Reborn Industrial Tycoon

Chapter 403 Young people are easy to fool

Boss Huang's soymilk machine business is completely unsustainable.

What brought down the Haishan brand soymilk machine was the after-sales service promised by Boss Huang.

The three-year warranty only requires replacement without repair, as well as a lifetime warranty on the cutter head, which is something that a small copycat factory like Boss Huang cannot afford.

The advantage of small copycat factories has always been low prices, not quality and after-sales service. Boss Huang gave up his own advantage and turned to compete with Li Weidong on product quality and after-sales service. Naturally, he would lose miserably.

After all, the home appliance industry is different from other industries. Home appliances are products that are used every day and have been used for many years. Without excellent quality and convenient after-sales service, companies in this industry simply cannot survive.

Especially in China in the 1990s, the industrial capacity was far inferior to that of later generations, and the income level of the people was also low. Home appliances were definitely luxuries for ordinary families. Even small appliances such as hair dryers and electric irons took a long time to save.

Just enough money to buy one.

This also makes people not only focus on price, but also on brand and quality when choosing home appliances. In this case, copycat home appliance manufacturers of other brands are destined to only seek short-term profits and make quick money.

More and more faulty soymilk machines were returned to the manufacturer by agents. All the new soymilk machines produced by Boss Huang were used to fill the "replacement but not repair" hole. At this time, Boss Huang was in a situation where his work was in vain.

If you include the wages paid by Boss Huang to the workers, Boss Huang is actually losing money at this time.

So Boss Huang simply decided to cancel the previous after-sales commitment.

If after-sales promises cannot be fulfilled, the reputation of the product will definitely collapse, and at the very least it will offend those consumers who have bought Haishan soymilk machines. But this is better than losing money every day! Counterfeit manufacturers have no morals to speak of, so how can they care about consumers?

.

It can be said that by this time, Boss Huang's soymilk machine business had failed.

The price war launched by Li Weidong was the last straw that broke the camel's back. Boss Huang's soymilk machine could not be sold at all.

Boss Huang decided to withdraw from the field of soymilk machines and sell other brands of rice cookers honestly from now on!

Although price war is the lowest form of commercial competition, it actually has many positive effects. One of the most important ones is to eliminate a group of inferior product manufacturers and those who seek short-term profits.

As a result, Boss Huang was eliminated.

In the raw material warehouse of the factory, Boss Huang was accompanying a middle-aged man to count the raw materials in stock for the soymilk machine. The middle-aged man had a notepad in his hand, counting and recording at the same time.

Since we no longer plan to continue doing this business, the raw materials and parts in stock are of no use. We need to sell them as soon as possible so that we can get some funds back.

This middle-aged man is someone who specializes in recycling waste industrial raw materials and parts.

After counting, the middle-aged man took out his calculator and calculated for a long time. Then he pressed a number on the calculator and handed it to Boss Huang.

"Why are there so few?" Boss Huang looked at the numbers on the calculator and then said, "Boss Meng, this is not the first time we have dealt with each other. Business requires frequent visits. The price you gave is too low.

Be sincere!"

But Boss Meng laughed and said, "Boss Huang, the price I gave you is a conscience price. If you don't believe it, ask someone else. Although I dare not say that this is the highest price, it is absolutely reasonable. You

You won’t suffer any loss!”

"Why don't you suffer a loss? I suffered a big loss!" Boss Huang shook his head and continued, "These raw materials and parts of mine are all brand new. When I purchased the goods, I paid a premium to get them. Now you give me

This price is much lower than my psychological price. Please give me more!"

Boss Meng said: "Boss Huang, to be honest, if it was last month, I could have added 30% to the price, but that won't work this month. Now these raw materials and parts in your warehouse are being replaced every day.

The price drops every day. If I take it back, I will lose money if I don’t sell it quickly!”

"Thirty percent! It has dropped so much in just one month?" Boss Huang asked in disbelief.

"There are too many people shipping goods recently, and they are all making soymilk machines." Boss Meng sighed, and then said; "Boss Huang, the situation in your company is still good. I went to a factory in Zhongshan this morning. They

The inventory of raw materials and parts is three times that of yours! The boss of the company is so worried that his hair has fallen out!"

After hearing this, Boss Huang didn't know whether to be happy or worried.

Some people have lost more money than me, and it seems that they can find some psychological balance. But when I think about it, I have also lost a lot of money, and I can't be happy at all.

Boss Meng continued: "Let me tell you, you shouldn't blindly follow the trend and produce a soymilk machine this time! I learned about it and found that the structure of this thing seems to be very simple, but it is very difficult to make a good product.

That puppy electrical appliance must have mastered very sound technology before it dared to come up with the product, but as a result, you didn’t know anything, so you just imitated it. As a result, the quality of the products you made was not good, and of course you lost a lot of money!”

"Boss Meng is right! I was really too careless this time. I thought the soymilk machine was highly profitable and easy to make, so I started it in a hurry. As a result, I lost all the money I earned in the past few years." Boss Zhang

nodded.

Boss Meng continued: "Actually, the situation in our south is better. After all, our factories here started working early, and at least they made some money in the early days of soymilk machines.

Many factories in the north are not so lucky. Some of them only planned to launch the soymilk machine business in the past month or two. However, as soon as they started production, they encountered price cuts for puppy appliances.

Those companies are the ones who have really suffered heavy losses. They didn’t even make early money. If they stop and don’t do anything, they will definitely lose money. If they continue to produce and sell the products, they will lose even more!”

When it comes to following the trend of copycats, the response speed of other places is indeed not as fast as that of the Pearl River Delta region.

The same product has already started shipping in the Pearl River Delta, may still be in production in the Yangtze River Delta, and is just planning to launch projects in the north.

So when Li Weidong launched a price war, the companies that suffered the most were those companies that had just started producing soymilk machines. Before their products could be launched, Li Weidong had already dominated the market, and these companies were not even qualified to participate in the war.

…

Wang Jiuyang looked at the accounts handed over by the accountant with a sad look on his face.

Wang Jiuyang originally only had a capital of 100,000 yuan. After several months of operation, the company's accounts were only in single digits. Not to mention paying wages to the workers, it seemed that he could not even pay the water and electricity bills.

Originally, Wang Jiuyang was counting on getting a sum of money back from selling the Jiuyang soymilk machine, but the market gave Wang Jiuyang a hard slap in the face.

The soymilk machine produced by Wang Jiuyang is still a traditional soaking and grinding type, which means that the soybeans need to be completely soaked until soft before processing. Soaking the beans takes eight to ten hours. This process alone has discouraged many consumers.

.

Moreover, Wang Jiuyang also knew that the quality of his products was very average and might not necessarily last three years; he only used ordinary stainless steel blades and there was no lifetime warranty, so Wang Jiuyang did not blindly follow up on Li Weidong's after-sales commitments.

This also led to the very low sales of Wang Jiuyang's soymilk machine, with almost no sales.

Consumers are unwilling to choose a soymilk maker that is troublesome to use, has average quality, and has no after-sales service.

Historically, when Wang Jiuyang launched the soymilk machine, there were no other competitors on the market. Therefore, even if Wang Jiuyang's soymilk machine was more troublesome to use, had slightly worse quality, and had poor after-sales service, there would still be customers who were interested in it and were willing to pay for it.

Money. This also allowed Wang Jiuyang to complete his initial capital accumulation and gradually launch better soymilk machines.

But now Wang Jiuyang is no longer the first to try it, nor has he been able to create his own soymilk machine empire.

Wang Jiuyang knew that his business could no longer survive and he had failed! Next, he had to find a job and repay a debt of tens of thousands of yuan.

"How about going to work in the Special Economic Zone? I heard the wages there are high. I have a university degree. I should be able to find a job there." Wang Jiuyang thought, but his heart was filled with sadness.

There is an old saying that parents are not far away when they travel. Wang Jiuyang’s parents are getting older and need someone to accompany them. Although Wang Jiuyang is not in his hometown now, it only takes half a day to go back by car. After a weekend of rest, he can still go for a run.

Back and forth.

If he goes to the Special Administrative Region, the one-way journey will take several days and nights. If something happens to his parents, it will be difficult for him to rush back.

Wang Jiuyang is a filial son and does not want to leave his hometown Taiyuan.

At this moment, the phone on Wang Jiuyang's desk rang.

Wang Jiuyang reached out to pick up the phone and said "hello" into the receiver in a low tone.

"Is this Boss Wang Jiuyang?" A strange voice came to mind on the phone.

"Yes, I am Wang Jiuyang, who are you?" Wang Jiuyang asked.

"My name is Li Weidong." The other party replied.

Wang Jiuyang thought for a while and found that he didn't seem to know anyone named Li Weidong.

Li Weidong introduced himself: "Boss Wang may not know me, but you must have heard of Puppy Electric, right? I am the factory director of Puppy Electric!"

"Director of Puppy Electric Appliances!" Wang Jiuyang was shocked.

It is true that Wang Jiuyang did not know Li Weidong's name, but he was too familiar with Puppy Electric. This was the first company to launch a soymilk machine, and a series of operations that followed have completely eliminated all other miscellaneous brands of soymilk machines.

If you beat them down, there is a tendency to dominate the world.

Wang Jiuyang is also one of the victims. If there were no after-sales commitments and price wars for the puppy soymilk machine, Wang Jiuyang's company might be able to survive longer.

Now the factory director of Puppy Electric Appliances actually called him, which surprised Wang Jiuyang.

Wang Jiuyang took a deep breath and tried to calm down, then asked: "Director Li, do you have anything to do with me?"

Li Weidong replied: "Boss Wang, I'm in Jicheng now. If it's convenient, let's have dinner tonight and chat slowly?"

Wang Jiuyang hesitated for a moment. He didn't want to agree. After all, in Wang Jiuyang's eyes, Li Weidong was his biggest competitor. However, Wang Jiuyang thought again and realized that he hadn't been out in a restaurant for a long time, so he might as well take this opportunity to have a toothpaste!

Although the soymilk machine is no match for you, if you eat some at the dining table, you can win back the victory!

…

Wang Jiuyang is one year younger than Li Weidong, so they can be considered the same age.

It's just that the fate of the two people was very different. Li Weidong joined a state-owned enterprise after graduating from junior high school. After working in a transportation company for a few years, he accumulated capital and embarked on the road of entrepreneurship in the mid-1980s. Now he is already a billionaire.

Rich man.

Wang Jiuyang went to college. After graduating from college, he went to work as a teacher in a technical school and found an iron job. He just started his business this year, and then he lost everything.

This was obviously a dialogue between the winner and the loser. Wang Jiuyang also realized this, so he just kept his head down while eating and drinking without saying much.

After drinking for three rounds, Li Weidong was the first to speak: "Boss Wang, the sales volume of the soymilk machine produced by your company is relatively average, right?"

"Our sales are okay, not too good, not bad either!" Wang Jiuyang said forcefully.

Facing the winner, Wang Jiuyang didn't want to show weakness. As the saying goes, losers don't lose. After all, men want to save face.

Li Weidong smiled nonchalantly and then asked: "Boss Wang, the current operating situation of your company is probably not very optimistic either!"

"Our company's situation is very good, and the funds are abundant!" Wang Jiuyang continued to pretend to be fat.

Li Weidong could probably understand Wang Jiuyang's desire to save face. He smiled again and said, "Boss Wang, we are all colleagues, and we know each other's situation to some extent."

When Wang Jiuyang was exposed by Li Weidong, he immediately retorted: "In business, it is normal to encounter difficulties occasionally. The most important thing is to work hard, and the difficulties will always pass!"

"I have an opportunity now to help you tide over the difficulties. I wonder if you are interested!" Li Weidong asked with a smile.

Wang Jiuyang suddenly looked wary: "What are you going to do?"

"I would like to ask Boss Wang to join Puppy Electric." Li Weidong explained his purpose.

"You want me to follow you?" Wang Jiuyang did not expect that Li Weidong's goal was himself.

Li Weidong nodded: "Boss Wang, if you are willing to come to our Puppy Electric, then I will hand over all the soymilk machine business of Puppy Electric to you, including R&D and sales!"

"What about production?" Wang Jiuyang asked subconsciously.

"Our production model of Puppy Electric is different from other companies. We have specialized systems and talents to manage this aspect," Li Weidong replied.

Wang Jiuyang shook his head and said with a conflicted expression, "I am now a boss at Jiuyang Electrical Appliances. If I go to your place, wouldn't I become a wage earner?"

Anyone who has been a boss is generally unwilling to work for others again.

Li Weidong said: "It's okay if you don't want to work for me. As long as you complete the sales target, I can give you shares in Puppy Electric! Then you will be a shareholder and you will work for yourself!"

"Are you willing to give me shares?" Wang Jiuyang was shocked. He widened his eyes and asked, "Why should I trust you?"

"I don't think I can lie to you just because of my identity." Li Weidong smiled helplessly and then said, "Of course, it's empty talk. We can sign a gambling agreement and write it in black and white in the contract."

Wang Jiuyang was silent for a moment, and finally asked: "Director Li, I can't even sell my own soymilk machine, why did you ask me to be in charge of the soymilk machine business of Puppy Electric?"

"Your soy milk machine cannot be sold, not because of you, but because your product is not good. After all, it is difficult for a clever woman to make a meal without rice! But our puppy soy milk machine is different, it is the best soy milk machine on the market."

Li Weidong paused and then said, "In addition, there is another very important reason why I chose you, that is, you know soymilk machines very well. You have always been selling bubble-mill soymilk machines, and you have not done it blindly.

After-sales commitment beyond product performance.

This shows that you are very aware of the performance of the soymilk machine. You know that the soymilk machine you produce cannot directly process dry soybeans, and it cannot be used for several years without failure. This is what makes you different from other people, and what I mean.

Fancy.

What our Puppy Electric needs is people like you who are down-to-earth in making products, not people who just want to make money. What we want to do is to make the best soymilk machine in the world! Let every common person enjoy the product at home.

You can drink soy milk easily!”

Li Weidong's heroic words immediately gave Wang Jiuyang a feeling of passion. He instantly felt that he had met a soulmate, and he couldn't wait to complete his ideals with this soulmate.

Wang Jiuyang first made a soymilk machine because he loved drinking soymilk. He also hoped to bring soymilk machines to thousands of households so that every family can drink soymilk conveniently.

Now what Li Weidong said was exactly what Wang Jiuyang wanted.

Li Weidong, who was standing next to him, secretly watched and found that Wang Jiuyang's eyes were filled with anticipation.

"This trick is indeed effective. If you talk to Wang Jiuyang about your ideals, he will take the bait. He is a young man after all, and he is easy to fool!"

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