Reborn Nobility

Chapter 214 Auction of Distribution Rights (2)

Xia Xiaoluo didn't argue. He smiled and said, "Let's give it a try."

In fact, he is a hundred times more confident. Needless to say, the auction of the distribution rights of powerful brands has become a trend in the future. It is also easy to explain from the principle alone. In this world, monopolies will always have the final say. In the early 1990s when materials were scarce, products

It is very scarce. After more than a month of bombardment of public relations and advertising, a strong manufacturer like Ruihui has formed a certain degree of "monopoly". It is naturally very tempting to face dealers who are eager to make money.

Of course, in the 21st century with overproduction of materials, the situation has been completely reversed. In that era, channels were king and terminals were king. Terminal and channel operators like Gome and Suning occupied a dominant position and reduced the profits of manufacturers.

Compressed to the lowest point.

Different times lead to different things. Every era has different commanding heights. If you stand in that position, you will win. Xia Xiaoluo's advantage is that he knows what the commanding heights of each era are.

Su Jiangchun walked out of the office worriedly. She could only implement Xia Xiaoluo's plan, but was it possible? She asked herself in her heart.

Su Jiangchun arranged for the company's marketing management staff to prepare a plan for the dealership rights auction, and presented the plan to Xia Xiaoluo at five o'clock in the afternoon.

Xia Xiaoluo browsed through it quickly and found that the plan was quite satisfactory. He said: "There are a few changes. First, the location should be changed to Wangfu Hotel. We can't give people the impression of being strapped for funds. We have to appear wealthy.

Second, the purpose of renovating the company's exterior is the same as the first one, which is to highlight the wealth. Third, during the auction process, we have to arrange for competitors to raise the price of the dealership. The specific method is to set up a special working group to

Prices are constantly being increased at the auction site. This can have two benefits. Firstly, it can prevent unsold auctions, and secondly, it can raise the price. The most important thing about this work is confidentiality. It cannot be done by people within the company, but must be done by Wangfu Hotel.

Chairman Huang Zhuo is here to do it, um... Another thing is that everyone who comes to participate in the auction will have their travel expenses reimbursed."

"This... I have no objection to the first two, but the key point is the third. I am worried that if we raise the price, what will happen if no one follows us? Then doesn't the marketing power fall into our own hands?

"Su Jiangchun's beautiful eyebrows knitted together.

"Distribution rights can be transferred and traded. Even if the auction rights are not actually sold, we can still transfer them in the end. This is foolproof for us. And after a period of sales, people will see the huge profits and the price will only increase.

Higher." Xia Xiaoluo played with the pencil in his hand, spinning it around quickly, a little distracted.

"Okay. I agree with this. But there is another one. If we reimburse the travel expenses, will it increase the cost?"

"The cost will definitely increase, but not much, and we can still afford it. But this way our sincerity and image will come out. Besides, these people still have a good face. Who really cares about that little money?

Reimburse car travel expenses.”

"Okay, I'll contact the dealer right away."

Three days later, the national auction for the distribution rights of Ruihui Company's Scorpion Dragon Wine and Melatonin Oral Liquid was held grandly at the Wangfu Hotel. Su Jiangchun was overjoyed to see that dealers from all over the country were rushing to arrive, and the Wangfu Hotel could hardly accommodate any room.

First, Su Jiangzhi stood on the stage and introduced the basic situation of Ruihui Company to dealers across the country in restrained and inflammatory language. Then, Professor Chen Hui and Ma Jiashan came on stage one after another to introduce Scorpion Dragon Wine and Melatonin Oral

An overview of the two liquid products. Finally, Director Mo Ruixiong of the Department of Pharmaceutical Affairs of the Ministry of Health gave an overview of the two products.

The product was given authoritative recognition, and the director was only invited by Cao Weiye for a personal "visit". Director Mo was very careful and did not have any complimentary words. He only objectively and neutrally proved that the two health products had undergone rigorous testing.

, years of clinical trials have proven it to be safe and effective, and it has a formal production license.

Don't underestimate Director Mo's few words of affirmation, which gave dealers everywhere reassurance.

The auction adopted a provincial-by-province auction with free bidding. The first auction was for the distribution rights in Beijing. The low price was two million. As soon as the auctioneer announced, there were dealers who couldn't wait to raise their placards for two million. Sitting there

Xia Xiaoluo in the corner breathed a long sigh of relief. This dealer was not arranged by Huang Zhuo, which showed that Ruihui Company's publicity some time ago was effective.

Then, dealers kept raising placards, 2.1 million, 2.2 million... The atmosphere at the scene quickly reached a fever pitch, and dealers raised placards one after another.

Finally, the price reached three million. The auctioneer raised the auction hammer high and shouted excitedly: "Three million for the first time, three million for the second time..."

The middle-aged man holding a sign worth three million looked around a little proudly. He was the general manager of Blue Sky Pharmaceutical Company, a large pharmaceutical distribution company in Beijing. Before he came, the chairman had already said that he was determined to win. And the chairman made rigorous calculations.

, the highest price given was five million, and now it is only two million, which must make the chairman happy to death.

"Three million and one million." Huang Zhuo, sitting in the corner, said coldly.

The auctioneer became even more excited. He put the auction hammer on the table, pointed at Huang Zhuo and said: "This gentleman is offering 3.1 million! 3.1 million, the first time."

"Three million and two million," said the general manager of Blue Sky Pharmaceutical Company.

"Three million and three hundred thousand." Huang Zhuo said without hesitation.

.........The general manager of Lantian Pharmaceutical Company was slightly startled, and glanced at Huang Zhuo with a somewhat depressed look. He wondered in his heart that there was no such figure in the pharmaceutical industry in Beijing, and that this person had not made any movements before, but now he

Following so closely.

"Three and a half million." He wiped the sweat from his forehead and gritted his teeth.

"Four million." Huang Zhuo said with a slight smile.

Huang Zhuo's calm attitude angered the general manager of Blue Sky Pharmaceutical Company. He gritted his teeth and shouted out 4.5 million.

Huang Zhuo made a regretful expression and shrugged helplessly, but gave a vague smile to Xia Xiaoluo, who was wearing wide-rimmed glasses in the corner.

Xia Xiaoluo hugged his shoulders and smiled lightly.

"Four.5 million for the first time, 4.5 million for the second time. Is there a higher price? The price quoted by Blue Sky Pharmaceutical Company is 4.5 million!" the auctioneer said "sternly" from above.

call out.

"Four million and a half for the third time! Transaction! Congratulations to Blue Sky Pharmaceutical Company for obtaining the one-year exclusive distribution rights for Scorpion Dragon Wine and Melatonin Oral Liquid in the Beijing area. Congratulations to Blue Sky Company!" the auctioneer almost shouted excitedly.

He jumped up, with an expression on his face, as if four and a half million had gone into his pocket.

Tang Yi, who was sitting in the corner wearing a peaked cap and sunglasses, had a frosty face and a solemn expression.

The auction proceeds for all dealers' distribution rights were paid into Ruihui Company's account, totaling RMB 140 million.

With the coordination and help of Cao Weiye and others, Ruihui Company spent 10 million to acquire all the shares of a pharmaceutical factory that was on the verge of bankruptcy but had excellent assets. Professor Chen Hui led a group of graduate students to make medicines at the pharmaceutical factory all night long.

The factory undergoes technical transformation.

In the 1990s, one of the things that the Chinese government was most concerned about was the loss of state-owned enterprises. The Enterprise Bankruptcy Law lacked supporting social security mechanisms. The resettlement of employees of loss-making enterprises has become an important factor in social stability. National leaders have successively

Special meetings were held in various places to study countermeasures.

Funds! Funds!

China is in urgent need of funds, and companies are in urgent need of funds. The issuance of government bonds is increasing year by year, and competition among banks is becoming increasingly fierce. In order to attract investment, local governments strive to improve the investment environment and introduce preferential policies, such as cultural and trade performances.

There are endless tricks, from martial arts to flowers, from food to folk customs, all materials that can be used to set up a stage are used. What's more, some people suffer from the fact that the area is clear, and even "quote scriptures" to describe a place that has a long history.

The finalized imperial tombs were moved from thousands of miles away to their own local chronicles, so a large number of construction projects were carried out, attracting a large number of scholars and tourists from home and abroad, and actually making the people rich.

The local government wants to revitalize state-owned assets, get rid of the heavy burden of loss-making enterprises, introduce more foreign investment, provide new employment opportunities, and relieve the pressure on the government.

At this time in 1991, although the pace of China's reform had temporarily stalled, there were still many local governments that were quietly doing property rights transactions in state-owned enterprises in private. Originally, Xia Xiaoluo's thinking was that he was not willing to use the hard-earned funds.

Spending money on fixed assets, his goals are original stocks and Hainan real estate.

However, the drug manufacturer at that time was really cheap, and all the equipment was imported from abroad in 1989. However, because the products were not suitable for the market, it continued to suffer losses, and the wages of its employees were suspended for several months.

In order to maintain a living, the local government is very anxious to sell the pharmaceutical factory, because the production equipment will inevitably lose value if it is stopped for too long.

The most important thing is that according to China's financial system, state-owned asset transactions are calculated based on the historical cost method instead of fair value. These equipments have expanded several times after two or three years. This is also the ranking of China's Hurun Rich List.

The secret behind the overnight fortunes of several previous figures, such as Gu Chujun of Greencool, Liu Cunzhou of Harbin Pharmaceutical Group, and Zhang Cunhai of Metro Group. This is also the "state-owned enterprise mbo" that has been criticized in later generations, but it is different from these people.

Yes, these managers only started to reform the property rights of state-owned enterprises after the company had turned around, and they were suspected of embezzlement and embezzlement. Xia Xiaoluo, on the other hand, had the foresight to reach out to state-owned enterprises when they were in difficulty.

"Helping hand". Honest and honest.

Xia Xiaoluo felt that this was a big leak. Who could pick it up? It would be better for others to pick it up than to pick it up yourself.

After the technical transformation was completed, the pharmaceutical factory began to operate day and night to produce melatonin oral liquid and actively stock up.

Regarding the production of "Scorpion Dragon Wine", Xia Xiaoluo turned his attention to Luoshui County. Luoshui County originally had a tradition of growing traditional Chinese medicine. It is also one of the most important traditional Chinese medicine distribution centers in the Central Plains and even the central provinces. It produces Scorpion Dragon Wine.

All the traditional Chinese medicine ingredients for wine are available.

More importantly, there are also a large number of wild scorpions in Hedian Township and other towns in Luoshui County. Under Xia Xiaoluo's instruction, Ruihui Company exclusively bought out the fine scorpions cultivated by the Agricultural Science Institute of Zhongyuan Province and cooperated with them.

Hedian Township wild scorpions were hybridized, and the patented "Central Plains Scorpion King No. 1" was developed by utilizing the medicinal efficacy of wild scorpions and the reproductive ability of excellent medium scorpions. At the same time, Ruihui Company invested 1 million to

Equity acquisition of Zhuangyuan Red Wine Factory in Luoshui County as a liquor production base.

Based on the structure of Ruihui Company, two production bases spanning the Central Plains and Beijing were finally formed, and a nationwide distribution network was formed. A health care products empire destined to become famous was beginning to take shape.