Reborn Industrial Tycoon
Chapter 86 Li Weidong's Sales Channels (300
The entire enterprise does not even have a single salesperson, which was normal in the early to mid-1980s. Enterprises that came from the planned economy era would never know how to find sales!
Tertiary industries such as garment factories rely on orders from transportation companies to survive, and of course they have no sales staff.
Now the four workshops of the garment factory are operating at full capacity and have produced more than 4,000 leather jackets, but not a single one has been sold yet. The cost of these 4,000 leather jackets alone is 160,000 yuan.
Of course, Li Weidong wanted to sell the leather jacket as soon as possible to collect funds.
It was a good choice to put products such as clothes on the shelves of supply and marketing cooperatives. However, the supply and marketing cooperatives at that time were still very coaxed by money. They were picky about products and customers, and they were obviously not friendly partners.
The cost of a leather jacket is 40 yuan a piece, and Li Weidong, as an old black-hearted businessman, plans to sell it for 70 yuan a piece.
At such a price, the consumption power of the Qinghe area cannot afford more than 4,000 sets of leather jackets. Therefore, the leather jackets still have to be transported to surrounding cities for sale.
However, it is impossible for Li Weidong alone to build a sales network in several surrounding cities.
For the sales of leather jackets, Li Weidong has already thought of a plan.
I saw Li Weidong find a snakeskin sack, put a dozen leather jackets in it, put on one himself, rode a motorcycle and went straight to Qinghe Passenger Transport Station.
When he arrived at the passenger station, Li Weidong did not go in, but went all the way west to an urban-rural fringe area west of Qinghe Passenger Transport. There was an open space here, full of people setting up street vendors, and a small market spontaneously formed.
The small market is very lively, gathering all kinds of small commodities, such as coarse cloth, needlework, pots and pans, and all kinds of daily necessities.
The most common ones are clothes and shoes.
Li Weidong was riding a motorcycle and wandering around the market. When he saw a clothing stall selling bell-bottom pants, he immediately went to it.
The stall owner saw a young man riding a motorcycle, and he was wearing leather. He immediately judged that he had met a rich young man from a high-ranking official, and his face was filled with smiles.
"Comrade, what do you want? My bell bottoms?
The goods just came in from the south this morning," the stall owner said.
Li Weidong heard that this stall owner had a local accent?
He immediately shook his head: "No." Then he accelerator and continued walking forward.
Very quickly?
Li Weidong saw another jeans seller.
Leather jackets and motorcycles stand out?
The stall owner immediately stepped forward to sell Li Weidong.
"Comrade?
Let’s take a look at the jeans. Are they all new?
All Hong Kong celebrities wear this."
This stall owner speaks with a southern accent?
Li Weidong immediately stopped and asked, "Are you from Wenzhou?"
"Yes, Ruian's." The stall owner replied.
"Finally found one." Li Weidong immediately got off the motorcycle and came to the stall owner?
He opened his mouth and asked: "What does the boss call you?"
The word boss?
It was not commonly used in 1986. Cities in the south where the private economy was developed were better. In cities in the north where traditional industries are the mainstay, calling others "boss" always felt a bit awkward.
Qinghe is a relatively undeveloped northern city, and the title "boss" is even unfamiliar to him?
At least this Wenzhou stall owner has never heard the word "boss" mentioned by anyone in Qinghe since he came to Qinghe.
Wenzhou stall owner travels all over the country?
After all, he was still well-informed, and he quickly got rid of the title of "boss"?
He opened his mouth and said, "My surname is Zhang."
"It turns out to be Boss Zhang! How long have you been doing business in Qinghe?" Li Weidong said, picking up a pair of jeans.
Have you looked at the workmanship?
Then I measured it again on my body.
The stall owner just thought he met the customer he met?
Then he started chatting with Li Weidong.
While chatting, Li Weidong showed off the leather jacket he was wearing.
"Boss Zhang, what do you think of my leather jacket?" Li Weidong asked with a smile.
"You must have bought this from Hong Kong Island, right? I saw the Hong Kong singers on the posters were wearing this style," the stall owner said.
"Then how much do you think my leather jacket costs?" Li Weidong asked again.
"It should cost at least 600 yuan, maybe more. After all, things from Hong Kong Island are very valuable," the stall owner replied.
Li Weidong also knew that the stall owner's words were flattering. He shook his leather jacket indifferently and said, "This dress only costs seventy yuan!"
"Seventy yuan? So cheap?" The stall owner showed an incredible expression, and then asked softly: "Isn't this leather?"
"It's not real leather, it's artificial leather." Li Weidong didn't hide it.
"Artificial leather? It looks just like real leather!" The stall owner sighed. This time he was not flattering, but telling the truth.
“Not only does it look like real leather, it also feels like real leather!”
As Li Weidong spoke, he took out a leather jacket from the snakeskin pocket on the back seat of the motorcycle and handed it to the stall owner.
The stall owner touched the leather jacket, rubbed it with his hands, put it next to his nose and smelled it, and said, "It feels like real leather. We are not the ones making leather goods. You really can't tell the difference. This dress
Selling it for seventy yuan, it’s worth it!”
"Well, this kind of artificial leather has a soft and natural luster, soft hand feel, and feels like real leather. It is also resistant to abrasion, anti-aging, cold-resistant and breathable. The key is that it can be washed if it gets dirty. Look at the workmanship and the lines
, straight and straight, produced in a regular state-owned factory..."
In an instant, Li Weidong transformed into a salesman and began to introduce leather jackets.
"Why do I think he is more like a clothes seller!" The stall owner was stunned for a moment by Li Weidong, and finally couldn't help but ask: "Where did you buy this leather jacket?"
Li Weidong had been waiting for the stall owner to say this. He took out a card like a magic trick, handed it to the stall owner, and then said: "If you want to buy this kind of leather jacket, go to this place. The ex-factory price is seventy yuan."
, Children and old men are not deceived!"
"Transportation Company Garment Factory, address, east section of Jiefang Road..." The stall owner read the address above. The next second, he suddenly realized that Li Weidong in front of him was here to sell leather jackets.
A sense of frustration arose in the heart of the stall owner. As a Wenzhou merchant selling clothes, it was really unqualified to be sold door-to-door by others! I had embarrassed the Wenzhou merchant!
"Comrade, what is your relationship with this transportation company's clothing factory?" the stall owner asked involuntarily.
"I am the director of this clothing factory, and this leather jacket is our product." Li Weidong said, got on his motorcycle, and went to find the next Wenzhou vendor.
"Hey, comrade, don't forget your jacket!" The stall owner immediately stopped Li Weidong, and the jacket Li Weidong just handed over was still in his hand!
"Boss Zhang, this is a sample, you can keep it. If you think the jackets from our factory are good, go to our factory to purchase them! If you think they are not good, I will give you this jacket too!" Li Weidong said with a smile.
.
Looking at Li Weidong's leaving figure, the stall owner took a deep breath. There was an unpleasant odor, all of which was the exhaust emitted by Happiness 250.
Looking at the leather jacket in his hand, the stall owner hesitated for a moment and actually put it on. Then he held up the mirror and made a sly move.
"This young man knows how to do business!"
…
Li Weidong wandered around the market and specifically selected the stalls of Wenzhou vendors to sell. He quickly gave away dozens of leather jackets. Calculated at a cost of forty yuan, they were worth thousands of yuan.
In Li Weidong's opinion, these thousands of dollars are worth spending. Don't underestimate these Wenzhou traders. They can bring hundreds of thousands of business to the clothing factory.
The Wenzhou vendors selling clothes in these markets are Li Weidong's sales channel.
When it comes to doing business, it is really difficult to distinguish between Wenzhou people, Putian people and Chaoshan people. However, Li Weidong could not find Putian or Chaoshan people for a while, so he could only ask Wenzhou people to help sell leather jackets.
Before the reform and opening up, Wenzhou merchants began to do the most primitive business by bartering. After the reform and opening up, Wenzhou merchants quickly spread all over the country.
The first batch of "self-employed businesses" in the Qinghe area were traders from Wenzhou.
Vendors from Wenzhou came to Qinghe from Jiangsu and Zhejiang with various small commodities, as well as clothes and shoes. As soon as they got off the bus and were unfamiliar with the place, they set up stalls selling goods near the bus station.
Over time, a small market formed near Qinghe Bus Station.
Those vendors from Wenzhou got off the bus and went to the small market nearby to set up stalls. Later, many local unemployed people in Qinghe also imitated the Wenzhou people and set up stalls to do business. The small market near the bus station
It also slowly developed and grew, and gradually became a big market.
Although they all do business in the same market, local traders and Wenzhou traders are still different. Local traders in Qinghe are often limited to Qinghe, but Wenzhou traders have their eyes set on the whole country.
It is also for this reason that Li Weidong specifically selects Wenzhou vendors to sell leather jackets, because Li Weidong knows that Wenzhou vendors have the ability to sell leather jackets all over the country, while local vendors probably only know how to develop in the local market of Qinghe.
Li Weidong introduced the leather jackets to the Wenzhou merchants today. The Wenzhou merchants will buy the goods tomorrow. They may immediately carry the leather jackets and go to Beijing or Shanghai to sell them. Give them a week, and some people will probably bring the leather jackets to the West.
Go to Xinjiang.
But the local traders in Qinghe did not have the courage to introduce leather jackets to them, so the next day the local market in Qinghe was full of leather jackets, and then there was a brutal price war.
…
The stall owner surnamed Zhang carried an empty snakeskin bag and came to the door of the clothing factory. He looked at the small card in his hand, then looked at the door of the clothing factory, and said to himself: "It should be here.
.”
At this moment, the gatekeeper of the clothing factory stuck his head out, looked at stall owner Zhang, then looked at the snakeskin bag he was carrying, and asked, "Are you here to buy a leather jacket?"
Stallmaster Zhang nodded, then shook the card in his hand and said, "Your factory director asked me to come."
"Oh, you're talking about Factory Director Li, right?" The gatekeeper pointed in one direction and said, "Go that way, the warehouse is over there, just go there."
"Thank you!" stall owner Zhang nodded, thinking that the gate of a state-owned enterprise does not seem to be that difficult to enter.
Stall owner Zhang usually goes to some small clothing workshops to pick up goods. After all, in his hometown of southern Jiangsu, there are many small clothing workshops. Even with a sewing machine, he dares to make clothes for takeout. These small clothing workshops
It doesn’t matter what brand it is, it’s probably just what kind of clothes sell well.
Stall owner Zhang followed the gatekeeper's instructions and walked towards the warehouse. From a distance, he saw a familiar figure walking over carrying a snakeskin bag.
This man is a fellow Wenzhou fellow of stall owner Zhang, who also runs a stall in the market west of the station.
Seeing each other from the same hometown, the pace of the two people involuntarily became much faster.
Stall owner Zhang realized that a fellow villager had already received the goods, so he had to hurry up to avoid losing all the money to fellow villagers. The fellow villager also realized that another fellow villager had come to get the goods, and there was an additional competitor.
The jacket needs to be sold quickly!
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