Reborn Industrial Tycoon

Chapter 353 The big fish takes the bait (please subscribe)

The competition on the big stage has entered a fierce stage. Children are children after all, and their hands are not as skillful as adults. In order to squeeze orange juice, they have already gotten orange juice all over their bodies.

Under the stage, the atmosphere of the audience has been stirred up, and many people are cheering for the children.

This kind of parent-child activity is quite popular in Europe. If it were adults, the audience would probably not be so enthusiastic.

Among the audience, there were lemon vinegar essence like Cai Qianjin, as well as real businessmen. The exhibition held in Cologne was like a golden sign. In addition to attracting local European businessmen, there were also American businessmen from across the ocean.

In the front row of the auditorium, Thomas, an American businessman, looked at the children playing with a thoughtful expression.

Of course, orange juice is indispensable in American life. The United States is the second largest orange juice producer and the second largest orange juice consumer in the world. Americans can produce 400,000 tons of orange juice a year, but they have to drink it.

Dropped 600,000 tons.

However, the sales volume of finished orange juice in the United States has been decreasing year by year. More and more Americans no longer buy barrels of orange juice, but choose to buy fresh oranges to squeeze at home.

Oranges from California and Florida are of very good quality, especially California Sunkist oranges, which are large in size, fragrant in temperature, and have juicy pulp. Freshly squeezed orange juice from Sunkist oranges tastes better than barrels of finished orange juice in supermarkets.

too much.

The juicers at that time were all relatively traditional. You cut the pulp into pieces and put it into the juicer. The blades inside would crush the pulp and then filter out the juice. This kind of traditional juicer would definitely not be used.

Operated by children.

So when Thomas saw this new type of orange juice machine that even children could operate, he instantly realized that there would definitely be a market for this thing if sold in the United States.

"Since this kind of juicer is a prize, it must be provided by the exhibitor, which means that this kind of juicer is at the exhibition!"

Thinking of this, Thomas stood up and left the big stage to look for this juicer.

It didn't take long for Thomas to wander to Li Weidong's exhibition area.

After looking at the advertisements playing on the TV and then looking at the exhibits on the table, Trust breathed a sigh of relief: "I found it, this is it!"

Thomas looked at the advertisement quietly before walking forward.

Inside the booth, Li Weidong immediately greeted him: "Hello, how can I help you?"

"I just saw a juicer like this at an event on the big stage." Thomas said.

"What you see is my product. The juicer used at the event was sponsored by me." Li Weidong replied immediately.

Thomas looked at the English logo of "PUPPY" and then said, "Is this a new brand? I know Panasonic, Sony, and Sanyo, but I have never heard of this Japanese brand."

Thomas regarded Li Weidong as a Japanese again. After all, in the West, people are serious, with yellow skin and black hair. Only the Japanese can develop new household appliances.

Li Weidong smiled and shook his head: "Sir, we are a Chinese company, and PUPPY is also a Chinese brand!"

Thomas suddenly showed a surprised expression. He never expected that this kind of easy-to-use and safe orange juice machine was actually a Chinese product.

Li Weidong began to introduce the juicer to Thomas.

After some sales, Thomas asked, "Should this juicer be patented?"

"Of course." Li Weidong nodded and continued: "Not only has the patent been applied for in China, but it has also been filed in the PCT. Patents in European and American countries are also being applied for."

Thomas nodded, and then asked: "Are you willing to sell the patent license for this juicer?"

"This foreigner doesn't want to buy anything, but he is interested in my patent! Judging from his accent, this guy should be American. The United States is the largest market in the world, and we can't give it away easily!"

Thinking of this, Li Weidong nodded with a smile on his face: "Of course we are willing to sell the patent license of the juicer. Sir, from your accent, you are American, right? Are you planning to buy the patent license in the United States?"

"No!" Thomas shook his head: "I want global patent authorization. Of course, I am willing to share this product with other manufacturers and distributors, so there is no need for exclusive authorization."

"What a big statement! I'll give you the global license, how can I earn anything!" Li Weidong looked at the trust curiously, and then said, "Global patent licenses are not cheap!"

"It doesn't matter, the price is negotiable!" Thomas said, took out a business card from his arms, handed it to Li Weidong, and then said: "This is my business card!"

Li Weidong took the business card, looked at it carefully, and instantly understood why this trust had such a big tone!

This Thomas turned out to be from Whirlpool.

Whirlpool was founded in 1911 and is the world's largest home appliance manufacturer. Before Haier, Whirlpool was the world's number one white goods brand. It was not until 2017 that Haier surpassed Whirlpool in white goods sales and climbed to the world's number one spot.

.

However, ordinary people in China do not know much about the Whirlpool brand. This is mainly because Whirlpool has always had bad luck in the Chinese market. In other words, Whirlpool ignores its understanding of the Chinese market and adopts wrong strategies.

American brands initially looked down on the Chinese market. Japanese brands began to enter the Chinese market in the 1980s, but Americans were slow to respond. Whirlpool did not begin to enter the Chinese market until the mid-1990s.

In 1994, Whirlpool established a joint venture with Snow Refrigerator to produce compressors for refrigerators. Then it encountered Haier during its expansion period. As a result, Whirlpool's joint venture suffered a huge loss of more than 90 million yuan in one year.

In 1995, Whirlpool bought the Narcissus washing machine brand and made a huge investment of US$75 million to upgrade products and expand the market. However, it encountered the most severe price war in China's home appliance industry in recent years, which led to this project

Loss year after year.

In 1998, Whirlpool cooperated with Mika Electric Factory to produce microwave ovens. However, at that time, domestic microwave ovens had just experienced a very fierce price war, and only Galanz survived.

At that time, Japanese brands such as Panasonic were driven out of the Chinese market. Xizhi Electric Co., Ltd. couldn't bear it anymore and simply sold its microwave oven business to Midea. Whirlpool came to China to develop microwave ovens at this time, and it was completely eliminated.

.

At the same time, Whirlpool also acquired Blue Wave Air Conditioning, intending to vigorously develop the air conditioning business in China. However, during the same period, Ms. Dong became Gree’s operations director, and even old brands like Chunlan were defeated by Gree.

Whirlpool's air conditioning project ended in failure again.

It can be said that Whirlpool's China strategy is really a mess. It always makes the wrong decisions at the wrong times, and also specifically picks the most difficult opponents.

Although Whirlpool has repeatedly failed in the Chinese market, it is still the top brand in the international market and a giant that no one dares to ignore.

…

Li Weidong felt happy when he saw this Whirlpool business card.

"It's really hard to find anywhere, and it takes no effort to get here. I was originally thinking of going to the United States to find you, but I didn't expect you to come to my door yourself!"

Then Li Weidong deliberately pretended to be shocked and said respectfully: "Mr. Thomas turns out to be from Whirlpool Company! It is a great honor for me to be valued by Whirlpool Company!"

Thomas was very impressed by the flattery, and he said, "Mr. Li, now you should believe that we have the strength to buy the global patent license for this juicer!"

"Of course!" Li Weidong nodded, and then asked: "Mr. Thomas, when you purchase the patent license, do you intend to produce this kind of juicer in a factory in the United States?"

"Not just in the United States, we have dozens of factories around the world that produce this kind of juicer!" Thomas said.

Li Weidong said: "Mr. Thomas, with all due respect, this juicer is a small household appliance and is actually not suitable for production in the United States. First of all, small household appliances have a simple structure and low technical content, and do not require advanced technology during production.

Skilled workers.

Most of the home appliance factories in the United States are skilled workers. Letting them produce such simple juicers is a waste of resources. Instead of letting them produce low-tech juicers, it is better to let them produce high-tech juicers.

Home appliances with higher content.

Secondly, the price of this kind of small household appliance is relatively low. I estimate that the market retail price of this kind of juicer is about fifty US dollars. The low price means low profit.

With American labor costs, it is obviously not cost-effective to produce such low-profit products. American labor should be used to produce high-profit, high-value-added products!"

Thomas nodded. Li Weidong's words are indeed very reasonable. It is indeed not cost-effective for American skilled workers to produce low value-added products.

If you produce a juicer that can only be sold for fifty dollars, Whirlpool can only make a few dollars in profit; if you produce a dishwasher that can be sold for fifteen hundred dollars, Whirlpool can make hundreds of dollars in profit.

With that kind of production capacity, wouldn’t it be better to produce dishwashers than to produce cheap juicers?

Li Weidong continued: "Mr. Thomas, I think Whirlpool should not produce its own juicers, but should directly purchase juicers and sell them in the US market, so that it can save costs and maximize profits!"

"Mr. Li, do you think Whirlpool should purchase juicers directly from you?" Thomas asked.

"Yes, this is definitely a win-win decision." Li Weidong nodded.

Thomas shook his head: "Mr. Li, you probably don't know Whirlpool. We are the world's number one home appliance brand. How can we sell other brands of home appliances!"

Li Weidong immediately said: "Mr. Thomas, we can use other cooperation methods, such as OEM or ODM!"

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