Reborn Industrial Tycoon

Chapter 401 You can’t afford it (please subscribe)

Sister Su's son is in high school and has to go to school before seven o'clock every morning for morning reading, so Sister Su will get up at 5:30 and make breakfast for her son.

The morning was quite rich, including steamed buns, fried eggs, ham sausage, and a cup of freshly made soy milk.

Soon after, Sister Su's son got up, washed his sleepy eyelids, and walked to the dining table, where he ate steamed buns, fried eggs, ham sausage, and drank soy milk.

The taste of soy milk seems a bit strange!

"Mom, is this soy milk undercooked?" Sister Su's son shouted

Sister Su immediately came over, picked up the soy milk and took a sip. It really tasted half-cooked.

"Why isn't it cooked? I've obviously started making soy milk a long time ago!" Sister Su said, picked up the soy milk machine, got herself a bowl, took a small taste, and found that it was still half-cooked.

"I'll heat it up for you." Sister Su said, turning on the gas stove to heat up the soy milk.

"It's too late, I won't drink anymore." Sister Su's son picked up his schoolbag and walked out of the house.

Sister Su was a little unhappy because her son didn't drink the soy milk. She didn't know whether it was her fault or the soy milk machine that was malfunctioning, so she brought back the beans and put them into the soy milk machine, planning to make it again.

After a beep, the soymilk machine stopped running. Sister Su came over and opened the soymilk machine, but found that the soymilk inside was not warm at all this time. When she poured the soymilk out, she could still see many unground beans.

"It seems that the soy milk machine is broken. I have only used it for more than a month, why is it broken?" Sister Su sighed helplessly.

"I remember the promise of selling a soymilk machine. If it breaks down within three years, it will be replaced without repair. Then I will go to the store to replace it with a new one soon." Thinking of this, I quickly went to find the invoice provided by the store when I bought the soymilk machine.

Sister Su came to the store and found the counter where the soy milk machine was sold.

"The soymilk machine I bought is broken and cannot make the soymilk properly. I only bought this soymilk machine a month ago. I remember that when I bought it, I said that if it breaks down within three years, it will only be replaced without repair. So I came to replace it.

Soybean milk machine." Sister Su said to the salesperson.

"Have you brought the invoice?" the salesperson asked.

"Bring it, here it is." Sister Su handed the invoice to the salesperson.

When the salesperson saw that it was indeed his own invoice, he asked, "What brand is your soymilk machine?"

"Haishan brand!" Sister Su said, moving the soymilk machine to the counter.

"It's the Haishan brand again!" The salesperson frowned, and then said: "Let me check if there is any human damage first. If it is human damage, it is not considered a fault of the soymilk machine, and it cannot be replaced with a new one."

The salesperson unpacked the soymilk machine, looked at it carefully, and found that there were no signs of man-made damage, so he said, "This soymilk machine of yours has no signs of man-made damage. You can just replace it with a new one."

After hearing this answer, Sister Su's originally worried heart immediately relaxed.

However, the salesperson continued: "Although I can exchange it for you with a new one, you have to wait for a while."

"Do you have to wait?" Sister Su frowned, and then said: "That's not what you said when I bought it. At that time, you said that if something breaks down, you can just take the broken machine over and replace it with a new one.

Take away the Taishin one!”

The salesperson nodded: "The exchange process is indeed like this, but it can only be done when we have the goods in stock. Now, we don't have the Haishan brand soymilk machine in stock at all, even if we want to exchange it for you.

, there’s nothing to change!”

.

"No stock in stock? How is this possible! How can you have such a big store without stock!" Sister Su showed an expression of disbelief. She even felt that the salesperson did not want to exchange the goods for him and was deliberately making things difficult for her.

The salesperson explained: "Sister, it's not that I don't want to change it for you, it's that our inventory has been replaced. To tell you the truth, there were ten units of Haishan brand soy milk in our store's warehouse yesterday.

As for the inventory of machines, there was no one left this morning.”

"All sold?" Sister Su asked subconsciously.

"No way!" The salesperson shook his head: "They were all taken away by those who returned or exchanged the goods. Sister, I will tell you this, although this Haishan soymilk machine is sold cheaply, the quality is really not good, buy it back

Many of them break down within a month or two. From the agent's side, a batch of new products that came in recently were all replaced by those with faulty machines.

Otherwise, how can we say that cheap products are not good products? It seems that customers who bought Haishan soymilk machines at a low price have been cheated. In addition, there are several other brands that I have never heard of, and their soymilk machines often break down.

.

In terms of good quality, the only one that is often advertised on TV is the puppy soymilk machine. Although the price is a bit more expensive, so far no one has taken a faulty soymilk machine and replaced it with a new one."

Knowing that the product she bought was of poor quality, Sister Su felt a little depressed. Then she asked, "When can I get a new soymilk maker?"

The salesperson shook his head: "I don't know about that. It depends on when the agent will bring the goods in. But for such poor quality products, I guess the agent will not want to continue to act as an agent in the future!"

"Agents don't want to be agents anymore? Then if the soymilk machine breaks down, who will I find to replace it with a new one!" Sister Su said dissatisfied.

"Then you have no choice but to find the manufacturer yourself." the salesperson replied.

"Where can we find the manufacturer? It's not enough for the ticket!" Sister Su complained.

The salesperson sighed helplessly: "So for this kind of relatively expensive home appliances, it's better not to buy from other brands. Spend more money and buy big brands, and the quality is guaranteed!"

…

Haishan brand soymilk machine is produced by Boss Huang.

At this time, in Boss Huang's factory, a small truck parked at the entrance of the warehouse, and then unloaded several large boxes, which contained faulty soymilk machines, which were returned by customers.

"How much have you returned today?" Boss Huang asked with a livid face.

"Counting these boxes, more than 300 units have been returned today." The warehouse manager replied.

"More than 300 units have been withdrawn!" Boss Huang showed an anxious look.

Of course, these returned soymilk machines cannot be thrown away, but must be repaired and then sold.

However, repairing broken machines is more troublesome and takes more time than assembling new machines. More and more returns will occupy more and more worker resources in the factory.

If there are more returns, all the workers will no longer have to produce new soymilk machines, but will all repair the broken soymilk machines. Then Boss Huang's factory will no longer need to be in operation and will be directly converted into a repair shop!

At this moment, another small truck drove in, and the co-pilot of the truck got out. Boss Huang took a closer look and saw that it was an agent he was familiar with.

"Boss Zhang, why are you here in person? Are you here to pick up the goods?" Boss Huang immediately greeted him.

Boss Zhang said: "Boss Huang, I took away a thousand soymilk machines from you last time. They were sold very quickly and there were many returns. In less than a month, 500 of them were sold.

Fault.

You also promised not to repair but replace them within three years, so I sent these 500 faulty soymilk machines over, and asked you for another 500 new machines, so I have to make up for them for my customers!"

When he heard that another 500 malfunctioning soymilk machines had arrived, Boss Huang's face suddenly looked a little embarrassed.

Boss Zhang then said: "Boss Huang, there is one more thing. I don't plan to continue to be an agent for this soymilk machine of yours in the future."

"No more agents? Why?" Boss Huang immediately said: "Boss Zhang, we have been friends and cooperated for so many years, but you can't get along with me!"

Boss Zhang explained: "This soymilk machine of yours has a very high failure rate. The key point is that you also promised that if it breaks down within three years, you will only replace it without repairing it. As a result, a group of customers came to me to replace the soymilk machine with a new one.

In this way, I finally bought a batch of goods, but I didn't sell a few units, so I replaced all the faulty units with new ones! It's not a matter of whether it takes a little effort to repair this one, but the key is that I can't make any money! I can't

Just waste your efforts and make no money!

Boss Huang, our friendship is a friendship and business is a business. You really can’t do this soymilk machine business. So this time our cooperation ends here! If there is a chance to make a fortune in the future, don’t forget me.

!”

…

Boss Huang regretted it very much at this time. He had nothing to do to learn about puppy electrical appliances. Why did he only replace them without repairing them? As a result, his factory was about to be unable to sustain itself.

Now even the agent has to leave him, it's really raining all night.

In the final analysis, it is still due to quality. If Haishan brand soymilk machines had good enough quality, there would not be so many customers replacing them with new ones, and all subsequent chain reactions would not happen.

Boss Huang knows very well that the key to getting out of trouble is to improve product quality. As long as product quality improves, all problems will naturally be solved.

So Boss Huang called for Liu Gong again, hoping that Liu Gong could solve the problem.

"Gong Liu, why do the soymilk machines we produce break down so easily? Is there something wrong with our product?" Boss Huang asked bluntly.

Liu Gong explained: "There are heating rods in the soymilk maker. After the parts in the soymilk maker are frequently exposed to heat, their service life will definitely be reduced and the failure rate will also increase."

"When we used to make rice cookers, the inside was also heated, but it didn't break down in more than a month like now!" Boss Huang continued.

"The rice cooker only heats the rice, but the soymilk machine also grinds the soymilk. This process will cause the soymilk machine to vibrate and accelerate the failure of parts." Liu Gong continued to explain.

Boss Huang nodded in understanding: "Is there a way to solve it?"

Liu Gong thought for a while and replied: "The parts can be reinforced, but in that case the production process will be more troublesome and the cost will increase. But the key is the workmanship in the production process. If the workmanship is good, the quality will naturally improve.

.”

"Okay, then I will notify the workshop and ask the workers to work more seriously!" Boss Huang nodded.

Boss Huang obviously didn’t realize that things like quality control can’t be improved in a day or two. This kind of small factory that has always been mainly making copycats never takes quality issues seriously, so how can it be possible in a short time?

Improve quality control internally!

In the manufacturing industry, there are also copycat manufacturers that can produce high-quality products, such as Putian’s copycat basketball shoes, which are of better quality than real basketball shoes.

But nine out of ten such companies are also OEMs, or have been OEMs before.

No company is born to produce high-quality products. Many domestic companies are able to produce high-quality products by working as OEMs for big brands, accumulating experience and technology, and improving quality control standards.

Boss Huang's factory has no OEM experience and lacks a modern management system. Improving quality control is basically just talk on paper.

…

The situation of the Haishan soymilk machine is not an isolated case. In addition to Boss Huang, other brands of soymilk machines that dare to promise to only replace and not repair within three years have also encountered the same problem.

Replacing without repairing can indeed attract consumers, but this requires product quality as the basis. If the product quality is not good, blindly following the trend of only replacing without repairing will only end up shooting yourself in the foot.

Many miscellaneous soy milk machine manufacturers finally realized that the so-called "replacement without repair within three years" was a trap set by Li Weidong.

The quality of the Puppy Soymilk Maker is good enough, so it can be used like this. Other brands simply do not have such good quality, and cannot afford the "replacement without repair" option.

Some miscellaneous brand manufacturers feel that they can no longer survive, and simply cancel their after-sales commitment of "only replacement and no repair for three years."

This is obviously a bad move. After-sales promises can only be increased, not lowered. Once lowered, customers will be lost.

Consumers will also wonder if it was originally stated that faults would only be replaced and not repaired within three years, but now it has been cancelled. Does this mean that the product itself will not last three years?

In the 1990s, household appliances generally lasted for more than ten years. If you spend so much money to buy a soymilk machine, but it does not last three years, consumers will definitely not buy it.

Those off-brand soymilk machines that canceled their after-sales commitments were instantly abandoned by consumers. Even agents were unwilling to represent their products, and they were the first to be eliminated from the market.

However, for those non-brand soymilk machine manufacturers, product quality issues are just an appetizer. The real problem is the wear of the cutter heads.

Ordinary stainless steel cutter heads can barely process soaked soybeans, but they cannot last long at all when processing dry soybeans.

Product quality problems can still be solved. For example, strengthening workshop management and optimizing product design can improve product quality.

The problem of the cutter head belongs to the category of materials, which cannot be solved by ordinary enterprises.

It can be said that even if these off-brand soymilk machines can pass the test of product quality, they cannot pass the test of cutter head material.

After two or three months, the blades of those off-brand soymilk machines with acceptable product quality have been worn to varying degrees, which directly results in the inability to grind the soybeans into fine pieces, and the pulp output rate of the soymilk machine plummets.

People who drink soy milk every day can clearly feel that the soy milk is getting thinner and thinner, and the bean dregs particles are getting larger and larger. Sometimes the cutter head will even get stuck by the large particles of bean dregs.

It's obvious that the blade has become dull.

A dull blade is not the worst situation. What is worse than a dull blade is a broken blade!

…

At Handong Evening News, Chief Editor Song personally made a cup of tea and handed it to Li Weidong.

"Director Li, try it, this is this year's new tea." Editor Song said with an apologetic smile.

Last year, Li Weidong placed an advertisement for a massage chair in the "Handong Evening News", and this year he placed an advertisement for a soymilk machine. In the eyes of Editor Song, Li Weidong is the God of Wealth and must be taken good care of.

After the two exchanged pleasantries for a few words, Li Weidong explained his intention.

"Editor Song, I came to you to advertise for our puppy appliances. Next quarter, I plan to continue advertising in your Handong Evening News," Li Weidong said.

Hearing that Li Weidong wanted to continue advertising, Editor Song's face immediately turned into a smile. He said, "Director Li, don't worry, we are old friends. I will give you more space when the time comes!"

"Then thank you very much, Editor Song." Li Weidong smiled slightly, and then said, "But I have one more thing. Editor Song can help me with the details."

"Director Li, please tell me. As long as I can do it, I will do it without any hesitation!" Chief Editor Song promised, patting his chest.

"I would like to ask Editor Song to do some reports on soymilk machines." Li Weidong said.

"Understood, I will send a reporter to your factory tomorrow to interview, and I will definitely say more good things to you then!" Chief Editor Song nodded in agreement.

Li Weidong shook his head: "Editor Song, you misunderstood. I didn't ask you to interview our factory. As far as I know, some brands of soymilk machines have recently had blade breakage. I would like to ask Editor Song to report it.

Let’s talk about this.”

Editor Song immediately showed a look of realization and said, "Director Li, do you mean to ask me to expose other soy milk machine manufacturers?"

"It's not exposing the manufacturer, it's exposing inferior products." Li Weidong said.

"Well..." Editor Song was hesitant. It was obvious that he didn't want to offend other soymilk manufacturers, and there might be potential advertisers among them.

"The blades of this soy milk machine are all made of stainless steel. If it breaks and is drunk into the mouth along with the soy milk, it will hurt the tongue, swallow it in the stomach, and hurt the esophagus. How dangerous it would be! This is related to the health of the people.

And it’s easier to stir up topics, so your media should pay attention to it!”

Li Weidong continued: "Editor Song, I know you have concerns. I think you can not mention the name of the manufacturer and the brand of soymilk machine when reporting! The theme of the report is also to criticize inferior products. By the way, I would like to remind the people

, buy products with qualified quality!”

Editor Song was also a smart man. He nodded with sudden realization: "Director Li, I understand what you mean. If you just report on inferior products and don't target the manufacturer or brand, there will definitely be no problem. We are a news media.

Yes, cracking down on inferior products is also the social responsibility we should bear!"

Editor Song showed a righteous expression and immediately turned to social responsibility.

However, the next second, Editor Song asked in a low voice: "Director Li, this next quarter's advertising..."

Li Weidong laughed: "We will sign the contract tomorrow!"

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