Reborn Industrial Tycoon

Chapter 467 The pig opponent gives a divine assist

The phone rang, Li Weidong picked up the phone, and Du Jiahai's voice rang from the receiver.

"Chairman, are you at home? Turn on the TV quickly and watch our Qinghe TV station, "Qinghe Today" program. They are talking about our scooters for the elderly!" Du Jiahai said hurriedly.

Li Weidong turned on the TV and found Qinghe TV. The program "Qinghe Today" was playing at this time. The theme of this issue was "Urban Cancer - Illegal Operation of Tricycles".

After all, the special report done by Ma Chiyu appeared on TV.

Li Weidong patiently finished reading this special report. His cell phone rang again and Du Jiahai called again.

"Chairman, have you seen the report on TV?" Du Jiahai asked.

"I just finished reading it," Li Weidong replied.

"I have to report this to you. A few days ago, a reporter named Ma came for an interview. I followed the method you taught. If he mentioned the scooter, he said it was an elderly scooter. If he mentioned illegal operation, he said

Push it to the transportation department.”

Du Jiahai continued, "I sent him away in this way, but I didn't expect that he would come up with such a special report. Although it didn't mention anything about our factory, you have also read the contents of his report.

In this report, our product was directly called a cancer in the city, and it also specifically interviewed the elderly and disabled people who drove without licenses, and reported on traffic accidents. What a negative impact this has!

As soon as this report came out, our scooters for the elderly were directly linked to illegal operations, which caused a very bad social perception. The sales of scooters for the elderly will definitely drop significantly, and maybe the transportation department will come to us.

"

"What are you afraid of? We are a regular manufacturer. Our products have been registered with the industrial and commercial department. They are of excellent quality and we do not produce fake or shoddy products. Furthermore, we produce scooters for the elderly, not commercial vehicles."

Li Weidong laughed and continued: "As for the negative reports, I don't think so. I think this report is quite good."

"It's been said to be a cancer in the city. Isn't it considered a negative report?" Du Jiahai asked subconsciously.

"Don't just read the title, you also have to read the content." Li Weidong continued calmly: "Although the title is a bit alarmist, the content of the report is still very good."

"The elderly and disabled drive without a license, operate illegally, do not abide by traffic order and rules, take advantage of every opportunity, and cause traffic accidents. This is all harming us. I don't see any good content in this." Du Jiahai complained.

road.

Li Weidong explained: "Lao Du, if you look at the problem from a different perspective, the perceptions you get will naturally be different. For example, if you live in a rural area, after reading this news, you will only regard it as a new thing.

As for driving without a license and operating illegally, it has nothing to do with them, because they rarely go into the city, and the problems caused by tricycles have no business impact on them.

If you are a city resident and have your own means of transportation when traveling, you may be more concerned about not obeying traffic rules and taking advantage of every opportunity, which can easily lead to traffic accidents, because this is related to your own personal interests.

If you are a taxi operator, you will definitely have a lot of opinions about things like driving without a license and operating illegally. This is related to their jobs, so the few taxi drivers in the interview all gnashed their teeth at tricycles.

If it is the elderly, disabled, or laid-off workers, what they see is that driving a tricycle can make money, which can bring economic benefits and help them supplement their family income and support their families.

And for those who have no means of transportation and often need to travel, what they see is a travel tool with a reasonable price that can help them reach their destination quickly and conveniently.

When we make products, we must have empathy. The so-called empathy means thinking about problems from the customer's perspective, not from our own perspective.

The customer groups of the elderly scooter product are the elderly, disabled people, laid-off workers, and those without any skills. They rely on the elderly scooter to make a living.

So we only need to consider the thoughts of these people. They are our customers. We must reach out to the customers and think about what the customers think. Social perceptions and negative images are not our primary considerations.

To put it another way, even if the social perception of elderly scooters is very good, full of positive energy, and everyone is praising them, will those taxi drivers and those who already have mobility aids buy our elderly scooters?

Of course not! Since they don’t buy our products, why should we care what they think! The God of Wealth is the one who is willing to give money these days!”

"I roughly understand it." Du Jiahai was brainwashed by Li Weidong again.

Li Weidong continued: "Next, when we promote the scooter, we can focus on this aspect, for example, emphasizing that disabled people can drive it and emphasizing the ability to carry passengers. Of course, we are only promoting the performance of the scooter for the elderly, but we can

You cannot promote illegal operations!”

…

While Li Weidong was watching this program, many residents of Qinghe were also sitting by the TV, watching Qinghe TV programs.

Local news programs have always attracted more attention from local residents, and there were relatively few TV channels at that time, so within the scope of Qinghe City, the ratings of Qinghe TV Station were quite high.

The news report on "Urban cancer - illegal operation of tricycles" has also entered the TV sets of thousands of households.

Sun Tou, a retired worker, was sitting next to the TV, looking at the TV in a daze, looking thoughtful, and the interview with Uncle Zhou had just finished playing on the TV.

My wife pointed at the TV and said, "Look, I just retired and found a job. I went out to drive a three-wheeler, and I could supplement the family income. You are better off, you have been retired for more than two years and you have been staying at home!"

"

"You think I don't want to go out to find a job? I'm already this old and no company is willing to hire me!" Lao Suntou said.

My wife curled her lips and said, "I think it's good to drive a three-wheeler. If you charge one yuan for one job, ten jobs a day will cost you ten yuan, and you can earn three hundred yuan a month. Excluding

You can earn more than 200 yuan just for gas money!

Didn't you know how to ride a motorcycle before? You even took the test to drive a motorcycle. If you drive a three-wheeler, you will definitely be much better than those who drive without a license!"

Lao Suntou nodded in agreement: "That makes sense. I have a motorcycle license after all, and I can drive a car safely. If I drive a three-wheeler, I will definitely make more money than that useless guy on TV."

There are many drivers with licenses!”

At this point, Lao Suntou suddenly turned to look at his wife and said, "How about we go to the mall tomorrow and buy a three-wheeled motorcycle like this, and I will go work on the street too!"

…

On TV, Li Zhihua showed off his disability certificate and showed that he was truly disabled.

In front of the TV, a young man suddenly looked moved.

"He has a third-level physical disability and can drive a tricycle. I have a fourth-level disability, which is one level lighter than him. I can definitely make money by driving a tricycle!"

This young man also became disabled because of an accident.

Although it is only a fourth-level physical disability, it cuts off the young man's path to finding a job. No unit is willing to accept a disabled person.

So the young man can only stay at home, reading newspapers, watching TV, listening to the radio every year, and relying on his family to support himself with food and drink.

Now, seeing Li Zhihua waving his disability certificate on TV, hope instantly ignited in the young man's heart.

In an instant, the young man made up his mind to buy a three-wheeler, transport passengers and rent it out, so that he could at least support himself!

…

In the courtyard of the Hongqi Glass Factory, when Zhao Juxian appeared on TV, everyone watching the TV showed surprised expressions.

In a certain household in the family courtyard, a couple was watching TV programs.

"Is this person Lao Zhao?"

"Yes, it's really Zhao Juxian! He actually appeared on TV."

"Why is Lao Zhao on TV?"

"It seems that the tricycle he drives is operating illegally."

"Illegal operation? You must have made a lot of money, right?"

"I heard from Zhao's wife before that she drove three-wheelers more often than when she worked in the factory! I didn't believe it at the time, but now it seems possible. After all, she has been on TV."

"How about I buy a tricycle and go out to pick up people?"

…

Du Jiahai received a call, and it turned out to be a call from a vehicle store requesting goods.

According to the description of the vehicle mall manager, the sales of elderly scooters have suddenly increased. Many people come to the mall specifically to buy elderly scooters. The elderly scooters in the mall are almost out of stock.

As Li Weidong said, seeing the same thing from different angles will lead to different perceptions.

When ordinary people see special reports about Sanbengzi on TV, they will follow the guidance of the news reports and think of the various shortcomings and problems caused by Sanbengzi.

However, in the eyes of the elderly, disabled people and laid-off workers, the three-bouncer is a perfect tool for making a living.

It can be said that Ma Chiyu's special report not only did not impact Sanbengzi, but helped Sanbengzi advertise and gave Li Weidong a lot of assists.

Sanbengzi is not expensive, and the operation is very simple. With a little practice, you can drive it all over the city and do a few jobs a day, which is enough for daily expenses. If you are lucky and work a lot, you can still make some money.

As for illegal operations, no one cares at all.

Enforcement in this area is inherently difficult, and many sanbengzi have signs such as "Only for picking up and dropping off children" and "Only for grocery shopping."

When the law enforcement officers came to interrogate the car, the owner directly told me that it was for home use and not for business use, and there was nothing the law enforcement officers could do.

After all, if you don't grasp the current situation, there is really no way to say that others are operating.

It is not so easy to be caught now, and the people who drive the three-wheel drive are not fools. If they see the law enforcement officers, they will not continue to solicit customers. They will drive the three-wheel drive directly to other places to avoid the law enforcement officers.

Already.

Even if you catch the current situation, it is not so easy to characterize it.

For example, the car owner can say that the car owner is driving a relative or a friend. Many times, in order to avoid trouble or reach the destination smoothly, the guests will cooperate with the car owner and express that they are relatives and friends.

Even if it is ultimately determined to be an illegal operation, it will not be easy to deal with it.

Many of the people who drive Sanbengzi are old people or disabled people. They just pretend to be barefoot and not afraid of wearing shoes. They lie there like rogues and say that they are sick or disabled.

At that time, it will be difficult for law enforcement officers to take any substantive measures against the elderly or disabled people. If they encounter someone who is really sick, or is given the excuse to bully a disabled person, they will definitely be left with nothing.

Managing Sanbengzi has been a major problem in the city for more than 20 years.

In cities twenty years from now, the level of city managers will be higher, and the behavior of law enforcement officers will be more strict and standardized. In addition, there will be cameras everywhere that can monitor every road.

But even so, many cities are still unable to solve the problem of sanbengzi. If they crack down strictly, the situation will be better. Once they stop cracking down, sanbengzi will immediately reappear.

In the city of 1995, various laws, regulations, hardware and software were not as good as they would be in the future. It was almost impossible to control the three-bouncers in the city.

As long as the first batch of Sanbengzi appears in a city, it will spread quickly in the city like wildfire and become everywhere.

…

Ma Chiyu finished the interview and was about to return to the TV station. He carried the big bag containing the camera and walked to the stop sign, waiting for the bus to arrive.

At this moment, a three-wheeler drove up, parked directly next to Ma Chiyu, and asked, "Master, would you like to take a ride?"

Ma Chiyu frowned when he saw it was Sanbengzi. This was a cancer in the city that he reported on, and now it appeared in front of him openly, and even asked him if he could take the bus!

Seeing Ma Chiyu sizing him up, Santengzi's driver thought he was a potential customer, so he said, "Master, where are you going? As long as you are in the city, I will definitely send you there for one dollar."

Ma Chiyu shook his head and said, "I'd better wait for the bus!"

"What bus are you waiting for? The bus is so slow. It only takes half a day to come, and you may not be able to take it. Take my tricycle, which is fast and stable. This is a new car I bought. Maybe I can take you to your place.

Oh, the bus hasn’t come yet!” the owner of Santengzi said.

"Is this a new car?" Ma Chiyu was slightly stunned, thinking to himself that he had already reported on the social cancer of Sanbengzi, how could anyone dare to buy a new car!

The owner of the Santengzi car replied: "Of course it's a new car. I just bought it after watching it on TV two days ago."

"Is this car still advertised on TV?" Ma Chiyu asked subconsciously.

"That's not true." The owner of the Sanbengzi shook his head and continued, "It's a program on our Qinghe TV station called "Qinghe Today". It introduced this kind of tricycle and said it could pull people. After watching it,

Just bought it.”

""Qinghe Today"? It seems that my report is the only one that mentions tricycles recently!" Thinking of this, Ma Chiyu asked: "Is the title of the program you are talking about called Urban Cancer - Illegal Operation of Tricycles?"

"I can't remember clearly, but it's probably called this. Anyway, there are interviews with retired elderly people, disabled people, and laid-off workers. They are all driving tricycles." The owner of Santengzi replied.

Ma Chiyu was instantly sure that this was the special report he had done, and he said proudly: "I am a reporter from Qinghe TV Station, and I did that report."

"Really!" The Santengzi owner looked at Ma Chiyu with surprise and said, "Comrade reporter, I really want to thank you. If it weren't for your report, I never knew that driving a tricycle could make so much money!

I have done more than a dozen jobs today and earned almost 20 yuan! Thanks to you for showing me a clear path! Comrade reporter, do you want to go back to the TV station? It’s not far anyway, I’ll see you off

Go over and I won’t charge you any money!”

The car owner greeted Ma Chiyu to get in the car with a warm face.

Ma Chiyu looked depressed.

"What's the situation? It's different from what I imagined! I was obviously exposing the cancer in the city, how could I turn into advertising for the cancer in the city!"

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