reborn industrial empire
Chapter seven hundred and ninety-two tire market
"What's the matter? Xiaojin, is it possible that you, Huayang Power, are also producing tires?"
When Jin Zhiguang heard Jin Xiaoqiang's condition, his heart trembled. This Jin Xiaoqiang really showed no mercy to his family. You must know that in every large-scale event, advertising sponsorship is the biggest source of money, especially for this kind of designation.
Tire sponsorship, this sponsorship fee is especially huge!
Think about world-class racing competitions, especially competitions like F1. The tires used in such competitions are usually monopolized by one tire company, and the sponsorship fees are definitely quite large.
Michelin, Pirelli... Continental and other large international tire manufacturers are frequent sponsors of such world-class competitions.
Now Xiaojin has asked for tire advertisements for all domestic events. This is not a small sum of money, and it seems that he can't do it now if he doesn't agree. It really hurts to think about it.
"Haha, yes! We just introduced a production line from Michelin last year and have started producing tires this year. However, they are not famous yet. We are just planning to follow up our domestic car competition this year and do a large-scale promotion in the country.
.”
Jin Xiaoqiang replied with a smile, in fact, for the promotion of tires, there is nothing better than being a sponsor in a regular car competition.
Not only can the fans watching the racing competitions see it, but the racers driving the racing cars can directly experience this kind of tires. You must know that these participating teams are not only specially sent by those manufacturers.
Teams. There are also many clubs that are famous for pure hobby enthusiasts.
The members of these clubs have considerable influence in the world of car fans. Once they put forward their opinions on certain tires, as long as they spread to the majority of car fans and spread by word of mouth, it will be very important to improve the performance of the car fans.
The increased visibility of a newly launched tire brand is of great benefit.
Huayang Dynamics now plays a big role in the hearts of people across the country. This is because their image has always been good and many consumers trust their products.
If they advertise aggressively and say that they have launched new tire equipment, they might be able to scare some consumers who have just bought a car.
But for some experienced car fans, they may not be too willing to pay for Huayang Dynamics tires. After all, there are too many well-known brands in the tire world of the international automobile industry.
Michelin, Pirelli, Continental...Dunlop, Yokohama, Bridgestone, etc. are all world-renowned tire brands. Even the Koreans have relied on price advantages in recent years to create Kumho, one Hankook and two
Tire brand.
Now China's annual car sales have reached more than 10 million, and in a few years, it will reach almost 20 million sales per year. If each car includes spare tires, it will basically have five tires. In one year, China alone will have
We need 100 million tires. This is a big market.
In such a big market, it would be too stupid to just let those foreign devils make money away if you don't get involved, so I have to get in and get involved no matter what.
And this is not the ultimate goal of engaging in tire manufacturing. In fact, Jin Xiaoqiang only wanted to engage in tire manufacturing because he was angered by certain tire brands in later generations.
Think about the past life, due to price factors, these domestic car manufacturers tried their best to reduce costs on domestically produced cars in order to capture greater profits, and they all used the cheapest Hankook or Kumho tires.
And these Koreans, while making money from us, don't take us seriously. Think of the story of Kumho Tire turning into paper tires, and desperately trying to re-mix rubber into tire raw materials.
Do you know how many people of the Celestial Dynasty you have harmed?
You must know that almost 80% of the car accidents that occur on the highway every year are related to tire blowouts. However, even if they know such data, they still cut corners and commit fraud when it comes to tires.
The money is gone, but what is left for our country is a mess, and the tire manufacturing pollutes the environment is also very serious. When they make enough money, they can pat their butts and turn around and leave, but what is left behind
What about ours?
What is left is devastated pollution and endless pain for the people. In Jin Xiaoqiang's view, such a situation is not allowed to happen under any circumstances.
Therefore, he has to get involved in the tire industry no matter what. The ultimate goal is to make money, but at the same time, he also wants to keep irresponsible companies like paper tires out of the door of this industry.
"Xiaoqiang, the level of your tire manufacturing..."
Since Jin Xiaoqiang asked for sponsorship and advertising space for this tire, Jin Zhiguang didn't dare not agree. After all, he knew Jin Xiaoqiang's energy. If he didn't agree to him, Jin Xiaoqiang would probably be able to ask his superiors to replace him when he turned around, so
He is very wise and gives people whatever they want.
But there is another problem, that is, tire manufacturing seems to be very simple, but as an automotive expert, he knows that tire manufacturing is actually not simple at all.
Why are the products of brands like Michelin, Pirelli, Continental, etc. on the market easily cost 700 to 800 yuan, or thousands of yuan per tire, while paper tires only cost 300 to 400 yuan, or even better ones only cost 400 to 500 yuan?
Just the price?
Not only are there differences in the materials used, but Michelin does have unique technology. When they make tires, the additives they use in their rubber additives all have unique formulas.
In this way, other people's tires are better than those cheap tires in terms of durability, wear resistance and other life issues, and the high-end tires they make not only have these functions, when braking suddenly or at high speed, their tires will
The grip is not comparable to the performance of those paper tires.
Jin Xiaoqiang wanted tire sponsorship and advertising at the race, and he dared not deny it. However, after all, his Huayang Dynamics had just entered the field of tire manufacturing. What was their technology like?
What if the tires they produce are just on the same level as the two paper tires made in South Korea, then why should I be scolded to death by the competitors and car dealers?
Jin Zhiguang had to think about his future reputation, so he raised this question.
"Hahaha, Brother Lao Jin, you don't have to worry about this problem. Do you think our Huayang Dynamics will be the kind of enterprise that is aimless? As the saying goes, if you don't have the diamond, don't take the porcelain job. Since I dare to talk to you today
Opening this mouth shows that we have been prepared for a long time. In fact, to tell you the truth, Brother Jin
, As early as when I founded Huayang Power, I began to pay attention to our domestic tire market. At that time, I believed that our domestic automobile market would definitely have an explosive period in the future, and then the demand for automobile tires would also be great.
However, if we look at our domestic tire market for civilian passenger cars, I thought
It was a bit cold, and there was not even a domestic brand. So from that time on, I began to organize people and conduct special research. Finally, the hard work paid off, and we made some breakthroughs in our research last year.
So since last year, I have introduced several production lines to France.
A tire factory opened near the company and started producing tires. So far, the results are pretty good. We have been able to produce comfort series, driving control series, off-road series, winter snow series, and specialized series for different market needs.
There are five systems of tires for the competition series of various events.”
Jin Zhiguang felt relieved when he heard what Jin Xiaoqiang said. After all, what Jin Xiaoqiang said was clear and truthful, and it didn't look like he was lying. Moreover, based on Jin Xiaoqiang's current status, it was necessary for him to lie to a small bureaucrat like himself.
Words?
“When we started developing tires, we adhered to the world-class design concept, which is to comply with the future trends and trends of automobile development, which is energy conservation and environmental protection. So over the past few years, we have been focusing our research and development efforts on
Put it on the research and development of low rolling resistance tires. To tell you the truth, Brother Lao Jin, we now have more than a hundred special secret tire ingredients, and we now have
A specialized high-end tire. We use a very special formula for this tire. Its performance in grip performance is unparalleled, and the most important thing is that its rolling resistance is very low. Using our
Planting 223 type tires can reduce rolling resistance by 20% for ordinary vehicles. If operated properly every 100 kilometers, it will at least reduce fuel consumption by 5% for cars using ordinary tires!"
What Jin Xiaoqiang said was that they took precedence over the orange-oil tires developed by Yokohama. Now this tire has been patented by him all over the world. It is estimated that even if Yokohama comes up with it, they
He was so angry that he vomited three liters of blood.
"Oh? So powerful?"
Jin Zhiguang was in a state of ecstasy when he heard what Jin Xiaoqiang said, making him feel as if he was listening to a book from heaven. When did our domestic tire technology reach such an excellent level?
"Okay, Xiaoqiang, after I go back, I will immediately organize people to go to your company for verification. Once the verification passes, you can rest assured that your products will definitely become the exclusive sponsor of our event!"
If Jin Xiaoqiang really has such technology, then our Tianchao Automobile Association will of course take care of the promotion of such products. Jin Zhiguang is not a fool.
"Okay, no problem, then we will wait for you in Nan#yang."
Jin Xiaoqiang said with a smile, but at the same time, in his heart, he was mourning for the former tire sponsors of the event, Paper Tire, and Yokohama. I'm sorry to you two. The car tire market in China is destined to be in the future.
It's mine.!~!
{PiaoTian Literature www.PiaoTian.com thanks all book friends for their support, your support is our greatest motivation}
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