Reborn IT Giant
Chapter 37 Nintendo
Zheng Yan thought that Yamamoto Masaru would come back from Japan soon to negotiate the details of game development. However, he did not expect that a week after Yamamoto Masaru left, the first people to arrive would be people from Nintendo of Japan.
Nintendo is a company mainly engaged in the development of electronic game software and hardware. The company was founded nearly a hundred years ago and has been in the electronic game development industry for more than ten years. It should currently be one of the largest electronic game developers in the world.
The game software Zheng Yan brought out this time actually belonged to Nintendo, but it was still more than a year before it was developed by Nintendo and was intercepted by Zheng Yan.
Zheng Yan knew very well that the sales of this earliest handheld game console exceeded 10 million within a few months of its launch, and it was also the first game console in the world with sales exceeding 100 million. In the end, the sales volume reached more than 200 million before it was discontinued.
The profits contained in this are extremely huge. In addition to game consoles, the sales of game cartridges are also a money-making tool.
Before Zheng Yan went to see someone from Nintendo, he specially brought Miyuki Aso with him. First, it was to let Nintendo know that he was cooperating with Sony, and that Sony was also one of his choices for the cooperative development of this game.
Put pressure on Nintendo and gain a negotiating advantage. Second, let Aso Miyuki secretly report the news to Yamamoto Masaru. Only if Sony and Nintendo compete together can Zheng Yan get the maximum benefit from it.
People from Nintendo were also surprised when they first saw Zheng Yan. In fact, Nintendo also has corresponding developers for the handheld game console developed by Zheng Yan, but it has not yet made a breakthrough. Because it requires the use of LCD
The display screen and picture have never been ideal. They really can't figure out how such a young man could complete the development of this game. Even though their company has the most professional R&D team, it is still in the exploratory stage.
Although I was surprised, I didn't show it, nor did I forget the purpose of this trip.
A person who looked like a translator introduced to Zheng Yan: "Hello, Mr. Zheng, this is Mr. Kudo Takumi, the deputy general manager of Nintendo of Japan, and the others are R&D personnel from Nintendo."
Kudo Takumi bowed to Zheng Yan, "Hello Zheng Jun, I am taking the liberty to come here this time mainly for the game software information that your company sent to our company. On the one hand, I hope to cooperate with your company in business operations.
We at Nintendo have the most advanced production equipment in the world and the most complete sales channels. On the other hand, our company's R&D personnel admire your company's R&D capabilities very much and hope to have some technical exchanges."
Miyuki Aso felt a little confused. Although she had given Zheng Yan a high evaluation, she still seemed to underestimate this young man. Although she believed that the game software developed by Zheng Yan was good, she did not expect that Nintendo would send the company's deputy director
The general manager came to negotiate with Zheng Yan.
There may be some gaps between Nintendo and Sony, but in Japan, it is also an absolute asset tycoon. In the field of game software and hardware development, it is firmly at the top of the list.
Previously, Sony sent Yamamoto Masaru, which in Aso Miyuki's opinion was taken seriously enough. However, although Yamamoto Masaru is also a senior executive at Sony, compared with Kudo Takumi, he is really not good enough.
"Hello Mr. Kudo, I personally have been longing for Nintendo for a long time. I am very happy that you can come in person this time. This makes us feel that you attach great importance to this cooperation. At the same time, we also feel your sincerity.
But before that, we had already reached an agreement with Mr. Masamoto Yamamoto of Sony. Although we have not yet reached a final cooperation, I have promised Mr. Yamamoto that I will wait for news from him. After all, we have cooperated before. So.
, let’s not rush to discuss cooperation. Since Mr. Kudo has come to China, you might as well stay for a few days and have a tour in our capital. I believe that whether it is the scenery, culture, or food of our China, you will be satisfied.
This trip." Zheng Yan did not rush to start negotiations, but transferred the issue to Sony.
Kudo Takumi also knew very well that Zheng Yan just wanted to compete with Sony so that he could benefit from it. But when he thought about that game, he was really reluctant to give up, so he had to agree.
Since Nintendo has been committed to the development of game software and hardware, it has a very thorough understanding of the game customer base. In the previous collection of customer feedback, it discovered the huge potential of the adult market. Now the game in Zheng Yan’s hands is in
From Nintendo's perspective, this is an opportunity to pry open this part of the market. This is why Kudo Takumi came personally.
After sending Kudo Takumi and his team away, Zheng Yan also left the company with Aso Miyuki.
"Zheng Jun, I'm curious, why don't you want to talk to Nintendo first? It won't cost you anything. And what Kudo Takumi said is right. Nintendo has the best production environment and the most complete sales.
Channels can bring products to the market as quickly as possible. In this regard, Sony still has some gaps compared with it." Miyuki Aso asked puzzledly.
Zheng Yan smiled and said, "Ms. Aso, I actually know what you are saying, but there is one thing you don't know. No one knows more about this game than me. Sony may not be as good as Nintendo in terms of sales channels, but
I have confidence in this game. As long as it goes to the market, it will definitely become popular all over the world. Therefore, I don’t care much about sales channels. In fact, I have many design plans for game software in my mind. But at present, it is still difficult to make a finished product.
There are some difficulties. What I need now is a long-term partner. This game is just a test of the waters."
Miyuki Aso was not only shocked, but even a trial game could cause competition between Nintendo and Sony. What about other games?
In fact, what Aso Miyuki didn't know was that Zheng Yan sent the information to Nintendo just to gain a greater advantage in negotiations with Sony. He had already decided to cooperate with Sony.
After all, Nintendo is a company engaged in the development of game consoles, and it will be the same even in later generations. As for later game development, Zheng Yan’s goal is computer games, and he does not want to participate too much in the game console market. In the long run, Nintendo will not be interested in Zheng Yan’s future.
planning is of little benefit.
Miyuki Aso didn't care what Zheng Yan was thinking. After all, she was still working at Sony. After she separated from Zheng Yan, she immediately passed the news of Kudo Takumi's arrival and the conversation between Kudo Takumi and Zheng Yan to Yamamoto Masaru.
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