Reborn Industrial Tycoon

Chapter 402 Fatal Killing Move

There was a knock on the door, and Aunt Guo opened the door, only to see a dark-skinned young man standing at the door, with a large camera hanging around his neck.

"Who are you looking for?" Aunt Guo asked.

"Hello, I am a reporter from Handong Evening News. My surname is Zhao. Are you Guo Dongmei?" the young man asked.

Aunt Guo nodded and replied with a confused look on her face: "Yes, I am Guo Dongmei. Do you have anything to do with me?"

"Aunt Guo, I heard that the blade of the soy milk machine you bought was broken. When you drank the soy milk, you almost drank the broken blade into your mouth? I want to interview this matter." Reporter Zhao continued to ask.

"I found it in time, but I didn't drink it in my mouth. But how did you know about this?" Aunt Guo asked.

"Didn't you go to the store yesterday to get a new blade? There was a contact address and phone number on it. So I came here to find it."

Reporter Zhao continued: "The head of this knife is made of stainless steel and is very sharp. If you drink it and cut your tongue, how dangerous it would be! If you swallow it and pierce your esophagus, it will be life-threatening!

If such a big thing happens, the manufacturer will only replace the blade for you, and there will be no other compensation?"

"No, I just replaced it with a new cutter head, and it will take a few days to arrive. I guess I will have to replace it myself. But I took a look and it's not troublesome to replace the cutter head. Just remove a few screws."

Aunt Guo answered honestly.

"Just change the blade, you still have to install it yourself. Isn't this bullying!" Reporter Zhao suddenly looked righteous.

Although reporter Zhao is young, he has a lot of experience in interviewing. He is very good at taking the lead, and he can extract a lot of details from Aunt Guo in a blink of an eye.

The next day, an article titled "Inferior Soymilk Machines Conspire to Make Money and Kill People" appeared in the Handong Evening News.

This title sounds scary, but the content is that a citizen bought a low-quality soy milk machine, but the blade broke and he almost drank the blade and the soy milk into his mouth, but the manufacturer was not responsible.

Although the article did not name which company or brand of soymilk maker it was, the content was very scary. I guess many people would be afraid of cutting their tongues after reading it and would not dare to drink soymilk.

There is a paragraph at the end of the article: If the soymilk machine you purchased has severe wear on the blades within three months, the soymilk output rate drops significantly, and the bean dregs particles increase, it means that you have purchased an inferior soymilk machine.

The cutting head will be in danger of breaking at any time.

This sentence seems to teach customers to identify inferior soymilk machines, but in fact it judges all soymilk machines other than those for puppies as inferior soymilk machines.

Other brands of soymilk machines use ordinary stainless steel cutter heads, which have not undergone special stamping, forging or heat treatment. In addition, they are ground from dry soybeans, so it is good if they can be used for three months. If they show wear after three months,

inevitable phenomenon.

The newspaper where Li Weidong advertises is not just the Handong Evening News. In the past year or so, Li Weidong has used a large number of advertising strategies to sell massage chairs and soy milk machines, which has also led to many newspapers getting

Li Weidong’s advertising fees.

Then Li Weidong adopted a carrot and stick strategy. According to Li Weidong, newspapers that reported on inferior soymilk machines received subsequent advertising, while newspapers that were unwilling to cooperate naturally had their ads canceled.

The editor-in-chief of the newspaper is not a fool, of course they know how to choose.

Many local newspapers have to report news about people's livelihood. Reporting about inferior products endangering people's health is also a routine operation of newspapers. If you can also earn an advertising fee while reporting news about people's livelihood, why not do it?

!

Historically, the early generations of soymilk machines were all soaking and grinding types, which means the soybeans need to be soaked until soft before processing. The reason is that if dry soybeans are used directly, the cutter head cannot hold up.

Li Weidong obtained S39009 stainless steel and skipped the soaking and grinding step, allowing the soymilk machine to directly process dry soybeans.

However, those manufacturers of miscellaneous brands are used to copying the products directly. Of course, they will not take the time to conduct experiments to verify the life of the cutter head, so they ignore the wear of the cutter head.

situation.

The new stainless steel cutter head can barely process dry soybeans, but as time goes by, the cutter head wears rapidly and problems appear.

At this time, those miscellaneous brand copycat manufacturers discovered that the original stainless steel blades were so ineffective!

The cutter head was worn out in three months. What should I do if the cutter head was promised a lifetime warranty?

…

Boss Huang used a magnifying glass to observe a knife head that had been used for more than two months.

"Boss, look, there has been serious wear and tear in this position. If you compare it with the newly produced cutter head, the difference is very obvious."

Liu Gong said and handed a new knife head to Boss Huang. Boss Huang immediately picked up a magnifying glass and compared it carefully.

Although Boss Huang is not a material expert, he can still tell whether the cutter head is worn.

"After such a comparison, the wear of the cutter head after two months of use is indeed very serious. It seems that what the newspaper said is true!" Boss Huang frowned and then asked: "Will this kind of cutter head really break?

?”

Liu Gong nodded: "Theoretically, there is a possibility of breakage, but we have not encountered it so far. But the newspaper said that after the cutter head is worn, the pulp output rate of soy milk decreases, and the particles of bean dregs become larger.

It is indeed a fact. I have tested it. After using the knife head for three months, the taste of the soy milk is very weak, not much better than boiling beans in water."

"How could this happen? We promised that the blade would have a lifetime warranty, but it didn't last for three months and the blade would no longer be available. Hasn't the lifetime warranty become a joke?" Boss Huang suddenly looked lost.

expression.

Liu Gong said: "Boss, I originally thought that the stainless steel blade should be more durable, but who knew it was just an embroidered pillow, useless!"

Liu Gong's words seemed to remind Boss Huang, and he asked: "Yes, we use stainless steel blades! Isn't stainless steel very strong? How can it be so useless? Did the stainless steel manufacturer cut corners?"

Liu Gong had no choice but to explain: "Stainless steel is very hard, but that doesn't mean it won't wear out. Won't the kitchen knives we usually use become dull after being used for a long time? What's more, dry soybeans are still very hard. Polishing dry soybeans for a long time will

It’s also normal for the blade to wear out.”

"Is this a normal phenomenon? In other words, other brands of soymilk machines are also like this? The cutter head will wear out after three months of use?" Boss Huang took a deep breath and continued: "I can rest assured about this. It will kill everyone."

Die together!"

But Liu Gong said: "Except for the Puppy Soymilk Maker, the cutter heads used by other brands are similar and will wear out after three months of use."

"Are you saying that the cutter head of the puppy soy milk machine will not wear out?" Boss Huang asked immediately.

Liu Gong nodded: "We bought several puppy soymilk machines as samples before. I have been using one of them just to test the performance of the puppy soymilk machine. The results are still good so far. The blades are not

wear and tear.”

"Don't they use stainless steel blades?" Boss Huang asked immediately.

"It's a stainless steel cutter head, but it's different from ours." Liu Gong went on to explain: "The same 304 stainless steel cutter head has different processing methods and different performance. For example, a surface heat treatment can greatly improve the performance of the cutter head."

Improve the wear resistance of the cutter head.”

"Then heat treat the cutter head quickly!" Boss Huang said immediately.

"But I don't know how!" Liu Gong shook his head and said with a helpless expression: "This kind of material science matter must be solved by scientists from scientific research institutes. I am a small engineer, so I don't know so much.

ah!"

Hearing that the solution could only be solved by finding a scientific research institute, Boss Huang immediately gave up and asked him to make a copycat. He was very capable, but when it came to research and development, Boss Huang was at a loss.

Boss Huang let out a long sigh and said, "Now I realize that the lifetime warranty on the knife head of Puppy Electric is just a set for us!"

At this moment, footsteps sounded, and the sales manager hurried in.

"Boss, something happened!" the sales manager said.

"What happened?" Boss Huang asked immediately.

The sales manager replied: "I just got the news from the agent that the price of the puppy soy milk machine has been reduced, and it has dropped by 500 yuan!"

"What! Five hundred yuan? It's dropped so much!" Boss Huang was stunned on the spot.

The biggest advantage of Boss Huang's Haishan brand soymilk machine is its low price. Nowadays, the Puppy Soymilk Machine has dropped by 500 yuan. Although it is still more expensive than the Haishan Soymilk Machine, the price advantage of the Haishan Soymilk Machine has been greatly weakened in an instant.

After all, in the past few months, the Puppy Soymilk Maker has established its brand and reputation advantages. The quality of the Puppy Soymilk Maker is enough to attract many consumers. Many customers are willing to add some money to buy a Puppy Soymilk Machine.

Soy milk machine.

This is a very common consumer psychology. When the price of an originally expensive and high-quality product is significantly reduced, even if it is still right, it will make consumers feel that it is a much better deal.

Just like in the automobile industry, when several flagship models of a luxury brand like BBA are reduced to the 300,000 level, even if the price reduction is severe, those who originally planned to buy Japanese cars will still pay more to buy a BBA.

Boss Huang is a businessman. At this time, he instantly realized that the previous three-year faults, which were only replaced but not repaired, and the lifetime warranty were just traps. The price war was Li Weidong's real killer move!

…

Sister Su compared the content in the newspaper and looked at the cutter head of her soymilk machine, and found that it was indeed very badly worn as the newspaper said.

"The newspaper said that if the knife head is ground like this, it will break easily. No wonder the soy milk made in the past two days is no longer thick! No, I don't dare to use this soy milk machine anymore." Sister Su thought to herself.

At this time, Sister Su felt that this soymilk machine really didn't give her peace of mind. It broke down a few days ago and she had to wait for many days to get a new one. It took less than two months and the cutter head

It's worn out again.

If you accidentally eat the knife head into your stomach, wouldn't it mean that your intestines will be torn apart!

Sister Su had the intention not to continue using the soy milk machine, but thinking that her son was in high school and experts said that soy milk can supplement nutrition, Sister Su felt that she had to continue drinking soy milk. No matter how poor you are, you cannot be without children.

Sister Su remembered the manufacturer's promise that the knife head had a lifetime warranty, so she took the knife head to the store and planned to replace it with a new one.

I came to the familiar counter and found the familiar salesperson. Sister Su said that she wanted to change the knife head.

"Sister, if you want to change the blade, you have to wait for a while," the salesperson said.

"You don't have any in stock?" Sister Su asked.

The salesperson nodded helplessly and said, "Sister, there have been a lot of people coming to replace blades recently, and we have long been out of stock."

"Last time I replaced the soymilk maker, you didn't have it in stock. This time I changed the cutter head, you didn't have it in stock either. Why is it like this? There is neither this nor that, how can you open a store!" Sister Su said dissatisfied.

The saleswoman was a good-natured person. She did not refute, but explained: "Didn't the newspaper recently say that the cutter head of the soymilk machine will break easily if it is worn? After reading the newspaper, many people hurriedly came to replace the cutter head. Replace the cutter head.

There are so many customers, and the manufacturers are not supplying in time, there is nothing our store can do!

Sister, anyway, your soymilk maker has a high failure rate and the cutter head is not durable. I think you might as well buy a new one! Just buy the puppy brand soymilk maker. The quality is much better than other soymilk makers. We sell them

It’s been so long and no one has come to replace the blade!”

Sister Su hesitated for a moment, and then said, "The puppy soymilk machine is good, but it's too expensive, costing more than two thousand yuan!"

The salesperson immediately said, "The puppy soymilk machine is currently on sale, and the price is reduced by 500 yuan. I used to buy it for 2288 yuan, but now I can buy one for 1788 yuan, and I also get an electric iron as a gift."

"It's five hundred yuan cheaper!" Sister Su was immediately moved.

The salesperson continued: "Although the Puppy Soymilk Maker is still much more expensive than other brands even though it is 500 yuan cheaper, the quality of the Puppy Soymilk Maker is much better than other soymilk makers. It is not easy to malfunction and the cutter head is also sharp.

It’s not bad. When you use a puppy soy milk machine, you don’t have to worry about it all day long, worrying about the blade breaking off and drinking it in your stomach. It’s still cost-effective to spend a little more money and buy a safe one.”

After repeated persuasion by the salesperson, Sister Su finally bought a puppy soy milk machine.

…

Li Weidong went to the media and used the blade wear to make a fuss about inferior soymilk machines. This would only slander the reputation of other brands. At most, it would keep consumers away from soymilk machines, but it would not necessarily bring sales to puppy soymilk machines.

Li Weidong's real killer move is to cut prices.

Price reduction is always the most direct and effective way in business competition.

When the reputation of other brands of soymilk machines began to collapse, Li Weidong decisively launched a price war and reshuffled the soymilk machine industry.

Almost every reshuffle in China's home appliance industry relies on price wars. After a round of price wars, the surviving companies can enjoy China's growing market, and it may even be a winner-take-all situation.

Once it captures China's huge market, any company will grow into a behemoth.

All the well-known home appliance brands in the country have emerged from the most brutal price wars. I don’t know how many corpses of their peers have become their stepping stones.

Foreign home appliance companies are almost unable to adapt to this brutal price war model. When Chinese home appliance companies develop and start to launch price wars, no foreign home appliance company can survive in the Chinese market. Therefore, many foreign home appliance companies

Enterprises have to give up the home appliance business in China, sell the home appliance business, or OEM, and turn to the upstream industry development themselves.

The same is true for the soymilk machine industry. The reshuffle in the soymilk machine industry after 2005 started with the price war. In the end, Joyoung became the dominant company, followed closely by Midea and Supor, barely encroaching on some remaining markets.

Brand and sales have been very low.

Now, while other brands have not yet started to make products, and Puppy Electric has the technological advantage, Li Weidong decided to simply launch a price war and knock down all the fake brands first.

When Puppy Electric has become a major player in the field of soymilk machines, other large companies with technology that want to enter this industry will have no choice but to follow Puppy Electric and eat some scraps.

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