Reborn Industrial Tycoon

Chapter 435 Everyone gets what they need

Sebastian has a thin build, sharp edges on his face, and a very serious expression. His German characteristics are very obvious.

However, Sebastian's beard is quite cleanly shaved, as expected of a razor seller.

Sebastian is a very direct person. After meeting Li Weidong, he introduced himself and said, "Mr. Li, our Braun company is interested in purchasing your negative ion injector patent."

"No problem, I'm willing to sell." Li Weidong nodded happily, and then said: "Mr. Sebastian, I still suggest you consider OEM. The price is definitely cheaper than your company's own production.

many."

Li Weidong said and quoted a very low price.

However, Sebastian was unmoved. He shook his head: "Mr. Li, I'm very sorry. The price you offered is indeed very tempting, but our German company still prefers to manufacture in Germany."

"Okay!" Li Weidong did not continue to persuade, but said; "Then let's talk about the patent authorization of the negative ion emitter. First of all, I want to confirm that Braun purchased the patent authorization of the negative ion emitter.

Is it used to produce hair dryers or other products?”

Sebastian was stunned for a moment, then asked: "What's the difference?"

"Of course there is a difference!" Li Weidong continued: "If it is only used to produce hair dryers, the patent licensing fee will be cheaper. Of course, it will be specifically stated in the licensing contract that your company purchases the patent of the negative ion emitter.

Restricted to the production of hair dryers.

If your company also wants to use the negative ion emitter for other products, the price of the patent licensing fee will be more expensive. At that time, for each additional patent production license for a product, your company will have to pay us another patent fee.

Fee. This model is also relatively common in patent licensing!”

Sebastian did not expect that when he purchased the patent for the negative ion emitter, there would be production license restrictions on product types. He couldn't help but curse in his mind: "This cunning Chinese!"

In addition to being used in hair dryers, negative ions can also be used in other products, such as oxygen generators and air purifiers. Air purifiers are probably the most widely used application of negative ions, and are used more than hair dryers.

In the 1990s, air purifiers were not yet popular, but Li Weidong knew that Germany would occupy a large share of the air purifier market in later generations, and those high-end purifiers were basically produced in Germany.

Therefore, Li Weidong decided to reserve a hand in advance and set up a license for the production scope when selling the patent. If Braun wanted to produce negative ion air purifiers in the future, he would have to pay another patent fee.

Licensing the production scope of patents is not uncommon internationally. For example, many patent authorizations will clearly stipulate that the patent cannot be used for military purposes.

However, in Sebastian's impression, China is a poor and backward place, and the Chinese people should be ignorant. How can they know how to use patented production scope licensing?

However, since Li Weidong brought it up in person, Sebastian had no choice but to reply; "The patent we purchased for the negative ion emitter is for the production of hair dryers and cannot be used to produce other products."

Li Weidong smiled and nodded, and then continued: "Which method does Braun want to use to obtain the patent for the negative ion hair dryer?"

"Which way? Of course I paid for it! Is there any other way?" Sebastian asked with some confusion.

"Of course there are other ways, such as technology replacement!" Li Weidong paused and then said: "The so-called technology replacement means that Braun can use technology to exchange the patent of the negative ion emitter."

"You want Braun's technology?" Sebastian snorted coldly and said with some disdain: "Let's just talk about the price!"

"Mr. Sebastian, if technology is exchanged for technology, neither of us will suffer!" Li Weidong responded with a smile.

"Mr. Li, technology is the foundation of a company. If we leak technology to other companies, it will be equivalent to cultivating a competitor and digging into our own foundation." Sebastian said.

"Mr. Sebastian, according to what you said, if every company holds on to its own technology and refuses to let go, then I should not sell you the patent of the negative ion emitter, and there will be no other companies in the world.

The patent is traded!”

Li Weidong paused and then said, "Mr. Sebastian, the reason why I am willing to sell you the patent license of the negative ion emitter is because there is no competition between us.

We, Puppy Electric, are a Chinese company and our market is mainly in China, while Braun is a German company and our market is mainly in Europe. We have no direct conflict of interest. This principle can also be applied to other products.

Therefore, even if we engage in technology exchange, we cannot become direct competitors because we are facing different markets, and the relationship between us is more cooperative than competitive.

What's more, Braun is a large multinational company with a history of more than 70 years. I think you will always have some technologies that you can't use, right? Instead of letting them grow moldy in your hands, it's better to exchange them and use them as waste.

, we can each take what we need.

Or maybe your Braun must have a lot of backward-generation technologies, right? Certain backward technologies still have a market in developing countries like China. You can completely exchange these backward-generation technologies and let these backward technologies

Let’s use the remaining value, and the technology that is one generation behind will not have an impact on Braun’s products.”

Sebastian's brows suddenly furrowed and he fell into thinking.

As Li Weidong said, big companies like Braun have a lot of unused or useless technologies in their hands, which will only get moldy in their hands. If they are used in exchange for the patent of the negative ion emitter, it is indeed considered waste utilization.

As for backward technology, Braun has more in its hands. After all, Braun is a German company, and German technology is advanced. Braun has always been at the forefront of technology, and their products use the latest technology. As for the technology that is a generation behind, in

Braun is a product that has been eliminated.

Using obsolete products to exchange for a new technology patent is obviously a sure profit.

Although Germans are rigid, they are not stupid. Sebastian knows very well that Li Weidong's suggestion is good for Braun.

So Li Weidong asked: "Mr. Li, what technology do you want to get from Braun?"

"Braun's main product is razors. I think Braun should have the technology of double-head rotary shavers, right?" Li Weidong asked.

"You want our double-head razor technology?" Sebastian's expression suddenly became serious.

Razors are Braun's main product, and razor technology is obviously Braun's core technology. How can a company's core technology be given away to others so easily?

"Mr. Li, since you know that our Braun's main product is razors, you should also know what razor technology means to us Braun!" Sebastian said.

Li Weidong nodded, and then said with a smile: "Of course I know that razor technology is Braun's core technology, but Braun's strategic focus should be reciprocating razors, right? Rotary razors, you are completely competitive.

But Philips.”

"Just because you can't compete now, doesn't mean you won't be able to compete in the future!" Sebastian said a bit harshly.

Li Weidong sighed lightly and said: "Philips is a century-old company, and your Braun has a history of more than seventy years. You have been competing with Philips for at least forty or fifty years, right?"

In addition, you have the support of Gillette Group behind you, but in the past forty years, you are still no match for Philips in the rotary shaver market. I don’t think your rotary shaver can beat Philips in the future.”

What Li Weidong told was the truth, which left Sebastian speechless for a moment.

Li Weidong continued: "In the market of reciprocating shavers, your Braun is not without competitors. Japan's Panasonic, Sanyo, Hitachi and Seiko are all producing reciprocating shavers, especially Panasonic, which has now

It has become the third largest shaver brand after Philips and Braun!

So now Braun should not be distracted by rotary shavers, but should be careful about Panasonic's reciprocating shavers. They will surpass Braun at any time! Braun's R&D center should also be focused on reciprocating shavers.

Instead of wasting time on a rotary shaver.

So I think that the rotary shaver technology is useless to Braun and can be exchanged for the patent of the negative ion emitter. What’s more, Braun will use the dual-head rotary shaver to

Entrusting the technology to me is also beneficial to Braun."

"What's the benefit?" Sebastian asked.

"With the technology of double-head shavers, we, Puppy Electric, can compete with Philips shavers in China and even the Asian market. Isn't this good news for Braun!" Li Weidong said.

Being able to cause trouble to Philips is indeed good news for Braun.

Sebastian thought for a moment and finally sighed and said, "Mr. Li, what you said makes sense, but I need to report it to the headquarters."

"There is no problem. I believe that Braun's management will make the right choice." Li Weidong said.

…

The three largest razor brands in the world are Philips, Braun and Panasonic.

Among them, Philips mainly makes rotary shavers, that is, the kind with a disc head.

Braun and Panasonic, on the other hand, make reciprocating shavers, and the blade head is shaped like a long metal strip.

The principles of the two shavers are different.

The rotary shaver relies on the rotation of the original cutter head to cut the beard.

The advantages of this type of shaver are long blade life, low noise, good comfort, and no harm to the skin.

However, this kind of razor is not convenient for use on large areas of beard, and when the beard is relatively long, the rotary razor can easily pull the beard, so the rotary razor is mainly suitable for small areas of beard stubble.

The principle of a reciprocating shaver is to use the rotation of a high-speed motor to swing the blade left and right, and then cut off the beard. This is the same principle as a hair clipper for shaving.

The advantage of this kind of razor is that it can shave cleanly, and it is not easy to pull the beard even if you have a big beard. It is very effective for those who have thicker and harder beards.

The disadvantages of rotary shavers are that they have short blade life, are noisy, are not comfortable, and can easily hurt the skin.

The specific type of shaver you choose varies from person to person. If you have a thick beard, spending two thousand yuan on a Philips rotary shaver would be better than spending dozens of yuan on a counterfeit reciprocating shaver from a street stall.

Shaver works well.

On the other hand, if your beard is not very thick and only has a few sparse hairs, or if you are a young man and has not yet reached the age of thick beard, then you should choose a rotary shaver.

Caucasians generally have strong body hair and beards that grow faster. Many Caucasians will grow beards as soon as they sleep. Therefore, in European and American countries, reciprocating razors are more popular than rotary razors.

However, the hair of most Chinese people is not strong, and the beard growth rate is not fast, so the sales volume of rotary shavers is better in China.

The world's first rotary shaver was launched by Philips in 1923. In contrast, Braun did not start producing electric shavers until 1950.

The initial rotary shavers were all single-headed, but the efficiency of single-headed rotary shavers was really poor. Later, Philips developed double-headed shaver and three-headed shaver technologies.

Double-head razor technology is actually not difficult for Philips, Braun or Panasonic. In the 1980s, developed countries in foreign countries had already eliminated single-head razors and replaced them with double-head razors.

However, for domestic razors, it was not until 2000 that the double-head razor technology was broken through. Before that, domestic razors were all single-head.

The first brand in China to produce double-head razors was the famous Feike shaver. Feike was established in 1999 and later became famous with its domestically produced double-head razors.

Before Feike, the cheapest Philips double-head shaver cost 800 yuan, and the price of ordinary models was generally more than 1,000 yuan.

Feike's double-head razor only cost 200 to 300 yuan, so it quickly occupied the razor market.

Faced with Feike's low-price offensive, Philips finally lowered its head after persisting for several years and began to develop its razor business through authorized production, which is commonly known as OEM production.

At the beginning, Philips also required that the fuselage could be OEMed, but the blades must be original from the Netherlands, but later, too many were authorized to be sold, so it was no longer mandatory.

Nowadays, except for the medical equipment produced by Philips, almost all other products are OEM.

…

When Li Weidong learned that Braun wanted to buy a patent, he had already focused on the technology of double-head shavers.

Puppy Electric mainly makes small household appliances. Of course, you can’t miss products like razors. In the future, there will be more than 500 million adult men in China who will not need razors!

Braun's reaction was just as Li Weidong expected. They were willing to use the double-head shaver technology in exchange for the patent of the negative ion hair dryer.

For Braun, the double-head razor is an old technology from 20 to 30 years ago and has little value at all. If it can be used in exchange for the patent of an anion hair dryer, it is equivalent to using scrap products for nothing.

As for Li Weidong, he has obtained the production technology of double-head rotary shavers. As long as they are cheaper than Philips, he can seize the domestic shaver market. Puppy Electric will also have one more profit point.

It can be said that both sides get what they need.

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