Reborn since 2005

Chapter 197 Program Playback

In mid-August, the episode of "Study Well" recorded by Gu Ru was finally aired, after a month of delay.

This is a prime-time variety show. At this time, the ratings of this variety show are still quite high, and the way she sings an ancient song like "The Exorcist" in ancient costume is also refreshing and eye-catching.

After this program was aired, it caused a great response.

Many people remember a singer named Gu Ru, and also remember a song style - ancient style songs.

This is the positioning given by Gu Ru on the show, and it is also different from national style songs.

It was only at this time that Gu Ru became truly famous.

On the day that the program Gu Ru appeared on was broadcast, the Golden Dawn online store jointly opened by Yan Xin and Feng Xi put her same style of ancient costume on the shelves, and also posted her photo.

On the same day, Gu Ru also mentioned the ancient costume she wore on the "Study Well" program in her blog, and gave a link saying that it could be purchased at this online store.

In the next few days, thanks to the program "Study Well", Gu Ru's blog gained hundreds of thousands of followers.

And part of the traffic entered the Golden Dawn online store.

Taking advantage of this wave of popularity, online stores have launched not only Gu Ru’s Hanfu style, but eight styles in total.

Feng Xi asked college students who were still studying fashion design to design them. He plucked them from film and television works and ancient costume maps, and then they became his own original designs, and he also applied for copyright.

I found a dozen college students who were engaged in fashion design to design, and it took only a dozen days to come up with more than a dozen designs, and then I put eight models on the shelves to catch up with this wave of craze.

In addition, there are a few models that were designed a little late, and the clothing factory had not had time to produce them, so there was no way to find models to take photos of them.

Each of the eight styles of Hanfu has been given an ancient name, and from now on it will be the exclusive style of this online store.

There is no one selling Hanfu online yet, they are the first to try it.

Moreover, it was launched while taking advantage of Gu Ru’s popularity, and Gu Ru personally channeled it.

In addition, this news was also posted on the homepage of Xingguang.com, which mentioned in text and pictures the news that the online store Golden Dawn has launched eight types of Hanfu. It also attached a link to the online store, so you can click there directly.

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Just using our own internal traffic, we have been able to bring a lot of traffic to this online store.

In just two or three days, 300 sets of each style were sold out.

Then it became a pre-sale mode-delivery was delayed by one week.

At the clothing factory, Feng Xi increased the order and asked them to produce more Hanfu.

There have always been garment factories doing this kind of business. The factories are not big, but the mechanism is very flexible. They can undertake all kinds of customized clothing business and can meet the needs of consumers.

At first, he only did this business for a clothing factory. Now, in order to take advantage of this wave of popularity to increase sales, Feng Xi found two more clothing factories to do OEM work.

They are all small factories with a dozen or twenty people.

Because this is something completely new, many people are interested in it.

Even if it is a pre-sale and the shipment is delayed by one week, many people place orders.

——The credibility of this online store is personally endorsed by Gu Ru, and Gu Ru is a star on "Study Hard" and a singer with several highly popular songs.

Such qualifications are obviously not enough to endorse the quality of a certain product, but it is more than enough to endorse an online store.

In the past, Gu Ru provided traffic to the Golden Dawn online store for free and did not receive any remuneration.

Because Yan Xin has an investment in this online store, there is no need to receive remuneration based on the friendship between the two of them.

However, this time, Golden Dawn used Gu Ru's photo to showcase the product on one of its Hanfu products, so the online store still paid her 50,000 yuan.

The 50,000 yuan bought the right to use this photo, and you can use this photo to display your own products in the future.

Gu Ru didn't want to accept this money, and she didn't live on the 50,000 yuan.

But Feng Xi insisted on giving it, so she finally agreed.

Regarding the right to use this photo, Golden Dawn Online Store also sent a licensing contract directly to Starlight Entertainment, and Gu Ru also signed it.

According to the contract signed between Starlight Entertainment and the artist, the fees obtained from such authorization are equally divided between the artist and the company.

In the end, Gu Ru took 25,000 yuan out of the 50,000 yuan and had to deduct taxes.

So it's understandable that Gu Ru doesn't want to charge this fee - it's just such a small amount of money, it's not necessary, and she would rather Yan Xin owe her such a favor.

But Yan Xin also had his reasons: "I think it's better for you to charge this money. Our company has signed several singers, but none of them have accepted the endorsement yet. You are the first one. This is a milestone and can also

Inspire the other singers to work harder."

After his persuasion, Gu Ru finally agreed.

Licensing the use of a photo can earn you 25,000 yuan in income. Even if it is only pre-tax income, it is quite tempting for the other singers.

They also hope that one day they can make money through such authorization.

That is much more profitable than working hard to sing on stage.

After the program "Study Well" was broadcast, more ring tones of Gu Ru's "Exiled Immortal" were downloaded.

Some ringtone companies from other provinces also came to Starlight Entertainment and wanted to license the song. They could offer the same sharing conditions as those of major record companies.

Of course, Starlight Entertainment will not miss such an opportunity, but will take the opportunity to promote some of the company's other songs as a bundle.

It will be a big improvement to the income of several singers.

For Gu Ru, the biggest gain is that she has become more famous, she has received some prestigious invitations to perform, and the price of singing a song has significantly increased.

In addition, I also received an invitation to the Mid-Autumn Festival Gala of Zhuaner TV Station.

Of course, there is no money to be invited for this performance, and you have to rehearse again and again, which will waste a lot of time. From a financial perspective, it is a subsidy to participate in the performance.

But if you have such an opportunity, you have to fight for the money.

The money posted here can be earned back elsewhere, many times over.

Now some relatively large performance groups have sent invitations to Starlight Entertainment, wanting to invite her to participate in some large-scale concerts.

Starlight Entertainment generally welcomes such invitations, but will put forward other requirements, such as pairing it with one or two singers from the company, and the remuneration can be lower, but that's about it.

This is a strategy that drives people together.

August is a month of rapid development for Starlight Entertainment.

(End of chapter)