Reborn Nobility

Chapter 213 Auction of Distribution Rights (1)

At the media meeting of Ruihui Company, Su Jiangzhi spoke first. She once again elaborated on Ruihui Company's philosophy of developing modernization and internationalization of traditional Chinese medicine. Ma Jiashan once again gave a sensational performance, and his superb acting skills made Xia Xiaoluo once again

They were overwhelmed, and Professor Chen Hui also explained the principle and experimental results of melatonin. Then the media asked questions, and it ended in a noisy and lively manner.

On weekend nights, "High-end Interview" was broadcast on time. Because this program was about the popular Ruihui Company, the ratings that day were particularly high. It was the highest-rated episode since the program was founded.

The program producers of "High-end Interview" finally understood that although "High-end Interview" must be high-end, it must also be gossipy and easy to understand. Only in this way will the grocery shopping aunts like to watch it! Especially the "audience" at the end

The "interactive" part that allows the audience to curse and vent must be retained, and the time should be expanded. After that, "High-end Interview", which suddenly awakened, was reborn, combining bloody gossip and knowledge, specializing in interviews with political and economic figures at the forefront. Its ratings

It became popular all the way and became China's most popular program in the 1990s, second only to Mango Channel's "Happy Camp" and comparable to later generations of "Hundred Forums".

The media meeting was also very effective. All major news media reported the incident on the front page, and other official media also gave it a lot of space in the economic section.

Xia Xiaoluo's goal was achieved, which was to create news events for public relations. The cost of this kind of public relations was almost zero, but the effect was much higher than advertising. Because advertising also had the possibility of false advertising, while news at the time

Has great credibility.

Carry out public relations promotion to the end!

Under Xia Xiaoluo's instruction, Ruihui Company put the names of those prominent newspapers into its various advertising pamphlets in the form of news reports. Overnight, Ruihui became the most concerned news item among China's mainstream media.

Enterprise. At the same time, Ruihui Company has sponsored a variety of medical academic and scientific and technological seminar activities. These activities have brought good public exposure to Ruihui Company and allowed Ruihui Company to quickly become involved with the best celebrities in China.

In an era when China's reckless entrepreneurs are still spending huge sums of money to compete for the title of CCTV's bidding king, and when they are eager for advertising, Xia Xiaoluo's method is the lowest cost and the highest yield, which is undoubtedly clever.

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When Long Fei and Tang Yi saw the "High-End Interview" program on TV, their faces were as cold as frost. Long Fei was depressed that the image he had just established collapsed under Ma Jiashan's irresponsible attack.

Since he was pushed back by female students and his fans, he might continue to actively push down female students in the future. This made him resentful.

Tang Yi's depression was more technical and more practical. What he saw was that he had pulled the "national backbone" to do a few serious things to Ruihui Company in the name of safeguarding China's industrial and economic security and defending the national traditional Chinese medicine culture.

All his punches were empty, and he almost dodged his arm.

The reason is that he made a mistake in thinking. In his eyes, Ruihui Company is an out-and-out foreign-funded enterprise. Of course, it wants to develop Western medicine. Unexpectedly, the other company's products also use traditional Chinese medicine as the main ingredient. Another

The product is a patented product of Professor Chen Hui, and it also comes from China.

In the description of "High-end Interview", Longfei Health Products Company not only has chaotic management, but also has no vision. The re-established corporate image has completely collapsed.

Long Fei pointed at the "emotional" Ma Jiashan on the TV and said: "My ### mother! I always feel that I am a gangster, and this old boy is even more gangster than me! I want to hold a press conference to condemn Ma Jiashan's untrue remarks

.”

"Don't waste your efforts." Tang Yi said coldly: "Do you think you have more credibility than Ma Jiashan now? If you speak out at this time, will the public believe you or him? He has trained several

World champion, expert enjoying special allowance from the State Council."

"Fuck! What else can we do?" Long Fei angrily sat down on the sofa and said. Suddenly, a vicious light flashed in his eyes, and he made a motion of wiping his neck with his right hand. "How about I find a few people?

Kill them?"

"Don't be stupid. We are a business, not a gang. The cost of killing is too high, the risks are too high, and the returns are very low." Tang Yi said lazily. "Foreign-funded enterprises have an operation and management system, and they rely on system management rather than relying on one person.

Management, its strategy has continuity. Even if one or two leaders die, the original established strategy can still be implemented perfectly. This is the most different thing between them and China, which is dominated by human rule."

"Then... what should we do?" Long Fei rubbed his paws anxiously.

"Their purpose is to increase the visibility of the company and products with Long Fei's downfall. And they dare to launch an attack with only one-tenth of our capital. The opponent is a master and very aggressive. Let's defend first, you

You must pay attention to your public image recently. You are not allowed to go to girls or anything else. You must not engage in any inappropriate behavior in your private life. Now many media are targeting you. At the same time, we must closely monitor every move of Ruihui Company.

, looking for their vulnerabilities. We need to find a breakthrough inside it to see if there is anything inside them that can be penetrated."

"Liberating." Long Fei smiled, feeling that Tang Yi was so smart, and admired him in his heart.

"The current situation is that two tigers are competing, but the competition is not about who is more fierce, but who is more durable. Now our Longfei Company has poor sales and tight cash flow, but their Ruihui Company is not doing well either. The registered capital is only

There are 13 million yuan, and one advertisement has spent 15 million, which shows that they are operating with debt. Their funds are also very tight. The current situation depends on who can't hold on first and who falls first. Whoever falls first will lose.

It's completely finished, and the remaining one can live a good life. This is called -" He turned back to look at Long Feidao, who was like a primary school student listening attentively. "-The winner is king."

Tang Yi paced back and forth, as if he was confident of winning. A cold light flashed in his eyes, and he said: "We need to wait for them to make a mistake. If they don't make a mistake, we will help them make a mistake."

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The public relations propaganda has had an effect. You must know that Su Jiangzhi is responsible for marketing and sales at Longfei Company, and has always maintained good contact with health care product distributors across the country. As soon as the hot publicity across the country came out these days, those distributors

The dealer immediately smelled the huge profits, and the company's phone calls were almost overwhelming. Every call was asking when Scorpion Dragon Wine and Melatonin would be released, and they wanted to be an agent for this product.

On the one hand, this shows Professor Ma Jiashan’s appeal and strong ability to deceive. More importantly, it is due to the ultra-high density of publicity and exposure these days, and it is also due to Xia Xiaoluo’s superb corporate image creation of Ruihui Company.

Capability - from the United Kingdom, founded in 1945, and has stood for 46 years. The sterilization products and surgical instruments they manufactured saved the Allies during World War II, and also provided selfless international assistance to China's Anti-Japanese War. Need to be supplemented

Unfortunately, in the 1970s and 1980s, Ruihui Company had become a star and ceased operations. However, in the 1990s when information was seriously asymmetric, the Chinese people had no way of knowing.

As soon as Ruihui Company landed in China, it presented itself as high-end, scientific, high-quality, friendly and cooperative. This not only won the trust of consumers, but also resolved consumers' hostility towards foreign investment.

Su Jiangchun walked into Xia Xiaoluo's office. The well-behaved and sensible Chen Mengmeng walked out of the door without waiting for instructions, leaving a private space for Xia Xiaoluo and Su Jiangchun.

Xia Xiaoluo was sitting in front of the TV holding a game controller, pressing the buttons frantically, with intense movements like convulsions.

The card slot of the game console contained the most widely circulated man-machine battle game at the time - "Contra". In 1991, even if you had tens of millions of dollars, this was still the most high-end "enjoyment", but the reality was so hard.

Xia Xiaoluo thought bitterly, grandma, when I have money, I will open a software company to develop games for myself to play and not let others play. This is called limited edition electronic games to satisfy my unique needs.

Pretending mentality.

Su Jiangchun said worriedly: "Xiao Luo, the company's funds are very tight now, but we still need to put into production, and the factory and equipment are not there yet? This requires a lot of money..."

Xia Xiaoluo was still immersed in the game and murmured: "Fuck...fuck...I'm going to die, I have no more blood. Yachudie!!!——"

"Xiao Luo, you must stop the game now and think about this problem!" Su Jiang pulled the handle of his game console with her lips and looked at him a little angrily.

Xia Xiaoluo watched helplessly as his character's health was reduced bit by bit by the monster, and finally he was killed by the monster. His heart was filled with regret.

He scratched his head, stood up and said: "Marketing has experienced undifferentiated marketing, differentiated marketing, concentrated marketing, and has now developed to the highest stage of marketing. It's just that Chinese businessmen don't know this yet -

It’s called inductive marketing. The original marketing started from the company’s inherent product and resource advantages, discovered needs, created products that meet the needs, and then satisfied the needs. But inductive marketing is to create consumer needs as the first priority.

One step. At this stage, we have completed the first step, created demand, and also created unlimited business opportunities. Are we still worried about not finding money?..."

What he said made Su Jiangchun confused. She interrupted him hastily and said, "What does this have to do with us?"

Xia Xiaoluo failed to show off, feeling depressed in his heart. He scratched his head and said: "Let's put it this way, it turns out that the product comes first and then the marketing. We have done the marketing first to make all the dealers feel profitable, so what's the next step?

, we should borrow some money from these dealers, let’s do this, we auction the distribution rights to dealers across the country, there will only be one dealer in a county or urban area, and the one with the highest price will get it!”

"Auction of distribution rights? Is this possible? Su Jiangzhi wondered to herself. This was a new thing to her, but it was unheard of. In the past, the sales managers of health care product manufacturers such as Su Jiangzhi had to visit dealers to sell their products.

It all sounds a bit groveling. But they auctioned off the distribution rights and asked the dealers to pay, which is incredible.

[It’s not easy to write boring business wars in an interesting way. Xiaomi works hard every day. If the kids think the business war stories are interesting, why should they be stunned? Vote for red flowers, vote for red flowers. The vain Xiaomi likes red flowers the most.

The readership is also announced again: 146722242, where cute girls and handsome guys are waiting for you. See how Xia Xiaoluo raises money to make money]