Reborn Industrial Tycoon

Chapter 357 We all have new products (first update)

Although the advertisement of Puppy Electric is very simple, the effect is still very good. At least it successfully promoted the brand of Puppy Electric.

Ordinary people don't know what the special prize of the Cologne International Home Appliances Show is, but as long as it has something to do with the international community, it must be something high-end.

If it can win international awards, people will subconsciously feel that this is a good product.

With this publicity campaign, the sales of Puppy Microwave Ovens should be much better, but what Li Weidong values ​​more is the successful creation of Puppy Electric's brand.

For consumer goods used in daily life, brand is very important. When consumers choose a product, the first thing they may consider is the price, followed by the brand. Sometimes consumers value the brand even more than the price.

.

This is especially true in the home appliance industry. For example, Haier first started making refrigerators, and later it also started making washing machines, air conditioners and other major appliances. Then it launched various small appliances such as irons and vacuum cleaners, and finally even bathroom heaters and toilets.

Bathroom equipment like these have also become Haier products.

There are many similar home appliance brands. They all start with a certain type of home appliance. When the brand has gained popularity and then launches other home appliances, the recognition of the people will increase a lot. This is the so-called brand effect.

Li Weidong decided to take advantage of the opportunity to win awards at the Cologne Electrical Appliances Show to build up a wave of brand effect.

In the early 1990s, it was much easier to build a brand than in later generations. At that time, there were few brands, advertising was cheap, and the cost of advertising was also low. Especially for many local TV stations, an advertisement could cost tens of thousands of yuan.

For local TV stations in provinces with relatively large populations, advertising is very cost-effective.

…

Qinghe City Loader Factory, in the spacious assembly workshop, a brand-new loader is placed in front of Li Weidong.

This loader is a new type of loader developed by the loader factory after obtaining Russian technology.

I saw Zhang Tao holding a small book and introducing: "This loader has an operating weight of 13,000 kg, a rated load capacity of 4,000 kg, a bucket width of 2,704 mm, a capacity of 2.2 cubic meters, an unloading height of 2,850 mm, and an unloading distance of

920 mm, the vehicle length is 6840 mm, the vehicle width is 2704 mm, and the vehicle height is 3239 mm. We use Weichai engines..."

Li Weidong is quite satisfied with the various data of the new loader, which is considered to be at the level of the domestic upstream.

The original technical level of the loader factory could only be regarded as the middle and lower reaches of the country. After obtaining the Russian technology, it was upgraded to the domestic upstream level in half a year. This progress is still very rapid.

After introducing the relevant parameters, Zhang Tao said: "Chairman, this loader has not been named yet. I have to trouble you to name the new loader."

Li Weidong thought for a while and said: "This is the 40-type loader, and we are the Qinghe loader factory. So we went to Qinghe and took the pinyin initials of the loader and called it the QZ40 loader!"

According to the loader model, type 30 is small, type 40 is medium, and type 50 is large.

However, there is not much difference between domestically produced loaders, Type 40 and Type 50. They all use the same engine and gearbox, and the power is the same. There are only certain differences in arm height and bucket capacity. Use

The difference in aspects is not big either.

However, the price of the Type 50 loader is much more expensive than the Type 40 engine. In terms of cost performance and practicality, the Type 40 loader is better.

Developed countries with money and expensive labor will probably choose a 50-type loader in order to dig more with a shovel. China is still a developing country, so it would rather choose a cheaper 40-type loader.

This is also because type 40 loaders are commonly used in China, and the main products of domestic manufacturers are all type 40 loaders. Many of the type 50 loaders on the market are imported.

Li Weidong asked again: "How does our loader compare with the one from the heavy machinery factory?"

"All parameters are similar." Zhang Tao went on to explain: "The advantage of the heavy machinery factory lies in the load-bearing system, which is the project they obtained during the Seventh Five-Year Plan scientific research project. After we obtained the Russian technology, this aspect is similar to that of heavy machinery.

There is no difference between factory and factory.

However, in terms of follow-up research and development, we are definitely not as good as heavy machinery factories. Their technology is independently developed, and subsequent upgrades are easier. Our technology is purchased, and subsequent upgrades can only be based on Russian technology.

to upgrade.

Another point is that our engines use Weichai engines, while the heavy machinery factory’s engines use Shangchai engines. Although the engines have similar power, in terms of quality and stability, Shangchai engines are better.

Better."

In the early 1990s, Weichai was not as good as Shangchai. After all, Shangchai's background was there. In the era of planned economy, the state's support for Shangchai was relatively strong.

After 2000, Weichai gradually rose to prominence, and its product quality and service quality were greatly improved. However, Shangchai's service became something that customers complained about.

Just listen to Zhang Tao continue to say: "The engine supply of Shangchai has always been in short supply. Next, I will try to contact Shangchai and try to buy their engines."

Li Weidong immediately shook his head: "No, we will use Weichai. If possible, I hope to reach strategic cooperation with Weichai."

"Chairman, are you optimistic about Weichai?" Zhang Tao asked.

"I'm not optimistic, but very optimistic!" Li Weidong smiled slightly, and then said: "Our current size is still too small. Even if we go to Weichai, people may not pay attention to us. When we get stronger, we can go to meet again.

Let’s go to Weichai later!”

…

Qinghe Heavy Machinery Factory.

Ding Youliang was also inspecting the workshop. At this time, there was also a loader that had just rolled off the assembly line in front of him.

This loader is the AX40 loader, the core product of the heavy machinery factory. This loader has been revised for the third time, so it is named AX40C loader.

The technician reported to Ding Youliang the parameters of the new loader and the improvements compared to the old model.

Looking at the new loader, a satisfied smile appeared on Ding Youliang's face.

"The technical department has done a good job. It completed the upgrade of the old loader in just four months, which is worthy of praise!" Ding Youliang said.

"We are conducting research and development based on the original technology. If the factory director had not won the project in the Seventh Five-Year Science and Technology Research Plan for our factory, our technical department would not have been able to complete the product upgrade in such a short period of time. So in the final analysis

, the factory director is a good leader!" The technical director flattered him just right.

Ding Youliang was very useful to this flatterer. The smile on his face became even brighter and he said at the same time: "Next year, several national highways in the province will be expanded. In the next three years, three more will be built in the province.

to five new national highways.

In addition, the construction of sections of the Beijing-Shanghai Expressway in our province will also be put on the agenda. These projects require a large number of loaders. This is a big piece of fat. If we can eat this piece of fat, in the next ten years, we will

No need to worry about the heavy machinery factory!”

At this moment, someone walked over in a hurry. It was the director of the secretarial office of the loader factory.

"Director, I just received the fax that the Provincial Communications Engineering Corporation wants to purchase fifty loaders." The director of the Secretariat said and handed a document to Ding Youliang's hand.

Ding Youliang took the document, read it quickly, and then said: "This should be just the first batch of purchase orders for the G104 national highway expansion project. Fifty loaders, if obtained, will be enough for us to improve our performance in the first quarter of next year.

!

Inform the office to arrange a vehicle for me and prepare some gifts. I will go to the provincial capital tomorrow to pay a visit to Mr. Zhuang of the Provincial Communications Engineering Corporation!"

"Boss, the document says that this procurement is a public bidding..." the director of the Secretariat said in a low voice.

"Public bidding? Just listen to this kind of thing. How can there be any real public bidding? In the end, it doesn't rely on connections and relationships! Fortunately, we are old acquaintances with the traffic engineering company. Let's go and have a good relationship.

I should be able to get my order for fifty loaders!"

Ding Youliang smiled slightly and continued: "Of course, the quality of the product is also a very important factor, but in this regard, we don't have to worry at all. The loaders of our heavy machinery factory are also first-class across the country and are among the best loaders in the province.

The company and its products are simply not comparable to ours!"

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