Reborn Industrial Tycoon

Chapter 356 Wangcai is a dog (please subscribe)

The doubts in Royce's eyes flashed away. In his opinion, the MCM20 juicer has low juice extraction efficiency, loud noise, and weak wall-breaking function. It is a backward product that has been eliminated and even has no patent protection.

The deadline has passed, and he doesn’t understand why Li Weidong specifically wants the production technology of the MCM20 juicer.

Li Weidong said, "Mr. Royce, you must be wondering why I want to buy the production technology of an old juicer, right?"

Royce nodded, and Li Weidong explained: "The MCM20 juicer is an outdated product in the eyes of Germans, but it is still a great product in the eyes of us Chinese.

So the technology I purchased for the MCM20 juicer was not for the international market, but to be produced in the Chinese market and sold in the Chinese market. There are not many types of juicers in the Chinese market, and I think this is a broad market.

"

"That's it!" Royce nodded. Based on his impression of China, it is normal for Chinese people to use outdated products from ten years ago.

Then Royce asked: "You Chinese people's income is not high, can they afford juice?"

This is a very offensive question, but considering that Royce even looks down on Japanese manufacturing, it is not surprising that such a question is asked.

Li Weidong was not angry. His goal was the technology of the MCM20 juicer. Before he got the technology, he could only pretend to be a grandson.

So Li Weidong explained: "Mr. Royce, the income of us Chinese is not high, but our prices are also cheap! China is a big agricultural production country, and fruits are much cheaper than Germany. Ordinary people can eat them casually.

Picking up fruit.”

Royce nodded, accepting Li Weidong's statement.

Li Weidong continued: "Mr. Royce, for you Bosch, the MCM20 juicer is an obsolete product, and its production technology is useless. If you keep it in your hands, it can only be treated as garbage. Instead, it is better to exchange it for

I, in this way, I can also use the remaining value of the garbage."

Royce thought for a moment and realized that it would be a good deal to use obsolete technology in exchange for patent licensing without spending a penny.

So Royce said: "Mr. Li, using the technology of the MCM20 juicer in exchange for your orange juice machine authorization, I need to report it to my superiors. But I think in principle, there is no problem."

Li Weidong also breathed a sigh of relief: "I very much look forward to Mr. Royce bringing good news!"

…

What Li Weidong is interested in is certainly not an old juicer like the MCM20. What he is interested in is the high-speed motor used in the MCM20.

As early as the 1830s, the electric juicer was invented, which was the first generation of juicer.

Due to World War II, juicers did not develop rapidly. It was not until several decades later that the second generation of juicers appeared.

The second-generation juicer uses a six-edged blade and a 10,000-rpm high-speed motor.

Later, with the development of material technology, the click speed became higher and higher, changing from 10,000 to 16,000 rpm, and then to more than 20,000 rpm. Now the motor speed of the fifth-generation wall breaker has exceeded

30,000 rpm.

MCM20 is the second generation juicer. It uses a 10,000-rpm high-speed motor, which is what Li Weidong is interested in.

There are domestic manufacturers that can make high-speed motors with more than 10,000 rpm, but they are relatively large in size. This kind of small motor that can be placed in a juicer is obviously a shortcoming of domestic technology.

Li Weidong estimated that even if there are domestic manufacturers that can make such small high-speed motors, they are state-owned enterprises or military enterprises with top technology, and the output will not be very large, making it difficult for private enterprises to get the goods.

The Germans' mechanical technology is impeccable. In terms of pure mechanical technology, neither the United States nor Japan can compare with Germany.

What's more, the other party is Bosch. Bosch's business scope originally includes the motor industry. Bosch's motor technology is the best in the world. Even products that have been eliminated for several years will be at the leading level in China when brought to China.

So Li Weidong simply took advantage of this opportunity and obtained the production technology of 10,000-rpm small high-speed motors.

It is much more cost-effective to exchange patent authorization for technology than to sell it directly for money. For industrialists like Li Weidong, having money may not necessarily buy the technology they need, but having technology can create more wealth.

In order to prevent Royce from noticing his true intentions, Li Weidong also deliberately mentioned the patents of several advanced juicers. He knew that Royce would definitely not exchange the patents for advanced juicers, and step by step

During the price reduction, Li Weidong also got the high-speed motor he wanted.

…

This trip to the Cologne Electrical Appliances Show was quite fruitful for Li Weidong. He bought a batch of orange juice machines at the scene and earned tens of thousands of marks. He then received orders for more than 20,000 orange juice machines. At the same time, he also invited Whirlpool to the restaurant.

factory.

If Whirlpool is satisfied with the factory, Li Weidong is expected to get a large OEM order from Whirlpool.

Facing Whirlpool, Li Weidong is playing a big game. Obtaining Whirlpool's OEM order is only the first step.

At the same time, Li Weidong also won a special prize at the exhibition. Although there was no bonus, he could still boast after returning to China.

After all, Chinese home appliance companies at that time were generally relatively backward in technology. If their products reached the average level internationally, it would be considered very good, and winning awards was something that was unthinkable.

The most affordable benefit is to obtain high-speed motor technology from Bosch. With this technology, Li Weidong can develop new products.

After returning from Germany, Li Weidong went to the Home Appliance Research Center in Shanghai without stopping.

Li Weidong placed a large number of drawings in front of Tang Hao.

"Bosch MCM20 juicer? German brand!" Tang Hao looked at it quickly, and then said: "Director Li, should we make this kind of juicer?"

"Tang Gong, please take a look at the data of the high-speed motor at the back first." Li Weidong said.

"A high-speed motor with ten thousand revolutions can be made so small. It is worthy of German technology. In our country, a motor with ten thousand revolutions cannot be made so small." Tang Hao said.

"Tang Gong, I have mastered the production technology of this 10,000-turn motor." Li Weidong said with a smile.

Tang Hao looked at the date on the drawing, frowned slightly, and then said: "Director Li, this MCM20 juicer was produced seven or eight years ago!"

"It was released eight years ago and officially launched seven years ago." Li Weidong continued: "I would like to get the latest juicer, but the Germans are not willing to sell it! But don't underestimate this kind of antique.

Speaking of this high-speed motor, few domestic companies can manufacture it now."

Tang Hao thought for a while and then said: "Director Li, with all due respect, this juicer is probably not a good project. If this juicer is brought to European and American countries, it is already a backward product; but in China,

There is no market for things like juicers. We Chinese people don’t have the habit of drinking juice. We still prefer to eat fruits directly.”

Li Weidong nodded happily. Tang Hao could think of so many things and clearly had a sense of belonging to the Home Appliances Research Center.

So Li Weidong explained: "Tang Gong, I got the technology of this MCM20 juicer, not to imitate this juicer, I plan to develop a home soymilk machine!"

"Household soy milk machine? There is a soy milk grinder at the door of my community. Is it similar to that kind of thing?" Tang Hao asked.

"This is different. The soymilk machine used to grind soybean milk on the roadside has a grinding structure, just like the millstones we usually see. The soymilk is obtained by grinding the beans. And the soymilk machine I want to make,

It is a crushing type, which is more like a juicer, using blades to crush the beans to obtain soy milk." Li Weidong explained.

"Then the beans must be soaked first and then crushed, right?" Tang Hao asked.

Li Weidong nodded: "In the early version, you must soak the beans first. In the future, I hope to develop a machine that makes soy milk without soaking the beans."

Tang Hao thought for a moment and said, "Soybeans are very hard. If you don't soak them in advance, you may not be able to make soy milk."

"That's why I got a high-speed motor. If I have better blades in the future, coupled with the high-speed motor, I can break the wall, let alone soybeans, even red beans, mung beans, and rice.

Millet can also be crushed."

Li Weidong paused and then said, "Our final research and development direction is a fully automatic soymilk machine. Put the beans and water into the soymilk machine, press a button, and then forget about it. The soymilk machine can automatically

Once the soy milk is ground and cooked, you can turn on the soy milk machine and drink hot soy milk!"

Hearing this idea, Tang Hao opened his mouth in surprise. This kind of soymilk machine, which was so popular in later generations, was something that people in the early 1990s could hardly imagine.

Li Weidong continued: "In the future, our soybean milk machine can not only make soy milk, but also make other things, such as making grain porridge and polenta. All grains can be added to make porridge."

"It would save trouble if there really was such a machine!" Tang Hao sighed. He obviously regarded what Li Weidong said as the content of science fiction novels.

Li Weidong also knows that the functions he mentioned cannot be achieved in a short time. Product development must be down-to-earth, just like eating. If you have to swallow it in your stomach, eating a fat man in one breath will only make you lose weight.

Hold yourself to death.

So Li Weidong said: "Tang Gong, it will probably be more than ten years before the functions I just mentioned are realized. Let's start from the basics first, understand the technology of this MCM20 juicer thoroughly, and then make

A soy milk machine that can grind soy milk at home!”

…

Chinese people do not have a deep affection for freshly squeezed juice. Instead, soy milk is an indispensable food on many Chinese people’s tables. Soy milk fried dough sticks are the standard breakfast and the soul of Chinese breakfast.

Soymilk machines have naturally become one of the most popular small household appliances in Chinese kitchens. Almost every household in the city is equipped with a soymilk machine.

Naturally, Li Weidong would not miss a product like a soymilk maker. Unfortunately, a soymilk maker still has some technical content. Without years of technological research and development, it would be impossible to make a soymilk maker.

Foreigners do not drink soy milk. It was impossible for Li Weidong to directly buy the technology of soy milk machine from foreigners, so he could only conduct research and development himself.

Similar products include high-suction range hoods. Due to the eating habits of foreigners, they do not stir-fry or stir-fry. They do not produce big eyes when cooking, so naturally they do not need high-suction range hoods. Chinese people have demand for them.

, you can only do research and development yourself.

Among foreign home appliances, the one that is similar to the soymilk maker is the so-called wall breaker, which is a machine for crushing food.

Strictly speaking, domestic soymilk machines are actually a type of wall-breaking machine.

The wall breaker originated from the juicer. In fact, the first two generations of wall breaker had very weak wall breaking function and were just a juicer. By the third generation of wall breaker, the motor speed reached 15,000

Only after a thousand revolutions can it truly have a strong wall-breaking function.

This time Li Weidong went to the Cologne Electrical Appliances Show, originally planning to find a way to develop a set of high-speed motor production technology to prepare for the research and development of a soymilk machine.

In order to facilitate the purchase of high-speed motor technology, Li Weidong learned about various types of juicers in Germany before the exhibition began.

Li Weidong is also somewhat self-aware. He knows that the Germans cannot sell the most advanced technology to themselves, so he went to see the old models from a few years ago. Therefore, Li Weidong knew that Bosch's MCM20 juicer was in line with his needs.

need.

It happened that someone from Bosch came to Li Weidong to talk about the patent authorization of the orange juice machine. Li Weidong borrowed Poxialu and obtained the production technology of the MCM20 juicer.

…

After assigning Tang Hao the task of developing a soymilk machine, Li Weidong went to the advertising production department of the TV station.

Naturally, the matter of winning an award in Germany needs to be well publicized. Li Weidong hopes to use this matter to establish the brand of Puppy Electric and complete his brand strategic layout.

Advertising on TV is obviously a good way of publicity.

This advertisement is placed domestically, so it doesn’t need to be elaborate, simple and direct is enough.

This time, Li Weidong only spent 2,000 yuan to get a 15-second advertisement. This advertisement did not hire any actors. It only had images and narration to read the advertisement.

The advertising slogan is also very simple, with only two sentences. The first sentence is "Warm congratulations to Puppy Electric for winning the special prize at the Cologne International Electrical Appliances Festival in Germany!", and the second sentence is: "Puppy Electric, your loyal friend!"

In Li Weidong's opinion, this kind of advertisement is really of poor quality, and all the advertisements shot by mobile phones in later generations are better than this one.

However, in China at that time, most of the advertisements on TV were this kind of advertisements. If there was a spokesperson's face, it was considered a big production.

…

Cai Qianjin returned home dusty.

For Cai Qianjin, this trip to Cologne was a bad trip. It can be said that he came in good spirits and returned in bad spirits.

Li Weidong just showed up suddenly and won a special prize at the exhibition. This was enough to make Cai Qianjin feel bad.

The key is that in the next few days of the exhibition, Li Weidong took away the Water Lily Air Fryer booth, which made Cai Jinjin feel that his face was severely swollen.

After driving for seven or eight hours, Cai Qianjin returned home. As soon as he entered the door, he lay down on the sofa tiredly and turned on the TV. He only listened to the sound and did not watch the picture.

Just when Cai Qianjin was drowsy, an advertisement suddenly appeared:

"Warm congratulations to Puppy Electric for winning the special prize at the International Electrical Appliances Festival in Cologne, Germany! Puppy Electric, your loyal friend!"

Cai Jinjin was so excited that he sat up from the sofa and stared directly at the TV. However, the commercial had finished playing and Cai Jinjin didn't see anything.

"What did that advertisement just say? Is it a puppy appliance?" Cai Qianjin asked his wife who was knitting a sweater next to her.

"Puppy?" The wife didn't pay attention to the content of the advertisement. She was stunned for a few seconds, and then said: "You are talking about the dog that was just raised on the first floor! That is a Pekingese, called Wangcai!"

"I didn't ask that. Wait, what is prosperity?" Cai Qianjin felt that this name was a bit familiar, a bit like what Li Weidong called him before.

The wife continued, "Wangcai is the puppy we just raised on the first floor. Isn't it normal for a dog to be called 'Wangcai'?"

"Wangcai is the name of a dog!" Cai Qianjin instantly understood why Li Weidong called him "Wangcai".

"Wang Cai, Wang Cai, damn it, this Li Weidong is really evil-hearted! He just called me a dog in a roundabout way!"

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