Reborn Industrial Tycoon

Chapter 672 Textbook Propaganda Case

With the opening of the Greek Olympic Games, the world has also entered Olympic time.

The game time in Greece is relatively friendly to Chinese audiences, after all, there is only a five-hour time difference.

Moreover, the Chinese team’s strengths are basically events held during the day. Daytime in Greece is probably the period after the lunch break and before going to bed at night for Chinese viewers, which is the prime time for viewing.

Therefore, the ratings of the Greek Olympic Games in China are still very high.

As Chinese athletes overcome obstacles in the Olympic Games, the commercial value of athletes has also been paid attention to by major companies, especially those athletes who win gold medals, and they are even more popular in the eyes of brands.

For a brand that specializes in kitchen appliances, it was already time to get off work, but the marketing director convened a group of supervisors for a meeting.

"The Olympic Games are being held recently, and the Olympic champions are also the most popular figures. We should also take advantage of the popularity of the Olympic Games to promote our products."

The director paused and then said: "The most convenient way is to directly sign a relatively famous Olympic champion as the spokesperson of our brand.

I have also inquired about the market situation in this regard. The price of advertising endorsements for athletes is still cheaper than that of popular celebrities, and the image of Olympic champions is also better. If you have any ideas, you may as well express your opinions!"

Someone immediately said: "Director, we sell kitchen appliances, so I think we should find a female spokesperson, preferably someone who looks like a good wife and mother, so that it fits our brand!"

"

"It makes sense. China's cultural tradition is that men take charge of the outside and women take charge of the house. If a man works in the kitchen, it will be less persuasive to consumers. On the contrary, using female athletes as spokespersons will definitely have better results."

The director nodded and then asked: "Do you have any suitable candidates for female athletes who are good wives and loving mothers?"

Someone immediately said: "Director, what do you think of Du Li? She won the first gold medal for our Chinese team in the 10-meter air rifle shooting event.

The first gold medal is of great significance. People will always remember the first place and ignore the second place. For example, the highest peak in the world is Mount Everest, and who knows what the second highest peak in the world is!"

"K2!" someone whispered.

The person who spoke before looked a little embarrassed, and he continued: "Let me put it another way. Everyone knows that the longest river in the world is the Nile River, and who knows what the second longest river in the world is!"

"It's the Amazon River. This is easier to remember than the K2!" someone else whispered.

"Everyone knows that the first human being to land on the moon was Neil Armstrong, so who can remember the second human being who waited but failed to do so!"

As the man spoke, he looked at the speaker just now with a provocative look on his face, as if you were going to tell me about the second man to land on the moon!

However, someone next to him quietly raised his hand and whispered: "It's Aldrin!"

"Why do people even remember this kind of thing? Another piece of useless knowledge." The man suddenly had an MMP expression on his face.

The director coughed dryly and said, "Okay, this is not a knowledge question and answer session! What we are talking about today is serious business!"

The director brought the topic back and then said: "Du Li is beautiful and has a very good image. She is not inferior to those film and television stars. She is indeed very suitable as a brand spokesperson. What do you think?"

"Du Li is indeed very suitable, but when I was watching TV in the past two days, I saw her advertisement, which seems to be an endorsement of a puppy microwave oven," someone said.

"Already there is an advertisement? Have the members of the national shooting team returned to China? So soon? I haven't seen any news about this!" the director said.

"The shooting team probably hasn't come back yet, and even if they did, it would definitely be too late to shoot and place ads in such a short period of time. I guess this ad was filmed before the Olympics." The man said.

"In other words, Puppy Electric predicted that Du Li would win the championship before the Olympic Games started? Then they filmed her commercial in advance." The director nodded slightly and continued:

"This is normal. Du Li is the world record holder in this project, so she must have a high probability of winning! But since she has already endorsed the puppy microwave oven, it is not convenient for us to find her to endorse again.

Microwave ovens are also kitchen appliances. If you find the same spokesperson, it is easy for consumers to confuse the brand. The key is that the advertisement for Puppy Electric Appliances has already been released!

If consumers are confused, they will also think of puppy appliances first, which will greatly reduce the publicity effect for us. So we will choose other candidates!"

"Director, what do you think of Guo Jingjing? She has already won a gold medal in the women's synchronized springboard event, and there will be a single event next, and she will most likely win the championship!" someone else suggested.

The director nodded: "Guo Jingjing is beautiful and has a good image. She is not inferior to those film and television stars! Moreover, she has won so many gold medals before and is very famous. She is very suitable as a brand spokesperson!"

"Director, I seem to have seen the advertisement endorsed by Guo Jingjing. It is a soymilk machine for puppies, and it was also an advertisement inserted during the broadcast of the Olympic Games on CCTV's five sports channels." Someone immediately said.

"What? We were overtaken by Puppy Electric again?"

The director suddenly looked depressed, and then said: "This is normal. After all, Guo Jingjing is the queen of diving. In the women's springboard event, she is definitely the best in the world. Her gold medal has long been counted in our Chinese team.

Anyone who usually pays attention to diving will definitely predict that she will win the gold medal.

But since other home appliance brands have already asked her to be the spokesperson, and the advertisements have been broadcast on CCTV's Olympic Games, it would not be appropriate for us to ask her to be the spokesperson again. Do you have any other candidates?"

"Director, I think we can find table tennis players. Wang Nan and Zhang Yining are both suitable!" someone else said.

"It makes sense. After all, table tennis is a national sport, and table tennis players are also very well-known. Looking across the country, everyone knows about Wang Nan and Zhang Yining. If we find them as spokespersons, it will greatly improve our brand awareness."

." The director said.

However, someone immediately poured cold water: "Director, Puppy Electric seems to be one of the title sponsors of the national table tennis team. It seems that the contract was signed before the national team went to the Olympics. I remember watching the news at the time that Puppy

In addition to sponsoring the national table tennis team, Electric Appliances also sponsored the women’s volleyball team!”

"Why is it Puppy Electronics again!" The director leaned on his chair weakly.

At this moment, someone's phone vibrated, as if a text message had arrived.

The man picked up his phone and looked at it, and said with surprise on his face: "Director, in the women's tennis doubles, our Chinese team's Li Ting and Sun Tiantian won the championship! Before this, our country has never won an Olympic tennis gold medal.

This is a major breakthrough in history!”

"Really? Show it to me quickly!" The director reached for his cell phone. There was a text message news on it, which introduced that Li Ting and Sun Tiantian won the Olympic women's tennis doubles championship.

In the era of smartphones, people want to read news, and there are various news apps.

However, in the era of feature phones, many people still have black and white screens and cannot even receive MMS messages, let alone read news apps.

Therefore, SMS news came into being. If you pay a certain amount every month, the operator will push current news to customers in the form of SMS.

There is even a text message that sends a bunch of news catalogs to you. If you reply with a letter, the news will be sent to you.

Nowadays, there are many text messages and scam advertisements, and there are many prevention and control tips, but there is no such thing as text message news.

At that time, there was even a text message service for watching NBA live broadcasts. It was probably a simplified version of the current text live broadcast. A text message was sent every half a day to talk about the scores of the two sides, which stars scored and so on.

But even if the conditions are so simple, many fans still enjoy it, staring at their mobile phones all the time, waiting for text messages to report the score. If they see that the team they support scores again, even if they don’t know how they scored,

Everyone will feel full of joy.

At that time, CCTV’s NBA broadcast was live, and there was also an activity to win sneakers, jerseys and magazines by sending text messages to a certain number. Send the letter A to represent the home team and the letter B to represent the away team. One text message costs one yuan. Old fans should know this.

A certain idiot internet writer named Guan Guan often sends text messages, and the money he gets cheated out of text messages every year is more than what it costs to get a Tencent Sports membership now. As a result, not to mention winning sneakers, not even a shoelace was seen!

Closer to home, when the director saw the text message news, his face suddenly lit up with joy.

"Although Li Ting and Sun Tiantian are not well-known, and they are far behind Guo Jingjing and Wang Nan, the first gold medal in tennis, a major breakthrough like this, will definitely be publicized."

The director took a deep breath and continued: "We can sign these two athletes as spokespersons! And this gold medal is an unexpected surprise. No one would have thought of it before the game. I don't believe that our country can win the women's doubles tennis event.

Puppy Electric can also sign them up in advance!”

The director said, looked at everyone, and continued: "Do you have any other more suitable personnel? If not, we will finalize these two people as our spokespersons!"

"no comment!"

"Listen to the director!"

“We will do whatever the director says!”

Everyone reached a consensus instantly.

The director smiled and nodded, then looked at his watch, and then said: "Okay, it's getting late. This will delay everyone's meal today. Let's go to eat hot pot. I'll treat you!"

The director is also a leader, asking his subordinates to work overtime and attend meetings. Naturally, he has to give everyone a taste of the sweetness to prevent everyone from complaining.

Having a meal together, having a good meal, can also be used as a team building, and by the way, it can enhance the relationship between colleagues.

So everyone came to the hot pot restaurant one after another.

The business of this hot pot restaurant is very good. When it is busy, you have to queue up to wait for a table. In order to prevent the customers in the queue from being bored, the hot pot restaurant also specially prepared a TV for customers to entertain themselves.

At this time, a broadcast of the Olympic games was being played on the TV. In addition to the customers queuing up, there were even some customers who had finished their meals and other idle people gathered around to watch the Chinese team's game.

After a game ended, the screen switched to commercials.

Two female tennis players appeared on the TV screen, it was Li Ting and Sun Tiantian who had just won the championship.

"Usually playing tennis, being outdoors all day long and being exposed to the wind and sun will cause greater damage to the skin."

As soon as the screen turned, a facial steamer appeared in front of the two Olympic champions, and the narrator continued to read the advertisement: "Fortunately, we have a puppy facial steamer, which keeps the skin moist and locks in skin nutrients..."

The director who was waiting for his seat turned purple when he saw this scene!

"What's going on? The front foot has just won the championship, and the ads for the back foot are already out!

Isn’t the gold medal in the women’s tennis doubles an upset? Wasn’t it something that no one could have predicted? How come this was also guessed by Puppy Electric!”

Seeing the director standing there with an embarrassed look on his face, the expressions of his subordinates suddenly became bitter.

"Director, do we still want to eat this hot pot?" asked a person without a wink.

"What else can we eat? Go back to the meeting!" the director roared angrily.

…

Before the start of the Olympic Games, Wang Jiuyang selected a large number of athletes as spokespersons, but in the end it was Li Weidong who made the final decision.

Li Weidong relied on the memory of his previous life to select a bunch of Olympic champions, and then added unpopular events such as women's tennis doubles.

The result is that Puppy Electric’s advertisements are constantly flooding the TV channels, and every advertisement features the latest Olympic champion.

This kind of publicity effect is unprecedented. When athletes first win the championship, it is the time when the popularity is the highest. Many athletes were originally unknown, and ordinary people did not know who they were.

But as soon as he gets an Olympic gold medal, he will immediately become a popular figure and the focus of the media. Almost all major media will be obsessed with this athlete.

At this time, placing an advertisement endorsed by this athlete will have a very profound impression on consumers. The audience in front of the TV will unconsciously associate the product endorsed by the champion athlete with the Olympic gold medal. Every time they think of this medal in the future,

If you have a gold medal, you will think of the products he endorses.

Not long after, Liu Xiang won the 110-meter hurdles championship at the Athens Olympics, and the next day, not only TV media, but also various paper media, all advertisements for Liu Xiang's endorsement of Puppy Electric were published.

The effect of this wave of leaflets was so powerful that the brand value of Puppy Electric instantly rose several levels, becoming almost the most well-known home appliance brand in the hearts of ordinary people.

At this time, domestic colleagues and those who are experts in marketing planning all realized that the advertising campaigns of Puppy Electric using the Olympic Games were the perfect way to gain popularity and could be used as cases to be explained in MBA courses.

However, this wave of publicity for Puppy Electric did not end with Liu Xiang winning the championship. This classic publicity case has yet to be finished in the last lesson.

A few days later, in the women's volleyball final of the Athens Olympics, the Chinese team completed a comeback by winning three consecutive games after losing the first two games.

The Chinese women's volleyball team won the championship!

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