Reborn Industrial Tycoon

Chapter 525 Money makes things easier

Director Feng Da was originally out of town. When he heard that there was a promotion fee of two million, he immediately rushed back to the capital.

At this time, Director Feng was not as big a person as he would be in later generations. Most people at that time knew Director Feng mainly from TV series.

For example, the screenwriter of "Story of the Editorial Office" and the director of "Beijingers in New York". Although these are popular dramas all over the country, compared with film directors, the status of TV drama directors is still a lower level.

Moreover, there were no real commercial films in Chinese movies at that time. Related personnel such as producers, directors, screenwriters, cameramen, and producers were all affiliated with various film studios, and their salaries were composed of salary plus remuneration.

Because of this, at that time, few movies made money and many lost money. All movie studios were also making movies at a loss.

Director Feng's "Party A and Party B" is considered to be the first commercial film in China. The film has several investors. The purpose of the filming is not only to create the concept of a mainland Lunar New Year movie, but also to explore the commercialization model of Chinese films.

At least don’t lose money!

Before filming, there were several scripts, and several big names in the domestic film industry finally selected Director Feng's "One Day", which was later renamed "Party A and Party B".

After the script was finalized, a long script discussion meeting was held. Because this was a commercial film, in addition to discussions with investors, the film's distributor, theater managers, and even ticket sellers all participated in the discussion.

.

In the end, the film "Party A and Party B" received an investment of 6 million yuan, and the investors, producers, directors and producers will adopt a "risk sharing" form and receive commissions based on the profits of the film.

In later generations, investing six million to make a movie, which is at the level of an Internet university, would probably mean hiring a group of amateurs to star in it.

However, in 1997, an investment of six million was definitely considered a big investment and a big production for a movie.

What's more, this is still a commercial film, and you have to be responsible for its own profits and losses. It is already very difficult to raise 6 million.

The two million promotional fee already accounts for one-third of the production cost, which is enough to make any director bow. As Mr. Ge said, it is not an exaggeration to buy a leading actor for two million.

So when he learned that a rich man was willing to pay two million, Director Feng didn't care about the subsequent publicity work and returned to the capital without stopping.

At the dinner, everyone chatted for a long time, and when the atmosphere became familiar, they got to the main topic.

"Chairman Li, I heard from Lao Ge that your company is willing to sponsor us with a publicity fund?" Director Feng asked with an eager look.

"That's right, I heard that Director Feng's movie has entered the promotion stage. So I shamelessly came over and got involved! Director Feng doesn't mind, right?" Li Weidong replied with a smile.

"Chairman Li is willing to sponsor funds, of course I am very grateful for it. I just don't know how much this sponsorship can be?" Director Feng then asked.

"Two million! What do you think?" Li Weidong held out two fingers.

Upon hearing this number, excitement flashed in Director Feng's eyes.

Director Feng is very confident in his movie. He believes that his movie will definitely be welcomed by the audience.

However, the fragrance of wine is also afraid of the alley. A movie is only available for so many days. If the movie's box office is affected because of insufficient publicity, that would be an injustice!

If there are sufficient publicity funds, there is no need to worry about the problem of deep alleys. The publicity funds of up to 2 million are obviously very sufficient, enough for Director Feng to use them hard.

Just listen to Director Feng continue to say: "Chairman Li, thank you so much. What we lack most now is publicity funds, and you came here. It is really a timely blessing for us!"

However, after all, this movie was produced by Beijing Film Studio, and it doesn’t count even if I say so. There are also several investors. If you invest, the profit sharing in the future will also change.

So I have to report to the leaders of Beijing Film Studio, and I also have to discuss it with investors. But don’t worry, our leaders of Beijing Film Studio have always welcomed investment in films! You should be given your share

, not a penny less!”

At that time, it was not profitable to make movies at all, and they would also lose money. Movie studios like Beijing Film Studio were eager to get more scammers to invest in movies.

As for sharing, you have to make money to get a share. If the box office revenue is not enough for the production cost, how can there be any profit sharing?

Therefore, when it comes to sharing of profits, Director Feng himself can give assurances, and the leaders above will not object. There is no need to offend the person who paid for the illusory profit sharing!

As for other investors, they all paid for commercial films because of the bosses of Beijing Film Studio. In fact, they were mentally prepared to waste their money. If someone is willing to share the risk, why not

Why.

After all, this is the first commercial film in Mainland China. As long as it does not lose money, it will be considered a profit. If it does lose money, it is also expected.

Li Weidong vaguely remembers that the total box office of "Party A and Party B" was only over 30 million, which seemed shocking at the time. However, after getting used to the box office of a movie in later generations, which can easily reach billions, he would feel that 30 million is nothing.

It's a drop in the bucket.

And after deducting various expenses, the final amount that can be divided is one-third of the box office. In total, the amount of more than 10 million has to be divided among several investors. Li Weidong really looks down on it.

This is a small amount of money.

In comparison, advertising placement is more important.

Moreover, advertising placement can also have long-term effects. For a classic movie like "Party A and Party B", it will definitely be played repeatedly on TV channels in the future, as well as the number of views on video websites. Every time it is broadcast, it is quite

Yu made an advertisement.

This is definitely a low-investment, high-return advertising method.

Of course, the premise is that it has to be a classic movie. If it is the kind of bad movie that no one wants to watch a second time, product placement will definitely be a loss.

Just listen to Li Weidong say: "Director Feng, I am very optimistic about the box office of this movie, but I don't want to share the profit!"

Director Feng was stunned. Investing in movies is not for making money. Is it for charity?

Director Feng didn't believe that Li Weidong was a kind person, so he immediately asked: "Chairman Li, what do you want?"

"I hope to see the products of our Puppy Group in this movie directed by Feng." Li Weidong said.

The confusion in Director Feng's eyes flashed, and Li Weidong continued to explain: "For example, in some scenes, the camera will give a short close-up of our product, or in a certain scene, the character is using our product.

product!"

"I understand!" Director Feng nodded in sudden realization.

After all, Director Feng is the one who filmed "Big Shot", and "Big Shot" is about implanting various advertisements into funerals, so Director Feng is obviously very good at inserting advertisements.

Director Feng thought for a moment and said, "Chairman Li, your request is a bit troublesome. After all, the movie has been shot. If you want to add more scenes, you need to find the actors and reshoot the scenes."

.

And after the filming is completed, the film still needs to be re-edited, which requires a lot of manpower, material resources and energy!”

"I know this is quite troublesome, so I am willing to pay 2 million in sponsorship, which can be regarded as a tea fee for the actors and production staff." Li Weidong said with a smile.

Director Feng pondered in his mind that it wouldn't cost much to reshoot a few scenes and re-edit them. But he would be able to get a huge sponsorship fee of two million. This was a good deal!

Moreover, this is within the scope of film production. Director Feng can make the decision by himself without asking his boss for instructions.

In other words, this is equivalent to Director Feng himself attracting two million in sponsorship fees. When the time comes, he will have a greater say in how the two million will be spent.

Thinking of this, Director Feng nodded, and then asked: "Chairman Li, what products do you have that need to be included in the movie? Let me plan them for you!"

…

Movies such as real life are the easiest to implement advertising placement. After all, they are from the same era, so any product appearing in the movie will not be out of place.

Actors in that era were also very dedicated, and several teachers who seemed to be celebrities did not refuse after learning that they had to reshoot the scenes.

So Director Feng quickly completed the reshoots of the scene.

With the support of 2 million in publicity fees, "Party A and Party B" also began an overwhelming publicity campaign.

For mainland movies, Lunar New Year films are a novel concept, and the media is happy to hype this new concept.

In addition, the crew of "Party A and Party B" are willing to pay for tea, so major domestic media are also happy to report on "Party A and Party B"-related content.

With the huge exposure, "Party A and Party B" became popular before it was aired, which also made many viewers look forward to the movie.

Next we have to see whether the movie can impress the audience when it is officially released.

…

In a screening room at the Beijing Film Studio, Li Weidong was watching the final sample of "Party A and Party B" with several investor representatives.

This movie is so classic, Li Weidong must have seen it. This time he came to see the sample film, mainly because he wanted to know where the product placement ads of the Puppy Group appeared.

Ten minutes after the movie started, after the first client's dream of becoming a general came true, the protagonist team returned to the office for a meeting to summarize. They saw "Liang Zi" holding a Puppy brand razor in his hand, facing a mirror.

shave.

Originally, this shot was of "Liang Zi" facing a small TV, but Director Feng changed it to a scene of shaving.

Next, Yao Yuan and Bei Yan went shopping. They were originally going to a furniture store, planning to buy furniture for their new home, but they changed it to a home appliance store, and the scene was specially arranged in front of the Puppy Electric Appliances booth.

The four words "Puppy Electric" appeared in the camera for dozens of seconds, and the banner hanging on the shopping guide also changed to the four words "Puppy Electric".

In the subsequent scene where Boss You appeared, Boss You was originally sitting on the sofa, but was changed to sitting on a Puppy brand massage chair.

When the big star Tang Lijun appeared on the stage, the scene of Tang Lijun lying on a chair drinking coffee was changed to using a dog facial steamer for beauty treatment.

In the last story, Yao Yuan and Bei Yan gave up their new house to a technician and his sick wife. The furnishings in the room also became a puppy soy milk machine, a microwave oven and other products.

It can be said that various products of Puppy Electric are completely filled in the entire movie. Li Weidong is quite satisfied with this level of advertising placement.

…

At the end of the year, "Party A and Party B" was officially released.

Due to the previous vigorous publicity and media hype, domestic audiences have great expectations for this movie.

And "Party A and Party B" did not disappoint the audience. Most of the people who went into the cinema and watched the movie gave positive comments.

This kind of commercial subject matter is inherently more attractive than literary and artistic films. The idea of ​​"A Dream Day Trip" may seem a bit absurd, but in fact it is true, and many of its plots are very close to the common people.

life.

Moreover, the content of the film is also very positive, with plots such as resolving marital conflicts and helping cancer patients realize their dreams. It shows the warmth of a small person in the market and can easily touch the audience.

The most important thing is that "Party A and Party B" is a comedy.

Comedies are naturally shown in the Lunar New Year slot. As long as they are comedies, they won’t do too much at the box office if they are placed in the Lunar New Year slot.

The unique charm of Feng's comedies has made many viewers shine.

As the first commercial film in the Mainland and the first Lunar New Year film, "Party A and Party B" has obviously achieved great success. With an investment of 6 million and a box office of more than 30 million, it not only made investors a huge profit, but also seemed to provide

Chinese movies have pointed out a new path.

The investors, producers, producers, Director Feng, Teacher Ge, etc. are obviously the profiteers of this movie, and the Puppy Group who placed the advertisement in it naturally also reaped the benefits.

Due to the placement of advertisements, the Puppy Group's products have experienced an increase in sales during the peak sales season from New Year's Day to the Spring Festival, especially among young customers who have experienced a substantial increase.

After all, the majority of people who go to cinemas to watch movies are young people.

Among all the products of the Puppy Group, the one with the greatest sales increase is the facial steamer.

The main market for facial steaming device is Japan. Although it is also sold domestically, the sales volume has not been satisfactory due to the relatively high price.

Li Weidong did not expect that Chinese consumers in the mid-1990s would be able to spend money on beauty products such as facial steamers.

However, Li Weidong still underestimated the consumption power of Chinese women. When the scene of a big star using a facial steamer appeared in "Party A and Party B", it immediately stimulated the consumption desire of Chinese women.

Teacher Xu, who plays the role of a big star, perfectly interprets that star temperament. A shot of using a facial steamer, in just a few seconds, makes the facial steamer a big plus. It directly provides a "buyer" with top-notch effects.

show".

So even though the facial steamer is very expensive, many women are still willing to spend money to buy it.

Women all over the world are the same about becoming beautiful!

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