Reborn Industrial Tycoon

Chapter 480 Entering the Japanese market

A new cake shop opened next to the elementary school. Sister Zhang stood at the door, looking at the red paper "Recruiting pastry chef, salary negotiable", hesitating whether to go in.

Sister Zhang is a laid-off worker. Not long ago, she participated in the pastry chef training at Qinghe Technician School. Not only did she learn to make Western-style pastries, but she also learned how to decorate birthday cakes.

Pastry chef training is simpler than other vocational skills training, so Sister Zhang is also one of the first batch of laid-off workers to graduate from a technician school.

After graduating from a technician college, Sister Zhang began to try to find a job. However, after working in a state-owned enterprise for more than ten years, she was really embarrassed and didn't know how to promote herself.

After wandering around in front of the cake shop for most of the day, Sister Zhang finally plucked up the courage and walked in.

"What do you want to buy? We have freshly made cakes and bread here, and we can also customize birthday cakes." The store manager greeted.

"Are you hiring a pastry chef?" Sister Zhang asked weakly.

The store manager looked at Sister Zhang carefully and then nodded: "Sister, do you know how to make noodles? Making bread is different from steaming steamed buns!"

"I know how to make cakes and bread." Sister Zhang paused and then said, "I can also decorate cakes!"

"Can you also decorate cakes?" The store manager looked at Sister Zhang in surprise and asked: "Sister, did you work in a state-owned cake shop before?"

"No, I learned it from a technician school." Sister Zhang replied.

The store manager pondered for a moment and then said, "Well, the kitchen is in the back. You can try decorating the cake."

Sister Zhang walked into the kitchen, stood in front of the pastry chef's operating table, recalled what she had learned before, and then framed a pattern she was best at.

Looking at Sister Zhang's work, the store manager nodded with satisfaction: "The craftsmanship is good and the techniques are very skilled. It seems that she has been specially trained. Sister, if you want to work here, we can discuss the salary!

"

Sister Zhang was stunned for a few seconds, and then she realized that she had found a job!

"Is it that simple? I am successfully re-employed!" Sister Zhang never expected that it would be so easy to find a job after learning to be a pastry chef!

…

Zhang Jiagang looked at the statistics in his hand with an excited expression on his face.

The re-employment rate of the first batch of laid-off workers who entered the technician college for training was actually 100%! This result greatly exceeded Zhang Jiagang's expectations.

Li Weidong was not surprised

China has never lacked population, but it has lacked skilled people.

In the 1970s and 1980s, all kinds of technical talents were monopolized by state-owned enterprises, and talents could not flow freely.

This also led to the fact that after the 1990s, the private economy began to develop vigorously, and all walks of life were in short supply of skilled professionals.

Given the economic scale of Qinghe City, the batch of chefs, pastry chefs, beauty and hairdressers, plumbers, and motorcycle mechanics trained by the technician school can be easily digested.

Zhang Jiagang said with a happy face: "Chairman Li, thanks to you, these laid-off workers were able to complete re-employment in a short time. You have really solved a big problem for our city! On behalf of the municipal party committee, I would like to express my sincere gratitude to you

Thank you!"

"As an entrepreneur, I should assume some social responsibilities and be able to contribute to the development of our city. Of course I am obligated!"

Li Weidong said a few beautiful words casually, and then continued: "Secretary Zhang, these first batch of laid-off workers who participated in the training are all very willing to find jobs, so they will come to participate in vocational skills training in the first batch.

training.

These laid-off workers who have a strong willingness to find jobs will be more enthusiastic about finding jobs after learning skills, so they can complete re-employment in a short period of time.

The students who come later will not necessarily have such a strong desire to find jobs. Some people simply follow the trend of others and come to participate in the training.

These people do not have a strong desire to find employment, and they may not be so enthusiastic about finding jobs. At that time, there will inevitably be some laid-off workers who, although they have learned skills, are still unable to complete re-employment! "

Zhang Jiagang nodded: "Your analysis makes sense. We have also found similar situations during actual visits. Some laid-off employees do not have a strong desire to re-employ. Chairman Li, for this type of people,

Do you have any solution?"

"If you don't want to be employed again, you really have no choice but to let them work until they retire. After completing the retirement procedures, they will no longer be considered laid-off employees." Li Weidong replied.

…

"Which company has the best excavator technology..."

"Which is the best place to learn to be a chef and pastry chef..."

"Which beauty salon is the best..."

"Which school is better for learning motorcycle maintenance..."

"Which home appliance repair company is better..."

Teacher Tang smiled and kept extending his thumb.

This series of magical brainwashing advertisements began to flood the TV screens.

Vocational technical schools were absolutely necessary at that time.

In the 1990s, the high school admission rate was much lower than it is now, and the college admission rate was even more appalling. Not just anyone could get into a technical secondary school.

If a person who has graduated from junior high school cannot even pass the technical secondary school entrance examination, it means that he or she does not have any employment skills.

In the era when the state was responsible for distribution, people without employment skills could still enter factories and start as apprentices, learning skills while working.

Since the state does not allocate jobs, people without employment skills cannot even work as apprentices and can only engage in simple manual labor.

The service industry in that era was not developed. Unlike now, there are many service jobs in express delivery and takeout, which can absorb a large number of employed people.

Therefore, the society is quite unfriendly to those who go out to look for jobs after graduating from junior high school.

Vocational technical schools have become a life-saving straw for these people. If you learn a skill in a vocational technical school and get a certificate, it will be a stepping stone to find a job.

Moreover, vocational technical schools do not require entry barriers and you can enter and study by paying tuition. This is obviously perfect for the majority of poor students.

In that era, vocational technical schools were also an excellent way to improve work levels.

For example, there are many migrant workers who work hard to earn money by moving bricks on construction sites, not to return to their hometowns to build houses and marry wives, but to attend vocational technical schools.

After you save enough for tuition, you can learn to be an excavator. When you return to the construction site, your type of work will have been qualitatively improved, and your salary will increase several times.

After all, information dissemination in the 1990s was not as convenient as it is now. Many people wanted to learn technology but could not find a suitable place. Therefore, after the advertisement for the technician school was broadcast, there was an endless stream of people who came to sign up.

And this is not the peak season yet. Li Weidong estimates that when the graduation season comes after July, there will be a large number of students who cannot pass the exam and there will be even more people coming to register.

…

At the Puppy Electrical Appliance Factory, Li Weidong was fiddling with the steamer in front of him.

After a period of research and development, Tang Hao finally made a facial steamer with hot and cold sprays, and successfully entered the mass production stage.

Li Weidong tried the water mist sprayed by the facial steamer with his hands, and then asked: "Can the qualification rate of this facial steamer be guaranteed?"

Wang Jing immediately replied: "The structure of this thing is actually not complicated. You don't have to worry about product quality."

"After all, this facial steamer is going to be sold to Japan. The Japanese have very strict requirements on products and cannot have any defects, so we must be more careful in terms of quality control." Li Weidong continued.

"You can rest assured. We have been doing OEM work for Japan for some years. I know the nature of the Japanese very well." Wang Jing said with a smile.

Anyone who engages in international trade knows that Japan has always had strict requirements for products. Even if there is a slight flaw in the packaging of the product, the Japanese are not willing to accept it.

The Chinese did not know this before and suffered a lot for it.

For example, agricultural products exported to Japan may be mixed with high-quality products with inferior products in the hope that they can pass the inspection.

In China, this is a common thing. When you buy a box of fruits, the top ones are all big fresh ones, and the bottom ones are all crooked melons and cracked dates.

However, the Japanese don't follow this trick. When they find a substandard product, they can't help but return the entire batch.

Many agricultural products are difficult to preserve and will rot once returned, thus causing relatively large losses to farmers.

Although the Japanese have very strict requirements for products, they still have a good reputation. As long as the contract is signed, it will be strictly implemented and the money will be given relatively happily.

It’s not like Indians who always want to deceive people, nor like people in the Middle East who often exploit cross-border settlement loopholes to trick people.

Therefore, people who engage in international trade still prefer to do business with Japanese customers.

Puppy Electrical Appliance Factory has been working as an OEM for Japanese companies for so many years, and it also has some knowledge of Japanese foreign trade habits. It knows that quality control must be done well for products sold to Japan, and even the outer packaging must be flawless.

Although this will increase production costs, it can also be sold at a higher price. Anyway, Japan is a rich country and the people have money.

Rich people want to enjoy a high-quality life, so if you don’t kill them, who will they kill?

Just listen to Li Weidong say: "We were doing OEM before. Although the products we sold were all produced by us and sold under other brands, we can't always do OEM for others like this!

This time, I want to sell our Puppy brand to Japan. This hot and cold dual-jet facial steamer is our flagship product entering the Japanese market! Whether we can gain a foothold in the Japanese market depends on this!"

"It's not easy to sell products to Japan. There are several big home appliance brands in Japan, and the competition is very fierce. We also have many home appliance companies in the country, but I have never heard of anyone who can sell products to Japan."

Wang Jing paused for a moment and then continued: "If we do OEM, we only need to make good products and don't have to consider sales channels. Those big Japanese brands each have their own sales channels.

If we sell our own brand, others will definitely not be willing to lend us their sales channels. How do you plan to solve this sales channel problem?"

"I plan to take advantage of Japan's chain home appliance stores. As long as we can put our hot and cold dual-jet facial steamer into Japanese home appliance stores, we won't have to worry about sales channels." Li Weidong replied.

…

In Shinshinjuku, Tokyo, Li Weidong brought a Puppy facial steamer to Yodobashi's headquarters.

Yodobashi is a famous home appliance store in Japan. Although their stores are not many, they are all large home appliance stores with an area of ​​more than 5,000 square meters, and they are all located in relatively prosperous business districts. They are full of style.

If Puppy Electric wants to enter the Japanese market, large home appliance stores like Yodobashi must be its first choice.

Li Weidong had made an appointment in advance, so he didn't have to wait too long before he saw a section chief named Yamada.

This made Li Weidong a little dissatisfied. Yodobashi only sent a small section chief to receive Li Weidong, obviously not taking him seriously.

However, Li Weidong still introduced the Puppy brand's hot and cold dual-jet facial steamer to Section Chief Hashimoto, hoping to put it in a Yodobashi store.

However, Li Weidong had just begun to speak when he was rudely interrupted by Minister Yamada.

"Mr. Li, your facial steamer is your brand in China, right?" Section Chief Hashimoto asked.

Li Weidong nodded: "Yes, this is a Chinese brand."

Section Chief Hashimoto immediately shook his head: "I'm very sorry, it's impossible for us Yodobashi to sell Chinese brands!"

"Are you worried that there will be problems with our quality, Yodobashi? You can rest assured that we not only produce our own products, but also do OEM work for your country's Nishiba Electric, Panasonic, and the United States' Whirlpool.

In terms of quality control, we can definitely meet Japan's requirements. I have the supporting documents here."

Li Weidong said as he took out the document and handed it over.

However, Section Chief Hashimoto did not even look at it, but firmly refused: "Mr. Li, even if your products can meet Japan's quality requirements, we will not accept your products into our shopping malls.

Our Yodobashi is a high-end large-scale store, and those who can enter our Yodobashi are well-known international and Japanese brands. If a Chinese brand is allowed to enter, it will lower the quality of our store!"

These words made Li Weidong feel a little unhappy. He frowned slightly and wanted to continue persuading him. However, considering the stubbornness of the Japanese, continued persuasion would probably not be effective.

So Li Weidong had no choice but to say goodbye and leave.

Rejected by Yodobashi, Li Weidong had no choice but to come to his second target, which was Yamada Denki.

Yamada Denki is Japan's largest electrical appliance seller.

However, Yamada Denki adopts the strategy of small chain stores. There are more than 10,000 Yamada Denki chain stores in Japan, and some of them are just small stores. Therefore, in terms of style, Yamada Denki is not as good as Yodobashi.

Moreover, Yamada Denki's business strategy has always been relatively strong. They have always pursued the low-price route. Yamada Denki's products are often cheaper than other home appliance stores, or they have the same price and higher points, which is a disguised discount.

In order to ensure low prices, Yamada Electric can only squeeze home appliance manufacturers and suppliers in terms of purchase prices and after-sales services, which also leads to reduced profits for home appliance manufacturers and suppliers.

Those home appliance manufacturers and suppliers who have been squeezed can only dare to be angry but dare not speak out. After all, Yamada Denki controls the largest sales channel in Japan.

If the facial steaming device can be settled in Yodobashi, Li Weidong will never come to Yamada Denki to discuss cooperation. Cooperating with Yamada Denki means that he will be squeezed by Yamada Denki, and profits will be reduced by then.

However, the negotiations with Yodobashi collapsed, and Li Weidong had no choice but to come to Yamada Denki.

The person who received Li Weidong was a section chief named Xiao Lin.

And this Section Chief Kobayashi also showed the same attitude as Section Chief Hashimoto.

"Although we, Yamada Electric, take the low-price route, not all brands can be included! At the very least, it is impossible for Chinese home appliance brands to appear in our Yamada Electric!"

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