Reborn Industrial Tycoon

Chapter 326 Saving National Brands (Please subscribe)

At noon the next day, Li Weidong and Factory Director Wang met in a private room of a hotel.

At the beginning, no one mentioned anything serious, it was just chatting, it was more like testing the other party.

After drinking for three rounds, Li Weidong took the initiative to get to the point: "Director Wang, you said yesterday that you need 700 tons of butadiene and 300 tons of styrene. I think your factory won't be able to use that much in a short time.

I’ll help you get a tenth of it first!”

Director Wang immediately thanked you: "I am very satisfied if I can buy one-tenth of it! I went to so many petrochemical companies before and only bought a few tons of goods in total. Director Li, I have to thank you very much."

ah!"

"Director Wang is so polite!" Li Weidong paused, and then said with a smile: "But I spent a lot of energy getting this rubber raw material, Director Wang wouldn't just watch me work in vain, right?

!”

Director Wang also knew that it was time to get to the point, and he said straight to the point: "Our Dafu Rubber Factory will naturally not let Director Li help you for nothing. If you want to increase the price by a few points, you might as well say it directly.

It’s easy for us to discuss!”

"I don't want money." Li Weidong shook his head.

"No money?" Director Wang frowned slightly.

Things that can be discussed about money are often relatively straightforward, without so many twists and turns. However, if money is not discussed, it will be more complicated than talking about money.

So Director Wang asked directly: "Then what do you want?"

Li Weidong smiled slightly: "To be honest, I am attracted to your rubber shoes."

"You want our rubber shoes?" Factory Manager Wang was startled and thought to himself, this young man really wants me to give him rubber shoes!

Factory Manager Wang then thought again. Those rubber shoes in the factory warehouse were not easy to sell anyway. If Li Weidong wanted them, he could just move them all.

Li Weidong then said: "What I want is not the unsold shoes in your warehouse, but your brand of rubber shoes!"

…

Dafu Rubber Factory was established in 1931 and was called "Dafu Renji Rubber Factory" at that time. It is an old national industry and mainly produces rubber shoes.

After it was under public administration in the 1950s, it was renamed the state-owned Dafu Rubber Factory. The annual output of the state-owned Dafu Rubber Factory has exceeded 10 million pairs of rubber shoes.

In the 1960s, the Dafu Factory was renamed the No. 1 Rubber Shoes Factory. It began producing tires in the mid-1970s, so the tire factory was separated from it. In the mid-1980s, the tire factory and the rubber shoe factory merged again, forming today's Dafu Factory.

Fu Rubber Factory.

Speaking of Dafu Rubber Factory, we must mention the flagship product of Dafu Rubber Factory, which is Feiyue shoes.

In the early 1950s, Dafu Rubber Factory mainly produced liberation shoes for military use. By the mid-to-late 1950s, the international environment was stable and the demand for military shoes dropped sharply. Dafu Rubber Factory designed a civilian shoe, that is,

leap!

In that era, Feiyue was on the same level as Jai Alai, and its domestic status was equivalent to Adidas and Nike this year. If young people at that time could wear a pair of Feiyue, it would be similar to wearing a new pair of AJs now.

What Li Weidong is interested in is the Feiyue brand of Dafu Rubber Factory.

In Li Weidong's view, the Feiyue brand is the most valuable thing of Dafu Rubber Factory.

The value of a national brand born in the 1950s is immeasurable!

Later generations of Feiyue shoes are no cheaper than Adidas Nike in European and American countries. Some people say that Feiyue has become a foreign brand, and others think that Feiyue is Huili.

In fact, this is caused by the historical issues regarding Feiyue trademark.

The Feiyue brand originally belonged to Dafu Rubber Factory. Feiyue shoes purchased before the 1990s were also produced by Dafu Rubber Factory.

This is different from Jai Alai. Before the 1990s, there were many domestic rubber shoe factories producing Jai Alai rubber shoes.

In the late 1980s and early 1990s, the shoemaking industry in southern Zhejiang and eastern Fujian began to develop, gradually squeezing the market of the old state-owned rubber shoe factories. As a result, Dafu Rubber's shoe business declined sharply, coupled with the automobile

Santana began to put into large-scale production, so Dafu Rubber switched to automobile tires.

In 1993, Dafu Rubber established a joint venture with another company, Dabowen Shoes Co., Ltd., and the rubber shoe business was also undertaken by Dabowen. In other words, all Feiyue shoes purchased after 1993 were produced by Dabowen.

, these are the Dabo Wen Leap Shoes.

In 2000, the Dafu Rubber Factory ceased production, and the laid-off workers of the Dafu Rubber Factory found another way to make a living. They established Shenglong Shoes Industry and obtained Feiyue's brand authorization, which later became Shenglong Feiyue Shoes.

But at that time, this authorization did not have an exclusive license or exclusive license, so Dabowen could still produce Feiyue shoes.

As a state-owned enterprise, Dafu Rubber Factory was originally affiliated with the Chemical Industry Bureau. Therefore, after the bankruptcy of Dafu Rubber Factory, the assets and debts of the rubber factory were also inherited by the Chemical Industry Bureau.

In the mid-to-late 1990s, the local chemical industry bureau was restructured and a large-scale chemical enterprise with mainly state-owned assets was established. Therefore, after the bankruptcy of Dafu Factory, this large-scale chemical enterprise inherited the Feiyue trademark.

At that time, the manufacturers that produced Hui-Alai shoes were all state-owned enterprises and were under the management of the local chemical industry bureau, so the Hui-Alai brand eventually fell into the hands of this large chemical company.

Then this large chemical company made industrial adjustments and integrated the businesses of Hui Li Shoes and Fei Yue Shoes, thus giving birth to Hui Li Fei Leap.

Therefore, there are three brands of Feiyue shoes on the domestic market, namely Dabo Wen Feiyue, Shenglong Feiyue and Huili Feiyue. These leaps are all related to Dafu Rubber back then, and we cannot simply say who is the real one.

Fake.

The leap in sales abroad came from a French businessman.

The French businessman used his order from Da Bowen Shoes in exchange for the international authorization of the Feiyue brand.

At that time, Dabo Wen felt that there was no market for Feiyue shoes in China, and there would definitely be no demand for them abroad. It was better to use the Feiyue brand, which they felt was worthless, in exchange for a batch of shoe orders, which would at least provide some benefits.

After obtaining Feiyue's authorization, this French businessman successfully brought Feiyue into foreign markets through a series of promotion methods. He also registered Feiyue's trademark in more than 100 countries around the world, including the United States and Europe.

This also means that China’s Feiyue brand can only be sold within China, and it will be infringement abroad.

In fact, the products that French businessmen sell internationally are also manufactured by domestic manufacturers, but they are also made in China and become foreigners when they go abroad.

Regarding this matter, many people feel that it is a pity that although it is a national brand in China, it is not Chinese in foreign countries.

In fact, in foreign markets, Feiyue is just a niche brand. It is not as impressive as the domestic self-media boasts. It is probably only famous among the small circles of overseas celebrities and Internet celebrities. It is far worse than mainstream big brands.

Later, a French businessman sold the Feiyue brand to an American company for only 2 million euros, which also illustrates this point. If it was a big brand, it would definitely not be sold for only 2 million euros.

…

When Li Weidong met Director Wang of Dafu Rubber Factory and learned that Dafu Rubber Factory had switched to tire production, he became interested in the Feiyue brand. From then on, he began to think about how to win over the Feiyue brand.

Firstly, it’s because the Feiyue brand is valuable, and secondly, it doesn’t want China’s national brands to fall into the hands of foreigners.

It happened that Dafu Rubber Factory needed raw materials to produce tires, which made Li Weidong realize that his opportunity had come!

So Li Weidong first asked for one-tenth of the rubber raw materials from Song Jinlong, which was to give Dafu Rubber Factory a taste of the sweetness first and to prove that he had the ability to obtain rubber raw materials from Huanghai Petrochemical.

With this sweet spot, it will be much easier to discuss the Feiyue brand at Dafu Rubber Factory.

As for the remaining rubber raw materials, as long as Li Weidong helps Huanghai Petrochemical handle the Mobil equipment, a few hundred tons of butadiene and styrene will not be easy to obtain.

Director Wang seemed a little confused when he learned that Li Weidong wanted to make a leap into the brand.

In the opinion of Director Wang, Feiyue shoes have lost the market. Feiyue's brand is not worth a few dollars. It is far less affordable to have such a brand that is only half-lived than to pay for it.

"Director Li, do you want our factory's Feiyue brand?" Director Wang asked to confirm.

"Director Wang, I don't want it for free, I'll pay for it." Li Weidong immediately replied.

Director Wang nodded. He knew that the Feiyue brand was what Li Weidong had asked for. If he didn't agree, he might not be able to get the raw materials for rubber production.

"Director Li, please forgive me for asking, what do you want the Feiyue brand to do? Is it possible that you also want to make rubber shoes?" Director Wang asked.

Li Weidong smiled and nodded: "Yes, I am very interested in the sports shoe market."

"Director Li, although our Feiyue brand is famous, it has lost its market. If you want to make shoes, it's not too troublesome to register a brand yourself. At most, you just need to prepare some materials and make a few trips to the Industrial and Commercial Bureau."

Factory Director Wang said.

"I am a nostalgic person and I like old brands." Li Weidong replied.

Factory Director Wang added: "Rubber shoes are not easy to make. The competition is very fierce. There are so many self-employed people making shoes in southern Zhejiang and eastern Fujian. Many of them have the technology from the other side. I'm afraid your northern shoe-making companies will not be able to make shoes."

I can’t compete with them!”

Seeing Director Wang's many reasons, Li Weidong's face darkened: "Director Wang, it seems you don't want to sell the Feiyue brand to me!"

Director Wang sighed: "The first year I joined Dafu Rubber, the Feiyue brand was established in the factory. It is no exaggeration to say that the Feiyue brand is like my own child to me.

If I were asked to sell this brand, I would definitely be reluctant to do so."

Li Weidong nodded: "Director Wang, I can understand your mood, but you can't have your cake and eat it too, you always have to make a choice!"

"I understand everything you said! Our Dafu Rubber Factory needs to survive, so we need this batch of butadiene and styrene."

Director Wang looked helpless, and then said: "Director Li, as long as you can find raw materials for our factory, this brand will be yours!"

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