Reborn Industrial Tycoon

Chapter 432 Equity Incentives (Please subscribe)

After leaving the Electrical Appliance Research Institute, Li Weidong flew to Beijing again to inspect the sales business of massage seats.

The sales volume of massage seats is still very good. Judging from the financial statements, this year's sales should have four or five small targets.

Seeing the sales figures rising steadily, Li Weidong also breathed a sigh of relief. As long as the massage chairs sell well, Qinghe Mall's plan does not have to worry about funding issues.

The Qinghe Mall plan will require a large amount of financial support in the future. The entire mall plan, as well as the subsequent supporting warehousing, logistics and other facilities, will require a combined investment of several billion. And this investment will all be supported by the sale of massage seats.

If the massage seats cannot make money, the Qinghe shopping mall plan will also encounter the problem of a broken capital chain, and Li Weidong's entire strategic layout will be passive.

"Lao Lu, you did a good job. In just a few months, you have opened up the channels of major hospitals across the country!" Li Weidong praised.

"Mr. Li, you are a good leader." Lu Guangming quickly flattered.

Li Weidong continued: "Lao Lu, after the Company Law is officially implemented at the end of the year, I will reorganize Puppy Electric. As I said before, the massage seats will be separated and established as a separate company. Mainly

To develop into medical devices, I plan to take out 20% of the shares as incentive equity, what do you think?"

Lu Guangming nodded: "If there are incentive equity, it will indeed be easier to recruit talents."

Although Li Weidong sells massage chairs, he still uses gold-selling methods in the pharmaceutical industry.

Under the gold-based sales model, the job-hopping rate of medical representatives is very high. Medical representatives who can work in a company for more than three years are very rare. Basically, those who can work for five years must be cadres in a certain region.

And if someone at this cadre level changes jobs, the damage will be even greater.

After working as a medical representative for several years, I have more or less network resources. The larger network resources include the dean, the health bureau, the Food and Drug Administration, etc., and the smaller network resources include the department director, attending physician, and pharmacy director.

wait.

If such well-connected cadres change jobs, the losses to pharmaceutical companies may be the loss of the entire region's market.

Therefore, the medical representative profession has always given high bonuses. The higher the level, the higher the bonus, and the income will increase exponentially. The purpose is to prevent these cadres with connections from changing jobs to other companies.

But Li Weidong did it more thoroughly. He simply used a part of the incentive equity as a mechanism to attract, motivate and retain core talents.

Incentive equity does not necessarily mean giving certain shares to employees, but can also give certain stock rights, such as dividend rights, appreciation rights, voting rights, etc.

For enterprises, this is a long-term incentive mechanism that can tie the interests of core employees to the enterprise, and also allow ordinary employees to work harder for the company.

In 1994, gold-based sales in the pharmaceutical industry were still in their infancy, but in a few years, gold-based sales will blossom everywhere in the pharmaceutical industry.

By then, these old employees of Lu Guangming's team will have established a network of contacts and are familiar with the work process of gold sales, so they will inevitably become the targets of other pharmaceutical companies.

Li Weidong didn't want the core employees he had finally cultivated to be poached by other companies, so he simply made early arrangements and introduced an equity incentive mechanism to tie the core employees to the company's interests. Ordinary employees would also have something to look forward to, so that they

You won't change jobs easily.

In the next few years, it will be impossible for other pharmaceutical companies to use equity incentive mechanisms.

In the years when gold sales first appeared, the scale of private pharmaceutical companies was relatively small. The pharmaceutical industry at that time was mainly dominated by state-owned enterprises and foreign-funded enterprises.

Foreign-funded pharmaceutical companies will not allocate their equity to Chinese people, and state-owned enterprises cannot allocate shares to individuals. Therefore, under that environment at that time, other pharmaceutical companies did not have the possibility of equity incentive mechanisms.

There is an equity incentive mechanism on one side, but not on the other. Employees are not fools. Of course, they cannot give up their equity and change jobs to other companies. After all, being a shareholder means working for yourself, and being a wage earner means working hard for others. Those are two completely different things.

different states.

In addition to preventing core employees from changing jobs, this equity incentive mechanism may also help Li Weidong tap sales talents from other pharmaceutical companies.

Even in foreign companies with good remuneration, there are always some ambitious employees who are unwilling to work for others all their lives. Li Weidong's equity incentive mechanism can attract such talents to join.

After discussing the equity incentive mechanism with Lu Guangming, Li Weidong again talked about going to Germany to participate in the electrical appliance exhibition.

"Lao Lu, our massage chair can barely be considered as a household appliance. This time I will take the massage chair with me to see if foreigners are interested. You can come with us, even if it is a trip to Germany!

Relax a little bit." Li Weidong said.

Lu Guangming hesitated for a moment, then asked: "What are the quotas for going to Germany?"

"Do you still want to take your subordinates there?" Li Weidong chuckled and said, "Let's do this, I'll give you three more places."

Lu Guangming hesitated again, and then asked: "Can there be more?"

"How much do you want?" Li Weidong asked.

Lu Guangming smiled sheepishly and replied, "It would be best to have more than a dozen."

Li Weidong was a little surprised. He didn't expect Lu Guangming to want so many places to study abroad.

Lu Guangming explained: "There are several directors of major hospitals who have helped us sell a lot of products. I thought that if there is an opportunity to go abroad, I would give them a few, which can be regarded as a way to connect with each other."

Li Weidong nodded with sudden realization: "In that case, why not find an excuse to study in a foreign country, invite more directors from major hospitals, and arrange more travel projects at that time? This will better reflect our sincerity."

! Foreign pharmaceutical companies must do the same thing!"

"Mr. Li is really well-informed. When I was working in a foreign pharmaceutical company, I did hear my teacher say that large pharmaceutical companies often hold some conferences and then invite some well-connected doctors to participate. These conferences are often held in resorts.

, in fact, it’s just to entertain doctors on a trip." Lu Guangming said.

Li Weidong said: "There are not many interesting places in Germany. Let's go to Italy. Italy has more places of interest in the whole of Europe. This time we will go to Germany to participate in the exhibition. When we come back, we will stop by Italy to see if we can visit Italy.

Half learned. When the time comes, we will charter a plane to go there!"

…

In a private room of a casino in Thailand, Mr. Watanabe of Nishizhi Electric and two other Japanese engineers were entertained by Thais.

The person who entertained Watanabe was a Thai entrepreneur named Song En.

Xizhi Electric plans to find a new foundry in Southeast Asia, and Song En is Xizhi Electric’s cooperation target in Thailand.

"Mr. Song En, I visited your production workshop during the day and I am very satisfied with your hardware facilities." Watanabe Xiong said.

Song En immediately replied: "Thank you Mr. Watanabe for the compliment. It took me a year and a half to build this workshop. Everything is in accordance with the highest standards in Thailand. I think I can definitely answer Xizhi Electric."

requirements.”

Watanabe Xiong nodded, and then said: "Mr. Song'en, your OEM quotation is still higher than that of the Chinese factory, so I still hope you can lower the OEM quotation!"

"Mr. Watanabe, Thailand is much richer than China, and our labor costs are naturally much higher than China. However, Thailand's geographical location is more advantageous, and more goods are shipped to West Asia and Europe than China.

"Song En opened his mouth and replied.

In 1994, Thailand's per capita GDP reached 2,500 US dollars, while China's per capita GDP was less than 500 US dollars. On a per capita basis, Thai people's salary was five times that of the Chinese.

Therefore, when Chinese people traveled to Singapore, Malaysia and Thailand, they also went to countries that were much more developed than themselves, and they could brag about it after returning home.

Watanabe Yui sighed helplessly. If Li Weidong hadn't developed too fast and had become a bit dominant, Xishiba Electric would not be so eager to come to Thailand to find a new foundry.

Then Watanabe said: "When I visited Chinese factories, I found that they used a military management model, which greatly improved the factory's production efficiency. I think Mr. Song'en can also try to learn from it."

Watanabe Yui gave a general overview of the militarized management of Puppy Electric.

After listening to Watanabe's introduction, Song En's eyes widened: "How is this possible! The time after get off work belongs to individuals, how can I let the workers work overtime! If I do that, the labor union will immediately organize a strike of!"

"If you work overtime, you can get overtime pay. Don't workers want to earn more?" Watanabe said.

"Of course it would be better to make more money, but in our society, most people will not give up their quality of life in order to make more money." Song En replied.

Watanabe Yui sighed helplessly again, thinking secretly in his heart, Southeast Asian countries are indeed very virtuous!

Japan has a culture of working overtime. Although most Japanese people work overtime, they are just fishing for a little bit of overtime pay. For example, the "overtime maniac" Noda Chuichiro can earn a lot of overtime pay every year.

It is precisely because the Japanese work overtime that they can understand the crazy overtime behavior of Puppy Electric.

But for workers in Southeast Asia, it is basically impossible for them to work overtime.

The character of most Southeast Asians is that they can be drunk today and get drunk the next. Their salary is enough for today and they will earn tomorrow's salary tomorrow. They do not have a savings culture.

Thais, in particular, are famous for enjoying themselves. In this Buddhist country, the people are also truly Buddhist. They advocate a leisurely and leisurely lifestyle. If they want to go out for fun one day while doing business, they can just close the business and leave. Office workers

If you get off work at 6 p.m., you will definitely not delay it until 6:01, and overtime does not exist, even if you are overpaid.

Moreover, there are many festivals in Thailand. There are three New Year's Eve alone, including the Gregorian New Year, the Lunar New Year, and the Thai New Year. In addition, there are Buddhist festivals, the birthdays of the king and queen, the death anniversary of the previous king, National Day, and Labor Day.

Festivals, etc. On these festivals, we play from last night until late, so we definitely won’t work overtime.

Watanabe knew that Southeast Asians had a living habit. He instantly gave up the idea of ​​asking Thai people to work overtime, and instead said: "Mr. Song'en, there will be a Cologne Home Appliances Show in Cologne, Germany in a few days, and we, Xizhi Electric, will also be attending the Cologne Home Appliances Show.

Participating in the exhibition, I believe that our Xizhi Electric Appliances will get a large number of orders at the Cologne Home Appliances Show, and I really hope that Mr. Song En can deliver the goods as soon as possible!"

"No problem, I'm waiting for the good news from Mr. Watanabe!" Song En felt that the business was almost done, so he made a gesture to his subordinates.

The men walked out immediately, and a moment later a row of beauties dressed in coquettish clothes walked into the private room.

Watanabe Yu and the other two Japanese engineers suddenly had smiles on their faces. This was also his favorite part of the inspection in Thailand.

I saw beauties walking up one after another to say hello to Watanabe. Their sweet "Sawadika" made Watanabe feel itchy in his heart.

Suddenly, a majestic "Sawadika" fell into Watanabe's ears. This was obviously a male voice, but this voice came from a woman dressed in a coquettish way.

Song En's expression turned slightly cold, and he asked sharply in Thai: "What's going on? Why is it a man?"

A woman next to him immediately explained: "He is my brother Taikun, and there is still an operation that has not been completed."

Song En immediately explained to Watanabe: "Mr. Watanabe, I'm sorry, I'll let him out right away."

"No, I want him!" Watanabe Yu said with excitement.

After hearing this, Song En was startled, and then subconsciously moved her buttocks, trying to get further away from Watanabe Yui.

"I will never go to the toilet with Japanese people in the future!" Song En thought to himself.

…

From the perspective of production costs, China at that time was indeed much lower than Southeast Asia. In 1994, even in the Philippines, workers' salaries were double those in China, and production efficiency was not the same.

But at that time, China had not yet joined the WTO, which was a disadvantage for the export of Chinese products.

In addition, if goods are shipped to West Asia and Europe, the geographical location of Southeast Asia is more advantageous than that of China. At that time, Europe was Japan's second largest market, and the wealthy countries in West Asia were even more occupied by Japanese brands.

Setting up a factory in Southeast Asia can save transportation time and transportation costs.

Moreover, Japanese companies of that era were indeed investing heavily in Southeast Asia. It is not surprising that Nishizhi Electric came to Thailand to find foundries. In addition to Thailand, Nishizhi Electric also looked for foundries in Malaysia, the Philippines and Indonesia.

The wages of workers in Malaysia are relatively high, followed by Thailand and Indonesia, and the Philippines has the lowest wages.

And work efficiency is also directly proportional to wages. Filipino workers have the worst work efficiency. Once wages are paid, they will not see anyone for several days. Indonesian workers will not disappear easily, but the work is just a grinding job, and the efficiency is appallingly low.

Compared with the Philippines and Malaysia, Thailand is good. At least they get to get off work on time, but don't expect them to work overtime. Malaysian workers are the most diligent, especially the Chinese, who are willing to accept overtime.

However, by East Asian standards, workers in Southeast Asia are indeed too lazy.

Laziness is also a common problem in areas with abundant food resources.

Regions such as Southeast Asia or Africa are very rich in food resources, and you can have food all year round.

People in these areas can pick fruits as soon as they go out and raise their heads. Scatter the seeds in the ground and they will grow without caring about them. They can dig out some cassava with just a few digs in the ground. One straw will fill you up all day long. If you want to eat it,

When the meat is gone, you can just set up a trap to catch the prey.

People in these areas don't have to worry about food, so they certainly don't have the concept of saving. If they don't save money, they naturally have no motivation to work hard.

And those countries that cannot pick up food when going out and rely on planting to survive will form two different development directions.

One direction is production culture, which is to farm honestly, exchange your own labor for food, plant in spring and harvest in autumn every year, and store the harvested food until the harvest season next year.

Since there is no food source in winter, if you don't save food, you will starve to death in winter, which gradually forms a saving culture.

The other direction is to plunder culture. To put it bluntly, it is robbery. Although I have nothing to eat, I can rob you! The more places you rob, the richer the people you rob, and the fuller you will be.

And this culture of plundering gradually formed a culture of expansion, and eventually evolved into colonialism. In order to make it easier to rob, direct colonization, what is yours is mine, and what is mine is still mine, it must be cost-effective.

The saving culture and the plundering culture are obviously in conflict. The saving culture means that those who save money will naturally be afraid of being robbed by others when they have money; the plundering culture that robs money will of course keep an eye on the rich.

One wants to save money and the other wants to grab money. It would be strange if they don't fight!

If the two want to balance, either the saving culture will become the piggy bank of the plundering culture. When the plundering culture is short of money, it will just smash the piggy bank and take away the money, and then the saving culture will enter the next saving cycle.

Either the saving culture becomes strong enough, making the predatory culture incapable of plundering. But in that case, the predatory culture will inevitably decline or even perish.

The same is true in history. For example, in China, whenever the Central Plains dynasty declined, the nomads on the grasslands would come to pull their wool. The Central Plains dynasty was forced to pay tribute and send the princess to marry in exchange for the nomads not to invade.

When the Central Plains Dynasty was strong, it was basically the time when the grassland nomads perished. The strength of the Han Dynasty caused the Xiongnu to continue to divide and eventually perish; the strength of the Tang Dynasty caused the Turks to continue to divide and eventually perish; the strength of the Ming Dynasty also caused the Turks to continue to divide and eventually perish.

The Northern Yuan Dynasty, which retreated to the grasslands, split and eventually evolved into multiple ethnic groups.

However, for those areas where "there is wine today and drunkenness tomorrow", they cannot accept the hard production culture.

Since there is no winter here, there will be no shortage of food sources, and I can reach out and pick something to eat every day. Why should I save? It would be great to eat fresh food every day! Who wants to drink instant coffee when there is freshly ground coffee!

At the same time, they do not have the concept of life-and-death conflict regarding the culture of plunder.

When the plunderers came, I didn’t resist. Anyway, I had no savings, and they couldn’t steal anything, so I had no loss. At most, they took away the bananas from the tree in front of my door, which made me hungry today.

But that’s okay, the food here ripens quickly. If I sleep under the tree, the new bananas will be ripe tomorrow, so I can fill my stomach without delay!

Thank you for your subscription. This chapter is actually more than 5,200 words. Save me every penny. I went to get the vaccine yesterday. Those who passed the customs and stayed at home every day should be the last batch of people in the community to get the vaccine.

I am an adult. I went to bed very early after I came back, so I didn’t update or write a request for leave. Sorry everyone!