Reborn Industrial Tycoon

Chapter 479 Which company has the best excavator technology!

At the Qinghe City Driving School, it was lunch time, and several driving school instructors gathered together and started bragging.

"Do you still remember Zhang Tuzi?" Master Wang asked.

"Remember, Zhang Tuzi's brother-in-law also wants to open a driving school. Zhang Tuzi came to see me a few days ago and wanted to poach me there!" Master Liu said.

"It's a good thing that you didn't go. Zhang Tuzi's brother-in-law's driving school was investigated by the transportation department. Not only was the car impounded, but a large sum of money was also given to him. All of a sudden, he was completely bankrupt." Master Wang said.

"Why?" Another person next to him asked immediately.

"Why else? Without a certificate, it is illegal to run a school!" Master Wang replied.

Master Liu said: "Don't mention it, our city is really strict about driver training. Those who don't have the qualifications to run a school will be checked one by one. As far as I know, the transportation department in other places has no control over such unlicensed schools."

, many of them turn a blind eye!"

"Nonsense, don't forget, the Transportation Bureau accounts for 50% of the shares of the driving school! Half of the money our driving school makes is given to the Transportation Bureau. For the sake of money, can they not check out those without licenses?

Driving training class!" Master Wang said.

As soon as the conversation changed, several people started talking about another thing.

"I heard that our driving school is going to expand. In the future, it will not only teach driving, but also cooks, hairdressers, and plumbers?" Master Wang said.

"There is such news that Li Weidong invested another 20 million, and from now on our driving school will be called Qinghe Technician College." Master Liu replied.

"It's 20 million at a time. This old accountant Li has given birth to a promising son!" Master Liu sighed softly.

"This Li Weidong, when he was in the transportation company, he helped me repair my car. In the blink of an eye, he became a big entrepreneur!"

The instructors at the driving school were all drivers of transportation companies back then, and they were also the older ones. They came to the driving school to work as drivers in order to have a stable meal.

Since the establishment of the driving school, the benefits have been really good. Although the income of these masters is not as much as what they earned by running long distances in the past, the work is much easier than running long distances. The key is stability, and they can wait until retirement safely.

At their age, what they want is stability.

Before 2004, the real separation of driving training and driving training was not realized. Due to unclear responsibilities and powers, the domestic driving training industry was in the most chaotic period.

At this time, there are many unlicensed driving training courses, and local governments turn a blind eye to unlicensed driving training courses.

But Qinghe City is different. The driving school in Qinghe was jointly established by Li Weidong and the Transportation Bureau, and the Transportation Department also has a 50% stake in it.

If those unlicensed driving training classes are allowed to develop, it will eventually harm the interests of driving schools. Everyone goes to unlicensed training classes, who will come to regular driving schools to learn?

Therefore, the transportation department of Qinghe City has adopted a zero-tolerance attitude towards unlicensed driving training courses. Therefore, Li Weidong's driving school has always been in a monopoly position in Qinghe City.

Li Weidong knew that this monopoly status would probably last until 2004.

After 2004, with the introduction of various national policies, the domestic driving training market gradually moved towards formalization and socialization. Compliant private driving schools will spring up like mushrooms after a rain, and it is impossible for Li Weidong's driving school to

Continue to maintain its monopoly position.

A person without long-term worries must have immediate worries, so Li Weidong decided to make arrangements in advance and transform the driving school into a comprehensive vocational and technical school.

Some people may think that vocational skills training is a very inconspicuous thing. Isn’t it just teaching others to cook, cut hair, and install electricity meters? It is not as advanced as the Internet industry, and it is not as down-to-earth as the traditional manufacturing industry.

But in fact, the profit of vocational skills training is as high as more than 40%, which is higher than that of traditional education and training institutions.

In later generations, many education and training institutions have gone public, and even went public in the United States to make money. But if you look at the financial reports, it is those technical schools that provide vocational skills training that are really making a fortune.

The entry threshold for vocational and technical training schools is relatively high. Unlike tutoring classes, one can just find a room and build one.

Because vocational and technical training will involve the issue of a technical certificate, students need to obtain the corresponding technical certificate after passing the vocational and technical training.

For example, if you want to learn to be an electrician, you need to get an electrician's certificate; to learn to be a chef, you need to get a chef's certificate; for jobs such as driving an excavator, you need a driver's license. These certificates are not available in traditional education and training.

To obtain these certificates, you must undergo formal training. Therefore, for vocational and technical training, you must obtain teaching qualifications granted by the state.

If there are no formal qualifications, students cannot be given the corresponding certificates, and if they cannot get the certificates, students will definitely not be willing to study.

This kind of teaching qualification granted by the state is difficult to obtain. Even public vocational and technical schools require layer upon layer of approvals and may not be approved. It is even more difficult for private vocational and technical schools to obtain school-running qualifications.

For example, the famous Bluefly College was originally a military property, so it was able to obtain various educational qualifications.

Later, the country did not allow the People's Army to operate in the tertiary industry, so Bruflei decoupled from the People's Army, but it would still undertake part of the task of training technicians for the People's Army.

Li Weidong wants to upgrade his driving school to a vocational technical school, and obtaining teaching qualifications is the biggest problem.

If you apply normally, you will definitely not be able to get this qualification. Li Weidong can only find ways to "borrow the east wind".

The layoff wave in the 1990s was obviously an excellent opportunity to obtain vocational education qualifications.

Before 2000, the number of laid-off workers was increasing every year. By 2000, more than 20 million people had been laid off nationwide. Helping laid-off workers re-employ has become an important task of local governments.

If you want to help laid-off workers re-employ, in addition to policy support, skills training is also a top priority. At this time, if Li Weidong invests in building vocational and technical schools, it will help the local government solve its difficulties, and it will naturally receive strong local support.

support.

If we wait until after 2000, it will be too late to do this.

In 2000 alone, more than 3.7 million laid-off workers across the country were re-employed, and in 2001 more than 2.2 million laid-off workers were re-employed.

By 2005, those who could find a job had basically found a job. The laid-off workers who were still unable to find another job were those who really couldn't find a job and could only wait to retire.

Therefore, the mid-to-late 1990s, when the problem of laid-off workers was most serious, was also the golden period for establishing vocational and technical education.

During this period, laid-off workers and newly employed people put tremendous pressure on employment. Economic development also created a huge need for vocational and technical training in society.

Domestic vocational and technical schools have not yet formed a large scale, and everyone is still a small shrimp, belonging to the stage of the eighteenth princes competing for territory. As long as the technical schools are run in a down-to-earth manner, they can become bigger and stronger.

If a few years later, when Bluefly, New East and other schools have established a firm foothold and everyone has defined their sphere of influence, it will be difficult to come in and get a share of the pie.

…

At Fukang Engineering Company, Li Weidong invited Zhang Tao and talked about the construction of a vocational and technical college.

"The vocational and technical college will offer courses on excavators and loaders. Fukang Engineering will prepare a batch of excavators and loaders and send them back to the technical college to be used as teaching aids for students." Li Weidong ordered.

.

"Chairman, excavators and loaders are quite expensive, so the investment is quite large," Zhang Tao said.

"I have promised the city that I will invest 20 million yuan, which must also include money for purchasing teaching aids, right?" Li Weidong said with a smile.

Zhang Tao was slightly startled and said: "Since you brought an excavator and a charger, if you calculate it this way, with dozens of construction machinery, your 20 million investment can be easily collected."

"Actually, it's not just to raise the investment amount of 20 million, so that you can send the excavator from our factory, but also for future sales." Li Weidong said.

"Are you planning to join the Technical College and advertise our excavators?" Zhang Tao asked.

"That can have more advertising effect!" Li Weidong smiled and shook his head, and then continued; "You can imagine, if the students who come to learn excavators all learn our Fukang excavators, then what they think about our

You will also become more familiar with excavators. When purchasing excavators in the future, you will also consider our excavators first."

"That's it." Zhang Tao nodded in sudden realization.

Li Weidong continued; "In addition, we can also ask teachers who teach excavators to praise the benefits of our excavators in class and say bad things about other brands of excavators, so that in the subconscious mind of the students,

You will feel that our excavator is more useful.

Don’t underestimate this subtle influence. Even if it is a lie, as long as it is told enough, people will believe it. The effect of this trick may be limited at this stage. In the future, more and more students will be recruited in technical schools.

The effect will become stronger and stronger.”

"Okay, then you give me the quantity and date of the goods you want, and I will reserve a batch of excavators and loaders in advance." Zhang Tao replied.

Li Weidong continued: "You just mentioned advertising, which reminded me that this vocational and technical school really needs to find a spokesperson to make an influential advertisement."

"Who are you going to invite?" Zhang Tao asked.

Li Weidong laughed: "Who else can I ask to learn how to use an excavator?"

…

When it comes to excavator advertising, Mr. Tang is of course the first choice.

In the 1980s, Teacher Tang was the representative of the naughty boy. After entering the 1990s, Teacher Tang was already one of the top talented actors in the country.

The "Romance of the Three Kingdoms" broadcast in 1994 won Teacher Tang many awards such as "Flying Sky" and "Golden Eagle". Now Teacher Tang is about to embark on a five-thousand-year journey to undertake the journey up and down China.

In the next ten years, Teacher Tang will play the roles of the Jade Emperor in the sky, the Emperors of the Tang Dynasty and the Song Dynasty on earth, and the emperors of various dynasties in China. Teacher Tang will play them all over again.

So Li Weidong immediately arranged for Zhong Yemao to contact Teacher Tang, hoping that Teacher Tang could shoot a series of advertisements for the Vocational and Technical College.

However, three days later, Zhong Yemao received news that Teacher Tang refused!

…

"You said Teacher Tang refused?" Li Weidong was a little surprised.

"I haven't said the price yet. I just wanted to shoot an advertisement for a vocational and technical college, but Teacher Tang immediately rejected me." Zhong Yemao replied.

"Is it possible that Teacher Tang has been very busy recently and has a movie to shoot, so he doesn't have time to shoot commercials?"

Li Weidong thought about it and found that Teacher Tang's next popular TV series was "Yongzheng Dynasty", but that TV series was broadcast in 1999, so the filming time was in 1997 or 1998.

And now it is only 1996, so the filming of "Yongzheng Dynasty" should not have started yet.

"In my impression, Teacher Tang accepts all kinds of advertisements! Even he complained about this. And it's not like he has never done advertisements for vocational technical schools!" Li Weidong thought to himself.

Then Li Weidong asked: "Did Teacher Tang say why he didn't accept our advertisement?"

"I think it's because I dislike the technical college's advertisements for not being upscale enough!" Zhong Yemao continued: "At that time, Teacher Tang asked me what courses the vocational and technical college offered. I said there were cooking, pastry, beauty salons, plumbers, and excavators.

And so on, and then he refused directly."

"I see, after all, they are big-name celebrities, and they all hope to accept advertising endorsements from some big brands." Li Weidong pondered for a moment and said, "Well, you can help me contact Teacher Tang, and I will go and persuade him personally."

…

A few days later, Li Weidong took the gift and visited Teacher Tang in person.

After the guests and hosts were seated, the two exchanged greetings, and then Li Weidong talked about advertising endorsements.

"Teacher Tang, our Qinghe Vocational and Technical College has to rely on you for advertising. Don't refuse in a hurry. I come here with sincerity. As long as you are willing to do it yourself, we are willing to pay 500,000 in advertising fees." Li Weidong said.

said.

In 1996, the advertising fee of 500,000 was definitely a sky-high price at the time.

Teacher Tang shook his head: "This is not about money. The key is that I don't know much about cooking, pastry, hairdressing, let alone driving an excavator. You ask me to stand in front of the stove, stir-fry and knead dough, this is not

Is it a lie? And it will also affect my image."

"The key is the impact on the image, right?" Li Weidong thought to himself.

Teacher Tang has this idea, and Li Weidong doesn't find it strange. Celebrities are selective in accepting advertisements, especially first-line stars, and they don't want to accept any advertisements. They don't want inappropriate advertisements to ruin their image.

Already.

Teacher Tang is now at his peak, focusing more on acting, and has not accepted any commercials yet.

So Li Weidong quickly said: "Teacher Tang, our advertisement does not require you to cook and knead the dough. You only need to put on formal clothes and stand in front of the camera and recite a few lines."

"Is it that simple?" Teacher Tang asked doubtfully.

"It's that simple, how can I lie to you!" Li Weidong chuckled, and then said; "If you are really asked to do something else when filming an advertisement, you can give up immediately, and I will share the 500,000 advertising fee.

Quite a few of yours!”

After all, Li Weidong is a wealthy boss, and his promises are still credible.

So Teacher Tang nodded and replied: "Then let me think about it!"

Li Weidong continued: "Teacher Tang, in fact, our vocational and technical college mainly provides re-employment training for laid-off workers, and this advertisement is also for laid-off workers.

Nowadays, there are many laid-off workers in the country who find it very difficult to find a job. The reason is because they lack skills. If they can learn some skills through technical training, they can successfully re-employ.

Please come and shoot this advertisement, not only to help promote our technical school, but also to help laid-off workers re-employ, which is a good thing that benefits the country and the people!"

"I see." Teacher Tang sighed and said, "Of course it is my duty to help laid-off workers re-employ. If you had told me this earlier, I would have accepted this advertisement a long time ago!"

…

Soon after, an image of Teacher Tang wearing men’s formal clothes appeared on the TV.

I saw Teacher Tang facing the camera, smiling slightly, giving a thumbs up, and said in a straight voice: "Which company has the best excavator technology..."

Several years later, on a certain program, the host asked Teacher Tang why he accepted that magical excavator commercial.

Teacher Tang said with great righteousness: "At that time, I accepted the excavator advertisement not for advertising fees, but mainly to help laid-off workers re-employ!"

The number of words is a bit short, I overslept again, it’s raining outside, and it’s cool in the house, which successfully inspired me to get out of bed. I’ll try to write more tomorrow! Finally, thank you for your subscriptions, and thank you for your monthly votes!