Reborn Industrial Tycoon

Chapter 398: Getting there first

Advertisements for soymilk machines appeared not only on TV, but also in newspapers, and they were full-page advertisements.

Although advertising in newspapers is not as vivid and intuitive as TV ads, it can introduce the characteristics of the product in more detail.

For example, in a TV commercial, the functions of a soymilk machine are introduced by a narration. If the average audience can remember a few key words, it is considered good.

When advertising in newspapers, you can write down the advantages of the product one by one. Even if readers cannot remember it, they will become familiar with it after reading it a few times.

Those soft articles boasting about soy milk had just started the public's desire to drink soy milk, and advertisements for soy milk machines took advantage of the situation and appeared in various media, successfully gaining popularity.

…

Uncle Zhou took his wife to the counter of the store and saw the soymilk machine on the TV commercial.

At this time, a middle-aged mother was standing in front of the counter, playing with a sample of a soy milk machine.

"Is this the puppy soymilk machine mentioned on TV?" Uncle Zhou asked.

The salesperson nodded: "Yes, that's it."

"Can you make soy milk directly from dry beans without soaking them?" Uncle Zhou asked again.

The salesperson nodded again: "You don't need to soak the beans. Just put water in them and press the button to get soy milk. It's so convenient!"

"How much does this soymilk machine cost?" Uncle Zhou asked again.

"The original price is 3,000 yuan per unit, but now the manufacturer is holding a promotion, and the price is 2,288 yuan per unit! It's equivalent to a 25% discount." The salesperson said.

"So expensive?" Uncle Zhou was shocked. He didn't bring so much money. He had to go home to get his passbook and then go to the bank to withdraw money.

The wife next to me tried to persuade her: "This soymilk maker is so expensive. I think it's better to forget it. Don't waste the money. Go to the tofu shop at the vegetable market. You can buy a big pot of soymilk for 50 cents."

Uncle Zhou nodded, the price was indeed beyond his budget.

However, the salesperson said: "The soy milk sold outside is not as hygienic as the one made at home! It's like those who grind soy milk in the vegetable market. The soy milk machine is placed outdoors, exposed to the wind and sun every day. Who knows how much is in it?

bacteria!

Besides, those who sell tofu must use poorer raw materials in order to save costs. Unlike making soy milk at home, you must use good soybeans and clean water. If you eat it yourself, you won’t save a few cents.

Money.”

Uncle Zhou has not expressed his position yet, but the middle-aged mother next to him nodded with deep approval: "It's really uneasy to buy soy milk grinded by others. Who knows what materials they use, and who knows whether the water used is dry."

It’s clean. It’s better to make your own soy milk and feel more at ease. I’ll buy one, and you can get me a new one!”

I successfully sold a soymilk machine, and the salesperson immediately issued the invoice to the middle-aged mother with a smile on her face.

Uncle Zhou looked at the young mother with envy and said, "You are really willing to spend more than two thousand yuan just to drink soy milk!"

The middle-aged mother smiled: "Actually, I don't want to give it up, but the child is in junior high school, which is the time when the body is growing. Didn't the newspaper say that drinking soy milk can promote bone development and make the child grow taller!

And there are not only children at home, but also elderly people. Soy milk can supplement calcium, prevent osteoporosis in the elderly, and can also prevent diabetes and high blood pressure. Buy a soy milk machine and the elderly at home can also drink soy milk.

Although this soymilk machine is quite expensive, more than two thousand yuan is nothing compared to the health of your family. If you really get sick and need treatment in the future, it will not be something that two thousand yuan can solve.

!”

"Young people are so thoughtful!" Uncle Zhou nodded.

Uncle Zhou remembered that his sister had diabetes, and it cost several dollars to take medicine every day. A hospital stay cost several thousand, and she had to go to the hospital from time to time to draw blood to check her blood sugar, which was a double pain for her body and wallet.

If you think about it this way, spending two thousand yuan to buy a soy milk machine, drink soy milk every day, and prevent diseases is a very cost-effective thing.

At Uncle Zhou's age, the most important thing is health. No matter what product, as long as it is related to health, the only thing left is "buy, buy, buy."

So Uncle Zhou looked at his wife with a pleading look, as if to say, let's buy one too!

However, my wife turned a blind eye. The price of 2288 was too high for her.

At this moment, the salesperson issued the ticket, and then took out a new unopened soymilk machine and a new unopened electric iron from the counter.

"Why do you still have a Taiwan electric iron?" the middle-aged mother asked.

"The electric iron is a gift." The salesperson continued: "Now the manufacturer has an event. If you buy a soymilk machine, you will get an electric iron for free! This puppy electric iron costs more than 300 yuan. In total, this soymilk machine

The price of the machine is less than 2,000 yuan.”

After hearing this, Uncle Zhou immediately said to his wife: "It's less than two thousand yuan, let's buy one too. Besides, haven't you always wanted to get a new electric iron? Look at this puppy electric iron.

,The style is so novel!”

"But this is too expensive! More than two thousand yuan is enough for the couple of us to earn several months of retirement salary!" My wife shook her head.

"Retirement salary is paid every month! Besides, this soymilk machine is good for health. If we are healthy, we can live a few more years and receive a few more years of retirement salary. Then we can

I’ve earned my money back from the soymilk machine!”

Uncle Zhou talked nice things for a while, but his wife finally nodded and bought the soymilk machine as well.

…

When soymilk machines first appeared in the 1990s, one cost 1,500 yuan. In an era when major brands of household appliances were engaging in price wars, the price was enough to prohibit ordinary working-class people.

What's more, the previous generations of soymilk machines were all brewing and grinding types, and the product performance was poor, so the market demand was not very large, and there were only a few domestic companies making soymilk machines.

After 2005, due to the improvement of technology, the performance of soymilk machines has become better and better, the market of soymilk machines has become larger and larger, and there have been more companies making soymilk machines.

Then there will be a series of big waves, backward companies will be eliminated, and excellent companies will survive. This is also the inevitable outcome of the soymilk machine industry.

Now it has just entered 1994. Joyoung, the originator of domestic automatic soymilk machines, has not yet been established. Li Weidong's Puppy Electric has become the first brand to sell soymilk machines. With market opportunities, it can also sell soymilk machines at high prices.

Some.

What's more, the performance of the Puppy Soymilk Maker is much better than that of Joyoung Soymilk Maker of the same era.

The first generation of Joyoung soymilk machine was developed by the founder of Joyoung himself. Li Weidong's puppy soymilk machine uses high-speed motors from Germany and special stainless steel blades from Japan, which are not available in China.

With so many new technologies, the price of the puppy soymilk machine will naturally increase.

As for buying a soymilk maker and getting an electric iron for free, this is more of a marketing strategy.

Puppy Electric can produce electric irons itself, and its production capacity is pretty good.

Puppy Electric just happened to have accumulated a batch of electric irons in stock, and they were worried that they had no place to dispose of them, so they took this opportunity to give them away as gifts.

For Li Weidong, these inventories are worthless scraps. If they want to be disposed of, they are estimated to be lower than the cost price. Instead, it is better to give them directly as gifts to customers. This kind of self-produced items will not increase the cost much.

However, for customers, these gifts are real benefits.

An electric iron in Li Weidong's hands is just a discount price, and what customers see is the retail price.

In this way, when customers see the gifts, they will of course feel that it is a very good deal. Li Weidong used the price of the last-stock products to successfully engage in a wave of marketing, and everyone was happy.

With soft marketing articles, a large amount of advertising, and sincere gifts, the soymilk machine instantly transformed into the most fashionable kitchen appliance.

And because Puppy’s soy milk machine uses new technology, it can directly process soy milk from raw beans, eliminating the need to soak the beans. It is naturally much more convenient to use, so the market feedback is also quite good.

Household soymilk machines are different from commercial soymilk machines for making tofu. Those commercial soymilk machines in the vegetable market can only grind soymilk, but do not have the function of cooking soymilk. After grinding the soymilk, the soymilk and bean dregs are also separated.

Household soymilk machines combine grinding soybean milk and cooking soybean milk. During the cooking process, the bean dregs are also cooked, so the soymilk made by household soymilk machines is often richer than that made by commercial soymilk machines.

, the bean flavor is also stronger because the bean dregs are also involved in the cooking process.

When ordinary people discover that the soy milk made by home soy milk machines is richer, they instinctively think that home soy milk machines are better, which naturally improves the reputation of home soy milk machines.

…

Wang Jiuyang has resigned from the Railway Vocational School and plans to start a company specializing in soymilk machines.

The reason why Wang Jiuyang made this decision was that during this period newspapers and magazines were overwhelmingly promoting the benefits of soy milk.

Wang Jiuyang did not realize that Li Weidong was behind these soft marketing articles. He thought it was the benefits of soy milk that had finally been discovered by experts!

So Wang Jiuyang also made a wrong judgment. He believed that the era of hot-selling soymilk machines was coming, so he decided to resign and start a business.

Then Wang Jiuyang embarked on the road of raising money from everywhere.

Wang Jiuyang was very lucky. He quickly raised 100,000 yuan from relatives and friends, and also won over two partners.

The speech during the southern tour made the people realize that China's path of reform and opening up would not change. Subsequently, there was the largest wave of overseas employment in the country, especially among public officials in government agencies and institutions.

This wave of entrepreneurship lasted for many years. After the Asian financial crisis broke out, the wave of entrepreneurship slowly cooled down. Then came the era of Internet entrepreneurship.

Many entrepreneurs in China also started their careers during that wave. For example, the real estate tycoons and the English teacher named Ma all started their businesses at that time.

The reason why Wang Jiuyang was able to raise 100,000 yuan so smoothly may be because the society at that time was in the midst of a wave of entrepreneurship. Engineers like Wang Jiuyang, who graduated from universities, had skills themselves, and relatives and friends also believed that Wang Jiuyang could earn money by going to entrepreneurship.

money.

One hundred thousand yuan was barely enough to set up a small-scale home appliance factory at that time.

So Wang Jiuyang began to devote himself wholeheartedly to the construction of the factory.

Wang Jiuyang did not have that much money to build a reinforced concrete factory building, so he could only build a simple greenhouse-style workshop. This type of workshop is low-cost and can be built quickly, saving time.

Wang Jiuyang did not have the money to go to the assembly line, so he could only buy a batch of operating tables and then use the most traditional assembly methods to produce them.

Wang Jiuyang went to the manufacturer to customize the motor, blades and heating rods of the soymilk machine. However, during this process, Wang Jiuyang did not collect information that Puppy Electric had started making soymilk machines.

The high-speed motor used by Puppy Electric is German technology, and the blades are specially provided by Sinosteel, so these core components do not need to be purchased through normal channels.

As for the heating rods, Puppy Electric originally made electric irons and hair dryers, so it is normal to purchase heating rods.

After building the factory building, purchasing production raw materials, and recruiting a few workers, everything went very smoothly. Wang Jiuyang's electrical appliance factory was ready for everything.

In the evening, after work was over, Wang Jiuyang called his home phone and wanted to share the company's progress with his parents.

After a while, the call was connected, and Wang Jiuyang's mother's voice came to mind on the receiver.

"Jiuyang, that soymilk machine you made should be selling pretty well, right?" Wang's mother asked.

"It's in the process of being put into production, but sales haven't started yet!" Wang Jiuyang replied.

"Isn't it too early to advertise on TV before we start selling?" Wang's mother then asked.

"Advertising on TV?" Wang Jiuyang was slightly startled and said to himself that he had never done such a thing.

Moreover, the cost of advertising on TV is relatively high. With Wang Jiuyang's little capital, even if he wanted to do advertising, he would be unable to do so.

So Wang Jiuyang replied: "Mom, I haven't made this product yet, how can I advertise it?"

"The soymilk machine commercials that are shown on TV every day are not made by you?" Mrs. Wang's tone of voice was lost.

Wang Jiuyang was shocked, and he asked: "Mom, you mean there is an advertisement for soy milk machine on the TV?"

"Yes, it just appeared in the past two days. It was shown several times a day. Not only on TV, but in yesterday's evening newspaper, there was also a full page advertisement for soymilk machines. I thought it was you who made it!" Mother Wang replied.

Upon hearing the news, Wang Jiuyang immediately realized that the soymilk maker had been sold first.

Wang Jiuyang used all his savings to start a business, so the place he rented was very simple and he did not buy a TV. Therefore, the TV commercial for the puppy soymilk machine has been aired for several days, and Wang Jiuyang is still kept in the dark.

At this time, Wang Jiuyang had no intention of talking to his mother on the phone. He wanted to confirm whether what his mother said was true or false.

So Wang Jiuyang hung up the phone, ran out in a hurry, and then bought seven or eight different types of newspapers at a newsstand and started to read them.

The full-page advertisement was very conspicuous. Wang Jiuyang immediately saw the advertisement for the puppy soy milk machine.

"A cup of soy milk only takes fifteen minutes. The Puppy brand no-soaking soy milk machine is worth owning!"

Looking at this slogan, the words "No bubbles" were like a ray of light, which made Wang Jiuyang feel like he was blinded.

As an engineer who went to university, Wang Jiuyang certainly knows the meaning of the word "free bubbles".

"Could it be said that this soymilk machine does not require soaking the beans in advance?"

Thinking of this, Wang Jiuyang was frightened.

If the puppy soy milk machine really does not need to soak the soybeans in advance, then this is not a matter of being the first to arrive, but the product is several generations ahead!

At this moment, Wang Jiucheng suddenly felt sad. He seemed to have a premonition that his dream was over before it even set sail!

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