Reborn Industrial Tycoon

Chapter 399 Magnification Move (please subscribe)

Wang Jiuyang spent 2,288 yuan to buy a soymilk machine and returned to his company.

After opening the package and taking out the soymilk machine, Wang Jiuyang observed it carefully and couldn't help but exclaimed: "The workmanship is really good!"

Puppy Electric is an OEM for Japan and the United States, so the quality control requirements are naturally very high, otherwise Americans and Japanese will not accept the goods.

In this regard, it is also thanks to Wang Jing's introduction of a disciplined military style into production management that the quality control of Puppy Electric is superior to others.

Throughout the 1990s, China was probably the most serious years of counterfeit and shoddy products. There were countless workshop-style factories producing inferior products. Many state-owned brands did not pay attention to quality control management.

There were many brilliant brands in the 1980s that declined or even died in the 1990s. In addition to technology failing to keep up with the market, poor quality control was also one of the reasons.

Wang Jiuyang Small Home Appliance Company can only be regarded as a processing workshop at best. It has no requirements for quality control, and the products it produces cannot be said to be of workmanship, as long as they can be used.

In terms of workmanship, Puppy Electric is indeed ahead of Wang Jiuyang by several blocks.

However, Wang Jiuyang is not discouraged. Just because the product is exquisite does not mean it is a good product. You have to use it to know how good the puppy soy milk machine is.

Wang Jiuyang placed the soymilk maker on the table and wanted to open the lid of the soymilk maker, but found that the motor, blades and the lid of the soymilk maker were connected together.

"Since it is a top-mounted motor design! Why do we need a top-mounted motor?" Wang Jiuyang frowned and began to think.

As an engineer and someone who had personally invented a soymilk machine, Wang Jiuyang understood the benefits of a top-mounted motor after thinking about it for a while.

"The top-mounted motor is much more convenient than the bottom-mounted motor. If the motor is mounted above, you don't have to worry about the sedimentation of bean dregs, and it is more convenient to clean. Why didn't I think of it before!" Wang Jiuyang praised in his heart again.

At this time, Wang Jiuyang suddenly remembered the sentence in his mind: There are people outside the world, and there is a sky outside the world!

Wang Jiuyang has always felt that he is an expert in soymilk machines, and no one can match him in soymilk machines. Even if Puppy Electric was the first to get there and launched the soymilk machine in advance, it was just a coincidence of creativity. Wang Jiuyang did not

I don’t think puppy soy milk has the chance to surpass my own design.

However, when Wang Jiuyang understood the intention of installing a top motor, he already realized that Puppy Electric had to surpass him in the design concept of the soymilk machine. Puppy's launch of the soymilk machine was not just as simple as being the first to do so.

Wang Jiuyang put away his contempt. He wanted to test the real effect of the soymilk machine, so he plugged in the power and added water and soybeans to the soymilk machine.

When adding soybeans, Wang Jiuyang hesitated for a moment, whether to add soaked soybeans or dry soybeans. He looked at the instructions and finally added dry soybeans.

"It is said to be a no-soaking soymilk machine, but I want to see if your soymilk machine really does not need to be soaked!" Wang Jiuyang thought to himself.

After pressing the start switch, Wang Jiuyang sat aside and stared at the soymilk machine.

At the beginning, the motor of the soy milk machine was only rotating slowly, as if it was preheating, and it looked similar to an ordinary motor. But soon after, the high-speed motor began to run at full speed, and the blades quickly beat the soybeans into white soy milk.

"Why is the motor turning so fast!" Wang Jiuyang's eyes widened, as if he couldn't believe what he saw.

What Li Weidong used was a high-speed motor with 10,000 revolutions. Although it can be manufactured by domestic enterprises, they are basically designed for military use. Ordinary private enterprises cannot make it. Wang Jiuyang cannot order this kind of motor from any domestic motor manufacturer.

Thousands of revolutions of high-speed motors.

After all, Wang Jiuyang is also an engineer. He knows that the faster the motor rotates, the stronger the wall-breaking function will be, and the higher the soy milk yield will be.

"A soymilk machine with such a fast rotation speed must have a very high pulp output rate. I don't know where Puppy Electric purchased such a high-speed motor." Wang Jiuyang eagerly wanted to take apart the soymilk machine and see what was used inside.

What kind of motor is it?

Finally, after a beep, the soy milk machine stopped working, and Wang Jiuyang knew that the soy milk was ready.

He couldn't wait to open the soy milk machine, then took a large plate, poured a thin layer of soy milk, and began to observe how much bean dregs there were.

There is almost no bean dregs, and even if there is, it is very rare. Most of the bean dregs have settled at the bottom of the soy milk machine.

This result disappointed Wang Jiuyang. Although the bean dregs in the soymilk maker he made would also precipitate, they were much thicker. This showed that the performance of the puppy soymilk maker was obviously superior.

However, this was also within Wang Jiuyang's expectation. A faster motor should grind finer soy milk.

Wang Jiuyang took the cup again, got a cup of hot soy milk, and took a sip.

"This soy milk is so thick!" Wang Jiuyang sighed involuntarily.

Wang Jiuyang has been fond of drinking soy milk since he was a child. After taking a sip, he could tell that the soy milk grinded by the puppy soy milk machine was much richer than the soy milk grinded by his own soy milk machine.

If we compare the two soy milks, in terms of taste, the soy milk machine we developed is definitely defeated by the puppy soy milk machine.

"You can just use raw beans, and the ground soy milk is still so rich. This doesn't give me any chance of survival!" Wang Jiuyang's mood suddenly worsened.

"Speaking of which, raw soybeans are very hard. I also used raw soybeans when I was doing experiments. As a result, the yield rate of the ground soybean milk was not high, and the concentration of the soybean milk was also very low. The key is that the blade cannot hold up!"

Thinking of this, Wang Jiuyang took off the blade from the soymilk machine, wiped off the soybean residue on it, and then observed it carefully with a magnifying glass.

"This is not an ordinary stainless steel blade! After grinding raw soybeans, it does not leave a trace. Ordinary stainless steel blades cannot do this at all!"

Wang Jiuyang quickly realized the difference of S39009 stainless steel blades.

Then Wang Jiuyang picked up the screwdriver and disassembled the soymilk machine into eight pieces, and then saw the high-speed motor inside.

Wang Jiuyang's mood became worse and worse, and he couldn't help but compare it with the soymilk machine he produced.

The technical core of the soy milk machine is nothing more than the motor and the blade. Nowadays, the motor is not as good as others, and the blade is also not as good as others. The two core components are lagging behind in all aspects. How can we compete with others!

It’s okay if the opponent seizes the opportunity. If the opponent’s products are even better, then won’t your own company be doomed?

Wang Jiuyang suddenly felt like he was falling into hell. The whole world seemed to be dark. He finally set up the company and saw that the product was about to be launched on the market. However, he found that the product he was vaguely proud of was already outdated!

In order to start this company, Wang Jiuyang borrowed a lot of money from relatives and friends. If the project failed, he would not only be in debt, but he would not even have a formal job, and his future life would be problematic.

"What should I do?" Wang Jiuyang took a deep breath and forced himself to calm down.

The engineer's brain was useful after all. Wang Jiuyang calmed down and quickly thought of countermeasures.

"This puppy soymilk machine is good everywhere. The only drawback is that it is too expensive. At 2,288 yuan per unit, I estimate there should be a profit of 1,000 yuan. The performance of my soymilk machine is not as good as that of the puppy soymilk machine in all aspects.

, but I don’t need to earn so much. If he earns a thousand, it’s not enough for me to earn a hundred!”

Wang Jiuyang thought that although the performance of his products was not good, he could attract customers through low prices. Puppy's soy milk machine sold for 2,288 yuan, so he would sell it for 1,000 yuan.

Excluding the profits due to various departments in the sales channel, it is quite good to earn more than 100 yuan from a soymilk machine. Even if you sell a thousand units a year, you can still earn 100,000 yuan, and you can pay the debt to

Still on.

"That's it. I want to put the soymilk machine on the market as soon as possible. Moreover, the price of my soymilk machine is low. There will definitely be people who want to buy my soymilk machine at a lower price!"

…

Wang Jiuyang is not the only one who sees the market potential of soymilk machines.

There are thousands of Chinese companies. When a good product appears, people will naturally want to imitate it.

What's more, the structure of the soymilk maker is not complicated and can be made by ordinary small household appliance workshops.

The Pearl River Delta is the earliest small home appliance production base in China. Various small home appliance workshops are everywhere. Any home appliance you want can be produced here, but the quality of the home appliances produced is not satisfactory.

After all, small workshops lack technology, so they can make some home appliances with simple structures, but if they make home appliances with high technical content, their level will not be up to standard.

For example, products such as refrigerators and air conditioners can be assembled by workshops as long as they are provided with parts. However, the quality is 100% substandard, and various malfunctions will occur within a few days of use.

It is no exaggeration to say that even if these small workshops were given compressors imported from Japan, they would not be able to make qualified refrigerators and air conditioners.

Soymilk machines are exactly the kind of household appliances that do not require high technical requirements and are very easy to imitate.

Therefore, not long after the puppy soy milk machine was launched, it was targeted by home appliance workshops in the Pearl River Delta.

In a small home appliance workshop in the Pearl River Delta region, in front of Boss Huang was a dismantled soymilk machine.

"Gong Liu, this soymilk machine has been completely disassembled. The structure does not look complicated and the parts are easy to find. It should be no problem for us to copy it, right?" Boss Huang asked.

In the 1980s, Boss Huang set up a small workshop to produce rice cookers. He started by producing Sanwu rice cookers. After years of hard work, he now has a factory with more than 400 people and is quite famous in the local area.

And this "Gong Liu" was a talent hired by Boss Huang from a state-owned enterprise, and he helped Boss Huang solve many technical problems.

I saw that Mr. Liu picked up the motor and said, "Boss, this motor is different from the motors we usually use!"

"Isn't this kind of motor easy to buy?" Boss Huang asked.

"Not only is it not easy to buy, it's simply impossible to buy!" Liu Gong continued: "This is a high-speed motor that I have never seen before. Even if our domestic companies can produce it, it is probably military-related.

of enterprises.”

"Can it be replaced by another motor?" Boss Huang asked again.

"If it is replaced with another motor, the performance will be greatly compromised." Liu Gong said.

Boss Huang thought for a while, and then said: "It's okay, the performance is just about the same! We will just sell it cheaper when the time comes. In addition to this motor, are there any other problems?"

"Then it's gone. You can buy other parts." Liu Gong said.

Boss Huang immediately said: "Okay, Mr. Liu, please build a sample as soon as possible. If there are no problems, we will put it into production as soon as possible. The cost of this thing is not high, but one unit costs more than two thousand yuan, and the profit

But it’s quite big!”

…

Liu Gong only saw the high-speed motor, but did not find that there was a problem with the blade like Wang Jiuyang did.

After all, Wang Jiuyang specializes in developing soymilk machines. In order to make soymilk machines, he has done many experiments, so he knows that ordinary stainless steel blades will grind quickly and even break when grinding dry soybeans.

Liu Gong had never made a soymilk maker. How could he know that ordinary stainless steel blades could not grind dry soybeans? Naturally, he did not pay attention to the blade of the puppy soymilk maker, which uses special stainless steel.

When it comes to research and development, Gong Liu is not that capable, but he is still very good at imitating products. Soon, Gong Liu successfully copied a soymilk machine.

Boss Huang also immediately purchased materials and began large-scale production of soymilk machines.

…

A large number of soymilk machines soon appeared on the market, some of which were off-brand, and some of which were non-branded brands. Those more well-known home appliance brands wanted to save their face, and did not immediately start blatant copycats.

This result was completely within Li Weidong's expectation. Although Li Weidong had applied for a patent for the soymilk machine, he was helpless in the face of these miscellaneous brands and imitations of no-brand brands.

When launching a new product with low technical content in China, you must be prepared to be copied. If you want to avoid copycats, it is not enough to rely on patents. The key is to tightly hold the core technology in your hands.

Historically, a large number of counterfeit soymilk machines emerged after 2005. By that time, Joyoung had already established the soymilk machine market, and the price of a soymilk machine at that time was still as high as more than 1,000 yuan.

The profits are very generous, so many small businesses have entered the soymilk machine business.

The result was naturally a fierce price war. The price of soymilk machines was directly reduced to less than 500 yuan. Joyoung won the final victory by relying on its technological advantages. Small workshops were basically eliminated, and they could survive the competition.

There are only well-known brands such as Midea and Supor.

Nowadays, Li Weidong's wave of soft-text marketing has detonated the soymilk machine market in advance. Coupled with the profits brought by the retail price of more than 2,000 yuan, small companies have entered the soymilk machine market in advance.

These small businesses don't have Li Weidong's technology, but they don't expect to sell it for the price of a puppy soymilk machine.

The generally low price is enough to have a huge impact on the market of puppy soymilk machines.

Ordinary consumers are inevitably more inclined to buy cheap goods, and bad money drives out good money, which often occurs in market competition.

If there is not much difference in appearance between a soymilk machine that costs 2,000 yuan and a soymilk machine that costs 1,000 yuan, I believe most consumers will choose the latter.

Of course, there is one thing that can withstand the impact of low-priced products, and that is the brand. A well-known brand can make consumers willing to spend more.

Today's puppy electrical appliances do not have such great brand influence, and consumers will not pay an extra thousand yuan for a "puppy" brand.

Therefore, Li Weidong could only find another way.

…

In the laboratory of Puppy Electric, there are more than a dozen soymilk machines, all of which have been dismantled into parts.

These soymilk machines are off-brand soymilk machines that Li Weidong bought from the market.

"Director, we have confirmed everything. These miscellaneous brands use ordinary motors," the technician said.

Li Weidong nodded and asked, "Have the test results of the blade come out?"

"It's already out. They use ordinary 304 stainless steel." The technician said.

"These copycat workshops only know how to imitate directly. They know nothing about research and development, and they don't know how to do experiments in advance to see if ordinary stainless steel can grind dry soybeans!" Li Weidong snorted coldly.

Just listen to the technician continue to say: "Director, there is actually a soymilk machine, and it is specially marked that the soymilk must be soaked before it can be processed."

"Oh? Which company is it?" Li Weidong asked curiously.

"It's a company in Jicheng. What's its brand?" The technician thought for a while and then said: "The Eighteen Palms of the Dragon? That's not right. The Great Shift of the Universe? That's not right either."

"Eighteen Palms for Subduing the Dragon? The Great Shift of the World? Have you read too many martial arts novels? I also know the Nine Sun Magic Skills! How can there be a company with this name that is not afraid of being sued by Mr. Jin Yong!" Li Weidong said with a smile.

"Nine Yang Magic Power? By the way, come to think of it, it's the Jiu Yang Soybean Milk Maker!" the technician said.

"It turns out it's him." Li Weidong smiled and nodded, thinking to himself: "Counting the time, Jiuyang should have launched its first soymilk machine at this time. But it doesn't affect me, my soymilk machine can already

The dry soybeans are processed directly, while the Jiuyang soymilk machine is still at the soaking and grinding stage. Their technology is too backward to become a reality!"

Then Li Weidong looked at the miscellaneous soymilk machines that had been dismantled into parts on the table and muttered to himself: "It's time to make a big move!"

…

On TV, the Puppy Soy Milk Machine has a new advertisement and a new slogan:

"The Puppy Soymilk Maker is the safest soymilk machine! If the Puppy Soymilk Maker breaks down within three years, just replace it with a new one! The Puppy Soymilk Maker has a lifetime warranty on the cutter head!"

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