposed. At this time, Ricky was cooperating with an Austrian engine company after all, and many of their engines came from this design company.

In particular, their most famous ateco engine is produced by the Austrian AVL. This time, Ricky installed a 1.6L engine on the A3 sedan that they just got from AVL. It is said that

It was used in BMW's mini before, so they also used it to hype it up, and it attracted a lot of attention on the engine.

What worries many consumers the most is that Ricky actually announced very early that they would equip all series of this car with an esp system as standard!

This can be regarded as a big bomb in the low-end car field. All series are equipped with ESP system as standard!

Such a configuration seems to be only available in the Lavida of Huayang Dynamics, and some top-equipped models of Hyundai. However, the price of the Lavida of Huayang Dynamics starts at 100,000, and the price of the top-end Hyundai Elantra is also

Isn’t it also cheap?

In fact, consumers in the low-end car market are not all people who don’t understand cars. There are many people who understand cars and know the importance of the ESP system. However, everyone’s income is so much, and they just want to buy a car. Just for commuting to and from get off work, or to take children to and from school.

Everyone knows the difference between whether a car has ESP or not. What a surprise it would be if you could buy a model with ESP as standard in a price range of less than 100,000 yuan?

So long before the Ricky A3 was launched, this car had already attracted a lot of attention. It was written by the design master Jin Xiaoqiang. It has a beautiful appearance and is equipped with an engine used by Mini. The technical content is not low, and it is also equipped with ESP.

The body stabilization system greatly increases driving safety. The most important thing is that the price is less than 100,000. Where can I find such a good car?

As a result, after the opening of this auto show, Ricky's A3 model, like Lige's Emgrand, has also received a lot of attention. Although Ricky's cars are known for having many minor problems online, and compared to those on site,

The finishing of this car is indeed not as fine as that of Lige's Emgrand, but the configuration of this car determines everything. Compared with Emgrand's car, it still has certain advantages.

Carrots and cabbage are loved by people, so this A3 has also gained quite a lot of supporters. Although in general, Ricky’s sales at this auto show are not as good as Li Ji’s, but the sales of this A3 alone can be regarded as earning Li Ji’s money.

It saved a lot of face.

As for BYD, another company that asked Jin Xiaoqiang to help design a new car, its performance at this auto show can be described as stunning. It can even be said to be the best performer among the three private independent companies.

The original BYD acquired Qinchuan Automobile in 2003 and then moved the factory to Shenzhen and Hong Kong before starting the road of car manufacturing. In the first three years, it can be said that they have been taking advantage of the situation.

They mainly imitated Toyota's Corolla. Later, they launched their finished F3 model that imitated the Corolla at this year's Beijing Auto Show, and it became a huge success.

The reason why their F3 was so successful was because the Corolla model they copied was so beautiful, its appearance was miles ahead of other domestically produced cars. This shows the embarrassment in the exterior design of domestically produced cars back then.

, and the impact of a car’s appearance on its sales.

Later, BYD lowered the price of F3 after F6 was launched, which made F3 soar to the sky. It held the throne of small car sales champion for ten consecutive months. Byd made a profit in those ten months alone.

The plate is full and the bowl is full.

In fact, Jin Xiaoqiang admires byd the most, because they are willing to spend money on technology research and development, and they are also the first company to achieve technological breakthroughs. Compared with the other two private independent brands, their technological breakthroughs are still small.

They rely on copycats, but their spirit of daring to challenge the difficulty is still very much appreciated by Jin Xiaoqiang.

After all, when many car companies see the technical difficulties that need to be overcome, they have already shrunk their eggs. Let alone doing public relations, they would rather use the money to eat and drink, or spend money to sell technology, rather than spend money to get stuck.

In the era of technology, byd dared to challenge and succeeded in copycatting in the end. Their spirit deserves recognition.

So he directly took out the G6, the turnaround model of BYD in later generations, and BYD was even more ecstatic after getting the design of this car from Huayang Power.

They live in eastern Guangdong Province, which is the hometown of domestically produced Japanese cars. After more than 20 years of market cultivation, the models that consumers there are more likely to accept are Japanese cars. This is why they started imitating Japanese cars.

The design of the G6 model given to them by Jin Xiaoqiang was actually a model that they later copied from the eighth-generation Accord. However, this Accord has not been born yet, so there is no copycat.

Moreover, the overall appearance of the car is relatively close to that of Japanese cars, making it easy for local consumers to accept it.

Later, BYD gritted its teeth and simply imported the engine directly from Huayang Power, including the mold, which was the same as Liji's, from Huayang Seiko. The transmission was also used by Lavida.

The powertrain was taken directly.

It's easy to use it as a doctrine, but Jin Xiaoqiang is not stingy. Since people are willing to ask for it, he is also willing to give it. After all, this can save the company from detours.

Furthermore, even if I don’t give it, wouldn’t this company, which was scornfully called the king of copycats in later generations, not copycats?

So it's better to be more generous...

When BYD carefully built this G6, they not only focused on the appearance and powertrain, they also focused on the internal electronic configuration, such as in-car TV, reversing image, right blind spot camera, electric sunroof, etc.

Electronic configurations found only in mid- to high-end cars are all available.

Although there is no esp, all other electronic configurations are available, which gives people a very high-tech feeling. After all, these technologies are usually installed on cars worth tens or hundreds of thousands, but now they are actually available in cars worth ten or two hundred thousand yuan.

It appears on cars priced below RMB 10,000. Is this okay?

With good appearance, not weak powertrain, and so many electronic configurations, BYD's G6 is very popular now, and the most important thing is that they set the price of their F3 very low when they launched it.

With the opening of price levels, many consumers with weaker purchasing power have now found a suitable target...

Not only are these companies popular, but also Great Wall, in which Jin Xiaoqiang has a stake, has also become popular. In a previous life, they officially launched their Great Wall Haval off-road vehicle at this year's Beijing Auto Show, eliminating the original

The old model Seve and other models.

And relying on Haval's impressive appearance and relatively low price, it opened up the low-price SUV market in one fell swoop, and it steadily entered the market and established a firm foothold, until it finally became a unique success.

And in this life, with the help of Jin Xiaoqiang, their first step in opening the door has been even smoother... (To be continued. If you like this work, you are welcome to vote for (.)

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