Reborn Industrial Tycoon

Chapter 524 Advertising Implantation

Sitting at the negotiating table, Li Weidong seemed to feel that time had returned to a few months ago.

On Li Weidong's side, it was still himself, Lu Guangming, accountant and lawyer, while on the other side it was still Shen Yuan and Niu Gaofeng.

Shen Yuan, who was sitting opposite, felt somewhat unhappy. He had driven away Li Weidong for Daewoo Group's investment, and now he was forced to invite him back. At least in terms of face, he must be a little embarrassed. .

After the two sides exchanged a few words, the negotiations began again.

Just listen to Shen Yuan say: "Chairman Li, the basic situation of Sanquan Medical Equipment Factory has been evaluated before, and you are familiar with it. Let's skip the introduction and get to the point directly! "

Li Weidong smiled and shook his head: "Director Shen, what we know is the evaluation situation a few months ago. In the past few months, has Sanquan Medical Equipment Factory added new debts? Has it sold off fixed assets? These I don’t even know.”

Shen Yuan could only say: "Okay, Director Niu, please introduce me!"

Niu Gaofeng, who was next to him, explained: "The fixed assets are still the same as before, and they have not changed at all. After signing the acquisition contract with South Korea's Daewoo Group, all the assets of our factory have been frozen.

As for the debt, the debt owed by the factory in the past will definitely accrue interest, and the amount is not large. Also, during the time when the Korean acquisition team was stationed, some office expenses were also incurred."

"Don't Koreans pay for office expenses themselves?" Li Weidong asked.

Niu Gaofeng answered: "They initially gave 2 million, but they didn't give it to our factory..."

"Ahem..." Shen Yuan coughed twice, interrupted Niu Gaofeng, and then said; "This 2 million is the acquisition fund paid by South Korea, and it was not given to Sanquan Factory for disposal.

Moreover, Daewoo Group plans to get the money back, and we are still negotiating, so the money cannot be touched for the time being."

"I understand! Then let's count all the debts of Sanquan Factory!" Li Weidong said casually.

Shen Yuan's expression tightened slightly. According to Li Weidong, Sanquan Factory's debts had increased again.

Li Weidong continued: "I just heard from Factory Director Niu that the assets of Sanquan Factory have been frozen during this period. I don't think any fixed assets will be sold. But in the past few months, there should be a certain amount of fixed assets." Depreciation, right?

I think that when calculating the value of fixed assets, the depreciation of fixed assets should be considered, so the actual price should also be lower than the previous appraisal price!"

"In the past few months, Sanquan Factory has not been operating at all, and all the fixed assets have remained intact, unused, so where is the depreciation?" Shen Yuan said dissatisfied.

Li Weidong immediately replied: "Director Shen, the assets of Sanquan Factory are not antiques. The older they are, the more valuable they are. The fixed assets of Sanquan Factory are basically production materials, which will naturally depreciate over time.

It's like those taxis on the road. When you buy a new car, it will depreciate every day. Even if you buy it and park it for a few months without driving it even a kilometer, do you think it can still be sold for the original price?"

Shen Yuan was suddenly speechless, but after thinking about it carefully, what Li Weidong said made some sense.

Moreover, Shen Yuan's purpose was to get Li Weidong to accept Sanquan Factory as soon as possible, so he nodded and said, "Depreciation is not something that cannot be considered. Chairman Li, how much do you think this depreciation should be?"

"Two percent!" Li Weidong continued; "I have a basis for saying this number. If a general factory building is used for twenty years, it will have to be repaired and reinforced. As for mechanical equipment, it can be used for twenty years. Years, life is only as long as the head of the knife.

If we calculate it based on twenty years, the average depreciation per year is 5%. It has been almost half a year since our last negotiation, right? I think a depreciation fee of 2% is not excessive!"

Shen Yuan deliberately refused to agree, but Li Weidong had already produced clear data and based on this calculation, he had gained an advantage, so he had no choice but to nod and agree.

Shen Yuan let out a long sigh: "Then let's calculate it based on the depreciation fee of 2%. In this case, the depreciation fee for the purchase price of 30 million is 600,000..."

"Director Shen, did you calculate wrong?" Li Weidong immediately retorted: "The depreciation expense is 500,000, not 600,000!"

Shen Yuan immediately took off the cap of his pen and wrote a multiplication formula on the paper.

"3000 multiplied by 0.02 is equal to 60. Did we calculate it wrong!"

"It's not 3000 times 0.02, it's 2500 times 0.02!" Li Weidong replied.

"Chairman Li, didn't we agree before that you would invest 30 million yuan to acquire Sanquan Medical Equipment Factory." Shen Yuan said immediately.

"But you sold it to Daewoo Group for only 25 million!" Li Weidong continued: "This shows that Sanquan Medical Equipment Factory is only worth 25 million! I am not a fool, why should I spend 30 million to buy one that is only worth 25 million? 25 million stuff!”

"That's different. Daewoo Group is a foreign-funded enterprise after all." Shen Yuan said.

"Then the question is, is the Sanquan Factory worth 30 million and was bought by Daewoo Group for 25 million, or is the Sanquan Factory worth 25 million but you plan to sell it to me for 30 million?"

Li Weidong smiled coldly and continued, "Did I sell it to the Daewoo Group at a cheaper price? Or am I buying it at a higher price now?"

"The value of Sanquan Factory was evaluated by relevant departments! The result of the evaluation at that time was..."

Li Weidong interrupted Shen Yuan: "Director Shen, please think clearly before answering! Don't forget that Sanquan Medical Equipment Factory is an enterprise owned by the whole people!

If Sanquan Factory is worth 30 million, and you sold it to Daewoo Group before, but only sold it for 25 million, the price difference of 5 million means you can think clearly about the consequences!"

Li Weidong barely said clearly that you are suspected of selling state-owned assets at a low price.

Shen Yuan's expression suddenly froze. If he really got involved in this kind of thing, even if he didn't get any benefit from it, it would still be a crime of dereliction of duty. Then his whole life would be over!

Li Weidong continued, "Director Shen, in fact, we all know that the Sanquan Factory is only worth 25 million. You hope to sell it for more money, and finally evaluated the value of the Sanquan Factory to 30 million. I can understand this.

If our deal could be concluded a few months ago, I wouldn't mind paying the extra 5 million, even if our puppies are settled here healthily, we can contribute to the local area in advance!

But in the end you kicked me away and sold the Sanquan Factory to the Daewoo Group. Now that the Daewoo Group doesn't want to buy it, you've come back to me again and want to sell it for 30 million yuan. Why should I accept it?

South Koreans can buy it for 25 million, but I still have to spend 30 million to buy a second-hand item that others don’t want. If word spreads, how many people will laugh at me? Do you really think that I, Li Weidong, don’t have face?"

"Chairman Li, don't be angry. Business is business, and face is face! What we are talking about now is business..." Shen Yuan said quickly.

"Okay, let's talk business. If I use 30 million today to buy the Sanquan Factory that Koreans don't even want for 25 million, then when I engage in corporate mergers and acquisitions in the future, everyone will give me a thumbs up.

By then, my loss will not be just 5 million, but probably tens of millions or even hundreds of millions. So using the same price of Daewoo Group to acquire Sanquan Factory is my bottom line. I would rather not do this. You won’t pay a penny more for your business!

And I am sure that not only I will not spend more money, but also other companies that have the ability to acquire Sanquan Factory will not spend more money. You have already signed a 25 million contract with Daewoo Group. Who wants to spend more money at this time? If you pay for it, it will be obvious that you have been taken advantage of.

When it comes to asset appraisal, some people may still offer a high price, but those who use real money to purchase will never offer more than 25 million!" Li Weidong directly explained the powerful relationship.

Shen Yuan was slightly stunned. He had never considered what Li Weidong said before.

After all, Shen Yuan is an official within the system, not an entrepreneur, and has no business acumen or experience.

But after Li Weidong's suggestion, Shen Yuan figured it out in an instant. He also realized that no one could acquire Sanquan Factory for more than the 25 million from Daewoo Group!

After thinking for a long time, Shen Yuan finally nodded: "Okay, Chairman Li, I will report to the leader about the quotation!"

…

Li Weidong handed over the acquisition of Sanquan Factory to Lu Guangming and fled again.

It’s almost the end of the year, and home appliances are about to enter their peak sales season.

In the home appliance industry in the 1990s, there were obvious off-season and peak seasons, and the best sales season of the year was probably the period from New Year's Day to Spring Festival.

In future generations, in addition to National Day and Spring Festival, e-commerce companies will hold shopping festivals such as 618, Double Eleven, Double Twelve, etc., and physical stores will also join in the fun.

In the 1990s, the home appliance industry was still dominated by physical stores. National Day, New Year's Day and Spring Festival were the best times of the year for home appliance sales.

At that time, the income of ordinary people was not very high. When buying a home appliance, they paid as much attention to it as buying a car now. They carefully selected various items and compared shopping.

In that era, materials were not as abundant as they are now. Many families still ate dumplings during the Chinese New Year and bought new clothes. Unlike now, where we order takeaway dumplings and buy a lot of clothes online, they become outdated without even wearing them.

The same is true for small household appliances and kitchen appliances. Many ordinary families are reluctant to buy them only during the holidays.

In order to cope with the upcoming peak sales season of home appliances, Puppy Electric will naturally launch a series of marketing activities, such as increasing advertising efforts and conducting some promotional activities.

Zhong Yemao was in charge of all marketing and publicity matters, so Li Weidong came directly to Zhong Yemao to inspect the progress of the marketing and publicity work.

Zhong Yemao still follows the trend. He directly made a PPT and reported to Li Weidong.

In that era when you had to wear shoe covers when entering the computer room, Zhong Yemao could be considered a technology expert because he knew how to use PPT.

After introducing the content on the PPT, Zhong Yemao opened his mouth to report: "Chairman Li, I originally planned to invite Mr. Ge to come over and shoot some advertisements with our new models.

However, Teacher Ge has been very busy recently. He just shot a movie two months ago and is currently busy promoting the movie, so he has never had time to come over."

"Teacher Ge has a new movie? What is it?" Li Weidong asked casually.

"The title sounds like it's a movie about a contract dispute. I don't know whether Mr. Ge plays Party A or Party B." Zhong Yemao replied.

"Contract dispute? Playing Party A and Party B? You mean the name of the movie is "Party A and Party B", right?" Li Weidong asked with a smile.

"Yes, it's just a name." Zhong Yemao nodded.

"Old Zhong, you are so imaginative!" Li Weidong smiled helplessly and then said:

"Such a comedy movie with quite positive energy has become a contract dispute in your mind, Zhong Yemao. If you were to make a "Big Shot", would you think of elbows? Do you also want to ask whether elbows will do it?

Do you want to speak?"

"Is there an elbow that can talk?" Zhong Yemao was stunned and said: "Since it is a comedy, I will definitely go see it when it is released in the cinema!"

Li Weidong said: "Advertisements don't have to be specially photographed. In fact, there are many effective forms of expression. I have an idea."

"What's the idea?" Zhong Yemao asked immediately.

"Can advertisements be embedded into movies?" Li Weidong replied.

"Insert it into a movie? How to do it?" Zhong Yemao asked with some confusion. After all, at that time, such a thing as advertising placement had not yet appeared in China.

Li Weidong said: "Well, let me call Teacher Ge first and ask for details."

So Li Weidong dialed Teacher Ge’s phone number.

When the call was connected, Teacher Ge's voice rang: "Chairman Li, long time no see!"

"Teacher Ge, long time no see. How is your waist lately? You don't have to lie down often, right?" Li Weidong asked with a smile.

Teacher Ge obviously didn't realize that Li Weidong was making fun of "Ge You Lie". He thought Li Weidong was asking about the effect of the massage seat, so he replied: "That massage seat of yours is very useful! I wish I could press it every day."

Down."

Li Weidong continued to ask: "Teacher Ge, I heard that you have been very busy in the past few days?"

"I'm busy, very busy. I'm mainly busy with the promotion of my new movie. My new movie will be released at the end of the year. Now I'm traveling all over the country. I have to visit several major cities in the country before the movie is released.

Take a trip!" Teacher Ge replied.

"Is it Director Feng's New Year's movie?" Li Weidong asked.

"Happy New Year? You are really well-informed. Beijing Film Academy has just proposed this concept!" Teacher Ge said.

"Teacher Ge, are Director Feng's publicity expenses very tight? Why do you still need to travel all over the country in person!" Li Weidong asked next.

"Are you not nervous? There is no shortage of money for making movies these days!" Teacher Ge replied.

Li Weidong pondered for a moment and then said, "Teacher Ge, do you think this will work? Please help me make an appointment with Director Feng and make time to have a meal together."

"Old Feng is busy with the release of his new movie, so it's hard to make an appointment. I'll give it a try, but it may not work," Teacher Ge replied.

"Just say that I can sponsor you a promotional fee." Li Weidong said.

"How much?" Teacher Ge continued frankly: "If it's too little, I can't ask Old Feng!"

"With two million, can you hire Director Feng?" Li Weidong asked with a smile.

"Two million!" Teacher Ge was shocked and said jokingly: "If you really give me two million, Lao Feng can play my role for you!"

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