reborn industrial empire

New Year's Day is here, the three-day holiday is still here, and many businesses have begun gearing up to prepare for the upcoming shopping frenzy.

The same goes for car dealers. Major 4S dealers of various brands across the country are also gearing up to get off to a good start.

In the past year of 2006, the explosive growth of the automobile market in China made the major automobile brands and automobile dealers in the country so happy that they could not close their mouths.

Although Huayang Power still stands out in the annual car sales rankings, accounting for more than 40% of the total market share. However, due to the expansion of the market scale, the market shares of other manufacturers and dealers have declined.

It hasn't dropped too much.

Huayang Power's products have a large sales share in the market, firmly occupying the annual market sales championship. However, due to constraints on production capacity, their market share this year has not been able to further expand.

The orders they received have been scheduled for three months, which still results in a situation where Huayang Power's cars are often hard to find in the market.

As a result, there are many 4S stores taking risks, privately increasing prices, and raising cars at increased prices. It is not uncommon across the country. Although Huayang Power Corporation has also increased its punishment, it is still not enough. Many 4S dealerships

Dealers, still risking fines, are quietly playing the trick of raising prices for cars.

After all, in the face of huge economic benefits, a little punishment may not be much of a threat.

Huayang Power Corporation also has a headache over this matter. As the company's boss, Jin Xiaoqiang is particularly troubled by this matter.

As a person who has experienced this, and especially as a former consumer of China, Jin Xiaoqiang particularly hates such things.

On the one hand, he is doing Huayang Dynamics in order to give us Chinese people a chance to compete in the field of automobile manufacturing. On the other hand, he is not willing to face the butcher's knife of foreign companies in his previous life.

You can choose a way of survival where you are waiting for death.

In my previous life, certain companies were so proud of themselves because of their famous names and bright brands. Whenever a new car was released, it was inevitable that they would increase the price of the car, and their attitude was even more awesome.

, you consumers, whether you like to buy or not, we are going to play hunger sales anyway.

For Chinese consumers, they looked down on them while treating them as fat sheep. Later, they even started to play the trick of reducing parts and increasing prices. However, because the vast number of Chinese consumers have not had much choice, for such

The dealers can only be passively exploited.

This kind of situation makes Jin Xiaoqiang very heartbroken. While he spends money to feed these foreigners, he also makes them look down on us. In the international arena, they still choke our necks everywhere, like this

Manufacturers should get out of China, and if we Chinese consumers have any backbone, we should let them get out.

But there is no choice, the reality is cruel. Many domestic consumers face such merchants, and for various reasons, they can only choose to avoid them.

In this life, because he was reborn and founded Huayang Power, this situation has been alleviated a lot.

Huayang Power's products have always had a reputation for being cost-effective in the market, with generous configurations, full sincerity, and not expensive prices. This is the main reason why Huayang Power has been able to quickly gain a foothold in the market.

However, the phenomenon of raising prices for cars now appears in Huayang Dynamics due to insufficient production capacity, which makes Jin Xiaoqiang feel a little hard to accept.

He also suggested that the company's management department severely punish those 4S stores that operate in violation of regulations, and expel or cancel their agency and distribution qualifications for Huayang Power products.

However, the news fed back from within the company also gave Jin Xiaoqiang a headache. That is, the marketing management department was unwilling to take any major action against these dealers.

The market management department's reply to Jin Xiaoqiang was also very simple. The current market situation is good and it is a seller's market, so it is difficult to prevent this situation.

And if you are really ruthless and severely punish these dealers, it is likely to be counterproductive. You must know that if you do this, it is likely to make other dealers feel unhappy.

Because raising a price to raise a car is a consensual matter between dealers and consumers. If you severely punish one or two dealers who go out of their way, what will other dealers think?

The general environment of the automobile market is good now, and everything we sell is easy to sell. But what if the market environment turns bad one day?

When the time comes, you are too harsh and leave a bad impression on others. If they stop playing with you and simply withdraw from your network, what will you do?

If it really causes a large-scale backlash from dealers, you really have no way to better suppress them? After all, in the market now, you, Huayang Dynamics, do not dominate the world. There are competitors from Germany, the United States, and Japan.

Are you just waiting for Huayang Dynamics to make a mistake?

The current increase in price for car pickup is a deformed market law. Although it is unreasonable, in the face of the current hunger of the market, it seems very reasonable in some aspects. The reason why this situation occurs is not because of us.

Deliberately starving sales, but our production capacity is insufficient.

Therefore, the most fundamental way to solve this problem is to increase the company's production capacity as soon as possible and increase the market launch. Once the number of our products increases, this problem will be solved.

Faced with this reply from the market management department, Jin Xiaoqiang could only choose to compromise. It is true that dealers cannot afford to offend easily. If it causes a large-scale backlash, it is really not a joke.

It is not unheard of for dealers of a certain brand to withdraw from the network on a large scale in later generations. Huayang Dynamics' current foundation is not too deep, so it really cannot withstand such a torment.

So he could only choose to compromise, but he also sent a fax to the market managers, asking them to pay close attention to the market. When appropriate, he should also kill one or two typical examples to avoid causing trouble among dealers.

Too powerful.

At the same time, various departments of the company are also doing year-end summaries and preparing for this year's annual meeting. Jin Xiaoqiang is also wondering whether after this year's annual meeting, it is time to organize all major dealers in the country

Please come to Nanyang and hold a meeting to clarify a charter to avoid ruining a good corporate brand.

In the past life, there were many examples of state-owned brands that ended up in trouble because of dealers.

Recently, the most complaints their company has received is about the issue of increased prices for car delivery. And on Zhangchi’s Autohome website, they also received a lot of feedback. I heard that many car owners originally bought models from Zhongyi Huayang Power

Yes, but because of the vicious price increase, many potential consumers have switched to other brands.

Such a situation must definitely attract enough attention...

Just after New Year's Day, many car dealerships and 4S stores in Nanyang City began to display huge amounts of advertising signs and began promotional activities at the beginning of the year.

Nowadays, the 4S stores owned by major brands are having a good time. In the past two years, many people have bought a car with enough money in their pocket, but this does not mean that you can sit back and relax and rest on your laurels.

Because of the rapid expansion of the market, the annual sales quotas assigned by major automobile manufacturers to their dealers are also rising every year.

In the past, everyone could complete the task by selling a few hundred vehicles every year, but now the annual sales task has reached thousands of vehicles. Some 4S stores in big cities have even been issued quotas to sell more than 10,000 vehicles.

Therefore, everyone's task quota is very heavy, so the bosses of 4S do not dare to be careless, and all of them focus on promoting promotions during various holidays every year.

The peak sales season for cars is usually at the beginning of the year, around the Spring Festival, or during the auto show, or during the National Day, which are a few important days.

At the beginning of the year, because of the New Year's Day holiday, 4S stores that generally did not complete their sales tasks last year, or that want to hit their targets this year and complete their tasks early, will engage in some promotional activities.

It's not like the era in a few years when there will be an overwhelming number of local auto shows, so automakers of major brands can only launch some of their own promotional activities to attract consumers' attention.

As an economically developed city in the north, Nanyang City was originally a center of heavy industry. There are many automobile manufacturing companies here. In addition, automobile manufacturers from the north and the south attach great importance to it, so it has become a favorite of automobile manufacturers.

A battleground for military strategists.

Every year, the competition for car sales of various brands here is fierce, but since Huayang Power suddenly popped up in this city a few years ago, and it quickly became popular across the country, and even internationally, the car market here has been quickly replaced by Huayang Power.

Huayang Power has a monopoly.

The taxis running all over the streets are Huayang Dynamics' Octavia models. Most of the official cars that government officials sit under are Huayang Dynamics' Qoros models. Senior officials use Qoros 9, and small officials use Qoros 9.

The ones are Qoros 6 and Qoros 8.

The police cars are also all Eidong series, or K5, and the special vehicles are selected from the tough car series launched by Huayang Dynamics. Even the military troops stationed here drive tough guys or armored vehicles.

Needless to say, in society, rich people like to follow the trend and buy Qoros cars, or tough guys. Most families choose Eado or K5, and those who are more ordinary choose Octavia cars.

After all, Huayang Power is a local car company with high configuration and good quality. The most important thing is that the price is affordable. If a hometown company doesn't support it, why should it support a rival company?

In this atmosphere, in just a few years, Huayang Power almost monopolized more than 60% of the entire Nan#yang City market.

And because of the strong support of the provincial government, Huayang Power's product sales are definitely in the leading position throughout the province. In other provinces and cities in Qingyuan Province, Huayang Power's products are definitely popular hard currency.

This has also caused problems for other car brands. Originally, Qingyuan Province was the most economically developed province in the north. However, such a province with one of the best economies in the country is dominated by Huayang Dynamics in the car market, and its market share is increasing day by day.

If the general trend continues like this, will it still allow us to beg for food here?

It is a pity that when such a situation happens to them, they turn a blind eye. In Puhai and Yangcheng in the south, where are they not running rampant in local protectionism?

The largest number of car 4S stores in Nanyang now is the 4S store that distributes the Huayang Power brand. As the location of the Huayang Power headquarters, the situation where Huayang Power products are hard to find in other parts of the country does not exist in Nanyang.

After all, this place is really close to Huayang Power, so it’s normal that there are enough cars here.

On this day, a Fengyuan 4S store opened on Huaixi Road. After the sales staff finished their morning meeting, they went to their respective posts and prepared to work hard.

Today is the first day of the New Year's Day holiday. The company has made a marketing plan for the New Year's Day holiday early, and everyone is gearing up to do a big job in these days to sell more cars and make more money for themselves.

Click to lift the layer.

After all, New Year’s Day is the Spring Festival, and who doesn’t want to have more money in their pocket to celebrate the festival?

Fengyuan 4S store used to be the agent of Guangqi Honda. Honda cars sold well in the first two years, but in the last two years Huayang Power has become popular across the country, so the company owner joined Huayang Power's 4S store.

Then Guangben's agency business was transferred to another store under his banner, and Fengyuan's main body was to deal in Huayang Dynamic's products.

Now Fengyuan's salesmen are all elites who were trained when they were selling Guangben. Therefore, after Fengyuan became the agent of Huayang Power, the business has been doing well. Thanks to the popularity of Huayang Power's products, their

Sales are also rising steadily.

Last year, they completed the sales tasks given to them by Huayang Power early, and this year they are gearing up to do a big job and strive to reach a higher level.

If the sales performance is excellent, then there will be priority when picking up the car from Huayang Power, and if the evaluation level is high enough, there may be discounts when picking up the car, so the managers and employees of the 4S store are working hard.

, I am preparing to have a good start in 2007 in the past few days and seek good luck.

After all, if the performance this year is outstanding, the big boss will never be stingy with rewards, so everyone is very motivated for the sake of everyone's pocket.

But as soon as the store opened today and they opened the door and went out, everyone was dumbfounded. It turned out that there were several Eado models parked outside the door. There were also long strips of white cloth hanging on the cars, with black letters written on them.

Author: Black-hearted car dealer, give me justice...(To be continued)

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