Reborn Industrial Tycoon
Chapter 104 The driver, please stay
Gordon began to inquire about quotations for linen car seat cushions, and he already had the intention to purchase them.
Li Weidong immediately replied: "This set of linen car seat cushions includes three pieces, namely the driver's seat, the passenger seat, and the three rear seats. The price of the whole set is US$42."
"42 US dollars? So expensive!" Gordon looked like he was about to back down.
Li Weidong quickly said: "42 US dollars is our quotation at the Canton Fair. For customers like you who are really interested in buying, our quotation is certainly not that high. A set of three pieces is 29 US dollars. Of course, you can also buy them separately.
Linen car seat cushions for the front seats cost $8 each, and linen car seat cushions for the rear seats cost $15.”
"In other words, if you buy each item individually, the price of a set is $31, but if you buy a complete set, you can save $2?" Gordon asked.
"You understand correctly." Li Weidong nodded.
Gordon shook his head: "This price is still too high. For $29, I can purchase a simple household appliance, such as an electric fan!"
"Sir, the price is not high, and it is very reasonable." Li Weidong said, took out a core-filled braid from the bag, handed it to Gordon, and then said:
"Look, this is the material used in linen car seat cushions. It contains not only linen, but also wool. In the textile industry, both linen and wool are relatively expensive materials. You can think about it. In the American market,
, how much does a wool stall cost?
Moreover, the production process of this kind of linen car seat cushion is much more complicated than that of woolen cloth. In order to ensure good air permeability, the entire linen seat cushion is woven with this kind of core-filled braid. You must know that the weaving requires a lot of
Labor costs are very high. China's labor costs are already the lowest in the world, so my quotation is definitely the lowest in the world.
In addition, the most important point is that this linen car seat cushion is a brand-new product that has never appeared in the U.S. market before, which means that you will have the pricing power for linen car seat cushions.
Since there is no other product to compare with, you can sell it for 100 US dollars, 200 US dollars, or even more! Just imagine, the linen seat cushion you purchased from me, shipped back to the United States, will be doubled, tripled, or even tripled immediately
Profit! Selling rifles in Texas is not such a high profit, right?"
The best way to negotiate business with Americans is to make money. As long as money is involved, everything is easy. And Li Weidong's last sentence just hit Gordon's sweet spot.
The profit in the retail industry is between 5% and 15%. If a certain product can bring 100% profit, no retailer can resist such temptation.
Gordon thought for a moment, then shook his head: "This is just a car seat cushion. It is a daily product after all. We can sell it at an exorbitant retail price like we do with high-tech products. The retail price of 100 US dollars is
Impossible!"
Li Weidong smiled slightly, he could already see that Gordon was looking for excuses to lower the price.
Li Weidong immediately said: "Sir, there are two ways to price goods. One is to add a part of the profit based on the cost; the other is to determine the price of the goods based on market demand. As far as I know, the United States
Product pricing is usually the latter, right?"
Gordon's expression was slightly startled, and the embarrassment flashed across his face.
Different pricing methods are the difference between Westerners and Chinese.
Chinese people tend to price based on the cost of goods. If the cost of a product is 100 yuan, then I will sell it for 120 yuan. If I can make a profit of 20 yuan, it will be very good.
In the West, pricing is based on the market. The cost of a product is also 100 yuan, but market demand determines that the product is worth 1,000 yuan, so the product must be sold for 1,000 yuan, even if it is a dime cheaper.
No. Even if the items cannot be sold and are thrown away, the price will never be reduced!
It is precisely because of this difference in pricing that Western high-tech products and patented products are always extremely expensive. Once a certain field is broken by Chinese products, the products in that field will instantly become cheap.
Because the Chinese just want to earn a little more based on costs.
So Gordon said that the retail price of 100 yuan is impossible, which is pure nonsense! It's okay to tell people who don't understand the West, but it's impossible to deceive Li Weidong.
Gordon sighed softly, "You are such a great promoter!"
Seeing that the time was almost up, Li Weidong continued to increase the price and said: "For customers who purchase in large quantities, we have additional discounts. For those who purchase more than 100,000 pieces at a time, we will give an additional 3% discount on the original basis."
A 3% discount is already a very large discount in the retail industry. The retail industry is inherently an industry of small profits but quick turnover. Any retailer is willing to re-select a supplier for a 3% discount.
When he heard that there was still a 3% discount, Gordon finally made a decision.
"You convinced me!" Gordon took out a business card, handed it to Li Weidong, and then said: "Formal introduction, my name is Sean Gordon, and I am a buyer for Wal-Mart in the United States."
"Hello, Mr. Gordon! My name is Li Weidong. Nice to meet you." Li Weidong also took out the English business card he had just printed a few days ago and handed it to Gordon.
Li Weidong had to deliberately pretend not to know Gordon, otherwise there would be no way to explain their "accidental encounter".
Targeted camps and accidental encounters are completely useless.
Meeting foreign guests by chance and then selling the goods can be interpreted as good luck.
And if you purposely stay in front of the hotel, you may be labeled with various bad labels, such as disturbing foreign guests, which is always a bit troublesome.
Li Weidong didn't want to cause trouble, so he simply pretended not to know Gordon. If someone asked him later, Li Weidong would say that meeting Gordon was a pure coincidence. He was also lucky to sell the goods.
Gordon took Li Weidong's business card, glanced at it, put it away, and then asked: "You must have heard of the Wal-Mart company I work for, right? We are in the retail industry."
"Of course, you will soon become the largest retailer in the United States." Li Weidong replied immediately.
"Thank you for your compliment. Although we are not yet the largest retailer in the United States, we are confident that we will become the largest retailer in the United States within ten years." Gordon replied.
In the United States in the 1980s, competition in the retail industry was fierce. At that time, Sears was still the largest retailer in the United States. It was not until 1990 that Wal-Mart surpassed Sears and became the largest retailer in the United States.
Li Weidong said: "Mr. Gordon, although we have reached a purchase intention, I cannot sign a contract with you right away. After all, I am an exhibitor at the Canton Fair. According to our country's regulations, I must have a license from the government department.
Only when someone is present to witness it can I sign a supply contract with you."
"I know everything you said." Gordon nodded.
"So please, Mr. Gordon, tell our government department staff about your purchasing intentions so that we can formally sign the contract." Li Weidong continued.
Gordon nodded: "Okay, I know an official of yours. His surname is Sun. He invited me here. I will go to him when I arrive at the Canton Fair and explain my purchasing intention."
Li Weidong knew that the person Gordon was talking about must be Director Sun Xinmin of the Department of Foreign Trade.
…
Li Weidong wanted to confirm this order as soon as possible, so after arriving at the Canton Fair, Li Weidong took Gordon directly to the office area to look for Sun Xinmin.
Temporary offices of ministries and commissions are easy to find. When you arrive at the Canton Fair office area, you can find out by just asking any staff.
Arriving at the office door, Li Weidong stepped forward and knocked on the door. After a moment, a young man wearing glasses opened the door.
"Hello, this foreign guest is here to see Director Sun Xinmin." Li Weidong said.
The man wearing glasses glanced at Gordon and immediately recognized the other person's identity. He said in English: "Hello, Mr. Gordon, we met yesterday. I am Director Sun's secretary. You are here to see Sun."
The director’s?”
Gordon nodded: "Hello, I'm here to see Mr. Sun. I plan to purchase some products."
When he heard that Gordon wanted to make a purchase, the man with glasses did not dare to neglect. He hurriedly said: "Mr. Gordon, please come in quickly. Director Sun is right inside!"
The man wearing glasses invited Gordon into the room, and Li Weidong followed closely and walked into the room.
However, before Li Weidong's feet crossed the threshold, he was stopped by an arm.
It was this man wearing glasses who stopped Li Weidong.
"I'm sorry, comrade, please stay, you can't go in." The man wearing glasses said.
"I came here with foreign guests." Li Weidong explained immediately.
"I know you are here to send foreign guests. Now that the foreign guests have been sent, we can take over and you can go back." The man with glasses continued.
"No, I am..."
"Oh, I understand. Is it because the foreign guests haven't given you money yet?" the man with glasses asked.
"Money?" Li Weidong looked confused.
"That's right, the foreign guests came in your taxi and haven't paid you yet, right? It doesn't matter, we paid for the taxi for the foreign guests, and you won't lose a penny."
The man with glasses continued: "But you have to bring the invoice first so that I can reimburse you. Okay, go get the invoice quickly. When the invoice comes, come to me to collect the money!"
The bespectacled man didn't give Li Weidong a chance to speak at all. He returned directly to the room, closed the door, and locked Li Weidong out.
Only then did Li Weidong realize that this young man wearing glasses thought he was a taxi driver.
At this time, Li Weidong was indeed wearing the taxi driver's outfit.
Li Weidong sighed helplessly: "If I had known this, I should have changed my clothes first!"
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