Reborn Industrial Tycoon

Chapter 671 Great wisdom always has a way

When it comes to playing finance, the United States is definitely playing its part. China's first auto finance company in history was also established by SAIC-GM. GM also relied on its earliest layout to become China's largest auto finance company.

At that time, the China Banking Regulatory Commission also issued the "Administrative Measures for Auto Finance Companies", which made the business of auto finance companies subject to the supervision of the China Banking Regulatory Commission and could be connected to the central bank's credit reporting system, achieving the purpose of risk control.

Insurance companies withdrew and auto finance companies stepped in, turning the auto loan business into a competition between banks and auto finance companies.

Compared with banks, auto finance companies also have advantages, because auto finance companies are established by major car companies. As the saying goes, the good news does not go to outsiders. When selling cars, car dealers will naturally give priority to recommending their own brands.

of car finance companies.

Although banks hold a large amount of funds, they lose out on channels.

The demand for cars in the Chinese market is still huge. Auto finance companies have solved the problem of car purchase funds and stimulated car consumption. In the next few years, China's car sales have begun to make great strides.

Car financial services are actually lending, and the interest rates are higher than bank car loan interest rates. This is a big piece of meat, and many people want to take a bite.

But lending is a business that can be done by anyone who wants to do it? Therefore, auto finance companies are supervised by the China Banking Regulatory Commission, and there are only a dozen business licenses for auto finance companies nationwide.

What should those who cannot obtain the business license of an auto finance company but want to engage in auto finance business do?

So the smart people who wanted to make money thought of the car financing leasing business.

Car financing leasing is similar to a loan, except that it is not a loan contract but a lease contract.

When a consumer comes to buy a car, although I can't get you a loan, I can give you the car in the name of leasing. The rent you pay every month is equivalent to a loan. Once the rent is paid, the ownership of the car will be yours.

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Later generations often see reports that people bought a car with a loan. When they looked at the book, they found that the car was not their own, but that of a car rental company. When they looked at the contract, they found that they were not signing a car purchase contract, but a car rental contract. Generally speaking,

This is the kind of car financing leasing service you use.

It has to be said that the person who originally thought of this trick was really talented. It was clear that he was engaged in financial lending business, but he successfully circumvented the supervision of the China Banking Regulatory Commission.

Because companies rent out their own things and then charge rent, it is a commercial operation and is within the scope of supervision by the Ministry of Commerce.

It was not until 2008 that the China Banking Regulatory Commission issued the new "Administrative Measures for Auto Finance Companies" to standardize the auto finance leasing business.

Now that car loans have been temporarily suspended, Li Weidong has started the car financing leasing business.

This move was still a blind spot for supervision at the time. Although it was a financial business, the financial authorities had no control over it.

Although there are certain risks, the interest rate is higher than that of car loans and the term is longer than that of car loans, so the profits are greater than that of car loans.

The key is that there is an essential difference between leasing and loans. Although you need to use the vehicle as collateral for a loan to buy a car, if the lender really doesn't pay back the money and wants to take back the car, you still need to go through some legal channels, which will be more complicated.

trouble.

However, leasing is different. This car originally belongs to me. If you can't pay the rent, I can take back what belongs to me at any time, and the whole process is much simpler.

If you look at those who are engaged in car finance in later generations, they are eager for customers to sign financial leasing contracts, and you will know how profitable this method is.

…

Sun Xinshu drove an excavator for two years under a private contractor. Although the work was hard, the pay was very good, so Sun Xinshu saved some money.

After becoming familiar with this industry, Sun Xinshu also got to know some of the small contractors who took on projects, so he planned to pay a down payment and buy an excavator to work on his own.

Arriving at the construction machinery seller, Sun Xinshu went directly to one of the excavators. This was a model he had already been optimistic about, a product of XCMG.

Sun Xinshu had been here many times before, and the salesperson already knew him, so he immediately greeted him.

"Mr. Sun, have you decided to place an order?" the salesperson asked enthusiastically.

"Just buy this one!" Sun Xinshu continued: "The discount you promised me before must not be less!"

"Mr. Sun, you can rest assured. You have been here so many times, how can I still lie to you?" The salesperson continued: "Then this is how you plan to pay?"

"I brought my bank card!" Sun Xinshu took out a bank card, as well as ID cards and other documents, and then said: "I also brought the documents, so you can apply for a loan directly!"

"Mr. Sun, do you plan to take out a loan to buy this excavator?" the salesperson asked.

"How can you afford to buy something worth hundreds of thousands of dollars in full? You will definitely need a loan!" Sun Xinshu said.

"Mr. Sun, what a coincidence, we cannot apply for loans for this excavator now!" the salesperson said helplessly.

"Can't get a loan? Why? I've been here so many times before, but haven't I been able to get a loan? How did you do it?" A ray of anger appeared on Sun Xinshu's face.

"It was OK a few days ago, but it's not working recently." The salesman continued: "Mr. Sun, you can't blame us. It's the national policy that stopped car loans, so not only us, but also other places where you go.

I won’t give you a loan!”

"Then what should I do?" Sun Xinshu asked subconsciously.

"I'm afraid you can only pay the full price for the car!" the salesperson replied.

"If I had the full amount, why would I need a loan?" Sun Xinshu said.

"Otherwise, would you like to save more?" the salesperson asked tentatively.

Sun Xinshu's face suddenly turned as pale as an eggplant beaten by frost.

In the past two years, he has worked overtime to make money, and he has also been frugal on weekdays. He is not even willing to buy new clothes, just to save up enough down payment as soon as possible to buy an excavator of his own.

But I didn't expect that loans would suddenly be stopped. If I had to save the full amount to buy a car, I don't know how many years of frugal life it would take!

Sun Xinshu suddenly thought of Luo Tuo Xiangzi, and he felt that he was as miserable as Xiangzi now.

At this time, the salesperson asked: "Mr. Sun, do you have to buy this excavator?"

"Nonsense, I've been here so many times and I've long been optimistic about this one." Sun Xinshu replied casually.

"Mr. Sun, if you want to buy another brand, you may be able to get a loan," the salesperson replied.

"Didn't you say that car loans have been suspended?" Sun Xinshu asked curiously.

"The bank has stopped it, but the car finance company is okay, but the loan interest rate is higher than the bank." The salesperson was afraid that the high interest rate would scare away customers, so he quickly said; "But the down payment is lower than the bank.

And the loan term is also longer than that of banks!”

"You should have told me earlier! Isn't it just that the interest rate is higher? As long as it's not too outrageous." Sun Xinshu wants to buy an excavator quickly now. As for more interest, it is completely acceptable.

"Okay, Mr. Sun, please follow me!" The salesperson brought Sun Xinshu to a Fukang excavator, and then said: "Mr. Sun, this Fukang excavator has similar specifications to the XCMG excavator you are looking at.

, but this Fukang excavator can be loaned!”

As the salesperson spoke, he introduced the interest rate and term.

However, Sun Xinshu still had a soft spot for that XCMG excavator, so he asked: "Do you think this will work? I'll buy that XCMG excavator. You can provide me with a loan based on this Fukang excavator. The interest will be

It’s higher, I agree, how about it?”

The salesperson immediately shook his head: "This is not possible. Only Fukang excavators can apply for loans, not XCMG's!"

"It's just a change!" Sun Xinshu said, taking out a cigarette, handing it to the salesperson, and then said: "Anyway, I buy things from you, whether I buy from XCMG or Fukang, you all

You still make money, and you still get commissions, please help me!"

"Mr. Sun, it's not that I don't want to help, it's just that I really can't help with this! If I can make money, there's no reason why I shouldn't!" The salesperson sighed lightly and continued:

"To tell you the truth, this car finance company was established by Beverly Engineering. Now banks are unwilling to provide car loans, so this part of the funds was also provided by Beverly Engineering.

It is also for this reason that you can only get a loan if you buy products from Fukang Engineering. To put it another way, if you use Fukang Engineering’s money to buy XCMG products, Fukang Engineering will definitely not be willing to do so!”

Sun Xinshu was stunned for a moment, digesting the sales words for a while, and then asked: "What do you mean, if I want to get a loan to buy an excavator, I can only buy one from Fukang Engineering?"

"Yes, other brands require full payment!" The salesperson nodded, and then said: "Mr. Sun, only Fukang Engineering can apply for loans now, so their products are very popular. If you want to buy a Fukang excavator, you can also

It has to be done as soon as possible, otherwise it may be out of stock in a few days!”

Hearing what the salesman said, Sun Xinshu gritted his teeth and said, "Okay, just buy this Fukang excavator!"

…

Whether or not you can get a loan to buy makes a huge difference to consumers.

Looking at the real estate projects in later generations, some of them were purchased with full payment, almost all with loans.

Let alone a high-value commodity like a house, even if you buy a mobile phone or a tablet, if you have Huabei for twelve installments, the sales volume will be much better than if you pay it all in one lump sum.

In 2004, housing prices had not yet boomed. The price of a construction machinery was much more expensive than an ordinary house. Naturally, a loan was required to achieve sales.

The financial leasing that Li Weidong engaged in just filled the window period when car loans were suspended. The sales of Fukang Engineering's products increased several times in an instant. The original inventory of construction machinery was sold out in less than a month, and even

Many people are willing to pay money upfront and wait a few months before picking up the car.

As for Fukang Engineering, although it has released a large amount of money through auto finance and has to bear certain financial risks, in general, this transaction is definitely a sure profit.

When lending externally, it is calculated based on the selling price of the vehicle. However, since Fukang Engineering itself is the manufacturer and they lend money themselves, they only need to bear the cost of the vehicle, which reduces Fukang Engineering's financial pressure.

Moreover, people who want to buy a car with a loan need to pay a down payment first. Even a 30% down payment can already offset half of the production costs, which further eases the financial pressure on Fukang Engineering.

What's more, the output of Fukang Engineering is limited after all. After the inventory is sold out, the construction machinery can only be sold as futures. The deposit has been collected here, but the product has not yet been produced over there! It is equivalent to a few months of deposit in vain.

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With this model of collecting payment first and delivering goods a few months later, the capital chain can never be broken.

…

At the same time, in Las Vegas, the Consumer Electronics Show is in full swing.

In the electronic product exhibition area, American companies accounted for the majority.

American companies such as Dell, HP, Apple, and Western Digital all brought their own exhibits, and even Microsoft brought the latest XBOX game console to compete with Nintendo.

In the first decade of the 21st century, American electronic products had an absolute leading position. Therefore, the electronic product exhibition area was like the home field of the United States, and other brands could only serve as a foil.

In the home appliance exhibition area, it is almost occupied by foreign brands.

The home appliance industry in the United States has basically been outsourced. Even the home appliance exhibition held in the United States does not feel like the home appliance exhibition area of ​​the United States.

On the contrary, there are some American home appliance brand representatives hanging around to see if there are any good products, and then directly place OEM orders with them, put their own brands on them, and then ship them back to the United States for sales. They are happily acting as middlemen.

Isn’t it great to earn the difference?

Almost all well-known home appliance brands from Japan, South Korea, and Europe were present, but the largest number were Chinese home appliance companies.

In terms of home appliances, China is still unable to match the technology of Japan and Europe, but in terms of the number of companies, it already has an advantage.

Moreover, as household appliances are a kind of daily consumer goods, ordinary consumers are not concerned about how much high technology they contain, but pay more attention to cost performance. Chinese brands definitely have advantages in this regard.

If you want to see high technology, you can go to the electronic product exhibition area next door, where there are all kinds of advanced high-tech products.

As South Korea's largest chaebol, Samsung Electronics, a subsidiary of the Samsung Group, has its own booths in the electronics exhibition area and the home appliances exhibition area.

In the electronic products exhibition area, Samsung introduced several new products, such as high-pixel digital cameras, new MP4 players, high-configuration laptops, etc.

But compared to American and Japanese companies, there is still a certain gap.

For example, Samsung's digital cameras are definitely not as good as Canon and Nikon; in MP4 players, Samsung is not as good as Sony and Toshiba; as for laptops, HP and Dell are there, so why not Samsung?

When it comes to high technology, Samsung can't compete with the United States and Japan. However, in the home appliance exhibition area, Samsung still failed to steal the limelight.

In terms of high-end home appliances, there are established strong players such as Siemens, Bosch, and Panasonic, while Samsung is just a rising star in front of them.

As for low-end home appliances, there are a lot of Chinese brands, more than Europe and Japan combined! With the wolf-pack tactics of Chinese brands, who will pay attention to Samsung!

As for mid-range household appliances, it’s a red sea!

European and Japanese brands do not intend to give up on the mid-range market, and they have launched corresponding products. Chinese brands also want to enter the mid-range market and have also launched corresponding products.

The result is that Samsung is caught in the middle, neither fish nor fowl, and becomes a bullied little widow.

As the operating officer of Samsung Electronics, Kim Hyun-seok stood in his exhibition area with a livid face.

Samsung couldn't compete with Siemens, Panasonic and other time-honored brands, so Kim Hyun-seok recognized it. Now even Chinese brands can't cover up the limelight, which Kim Hyun-seok couldn't accept.

"I thought that we had caught up with the world and could replicate the success of Japanese brands in the United States. But I didn't expect that Chinese brands would develop so fast. In just a few years, we have already reached this point!"

Jin Xuanshi took a deep breath and then ordered: "It seems that Chinese brands are our biggest competitors in the future. When we go back, we will immediately make a plan to deal with Chinese brands. If we, Samsung Electronics, want to dominate the world, we must first conquer China."

The brand is beaten down!"

Jin Xuanshi said, looked around, then pointed at the exhibition area of ​​the Puppy Group, and continued: "I heard that the Puppy Group's products are also very popular in Japan and Southeast Asia. Since they can occupy the overseas market,

Let’s operate on them first!”

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