Reborn Industrial Tycoon

Chapter 415 A big piece of fat falls from the sky

In the TV screen, Teacher Ge was holding a puppy hair dryer and said to the camera: "My hair was blown away by the puppy!"

In front of the TV, He Anan couldn't help laughing: "He is the only one who has the nerve to talk about having beautiful hair? In my impression, he doesn't have much hair on his head!"

Next to him, Mother He said: "What do you think of Wei Dong? Find a bald man to endorse the hair dryer! Aren't you afraid that the product won't sell?"

"Weidong said that he deliberately found a bald man to endorse the hair dryer, so that customers would remember it more deeply after seeing it. If they want to buy a hair dryer in the future, the first thing they think of is the Puppy brand." He An'an replied.

Mother He nodded: "Don't mention it, this advertisement has really left a deep impression on people. If I buy a hair dryer in the future, I will immediately think of the hair dryer endorsed by Teacher Ge. This kid Wei Dong, also

Quite an idea."

He Anan continued to introduce: "Weidong hired a new marketing director. I heard that this plan was thought up by the new marketing director."

Teacher Ge's hair dryer advertisement quickly became popular, especially when Teacher Ge said seriously to the camera that he had "a head of beautiful hair", everyone couldn't help but want to laugh.

This also made this advertisement a great success. After all, it was unprecedented to ask a bald head to advertise a hair dryer. It attracted attention instantly, and some media even reported it as an anecdote.

There are also TV viewers who are standing by the TV series, waiting to see Mr. Ge’s hair dryer commercial.

The puppy hair dryer has received great publicity because of this. At least everyone who has seen this advertisement will remember the puppy hair dryer.

This is also Zhong Yemao's most common publicity method, using a gimmick or a classic advertising slogan to make people have a very deep impression on the brand or product.

Of course, this impression may not be a good one. For example, the advertisement for "Sheep Sheep Sheep" is often played several times in a row, which makes it annoying to listen to it. But it is definitely impressive.

It was at this time that the news that Mr. Ge won the best actor award at the Cannes Film Festival also spread back to China.

Overnight, the headlines in almost all newspapers were the news that Teacher Ge had won the award.

The gold content of the best actor in Cannes is still very high. For Mr. Ge to win this honor, there will naturally be a lot of praise in the country.

However, when people praise Teacher Ge, they can't help but think of the advertisement slogan "Every hair is blown away" and the Puppy hair dryer.

Mr. Ge may not be the kind of fresh meat that brings a lot of fan consumption in later generations, but it is enough to greatly increase the brand awareness of Puppy Electric.

A brand endorsed by a Cannes actor obviously has its own style and is certainly not a brand in the eyes of ordinary people.

Relying on the popularity brought by Mr. Ge's endorsement, Puppy's brand value has begun to rise to the level of a first-tier brand. Although it is not as good as a top brand like Haier, it has at least become a household name in China.

…

In a large conference room, Zhang Jiagang, the newly appointed secretary of Qinghe City, was waiting for a meeting with leading cadres.

"This time, I led a team to Yiwu City for inspection, and the harvest was very great, especially the newly built small commodity wholesale mall in Yiwu City, which left a very deep impression on me."

Zhang Jiagang looked at the information in his hand and said: "According to the leaders of Yiwu City, when the wholesale mall was first put into operation the year before last, the transaction volume was 2.054 billion yuan, and last year's transaction volume had reached 4.515 billion yuan, which is enough

It has more than doubled, and this year’s transaction volume is expected to exceed 10 billion yuan!

Comrades, a transaction volume of 10 billion yuan, how much benefit this can bring to local governments! Not only can it drive employment and increase taxes, but also the benefits brought by other supporting facilities such as transportation, catering and accommodation, etc.

I don’t know how to calculate it!

The situation in our Qinghe City is very similar to that of Yiwu. Yiwu has small commodity wholesale, and we also have textile wholesale. Yiwu’s small commodity wholesale started with street stalls, and our Qinghe textile wholesale also started with street stalls. Later, Yiwu built a platform-style

wholesale market, we also built a greenhouse-style trade market in Qinghe!

In terms of geographical location, we have even more advantages. To the south is the Yangtze River Delta Economic Circle, and to the north is the Beijing-Tianjin Economic Circle. All goods going north and south between Beijing and Shanghai pass through us. We can definitely become a

Yiwu in Jiangbei has even become a commodity distribution base connecting Beijing and Shanghai!

Nowadays, Yiwu has abandoned the original platform market and built a new small commodity wholesale mall, which can generate sales of 10 billion a year. Why can't we in Qinghe learn from Yiwu and abandon the greenhouse market and build a professional one?

Wholesale mall?

Yiwu has been successful. I think we should learn from Yiwu and build a professional textile wholesale mall. We can build Qinghe City into the largest textile distribution base in the north!

Today I have convened this meeting to discuss the feasibility of building a wholesale mall. Comrades may also wish to express their opinions and share their ideas, and we will discuss it together."

A leader immediately said: "I very much agree with Secretary Zhang's idea. Our Qinghe City has a large population, and most of its area is located in mountainous areas. There are no easily exploitable mineral resources in the jurisdiction, and there is no support from large enterprises, so it has always been relatively

Poverty. Since we don’t have mines at home, we can only improve the economic level through the development of commerce. When the economy improves, other industries can develop."

Another person also said: "I also think that the plan of building a wholesale mall is feasible. As far as I know, before the reform and opening up, Yiwu was also very poor, but thanks to the wholesale of small commodities, many Yiwu people have become rich, and their homes have small houses."

Buildings and driving cars, the entire Yiwu economy has developed accordingly. We can learn from Yiwu’s successful experience.”

Another person added: "And Yiwu is a county-level city, and we are a prefecture-level city. As a prefecture-level city, we can definitely mobilize more resources and use more policies than county-level cities. Our wholesale mall,

It should be no worse than the wholesale mall in Yiwu.”

"Leader, although I very much agree with building a shopping mall, there is one question, where does the money come from?" The comrade in charge of finance said: "Our city's political participation budget for this year has been compiled, and there is no extra money to build a new mall.

's mall.

Moreover, the financial situation this year is also relatively tight. Many companies are not operating well and have stopped production and closed down. The companies that have stopped production and closed down have also produced a large number of unemployed workers. All of these require financial allocations for emergency relief.

In addition, starting from next year, the "Labor Law" will be implemented. At that time, a social insurance fund will be established, and the retirement of retirees will be paid out of the social security fund. However, as soon as the social security fund is established, there will definitely be no money in the account, and it will be necessary to finance it.

Part of the money is used to subsidize the social insurance fund of the society.

So according to my estimation, not only will there be no money this year, but in the next few years, our city’s finances will be relatively tight, and we may not be able to spend so much money to build a textile wholesale mall.”

Zhang Jiagang nodded, of course he understood these situations. The finances were very tight, and there was simply not enough money to spend. How could there be any spare energy to build a wholesale mall.

If it is a livelihood project such as highways, electricity, tap water, etc., Zhang Jiagang can also write an application and ask for some funds from the province. However, the wholesale mall is not a livelihood project, so it is basically impossible for the province to provide money.

Therefore, the funds to build the wholesale market can only be provided by Qinghe City itself.

So Zhang Jiagang asked: "If construction starts next year, how much money can our municipal finance squeeze out at most?"

"Leader, if you ask me how much money I can squeeze out, I really can't give you an answer." The man sighed and continued, "If the funds from the social security fund cannot be solved, and the retirees' pensions cannot be paid, then

Maybe next year I will have to trouble you and ask for money from the province!"

Zhang Jiagang nodded helplessly and said: "I did some research when I visited Yiwu. They spent a total of about 28 million to build a small commodity wholesale mall. If it doesn't work, we will make the mall smaller, according to Yiwu

It will be built half the size of the wholesale mall."

"That's 15 million! For such a large amount, we can't even get a fraction of it financially." The comrade in charge of finance said immediately.

The comrade in charge of construction nearby immediately corrected him: "It's not 15 million. If construction starts next year, I estimate that it will cost at least 50 million to reach half the size of Yiwu Mall."

"Why so much? The price is more than three times more!" Zhang Jiagang asked with a puzzled look on his face.

"Secretary Zhang, Yiwu's small commodity wholesale mall was planned to be built in 1990, and construction started in 1991. It was completed at the end of that year and put into use in 1992. At that time, both building materials and labor were much cheaper than now." In charge of construction.

The leader then explained:

"In the past two years, prices have been rising. A bag of flour this year is 30% more expensive than last year. The price of building materials has increased even more. A shopping mall that cost 15 million to build in 1991 will cost 4,000 this year.

It takes 10,000 yuan to build it, and it will definitely cost 50 million next year. When it is completed, 50 million will definitely not be enough!"

Starting in 1992, China ushered in a wave of very rapid inflation. At that time, the CPI index exceeded 20%. Especially in 1994, the CPI index for food exceeded 30%. Among them, food prices rose by more than 50%, and oil prices rose even more.

It has reached 60%.

At the same time, the country's investment in fixed assets is also growing rapidly. In 1992, fixed asset investment increased by 44.42%, and in 1993, fixed asset investment increased by 61.78%! At that time, China officially entered the investment-driven economy

An era of growth.

Investment in fixed assets will naturally cause an increase in the price of building materials. The average annual growth rate of investment in fixed assets exceeds 50%, and the price increase of building materials driven by this will also increase exponentially.

A house that cost 1 million to build in 1991 might not be completed if it cost 3 million in 1994.

Therefore, if the Yiwu Wholesale Mall with an investment of 28 million in 1991 had been constructed in 1994, it would have cost at least 100 million!

Based on the financial situation of Qinghe City, it is definitely impossible to spend 50 million yuan to build a textile wholesale mall.

However, Zhang Jiagang was not discouraged. He said: "In terms of funds, we can also learn from Yiwu and raise funds. When I went to Yiwu for inspection, I also asked specifically about funds. Yiwu adopted the method of raising funds to build a shopping mall.

Methods to raise funds.

In addition, Yiwu has also established another Small Commodity City Co., Ltd., which is responsible for the operation of small commodity wholesale malls. Merchants who raise funds can obtain shares of the company and become shareholders of the company. Every year the company makes profits, shareholders receive dividends.

of.

I think we can also consider taking this approach, raising funds from merchants, or absorbing some social capital, and then setting up a special company to manage the wholesale mall and pay dividends to shareholders at the end of the year. In this case, there will definitely be social capital willing to join.

."

"Leader, if this happens, the wholesale mall will no longer be under the control of our government!" someone said.

Zhang Jiagang smiled: "In a market economy, what should be delegated should be delegated to power, and what should be operated in a market-oriented manner should be operated in a market-oriented manner. What's more, what we want is not a mall, but the employment and tax revenue that this mall can bring.

, and the benefits it brings to the city’s economy.”

Having said this, Zhang Jiagang looked at the leader in charge of industry and commerce and said, "Let's start with the textile merchants and convene some merchant representatives to discuss raising funds to build a wholesale mall.

If the merchants are willing to actively raise funds and collect the 50 million yuan, that would be best. If it is not enough, we will find ways to introduce social capital, such as some well-known enterprises in our city, through them to attract investment and build our Qinghe mall.

Build it!"

…

To Zhang Jiagang's surprise, those self-employed people engaged in textile wholesale business were not willing to spend money to build wholesale malls.

The self-employed in Qinghe are mainly divided into two groups, one is businessmen from Wenzhou who come to Qinghe to do business, and the other is local businessmen in Qinghe.

The merchants from Wenzhou were willing to pay, but they asked for more stalls. Each household was given one stall. They refused. Basically, each household had to ask for two stalls. This also fully demonstrated the shrewdness of Wenzhou merchants.

.

This is probably like the demolition of old and dilapidated houses in many places now. According to the one-to-one compensation based on the area, most of the residents are unwilling. Many people wish that their houses could be compensated with 5,678 new houses.

However, if one household has two stalls, then the scale of the wholesale mall will have to be expanded. At that time, the 50 million yuan will definitely not be enough, so it is definitely unrealistic to provide one household with two stalls.

As for the local self-employed people in Qinghe, they immediately backed down when they heard that they wanted to raise 50 million yuan. On average, each household would have to invest tens of thousands.

In terms of doing business, self-employed people in the north are still more conservative. They would rather spend tens of thousands of dollars to buy treasury bills and earn interest than invest in wholesale malls that are still on paper.

This result makes Zhang Jiagang very helpless. You must know that when Yiwu built the mall, half of the merchants were willing to invest money, but in Qinghe, only less than 10% of the merchants were willing to pay.

Zhang Jiagang had no choice but to adopt the second plan, inviting well-known enterprises to attract investment to see if he could complete the plan to build a shopping mall through enterprises in Qinghe City.

And this time, Zhang Jiagang decided to act as a lobbyist himself to persuade these companies.

…

As a representative of Qinghe's private economy, Li Weidong naturally received an invitation from Zhang Jiagang.

"It should be Zhang Jiagang's idea to raise funds to build a textile wholesale mall!" Li Weidong muttered to himself.

In Li Weidong's impression, Zhang Jiagang is a very promising leading cadre. During his administration, he carried out the so-called "Ten Major Projects" in Qinghe City. Although two or three of them were in vain, most of them

It has indeed brought benefits to Qinghe’s people’s livelihood, economy and urban development.

"Wholesale mall, this is a big fat piece of meat falling from the sky. No matter whether others eat it or not, I have to eat it." Li Weidong thought as he pulled out a thick document from the drawer.

The title of the document is officially "Qinghe Mall Planning and Implementation Plan"!

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