reborn industrial empire

Chapter 87 Let Modernity Have No Way to Go

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How can a car win the hearts of consumers?

For many new car consumers nowadays, it is not about the power of the engine, whether the transmission is automatic or not, nor whether the car is equipped with safety systems such as ESP, but about the appearance!!!

Especially for China's immature automobile market and consumers, the popularity of a model depends largely on the car's appearance design.

Whether a car is beautiful or not will largely affect its reputation in the market. For example, China's earliest independent car company, Ruiqi Automobile, has launched many economical and practical models, and in terms of power parameters,

The configuration and configuration are not inferior to those of competitors, and the price is not expensive either.

However, sales have not been increasing. What is the biggest reason?

It is because of the appearance design team of Ricky Automobile that they designed the car with such an ugly appearance.

For example, the Ricky qq6 and the early-launched Qiyun sedan have been criticized by Chinese consumers for their ugly appearance, which even earned Ricky the title of a bumpkin.

This is enough to show how much a car's appearance plays in the minds of consumers.

You must know that many car consumers in China buy cars not for safety, speed, or driving pleasure, but for face!!!

So if you can't design a car with outstanding appearance, even if you equip your car with a Bugatti Veyron powertrain and a sci-fi interior, it will be difficult for it to win the favor of consumers.

As for the appearance of future cars, which shape is the most popular? Of course, the streamlined design, and the atmospheric, sci-fi appearance are the most eye-catching.

The model that Jin Xiaoqiang currently wants to 'design' is the eighth-generation Hyundai Sonata that will be extremely popular in the Chinese market and even the world market in the future.

Although Jin Xiaoqiang doesn't have much favorable impressions of Bangzi cars and Bangzi country, as a person who has experienced it, he has to admire the design accomplishments of the eighth-generation Sonata launched by Hyundai.

The reason why Hyundai was able to surpass Ford and rank fourth in the world in the ranking of global car companies ten years later is because of the appearance of the eighth-generation Hyundai Sonata.

The launch of the eighth generation of this Sonata has changed people's past impression of Korean cars as ugly and old. Instead, it has become more dynamic, energetic, feminine and domineering.

You must know that ten years later, the global sales of the Hyundai Elantra, which was transformed from the eighth generation of the Hyundai Sonata, reached 1.01 million units, ranking second among the world's best-selling models that year, only surpassing Toyota's Corolla.

There are 10,000 fewer vehicles.

Global Hyundai sales reached 6.6 million units that year, reaching an unprecedented peak.

In that year, Hyundai's sales in China were as high as 740,000 units, and Kia's models sold 461,000 units, accounting for more than 19% of China's car sales market share that year, and this eighth-generation Hyundai Sonata

Appearing is a huge contribution.

This car was launched by Hyundai in 2009. It was designed using the fluid sculpture design concept. This concept is to integrate the fluidity of liquid and the texture of sculpture. The appearance is soft and exudes a tough temperament.

This also makes the Sonata look elegant and dynamic.

As soon as this new car was launched, it caused a sensation in the market, and even created a miracle of over 10,000 orders even before it was launched in South Korea.

The beautiful appearance of this car is not just for looking at. It is also very in line with modern cars' control of wind resistance and wind noise.

According to subsequent research by Volkswagen, even Volkswagen and BMW cannot control the wind noise of this model when driving.

Moreover, the beautiful liquid streamline design allows this car to greatly reduce air resistance when driving at high speeds.

The drag coefficient is a parameter that must be taken into consideration when redesigning a car. It is calculated through experiments. The drag coefficient of general models is controlled between 0.25-0.4. Generally speaking, the lower the drag coefficient, the better

Good, and the drag coefficient of this car is controlled very low, almost reaching about 0.25.

You must know that such a drag coefficient is very impressive for a mid-size car.

The smaller the drag coefficient, the lower the fuel consumption. Whether a car can smoothly go from research and development to production, its fuel consumption standard is a very important indicator.

Wind resistance has a considerable impact on fuel consumption standards, because when a vehicle is driving, its wind resistance is proportional to the square of the vehicle speed.

For example, for a vehicle traveling at 100 km/h, the air resistance it experiences is 4 times that at 50 km/h and 16 times that at 25 km/h.

If you want the car to drive at high speed, its engine must consume relatively more fuel to enhance power and make it compete with wind resistance.

If the exterior design is poor and the wind resistance coefficient of the vehicle body is large, the fuel consumption will naturally be high and the market competitiveness will be lost.

According to tests, when a car travels at 80 km/h, 60% of fuel consumption is used to overcome wind resistance.

For every 10% decrease in the drag coefficient, fuel can be saved by 7%, and the higher the speed of the car, the greater the impact of the drag coefficient on fuel consumption.

Therefore, the low body and smooth body curves can effectively reduce the vehicle's wind resistance coefficient, thereby reducing fuel consumption.

Such requirements have been met, and this eighth-generation Hyundai Sonata has done exactly that, and done it very well. It is this kind of beautiful and practical appearance that has made this car become Hyundai's flagship product.

In the high-end car market, it can compete with Toyota, Honda, and Volkswagen.

The emergence of this car is undoubtedly a milestone for Hyundai and Kia. It was the successful launch of this car that enabled Hyundai and Kia to launch a series of models to win the market.

But now that Jin Xiaoqiang has appeared, he can only say sorry to Hyundai and Kia. However, this feeling of taking Hyundai's path and leaving Hyundai with nowhere to go makes Jin Xiaoqiang feel very comfortable.

To be honest, Jin Xiaoqiang admired the national character of this country. However, in the following few years, the nonsensical evil nature displayed by this country also made Jin Xiaoqiang feel very disgusted, especially since he could not face himself.

This past fact really made Jin Xiaoqiang have a bad impression of this country.

Therefore, in Jin Xiaoqiang’s view, the appearance of the eighth-generation copycat Hyundai Sonata is inevitable.

Of course, this car is not without its shortcomings. The shortcoming of this car is its chassis design. You must know that this is also a common problem of Korean cars, that is, the chassis is loose. When driving at high speed, you cannot experience the fun of driving at all.

Not to mention, it will make people feel frightened from time to time.

But as for the chassis, Jin Xiaoqiang already has other plans. The most important thing now is to figure out the appearance design of this car first.

For a car designer, especially an exterior designer, when designing every new car, the first thing is to have inspiration.

After the idea is clearer, it is time to draw a sketch. At this time, the main lines of the car and the detailed design in the general direction should be reflected. Simple explanations should be added in appropriate places before doing the next step.

Prepare.

After you have the manuscript, you need to further carve it and use colored pens to clarify the design ideas.

Then there is the design of the inner box. This part needs to be very detailed to prepare for future models.

The next step is the 1/5 clay model. This process requires the designer to carve it one by one like a sculptor. It must be done very carefully and usually takes two to three months.

The next step is to improve and make a 1/1 sludge model, and then use a three-dimensional coordinate measuring instrument to input the 1/1 sludge model data into the computer to establish a three-dimensional model.

Then various calculations and adjustments are made on the computer, and these derived parameters will be used to control CNC machine tools to produce cars in the future.

Then there is the matching of the chassis and power system. After this, the finished car can be produced. After the car is produced, it must undergo wind tunnel tests, road tests on various cruel road conditions, and crash tests.

When all these are completed, a model that can be mass-produced will be considered complete.

Such a model, from design to completion, generally requires a team of about dozens of engineers involved in various systems, and usually takes about thirty-six months to complete.

But now that Jin Xiaoqiang's golden fingers are fully activated, such a design task will not take so long. At least now he has completed the core part of the powertrain.

But the next aspect of the appearance design cannot be done so quickly. During this time, Jin Xiaoqiang was focused on nothing else. He was hiding behind the gear factory and making clay models in the office he had set aside for himself.

When he was in school, he also learned about drawing and clay modeling, but he was not that specialized. But now Jin Xiaoqiang, who knows the parameters of the later Sonata, would like to copy which car.

The clay model is still a bit handy.

The sketches, manuscripts and inner box design that would take a designer a month or two to complete, Jin Xiaoqiang completed in a few days, and now he has advanced to the sculpting stage of 1/5 of the clay model.

With such progress and such elegant and perfect design, in the eyes of powerful people like Wang Guoqiang and Li Qiming, Jin Xiaoqiang has risen from a genius to a geek!!!

He is so powerful that it is terrifying!

They really cracked open Jin Xiaoqiang's brain to see what kind of brain this guy had?

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