Reborn Industrial Tycoon

Chapter 413 Looking for a spokesperson

In a time-honored Cantonese tea restaurant, many people came to have morning tea. Many of them were wearing vests, shorts and slippers, and they leaned back on the chairs leisurely.

Lu Guangming was dressed in a suit and leather shoes, coupled with the big gold watch on his hand and the mobile phone on the table, he looked out of place in the surrounding environment.

Lu Guangming ordered a pot of black tea, and while drinking it, he looked towards the door, obviously waiting for someone.

Finally, a middle-aged man appeared at the door. Lu Guangming quickly waved to him and shouted: "Lao Wan, this way!"

Lao Wan immediately came over and sat opposite Lu Guangming.

"Lao Lu, looking at your outfit, you've been doing well lately!" Lao Wan paused and then said, "I heard that you no longer sell medicines and sell medical equipment instead? It seems that your sales are good.

What a small fortune!”

Lu Guangming smiled slightly: "Lao Wan, I won't hide it from you. I have made a fortune, and now I can be considered a millionaire!"

"Millionaire!" Lao Wan was shocked. Lu Guangming made some money after changing jobs. Lao Wan had heard about it, but he didn't expect to earn so much.

However, Lao Wan immediately regained his composure. After all, the Pearl River Delta is the most economically developed region in the country and the forefront of reform and opening up. There are also many Hong Kong businessmen, and millionaires are not a rare thing here.

Just listen to Lao Wan ask: "I said Lao Lu, you invited me to have morning tea, you are not just to show off your wealth, right?"

"Lao Wan, the product I am selling now is a massage seat. You may have heard that it is produced by Puppy Electric. It is the Puppy brand massage seat that is often shown in TV commercials. I am looking for you just because

I would like to ask if you are interested in this product." Lu Guangming said.

Lao Wan frowned and said, "Lao Lu, what do you mean?"

"Then I'll make it clear, I'm here to recruit you to find a new job. Just rely on your ability, Lao Wan, to sell massage seats with me. I guarantee you can make a million a year!" Lu Guangming said.

When he heard that he was earning one million a year, Lao Wan was immediately moved. He asked tentatively: "Lao Lu, is that massage chair you sell really so profitable?"

Lu Guangming nodded: "In addition to salary, the commission given by the boss is also very high. In addition, we also have some relatively new sales strategies that can greatly improve efficiency."

The "novel sales strategy" Lu Guangming refers to is of course cash-based sales, but this kind of thing is not humane to outsiders and cannot be revealed until Lao Wan actually joins.

Lu Guangming, who used to be the bridge between pharmaceutical companies and doctors, has now fully adapted to the operating model of gold-based sales.

Once the Pandora's box of gold sales is opened, it is indeed very powerful. For hospitals in North China alone, Lu Guangming quickly received a commission of 1 million yuan.

Next, Lu Guangming set his sights on hospitals in other regions.

When Lu Guangming was a medical representative before, he was mainly responsible for hospitals in North China. He had good connections in large hospitals in North China, so when he switched jobs to Puppy Electric, he started in North China first.

Now that Lu Guangming wants to open up hospitals in other regions, he plans to recruit some medical representatives who are familiar with local hospitals.

This Lao Wan is the important talent Lu Guangming wants to recruit. He is relatively familiar with the big hospitals in the south.

The old man's name is Wan Changchun, and he is several years older than Lu Guangming. He is also one of the first medical representatives in the country. However, he and Lu Guangming are not from the same pharmaceutical company. There was a period between them.

time competition.

Therefore, Lu Guangming is very aware of Lao Wan's abilities. Now that Lu Guangming wants to open up the southern market, he immediately thinks of Wan Changchun. He plans to recruit Wan Changchun into his sales team and make him responsible for the southern market.

's hospital.

Being a medical representative is all about making more money, so Lu Guangming directly took advantage of it and negotiated money with Wan Changchun.

Wan Changchun was indeed very moved. Lu Guangming made a lot of money after changing jobs. Wan Changchun had also heard about it. Now Lu Guangming has even admitted it himself, which makes Wan Changchun very envious.

Of course Wan Changchun also wanted to make a lot of money like Lu Guangming, so when faced with Lu Guangming's invitation, Wan Changchun thought about it for a while and agreed.

Talking about money with medical representatives is definitely the wisest choice, not to mention that the pharmaceutical industry of that era did not yet have the sales model with gold, and the income of medical representatives was not as exaggerated as in later generations.

Without gold sales, pharmaceutical companies cannot give medical representatives huge salaries, but Puppy Electric can. Lu Guangming can poach medical representatives from various pharmaceutical companies as long as he mentions high salaries.

…

Lu Guangming handed Li Weidong the new organizational structure and personnel list of the massage seat sales department.

With the new organizational structure, Lu Guangming divided the massage chair sales department into several parts, including North China, Northeast China, East China, South China, Central China and West China. Each region has arranged

Dedicated person in charge.

In addition to coordinating the overall situation, Lu Guangming is also responsible for the business in Beijing. After all, Beijing has gathered the largest number of medical resources in the country.

"Mr. Li, this is my preliminary plan. You can see where it's inappropriate and I'll make adjustments." Lu Guangming said.

Li Weidong looked aside hastily, and then said: "Okay, just follow what you wrote on it! Let me know if you are short of money."

"Mr. Li, it took me more than a month to make this thing. You should take a closer look!" Lu Guangming said with a look of complaint.

Li Weidong chuckled and continued: "Lao Lu, I absolutely trust you in terms of sales. Since I hand over the massage seat business to you, I naturally have to give you sufficient decision-making power. I can't let you be timid!"

Lu Guangming couldn't help but feel a little touched. Ever since he took over the massage seat project, Li Weidong had indeed given him enough trust and was willing to delegate power to him. Nowadays, the entire massage seat business, except for production, is not managed by Lu Guangming.

It's all Lu Guangming's decision.

The boss trusts him so much and gives him enough power to flex his muscles. Coupled with the high commission, Lu Guangming is naturally willing to work hard.

Li Weidong continued: "Last year, our country passed the Company Law, which will be officially implemented this year. By then, I plan to spin off the massage seats and set up a separate company for R&D and sales.

The development direction of this company is not household appliances, but medical and health care equipment. Lao Lu, when the time comes, you will still have to be the general manager of this new company, and I will give you another 10% of the shares."

When he heard that he had 10% of the shares, Lu Guangming couldn't hide his joy.

As a general manager, no matter how powerful you are, you are just a wage earner, but if you own 10% of the shares, you can be regarded as the "second boss", and you will be very tough in everything you say and do.

For Li Weidong, if he can exchange 10% of his shares for Lu Guangming to work for him, it would definitely be a super deal.

Lu Guangming is an outstanding person who can start a company from scratch and take a company public. In terms of running a medical device company, Li Weidong knows that he cannot compare to Lu Guangming.

So Li Weidong simply delegated power to Lu Guangming, which would be a good thing for the sales of massage seats.

What's more, Li Weidong is very busy on weekdays, and he doesn't have that much energy to focus on massaging seats. With Lu Guangming helping him, Li Weidong is happy and relaxed.

It was not Li Weidong's whim to separate the massage seat business, but he had already planned it.

After all, massage seats are different from ordinary household appliances. At least in terms of user groups, they are different from soymilk machines, microwave ovens, etc. Since they are different user groups, different sales strategies need to be adopted.

By separating the massage chair business, you can adopt a more flexible and targeted business and sales strategy, thereby achieving greater benefits.

What's more, there is an outstanding person like Lu Guangming. It would be a pity if we don't make full use of him.

Of course, after establishing the new company, Li Weidong does not have to worry about Lu Guangming's betrayal, because the production of massage seats is still in Li Weidong's hands.

In China in the mid-1990s, the industrial chain was not as complete as in later generations, and the manufacturing industry was far less developed than in later generations. Even if Lu Guangming wanted to go out on his own, it would be difficult for him to find a qualified factory for production.

Lu Guangming was beaming with joy, while Li Weidong continued: "In addition to giving you the 10% of the shares, I also plan to give some of the shares to the key members of your team. These people all started from scratch with us, so we can't treat them badly.

We will discuss how much they will give you when the company is established!"

Lu Guangming suddenly felt that Li Weidong was really a good and benevolent boss.

However, Lu Guangming did not realize that Li Weidong's move was actually to protect him!

A good team requires more than just a capable leader; it must also have many excellent members. Leaders alone cannot accomplish anything.

The massage chair sales team was established by Lu Guangming himself. Every person was recruited by Lu Guangming himself. It can be said that the entire team is Lu Guangming's.

If Lu Guangming changes jobs one day, he can easily take away the entire team, and then all business on Li Weidong's side will be paralyzed.

Li Weidong gave some shares to Lu Guangming's team members, which was equivalent to tying these people to his own chariot. If Lu Guangming wanted to switch jobs and rebel in the future, others would also consider the company shares they hold and may not be willing to do so.

Stand with Lu Guangming to prevent Lu Guangming from taking away the entire team.

Now Lu Guangming is not the boss of a listed company in later generations. Lu Guangming is very good at being a medical representative, but he still knows nothing about how to be a boss. He is completely unaware of Li Weidong's methods and thinks that Li Weidong is willing

He is a benevolent and good boss who distributes shares to his employees.

Li Weidong continued: "One more thing, Professor Kang Guanghong of Capital Medical University, send them some research funds, and then send him a few sets of the latest massage seats, saying that we sponsor it.

Yes, after all, when we sell massage seats, we have to use their brand name."

Lu Guangming nodded: "I understand, I will do it if I understand."

Li Weidong continued: "There is another thing. I want to hear your opinion. I plan to find a spokesperson for Puppy Electric. Each product will have a special advertisement, including massage seats. Do you have a suitable one?

Candidate?"

"Do you want a boy or a girl?" Lu Guangming asked.

"There is no restriction on male or female, as long as the endorsement effect is good." Li Weidong replied.

"What about the endorsement fee?" Lu Guangming paused and then said, "I know what level of celebrity you want to hire as your spokesperson."

Li Weidong chuckled: "When selling health care products, you don't have to worry about money! We don't set an upper limit."

"Then I understand." Lu Guangming thought for a while and said, "As for male celebrities, I think we should look for them from Hong Kong Island. Male celebrities from Hong Kong Island are still very well-known in our mainland, such as Cheng Long."

"Don't look for him, I don't want to go bankrupt!" Li Weidong immediately acted.

"Going bankrupt?" Lu Guangming was stunned, obviously not understanding what Li Weidong meant.

Li Weidong replied: "Cheng Long is one of the best in the world when it comes to making movies, but the advertisements he has endorsed are worse than the last. He is simply an endorsement killer, so you can't ask him to endorse you."

"Where's Zhou Runba?" Lu Guangmingyou asked.

Li Weidong shook his head: "The image is really good, but the movies he starred in either involved gangsters or gambling. Most of the people who like him are young and energetic young men, and there is not much overlap with our customer base. Generally young people

Young man, you don’t want to buy a soymilk maker, a microwave oven and a massage chair.”

"What about Leslie Cheung? He can act and sing, and he is also handsome. He is the most popular singer in Hong Kong and Taiwan right now." Lu Guangming continued.

Hearing this name, Li Weidong sighed, and then said: "He is not suitable. This time I choose a spokesperson. I plan to use it for more than ten years to facilitate the formation of a brand effect. Let's talk about female celebrities!"

Lu Guangming was diverted from the topic by Li Weidong. Instead of asking why his brother was not suitable, he started to introduce female celebrities.

"As for female celebrities, the most famous one is definitely Liu Xiaoqing. She is now the 'first sister' in the film and television industry. Manufacturers are lining up to shoot advertisements with her," Lu Guangming said.

Li Weidong immediately shook his head: "Although Liu Xiaoqing is very famous, the price/performance ratio is too low, and she has shot too many advertisements. If we ask her to endorse our products, users may not be able to remember our products."

"What about Gong Li? She has become quite popular in recent years and has won many awards abroad!" Lu Guangming said.

"Gong Li's acting skills are incredible, and her image is also very good. However, we are a Chinese brand, and I still prefer to find a Chinese star." Li Weidong replied.

"It turns out she is a foreign Chinese! I thought she was Chinese!" Lu Guangming said.

"You shouldn't be a foreigner now, but you won't be sure in the future." Li Weidong replied.

"Actually, I haven't seen many of her movies, mainly because I don't understand them," Lu Guangming said with a smile.

"Can't you understand? I said, Lao Lu, you are a top student in medical school, so you can't understand movies, right?" Li Weidong asked with a smile.

Lu Guangming replied: "I have seen a movie she starred in before, called "Ju Dou". After watching it, it was so depressing that I got goosebumps all over my body. So I said, this is not very good.

.

But other people said that if you can win an award at the Cannes Film Festival, it will definitely be good! I think it doesn’t look good because I can’t understand it. Later, when I thought about it carefully, it seems that this is really the case. If it were filmed

If it’s not good, I won’t be able to win so many awards!”

Lu Guangming mentioned the Cannes Film Festival, and Li Weidong realized that this year's Cannes Film Festival was about to start.

"1994 was a miraculous year for movies. There were too many classics this year!"

At this time, Li Weidong suddenly remembered someone.

"Yes, I think a person is very suitable to be our spokesperson." Li Weidong said.

"Who?" Lu Guangming asked immediately.

"Have you seen "The Story of the Editorial Department"? Li Dongbao is in it!" Li Weidong replied.

Lu Guangming suddenly understood and nodded: "You mean Ge You?"

"Yes, that's him. What do you think?" Li Weidong asked.

"Isn't it a bit ugly?" Lu Guangming answered honestly.

"Indeed, his image is considered to be in the middle and lower reaches among actors, but he is down-to-earth! Among other things, many handsome actors are not as well-known as him, just because of his down-to-earth attitude."

Li Weidong continued: "We are selling home appliances, so we should find a down-to-earth spokesperson. Only in this way will our products be more easily remembered by ordinary people."

If it were two years later, Li Weidong would definitely choose Teacher Pu Cunxin as his spokesperson. As China's top "teacher's milk killer", Teacher Pu only needs to hold the soymilk machine and smile at the camera, and countless housewives will go there the next day

Buy a soy milk machine.

However, in 1994, "Heroes Without Regrets" had not yet been released, and Teacher Pu had not yet evolved into China's number one master killer.

So Li Weidong still chose Teacher Ge.

Although Teacher Ge's image is very ordinary, he has become a well-known actor in China with his role as Li Dongbao in "The Story of the Editorial Department". Compared with other handsome male stars, Teacher Ge's image is obviously more down-to-earth.

And at the upcoming Cannes Film Festival, Mr. Ge will win the best actor at the Cannes Film Festival with the movie "Alive". He is also the first Chinese best actor at the Cannes Film Festival. For this reason, let Mr. Ge do it.

Endorsement is a guaranteed profit.

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