Reborn Industrial Tycoon

Chapter 436 Corporate Reorganization

After the Cologne Home Appliances Show, Li Weidong returned to China and began to reorganize Qinghe Loader Factory, Fukang Agricultural Machinery Factory, and Puppy Electric Factory.

With the official implementation of the "Company Law", private enterprises can finally tear off various disguises such as affiliations and fake collectives, and have formal and legal legal person identities.

For private enterprises, this legal person identity is really important. With this legal person identity, the status of private enterprises is legally recognized, and their business activities will be protected by law.

Private entrepreneurs don’t have to worry about whether one day the policy changes and there will be another raid on local tycoons to divide their land and assets and confiscate them.

At the same time, the status of a legal person also means that private enterprises need to bear legal responsibilities, which makes private enterprises must abide by the economic order of society.

For entrepreneurs like Li Weidong who operate legally, an orderly economic environment is obviously a good thing.

Therefore, after the "Company Law" was officially implemented, Li Weidong couldn't wait to reorganize his companies.

The first was Fukang Agricultural Machinery Factory, which was changed to Qinghe Fukang Agricultural Machinery Co., Ltd., referred to as Fukang Agricultural Machinery. This was also the most common form of private enterprise at that time.

The establishment procedure of a limited liability company is relatively simple. There is no need to issue announcements or publish accounts. The company's assets and liabilities do not need to be made public. The internal organizational structure of the company can be set up flexibly. It can be said that as long as the documents are prepared, you can apply for registration.

The disadvantage of a limited liability company is that it cannot issue shares publicly, so the scope and scale of fund-raising will be relatively small. Any large-scale fund-raising will be regarded as illegal fund-raising. Due to the limitation of capital scale, if you want to carry out large-scale fund-raising,

Production and business activities will be greatly restricted.

Therefore, the form of a limited liability company is generally suitable for small and medium-sized enterprises. The limited liability companies of large enterprises are often enterprises with a relatively single product range.

For example, Laoganma is still one of the top 100 leading enterprises in China's agricultural industry, with annual sales revenue exceeding 5 billion, but it is still a limited liability company on such a large scale.

Because Lao Gan Ma only makes chili sauce, there is no need for large-scale financing, and a limited liability company is completely sufficient.

If Laoganma's product types are diversified, the existing limited liability company form will restrict the development of the enterprise, and it will inevitably embark on the road of joint-stock system.

The situation of Fukang Agricultural Machinery Factory is similar to that of Laoganma. Fukang Agricultural Machinery Factory mainly makes agricultural vehicles. The types of products are also very simple, and the demand for financing is not large.

Moreover, Fukang Agricultural Machinery Factory does not intend to produce other products besides agricultural machinery. After all, agricultural machinery mainly relies on state agricultural machinery subsidies. If it makes products other than agricultural machinery, it must change its business scope. Once

The scope of business exceeds the scope of agricultural machinery, and it will be troublesome to ask the state for agricultural machinery subsidies.

Therefore, an agricultural machinery subsidy limits Fukang Agricultural Machinery Factory to the agricultural machinery industry, and also cuts off Fukang Agricultural Machinery Factory's expansion into other industries.

However, the transformation of Fukang Agricultural Machinery Factory into Fukang Agricultural Machinery Co., Ltd. also means that the nature of the company has been upgraded.

Fukang Agricultural Machinery Factory was originally a district-level collective enterprise. It had been operating in the name of a fake collective before. Now that it has become a limited liability company in Qinghe City, it has shed its identity as a district-level enterprise and directly connected with the Municipal Industry and Commerce Bureau. This also saves the need for

Caused a lot of trouble.

Qinghe Loader Factory was changed to Fukang Engineering Machinery Co., Ltd., referred to as Fukang Engineering.

When the loader factory was undergoing restructuring, it carried out joint-stock reform. Although Li Weidong eventually bought 99% of the shares from employees, there was still 1% of the shares in the hands of other employees, so the loader factory

Became a joint stock company.

As for the name, Li Weidong continued to borrow the word "Fukang" in order to be consistent with Fukang Agricultural Machinery Company and generate brand benefits.

Enterprises engaged in the manufacturing industry all need a well-known brand, especially in the machinery manufacturing industry. The possibility of establishing a new brand in one shot is very slim. The machinery manufacturing industry needs a long time to accumulate reputation before it can build a brand.

From the perspective of publicity and accumulation of word-of-mouth, unifying the brand can not only save the cost of publicity, but also improve the effect of publicity.

In the future, when people mention Fukang agricultural vehicles, they can't help but think of Fukang loaders. Similarly, when they mention Fukang loaders, they will also think of Fukang's agricultural vehicles. The two products drive each other and can achieve the effect of one plus one greater than two.

.

Many cross-border brands will adopt similar strategies.

For example, when the word "Michelin" is mentioned, the driver will definitely think of tires first, while a foodie will think of a restaurant, and a fool will probably think of buying tires in a restaurant.

In fact, Michelin, which makes tires, and Michelin, which makes restaurant guides, are the same company.

Among tires, Michelin is considered to be a better tire by consumers, and among restaurants, Michelin restaurants are also considered to be better. This is a successful case of cross-border promotion of the same brand.

Li Weidong plans to use this method to use the Fukang brand for both agricultural machinery and engineering machinery. If other machinery products are produced in the future, the name "Fukang" will also be used to share the brand effect.

Nowadays, construction machinery companies mainly take orders from the government. After all, engineering construction at that time was mainly led by the government, and construction projects were mainly infrastructure construction.

Obtaining orders from government departments is an unclear matter, so the construction machinery brand is not the most important factor.

But a few years later, when the private construction industry emerged, the brand and reputation of construction machinery became an extremely important factor.

Private enterprise owners or private engineering teams spend their own money to sell equipment. Of course, they must pay attention to the brand and reputation. They cannot spend money to buy bad products.

Therefore, for Fukang Siege Machinery Company, the next few years will be an important stage for accumulating reputation and brand effect.

In terms of traffic driving school, Li Weidong only holds 50% of the shares, so it does not matter whether Li Weidong himself will say whether to reorganize it.

Moreover, driving schools belong to a special industry and require government-issued qualifications before they can be opened. Li Weidong cannot afford to maintain the current situation. With the support of the Transportation Bureau, it will be much easier to operate.

Over at the textile wholesale mall, Li Weidong specially established a Qinghe Wholesale Mall Co., Ltd., and there is also a wholesale mall construction company under the company, which is the construction company that Li Weidong asked Ma Zhongyi to set up before.

Since the wholesale mall is still under construction, the wholesale mall company currently does not operate any specific business. It only has an empty shelf. The only one operating is Ma Zhongyi's construction company.

The above-mentioned companies all have relatively single businesses and are easy to reorganize. However, the reorganization of Puppy Electric is much more troublesome and is also a top priority.

For Puppy Electric, Li Weidong plans to adopt group operations. However, since the group does not have legal personality, the final name of Puppy Electric Group is still called Puppy Group Co., Ltd., or Puppy Group for short.

The entire Puppy Electric was also split into three parts by Li Weidong.

The first part is the production base in Qinghe, which is the original Puppy Electric Factory. This part is responsible for the production of products and the OEM business of foreign brands. Hanhan Wang Jing is responsible for the specific work.

This is equivalent to completely separating the production department of Puppy Electric and forming an independent unit.

Because Puppy Group not only makes its own products, but also provides OEM services to other companies. It is easier for an independent company that focuses on production to conduct business.

This is a bit like BYD in later generations. Speaking of BYD, the first impression of ordinary people will be that it is a company that does business. They have some knowledge of new energy vehicles and they also know that BYD is a company that makes batteries.

However, BYD is still the world's second largest electronic product OEM company, second only to Foxconn.

Mobile phones of brands such as Huawei, Xiaomi, OV, and Nokia are all manufactured by BYD. Even Apple has to hand over its business to BYD.

In addition, BYD also produces keyboards, LCD monitors, LED lights, set-top boxes, e-cigarettes, etc. It can also produce masks and disinfectants in critical times.

Many people say that BYD is an "OEM manufacturer" that has been delayed by the automobile business, but this just shows BYD's strong manufacturing capabilities.

Li Weidong hopes that the future puppy electrical appliance factory can be like BYD, with a product range that is not only "large and comprehensive" but also "fine".

If you leave simple things to me, I can make a large number of them in a short time; if you leave complex things to me, I can also deliver high-quality products in a short time. At the same time, I

It also has R&D capabilities!

My technology can be king, and my innovation can dominate. No matter how the times develop, no matter how the products are updated, my manufacturing capabilities can always meet the needs of the times and the market. This is what Li Weidong thinks of Made in China!

The second part of Puppy Electric is the massage seat business.

Li Weidong promised Lu Guangming that he would separate the massage seat business, so he established Puppy Health Equipment Co., Ltd., referred to as Puppy Health.

At present, Puppy Health only has one business, which is massage seats. In the future, it will develop into medical equipment and rehabilitation care equipment.

Lu Guangming is the general manager of Puppy Health and is fully responsible for the Puppy Health business. The sales model of Puppy Health also combines the general market sales model with hospital commission sales.

In his previous life, Lu Guangming was able to take a medical device company public, and his ability must have been outstanding. Li Weidong felt that letting Lu Guangming manage Puppy Health would do a better job than himself.

Li Weidong gave Lu Guangming 10% of Puppy Health's shares, which was considered to be a temporary win over Lu Guangming, and then gave part of the shares to the company's veterans and backbones, as well as part of the incentive equity for future recruitment of talents.

However, Li Weidong feels that a mere 10% of the shares may not be able to satisfy Lu Guangming's appetite. Such a top entrepreneur must have great ambitions. He will want more. If he is not satisfied, he may leave the small business.

If the dog is healthy, go out and start your own business.

Therefore, Li Weidong's plan is to give Lu Guangming some more shares in the future, for example, during the listing and allotment of shares, give more to Lu Guangming.

And once the puppies are healthy and released, even if Lu Guangming wants to leave, it will be too late.

As a listed company, the interests involved are too complex and huge. If Lu Guangming is the president and major shareholder of a listed company, the issue of resigning is not something Lu Guangming has the final say on. An accidental mistake could cause the company's stock price to fluctuate widely.

, maybe the China Securities Regulatory Commission will intervene in the investigation.

Therefore, after Puppy Health was launched, even if Lu Guangming was tied to Puppy Health, they would live together and die together, and they would not be able to run away even if they wanted to!

As for whether Puppy Health can eventually be listed on the market, Li Weidong is not worried at all. In Li Weidong's memory, Lu Guangming started his business by making stethoscopes and wheelchairs in his previous life, and it took only ten years to successfully bring the company to the market.

Now Lu Guangming's starting point is much higher, and with the support of the entire Puppy Group, it will definitely take less than ten years to list the Puppy Group.

If Lu Guangming leaves before the listing, Li Weidong won't worry.

Because Puppy Health and Puppy Electric Factory are separate companies, anyone who leaves Puppy Health cannot take the production line with them.

In the manufacturing industry, the core of everything is the product. No matter how good the technology and superb management methods you have, if you can't produce products, it's still useless. As long as the manufacturing technology of the puppy electrical factory is strong enough, the production efficiency is high enough, and the quality can be

There is a guarantee that Li Weidong will be in an invincible position.

What's more, other core members also have shares, and with the existence of incentive shares, even if Lu Guangming wants to leave, he is just a polished commander, and Puppy's healthy team cannot be taken away.

Leaders are easy to find these days. After all, I have never heard of any unit being short of leaders.

However, it is not so easy to cultivate a team that is familiar with the specific business of the company. As long as the team is still there, there will be no problem with the healthy operation of Puppy.

The third part of Puppy Electric is the other home appliance business of Puppy Electric, including small household appliances such as hair dryers and electric irons, as well as kitchen appliances such as microwave ovens, soymilk makers, and air fryers.

For this part of the business, Puppy Electric Co., Ltd. was established, referred to as Puppy Electric Co., Ltd.

This is also the largest part of the Puppy Group's business, so Li Weidong decided to take charge of it personally.

However, Li Weidong also plans to train a deputy for himself, and he already has a suitable candidate, and that is Wang Jiuyang.

Now Wang Jiuyang is mainly responsible for the soymilk machine business, and his performance is also very good. The domestic sales of puppy soymilk machines are rising steadily.

When Li Weidong was in his last life, Wang Jiuyang also took his company to the public market, and the product range was not only soymilk machines, but also other small household appliances. In the field of small household appliances, Wang Jiuyang ranked third, if not first or second.

Therefore, Li Weidong feels that Wang Jiuyang can be fully responsible for the operation of Puppy Electric in the future.

It's just that Wang Jiuyang is still too young, not experienced enough, and his qualifications are not convincing enough. Li Weidong still dare not hand over the puppy electrical appliances to him.

In addition, the Puppy Electric Research Institute in Shanghai and Zhong Yemao's marketing department were directly integrated into the Puppy Group and were directly under the jurisdiction of the group headquarters.

In the future, Puppy Electric and Puppy Health will definitely establish their own R&D teams, and there may even be conflicts in product direction, and they may be fighting against each other.

If Li Weidong wants to avoid this situation, he can only temporarily hold the scientific research department in his hands and personally control the direction of product development. After Puppy Electric and Puppy Health have formed independent development directions, he can then let go of the R&D team.

The reorganization of the company kept Li Weidong busy for several months, but after he finished his work, before he could take a breath, a major event in his life ushered in.

The wedding date of Li Weidong and He Anan is coming soon!

Today's update is delivered. Thank you for your subscription. In the rainy season, arthritis in my hands broke out again. It took me more than seven hours to write more than 4,000 words. It's late again. Dear friends who have monthly tickets, please support me.

One piece! Thank you Guguan.