Reborn Industrial Tycoon

Chapter 414 Bald head endorses hair dryer

Teacher Ge walked into the room, showing a tired expression, and said to the camera, "I'm really tired after a day of filming! Fortunately, I have it."

After speaking, Teacher Ge patted the massage seat next to him.

"Stuck!" the director immediately shouted, and Teacher Ge also returned to his normal expression.

"This is passed!" The director continued: "Teacher Ge, in the next shot, you are leaning on the massage chair and showing an expression of enjoyment. What we focus on is your expression."

"No lines?" Teacher Ge asked.

"There are no lines in this section. In the next section, when you get up from the massage chair, there is a line. It's just three words. It's so comfortable!" the director said.

For an actor of Mr. Ge's level, it's not easy to shoot a commercial. All the shots were shot in one go, and all the shots needed by the director were shot in a matter of seconds.

Li Weidong stepped forward and said with a smile: "Thank you for your hard work, Teacher Ge!"

"What's so hard about this? I spent most of the whole time doing massage." Teacher Ge paused and then said: "Not to mention, lying on this massage chair and pressing it for a while is really comfortable. If

If no one disturbs me, I can probably get some sleep."

Li Weidong immediately said: "Since Teacher Ge likes it, I will take a few of the latest models with me when I leave. When I am tired from filming, I will massage them."

"You don't need several machines, just one is enough." Teacher Ge said.

"By the way, bring one to Mr. Ge too! Mr. Ge is an old artist, so he has to pay attention to his health." Li Weidong replied.

"Okay, I won't be polite." Teacher Ge replied.

Li Weidong then said: "Mr. Ge, next there are advertisements for soymilk machines and microwave ovens. The soymilk machine I brought this time is also a new model and is more convenient to use. You can also take a few back and we will be in the studio then.

You can also drink hot soy milk.”

"Then thank you, Mr. Li." Teacher Ge did not refuse.

Li Weidong then said: "Teacher Ge, actually I have another unkind request."

"Mr. Li, please speak." Teacher Ge said.

"I know you are going to Cannes, France to attend the film festival. I want to send someone to go with you and send you a documentary." Li Weidong said.

Teacher Ge's expression suddenly looked a little nervous, and he asked in a low voice: "How did you know that I was going to Cannes?"

"Isn't Director Zhang going to take "Alive" to the Cannes exhibition? You are the male protagonist, so you will definitely go," Li Weidong said.

"Where did you get this news?" Teacher Ge's expression became more nervous.

"This is not a major military matter, there is no need to keep it secret!" Li Weidong said subconsciously.

"Of course we have to keep it a secret. This time we go to Cannes to participate in the exhibition, the superiors have not approved it yet. If the news gets out and the superiors find out, we will definitely not be able to go!" Teacher Ge said with a serious face.

"There's another thing! That's Director Zhang's film. Will it be approved to go abroad to participate in a film festival?" Li Weidong asked.

Teacher Ge explained in a low voice: "The subject matter of this movie is relatively sensitive. Director Zhang deleted a lot of plots, but they are still not mentioned above. However, Director Zhang is very confident in this movie. He feels that it is the best he has ever made.

The best movie, so he plans to exhibit it at the Cannes Film Festival."

"That's it!" Li Weidong nodded.

At this time in his previous life, Li Weidong was still working in Japan. At that time, he saw news in Japan that Mr. Ge had won the best actor award at Cannes for his wonderful performance in "Alive".

Naturally, the Japanese media will not report on the fact that "Alive" cannot be released in China, so Li Weidong doesn't know about it either.

At that time, "To Live" was going to be exhibited in Cannes, and it was still a secret. Director Zhang did not report to the relevant departments before going to Cannes to participate in the exhibition. Except for a few creative staff and starring actors of the film, no one else knew that "To Live" was going to be exhibited.

Going to Cannes to exhibit.

If this matter is leaked, it is estimated that the matter of participating in the exhibition will also become censored.

Even though Li Weidong didn't know much about the dirty things in the Chinese film industry, he could guess a lot.

So Li Weidong immediately said: "Teacher Ge, I can't tell you the source of the news, but don't worry, I will definitely keep your trip to Cannes a secret.

In fact, I want to make a documentary for you, and the main thing is not to film you. Our staff will bring our company's products with them, and I will bother you to use our products by the way."

"I understand, you are asking me to advertise to you by the way." Teacher Ge nodded: "Okay, I will discuss it with Director Zhang, there should be no problem, but you have to pay for it yourself. We don't have it this time

Excess funds.”

"Mr. Ge, it's no problem for me to pay for your expenses in Cannes!" Li Weidong said with a smile.

"Really? Mr. Li, can you sponsor us?" Teacher Ge was obviously serious.

"You really lack sponsorship!" Li Weidong was slightly startled.

Teacher Ge nodded: "Que, if this movie can be released, there will definitely be someone willing to sponsor it, but this movie can't be released, so the sponsorship issue is stuck here!"

"Can Director Zhang really be so famous and can't find sponsors? It seems that these days, landlords don't have enough food left!" Li Weidong stole Teacher Ge's lines.

Then Li Weidong thought about it. It wouldn't cost much for a crew to go to France for a few days, and Li Weidong could still afford it. But if he could take this opportunity to get acquainted with Director Zhang, it would definitely be a good deal.

So Li Weidong continued: "Teacher Ge, how about this? If Director Zhang has time, let's have a meal together and discuss sponsorship matters."

As soon as he heard that Li Weidong was willing to provide sponsorship, Teacher Ge's face suddenly lit up with joy.

"No problem, I'll call Director Zhang soon." Teacher Ge said.

…

Teacher Ge went to rest first, and Li Weidong came to the director again to ask about the progress of the next filming.

"Mr. Li, the shooting progress is faster than I expected, mainly because many shots have to be shot in one pass." The director paused and then said: "But there is a commercial next, which is more difficult to shoot."

"What advertisement?" Li Weidong asked immediately.

"A commercial for a hair dryer." The director lowered his voice and continued, "Teacher Ge has no hair. This commercial for a hair dryer is really not easy to shoot!"

"How could I forget this!" Li Weidong suddenly felt a little embarrassed. It was indeed inappropriate for a bald man to advertise a hair dryer.

While others all have flowing hair, Teacher Ge has a shiny bald head.

"Director, do you have any solution?" Li Weidong asked.

The director immediately replied: "Mr. Li, I have been shooting commercials for many years, but I have never shot a hair dryer commercial with a bald head. I really don't know how to shoot this kind of commercial, so I went to find a

Foreign aid is needed to help, but this foreign aid has to come from Shanghai, and they haven’t arrived yet.”

"What is the origin of this foreign aid?" Li Weidong asked.

"He is a wizard in our advertising industry. Two years ago, there was an advertisement for Chunlan Air Conditioning. It was about hitting six holes in one shot while playing billiards. It made Chunlan Air Conditioning popular. He shot it." The director said.

Li Weidong thought about it carefully and seemed to have some impression of this advertisement.

The advertisement opens with a man hitting six billiard balls into the hole in a billiards game called the "Chunlan Cup". Then a woman holds a flower to congratulate him, and then the man and woman.

It's sweet under the air conditioner, plus the narration of Chunlan Air Conditioner.

From the perspective of future generations, this kind of advertisement is simply incomprehensible. What does air conditioning have to do with billiards? Just the three words "Chunlan Cup", the advertising placement is too obvious, deliberate and blunt.

However, this advertisement was born in 1989. At that time, it was a very creative advertisement.

At that time, billiard tables were spread all over the country, and playing billiards was also a very popular activity among young people. The scene of six holes in one at the beginning of the advertisement, although it had nothing to do with air conditioning, successfully aroused people to continue watching.

desire. From this aspect, this is a successful advertisement.

The director went on to introduce: "The person who shot this advertisement is called Zhong Yemao. He originally worked at a local TV station in southern Jiangsu. He resigned from the TV station last year and went to an advertising company in Shanghai. In terms of shooting advertisements, Zhong Yemao

He has a more flexible mind, so I brought him in as a foreign aid."

"Zhong Yemao! It turns out it's him!" Li Weidong instantly remembered this person.

This Zhong Yemao will be the top product marketing master in the country in the future. In terms of product impact communication planning and brand design, he will definitely be among the top three in the country. He has marketed hundreds of well-known brands, and he can be called the best in the country.

Many of the big brands are served by Zhong Yemao.

For example, everyone on earth knows that Hengyuan Xiang Sheep Sheep, men should be kind to themselves, visit Heilan House twice a year, and wash to be healthier. These classic advertising slogans were all written by Zhong Yemao.

In his previous life, Li Weidong read books written by Zhong Yemao in order to learn about marketing planning, so he had a certain understanding of Zhong Yemao.

"This Zhong Yemao is one of the top marketing talents in the country. He just came out of the system last year. If he is given a salary, he should be poached!" Li Weidong thought to himself.

…

The next day, Zhong Yemao came over in a dusty state.

"Director Wang, you asked me to shoot a hair dryer commercial for Teacher Ge. You have posed a difficult problem for me!" Zhong Yemao said this with a calm look on his face, as if he was already confident.

The director replied: "This little thing shouldn't be difficult for you, Zhong Yemao!"

"Actually, I had already thought of several plans on the way here. The simplest one, of course, is to give Teacher Ge a wig." Zhong Yemao said.

"We've thought about this too, but we always felt it was too uncreative," the director said.

Zhong Yemao smiled slightly: "Director Wang, do you think that letting a bald head endorse a hair dryer is a kind of creativity? So the content of the advertisement does not matter. The focus of this product promotion is that Teacher Ge, as a bald head, endorses the hair dryer.

this matter.

If ordinary people are curious, finding a bald head to endorse a hair dryer can create a topic in itself. As long as we guide public opinion in this direction, it can arouse heated discussions in society. Then this hair dryer will naturally

Can achieve the best publicity effect."

"Well said!" There was a round of applause, and Li Weidong walked over from not far away.

The director hurriedly introduced: "This is Mr. Li, the director of the Puppy Electric Factory, and also our customer this time."

Advertisers naturally want to know more about their bosses, so Zhong Yemao quickly greeted him with a smile and took out his business card: "Hello, Mr. Li, I am Zhong Yemao."

"You are Teacher Zhong!" Li Weidong took the business card handed over by Zhong Yemao.

"If you don't dare, just call me Xiao Zhong." Zhong Yemao said modestly.

Zhong Yemao is only two years older than Li Weidong and is now a young man in his twenties. Facing Li Weidong, the boss, he naturally lowers his profile.

Li Weidong then said, "Teacher Zhong, what you just said was very good. You immediately grasped the key point of product marketing. I think you should not shoot advertisements. You should do product planning and marketing."

"Mr. Li, I'm still too young. It's okay for me to come up with ideas. When it comes to product marketing, I don't have enough experience. I still need to learn more." Zhong Yemao said with a humble face.

"Experience can be accumulated slowly. But talent cannot be obtained by learning and accumulation." Li Weidong said, putting away Zhong Yemao's business card.

Now is not the time to start poaching people. After Li Weidong returns, he will ask Zhong Yemao to come out for a private interview.

…

The next day, Li Weidong found an opportunity to meet with Zhong Yemao.

After the two exchanged a few words, Li Weidong said directly: "Teacher Zhong, are you interested in coming to my company?"

"Mr. Li is joking, I am an advertising person, what can I do in your company? You can still shoot advertising 365 days a year!" Zhong Yemao said.

"Teacher Zhong, do you remember what I said before? I think you are quite suitable for product marketing planning, so I would like to invite you to be the marketing director of Puppy Electric." Li Weidong replied.

"Mr. Li, I have no experience in this area!" Zhong Yemao said with an embarrassed look.

"As I said before, experience can be accumulated slowly, and those who don't understand can also learn slowly, but talent is something you are born with. I am optimistic about your talent." Li Weidong said.

"Well..." Zhong Yemao seemed a little hesitant. He wanted to try the position of marketing director, but was worried that he wouldn't be able to do it.

Li Weidong continued: "Teacher Zhong, if you are willing to come to Puppy Electric, I will give you a salary of 10,000 yuan, plus the year-end bonus."

Zhong Yemao nodded slightly: "That's quite a lot. Our big directors at Shanghai Film Studio have a basic salary of more than 500 yuan. Including allowances, they may not earn 10,000 yuan a year.

"

In 1994, the average monthly salary of ordinary people was only two to three hundred yuan.

A salary slip of director Zhang Yimou in 1994 was once exposed on the Internet. His monthly fixed salary was 470 yuan, and he could get more than 900 yuan with allowances. Fortunately, Director Zhang did not rely on salary to make a living.

But other ordinary people still have to rely on wages to survive. A great director like Zhang Yimou can only get a salary of 470 yuan. Naturally, an advertising director with an average reputation like Zhong Yemao will not get much salary.

Li Weidong smiled slightly and said, "Teacher Zhong, you misunderstood. I didn't say ten thousand a year, but ten thousand a month!"

"What? Ten thousand yuan a month!" Zhong Yemao's eyes widened in surprise. He never dreamed that he could get a salary of ten thousand yuan a month.

Zhong Yemao suddenly became excited: "It doesn't matter whether he is qualified or not, get the salary of 10,000 yuan first. Even if he is fired in the second month, he will still make 10,000 yuan!"

…

That night, Li Weidong attended a dinner party. Teacher Ge invited Director Zhang to discuss sponsorship fees. Queen Gong and screenwriter Director Lu were also present.

These are all big names in the film and television industry, so they can’t even afford a trip to France, but if there is corporate sponsorship, who would be willing to pay out of their own pockets!

What's more, in the film and television industry, no matter who is a producer, director, screenwriter or actor, who doesn't want to know more wealthy bosses. Even if Li Weidong doesn't sponsor him, Director Zhang can do it just because of Li Weidong's status as a wealthy boss.

Come to this dinner and get to know Li Weidong.

Sponsorship fees are nothing more than a matter of money. However, the two parties did not discuss money directly. They just communicated with each other about their willingness to sponsor, and the negotiation was concluded.

A director as big as Director Zhang would not bother trying to cheat Li Weidong's three melons and two dates in terms of sponsorship fees, and a boss as big as Li Weidong would not argue with Director Zhang about the $8,000.

"Director Zhang, I wish you in advance to win the grand prize at the Cannes Film Festival!" Li Weidong said and was lifted up.

"Mr. Li, I'd like to lend you some good advice." Director Zhang drank the red wine in his glass, and then continued: "But this time, can I go to Cannes? This time I went to Cannes to participate in the war. After all, I didn't report it to the superiors.

, if I go, the goal is too big. So I plan to let a few leading actors go there first, and I will see the situation before I consider whether to go to Cannes."

"Oh, it would be a pity if you don't go. But it's okay for Teacher Ge to go. I also hope that Teacher Ge will come back as a Cannes Best Actor!" Li Weidong said with a smile.

"Mr. Li, you are too kind to one and the other. Don't you want me to win the Best Actress in Cannes?" Queen Gong next to her said.

Li Weidong immediately replied: "Of course I also hope that Teacher Gong will win the Best Actress Award, but isn't Teacher Ge the spokesperson of our company? If he wins the Best Actor Award, I can sell more products! A businessman like me has long been interested in making money.

It’s in!”

Everyone was laughing and joking, and soon they were talking about the Cannes Film Festival.

Just listen to Li Weidong say: "Director Zhang, what do you think is the probability of you winning the award at this Cannes Film Festival?"

"Whether you can win an award depends on the taste of the judges, but what I can say is that "Alive" is the best movie I have made so far." Director Zhang said.

The screenwriter Lu Daoze next to him said: "Cannes is a French film festival after all. Among the works exhibited this time, most of them are French works. I heard that there is a French movie called "Queen Margot", which is based on a French film.

The work of the writer Alexandre Dumas has been revised, and the investment cost is also very huge. It is very hopeful that it will win the grand prize at the Cannes Film Festival."

French films, with huge investments, and Alexandre Dumas's original work, are definitely a plus in French film festivals.

Li Weidong said, "I think you should pay attention to an American movie called "Pulp Fiction". The director of this movie is named Quentin. I once had a relationship with him. He is that kind of person."

A director with a very obvious personal style!”

"I will pay attention to this American director." Director Zhang nodded.

At this time, Quentin had only won awards at a few small film festivals, but this Cannes Film Festival was Quentin's real battle for fame.

Director Zhang has already won many international film awards and was even nominated for an Oscar. His level in the film industry is much higher than that of Quentin, so he doesn't know that Quentin also has a policy.

Li Weidong smiled and said: "Director Zhang, I guess you and Quentin don't have much in common. On the contrary, it's Director Jiang Wen. He should hit it off with Director Quentin!"

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