Reborn Tokyo Golden Age

Furious, Junpei Yokoi returned to the office with the handheld he bought, without any delay, he directly removed the outer packaging.

This time when I touched this so-called GAME BOY with bare hands, its smooth and shiny texture became more obvious.

Junhei Yokoi was a little confused. The workmanship is so fine, and the price is much lower than Nintendo's handheld.

This competitor whose name has not been remembered yet, can they really make a profit?

With such doubts, Yokoi Junpei lightly pressed the power button.

"Ding~~dong~~" There was a pleasant music sound, and the familiar logo appeared on the screen again.

There is still a sound? Junhei Yokoi felt a bit of pressure. At this moment, his handheld does not have such a function.

Moreover, such workmanship and such a fine design are definitely not something that a small unknown club can produce.

If this is the case, it is obvious that the other party has no intention of clinging to the idea of ​​copycats and making a quick buck by making crudely.

This will be another strong opponent for Nintendo in the future, Yokoi Gunpei subconsciously thought so.

As the game console starts up, the first game loaded is "Thunderbolt", which the two children had just enjoyed playing in the convenience store.

The game is not difficult to get started, a typical shooting game.

However, the difficulty of the level and the rhythm of the game are designed very tightly, and waves of enemies stimulate your nerves from time to time.

The attack methods of the player and the enemy occasionally change, and with the unique sound effects, the sense of substitution is very strong.

After experiencing it for a while, Yokoi Junhei switched to GAME B again. He wanted to see how the so-called two games were.

The gameplay of "Snake" is simpler, and the difficulty of getting started is also extremely low.

This is obviously a different style from the first game, focusing on leisure and entertainment.

After playing the two games for about ten minutes each, Junhei Yokoi put down the handheld with a serious expression on his face.

Things were more serious than he imagined. It can be said that from appearance design to gameplay, Nintendo's GAME WATCH was completely crushed.

How long has it been? It's been less than two months since the company's handheld was released, and there are already such excellent competing products.

Said that the other party came unprepared, Yokoi Junpei himself did not believe it.

However, in such a short period of time, it is certainly impossible to make such a perfect handheld.

Have you collided with the other party? Did Nintendo make a mistake one step ahead?

Junpei Yokoi couldn't help but began to doubt his original judgment.

But he didn't know the specific facts, but he knew the seriousness of the matter.

Without delay, he immediately picked up the handheld and left the office, heading upstairs to a higher floor.

…

"Is this what you call Nintendo's rival?"

In the office, his hair was combed meticulously, and Yamauchi, wearing brown glasses, played with the handheld in his hand thoughtfully.

Already in his fifties, he has a ruddy complexion and bright eyes, and he doesn't look old at all.

"Hay" Junhei Yokoi nodded solemnly, "Both the workmanship and the content are top-notch."

It is more than first-rate, compared with its own GAME WATCH, it is simply second-rate.

It's just that the face-saving Junpei Yokoi still has some arrogance in his heart, and with Thin Yamauchi in person, he doesn't have the nerve to say it.

"My peers have never let me down." Yamauchi Bo smiled casually, "How is it performing? Has it affected our products?"

"It's only been on the market for two days, so I don't know its performance yet. But..." Junhei Yokoi hesitated, he didn't know how to express it.

Judging from the reactions of the two children outside just now, this competitor should not be underestimated.

But there is no data yet, so it seems inappropriate to jump to conclusions in front of the president.

After all, the name of "tyrant" by Thakata Yamauchi is not just a joke.

Irresponsible guesses and words that make him go crazy are still very scary.

"Feeling the pressure?" Yamauchi Toru seemed to have guessed what Yokoi Gunpei was thinking, and expressed his hesitation for him.

Yokoi Junpei was taken aback for a moment, then nodded honestly and replied, "Hay."

"Tell me about their advantages over Nintendo." Yamauchi pursed his lips slightly, and his expression became a little serious.

"Their workmanship is better than ours, and some of the designs are unique.

Especially this square cross key, it is very smooth after the experience, the direction is sensitive and there is no delay. "

Yokoi Junping admired the design of this cross key in his heart. The opponent must also have a strong person in hardware design.

"There's also game content..." He paused and decided to answer truthfully, "It's also very interesting, even more interesting than ours."

Hearing the last sentence, Yamauchi's face finally became serious.

If it is just the excellent design of the hardware, he is not too worried.

Because he knows that as a game console for entertainment, interesting content is its core competitiveness.

If Nintendo is also lost on this mountain, the future results are self-evident.

"It's really impressive." Yamauchi Boqing couldn't help sighing.

"By the way, President. The logo of this club always looks familiar."

Yokoi Gunpei, who hurried upstairs just now, didn't even have time to check which company's product it was.

"Shirakawa Electric"

"Eh?" Yokoi Gunpei was a little unresponsive.

Yamauchi pointed to the newspaper on the table, and the latter turned his gaze.

"Shirakawa Electric officially settled in Kawasaki City, Kanagawa Prefecture with a huge investment of 6 billion yen.

At present, the reporter learned that the construction of Baichuan Electric's new factory building has officially started today..."

"Shirakawa Electric?" Seeing the familiar logo Yokoi Gunpei finally realized, "Don't they make audio equipment?"

He also had experience with the turbulent infringement case in the first half of the year.

It's just that he didn't expect the melon to fall on his head in a blink of an eye.

"That's why it's impressive."

In fact, Yamauchi was no less surprised than Junpei Yokoi when he saw the familiar logo when he got the handheld.

In addition, the black and bold words of 6 billion yen on the newspaper made him envious for a while, he was really rich.

You must know that Nintendo still owes a lot of debt at this moment, and it can immediately take out 6 billion yen. The strength of the other party should not be underestimated.

In fact, he didn't know that the newspaper was exaggerating on purpose.

This investment will be completed in several years, and the first capital investment of Shirakawa Electric did not even have 2 billion.

But these are not important. What is important is that Yamauchi knows that Nintendo has ushered in a new opponent.

Moreover, the opponent's capital might be stronger than Nintendo's. However, as a veteran player who has been immersed in the entertainment game industry for many years, Nintendo also has its own advantages.

"Pay close attention to the performance of the opponent's handheld, if the sales data is higher than Nintendo.

Then we can also refer to the advantages of the other party, whether it is content or hardware. "

"Hay"

Both Yamauchi and Junpei Yokoi took all this for granted.

He is not worried about the infringement problem caused by this at all, even if Baichuan Electric has just dealt with an infringer.

Why? Because at this moment, Neon's video game industry is still in the reckless era of disputes between kings, and everyone is growing savagely.

In the field of arcades, Taidong is the leader. Their game arcade is the leader, "Space Invaders" has exploded since two years ago.

Those who have money go to discuss cooperation and get authorization, and those who have no money copy directly, without changing the image and content.

This is the boss in the arcade field, and everyone ignores it.

At that time, I caught up with "Space Invaders" one day earlier, and the profits I made were just like stealing money.

At that time, the 100-yen coin was even out of stock on the market because of the popularity of this coin-operated game machine.

The gold-absorbing ability of super popular games can be seen from this.

So are these copycat companies accused? The answer is no.

These small clubs are very cunning, and they don't make it big at all, or they do it secretly.

The purpose is to earn a sum of money, and sometimes Taidong Company can't even find out that it has been copycat.

As a listed company, Nintendo, how does it deal with superstars like "Space Invaders"?

Nintendo released a product similar to "Space Invaders" and "Space Fanatics".

The content of the game and the image of the monster are exactly the same. This is the answer given by Nintendo.

Cohen, the president of Taidong, was very saddened by the fact that his peers plagiarized each other and did not want to make progress. He said so.

"We should try to make something different, rather than at first glance, we can't tell which product it is."

As for Taito's products being copied in large numbers, this is how Yamauchi responded.

"The gameplay is not a patent, so if you want to copy an idea, copy it.

I think putting aside the idea of ​​secrecy, it is very important to communicate with each other to develop good things. "

Listen, is this a human language?

This is what Nintendo President Hashiro Yamauchi said personally.

I don't know what he will think when he sees Nintendo's games being plagiarized in the future.

The above-mentioned mutual plagiarism happened in 1978 and 1979, that is, the year before last year.

So at this moment, no matter whether it is Tomoka Yamauchi or Yokoi Gunpei, they want to refer to Shirakawa Electric's excellent ideas.

There is no psychological burden at all, and I am even used to it. In such a big environment, you will not be afraid if you run a red light holding hands together.

In fact, not only neon is like this, but the United States on the other side of the ocean is similar.

Everyone is plagiarizing each other. So far, there has not even been a single case in the world that has been won due to copyright infringement of video game content.

Can you imagine, it's 1980, but plagiarism is rampant in the video game world.

The main factor is that video games are a nascent field, and the content of infringement is difficult to define.

The response speed of the law is obviously slower.

It is precisely for this reason that Yokoi Gunpei has already gone down to research with the handheld device of Shirakawa Electric.

He wanted to see what else this audio equipment manufacturer, which had begun to dabble in the manufacture of game consoles, had in terms of design.

It's just that, the content of the gameplay is hard to say, there are hardware aspects, tsk~

Looking at the back of Junhei Yokoi leaving, Tomo Yamauchi began to fall into deep thought again.

Because of the strong growth momentum, the GW handheld has now become Nintendo's fastest-growing business.

Considering the massive debt Nintendo owes at this moment, the GW handheld must be foolproof.