Reborn Tokyo Golden Age

In the listing of Neon, in addition to the conditions mentioned by Ichiro Watanabe, there are many process problems.

Not to mention the operating time of the third anniversary, the first step to go public is to choose an accounting firm to audit the company's financial situation.

This accounting firm must be a third party, an authoritative accounting firm recognized by the Financial Services Agency.

It will conduct a comprehensive audit of the company's assets, operating conditions, salary system, and financial statements.

The purpose of the audit is to check whether the operation of the enterprise is normal, whether there are any loopholes in taxation, and whether the financial situation is consistent with the internal financial statements of the enterprise.

If there is no problem with the final audit, a third-party accounting firm will issue an external audit report.

With this report in hand, the next step in the listing process can proceed.

In fact, this kind of audit is ultimately to ensure the interests of shareholders. After all, after the company goes public, many retail investors will buy its shares.

And retail investors do not participate in the daily operation of the company, so how can the interests of retail investors be guaranteed?

The annual audit report is the best way for the outside world to understand the operation of the company.

The same is true for newly listed companies. With the third-party audit report, the Financial Services Agency and the Tokyo Stock Exchange will officially recognize their listing qualifications.

After discussions between Feng Chuan and Ichiro Watanabe, it was finally decided that the external audit of Bai Chuan Electric would be handed over to Deloitte and KPMG.

They are a world-renowned accounting firm with branches in major countries around the world, and so is Neon.

And the audit reports they issued will naturally be recognized by the Financial Services Agency and the Tokyo Stock Exchange.

After all, in the business of an accounting firm, the most valuable thing is reputation.

As long as you issue false reports for any company, the accounting firm will lose its reputation in the future, and the business will also face a devastating blow.

So entrust the audit work to them, whether it is Baichuan Electric or the Financial Services Agency, everyone will be more at ease.

And this work will usually be completed within one to two weeks. After receiving the audit report, the next step for Baichuan Electric will be to choose a major securities firm.

Regarding the selection of securities firms, what else needs to be said? Well, the three present here are.

After the securities firm is determined, the securities firm will also conduct a re-examination of Baichuan Electric's finances.

Regarding this part of the work, Bai Chuanfeng was not worried at all.

Not to mention that they are still shareholders of Baichuan Electric, and now that the unissued shares have been divided up, are they still worried about the audit?

Of course, for them to take the initiative to invest in Baichuan Electric, they must have reviewed the financials of Baichuan Electric.

Otherwise, who would make fun of their own real money, and this part of the audit work may be faster than a third-party accounting firm if there is no accident.

After the audits of the two parties are all passed and made public.

Only then will Shirakawa Electric prepare materials and formally submit listing applications to the Financial Services Agency and the Tokyo Stock Exchange.

After the approval of the Financial Services Agency, the Eastern Stock Exchange will also conduct a "substantial standard" review of Baichuan Electric.

The so-called substantive standard review refers to the listing requirements mentioned earlier, market value, tradable shares, shareholder structure and other rigid conditions.

If all these Baichuan Electrics also meet the requirements, the Tokyo Stock Exchange will also ask Shirakawa Electrics to conduct the first interview and review the materials.

After that, there will be a second interview and a field visit to Baichuan Electric.

If all goes well, the TSE will conduct the third and final interview and data review.

The object of this interview is the chairman, supervisor and auditing legal person of Baichuan Electric.

There are no problems with all of the above, and the listing will be approved and an announcement will be made at the end.

This is the entire process that Baichuan Electric will go through when it goes public, the most of which are various reviews and interviews.

After reading the listing plan in his hand, Bai Chuanfeng sighed deeply.

It is really not easy to get your company listed.

"Watanabe-san, if everything goes well, how long will it take for Baichuan Electric to be approved for listing?"

"From entrusting a third-party accounting firm, the whole process will last about three months.

Of course, because the securities firm is us, if we simplify the process, we can get a reply from the TSE in about two months. "

Watanabe Ichiro told the Taoist priests among them, he said more than two months, that is more than two months.

Don't forget that what he represents is the First Bank, and there is no shortage of relationships with the Financial Services Agency behind it.

In his view, the listing of Shirakawa Electric is a certainty.

Even if there are some small flaws in Baichuan Electric Appliances, the first Quanyin will help him fix them.

After receiving Ichiro Watanabe's answer, Bai Chuanfeng thought about it carefully, and more than two months is not too long.

Counting from July, the marketing approval will be obtained in September or October.

Neon is not like the Celestial Dynasty in the later generations. Even if it gets the listing approval, it may take several years to queue up.

As for the reason, it is because there are too many listed companies in Tianchao.

The government departments are all lightning, how can they get up so fast.

But the volume of Neon is so big, and there are very few clubs that can meet the requirements of listing, let alone a main board like the first one of the Tokyo Stock Exchange.

Therefore, with the approval of the Tokyo Stock Exchange, Baichuan Electric can be listed soon.

However, although the process lasted only two months, there were many things in between.

Various reviews and materials, it is estimated that there will be busy later.

Having gone through everything about Bai Chuan Electric's going public, Bai Chuanfeng probably knows it well.

He knocked on the table, then got up and looked at everyone present.

"Since this is the case, let's prepare separately. Gentlemen, martial luck is prosperous!"

"Wu luck is prosperous!"

This sentence instantly mobilized everyone's enthusiasm. Listing is a good opportunity to make a fortune.

Not only for their respective clubs, but also for them personally.

Not to mention the bonuses they can get after the transaction is completed, just the internal IPO of Baichuan Electric before listing, they will make a lot of profits.

Of course, as the founder of Baichuan Electric, Baichuanfeng will also prepare some personal shares.

After all, Shirakawa Electric no longer belongs to him personally, and the annual profits need to be distributed in proportion.

Then it is also reasonable to take this opportunity to arrange some personal shares for yourself, and you don't need too much, one or two percent is enough.

Even if these shares have passed the restricted period after listing, Bai Chuanfeng will not cash them out, they will be reserved for future use.

At the end of May, after sitting with First Quanyin and the others to confirm many matters concerning the listing of Baichuan Electric, Baichuan Holdings became busy again.

Shortly after entering June, Baichuan Electric began to express its willingness to go public to the Financial Services Agency.

This is the customary process, but not a formal paper application.

After receiving a positive response from the Financial Services Agency, Baichuan Electric formally commissioned Deloitte and KPMG to conduct an external audit on itself.

After finishing all this, the time has just entered the second half of June, which is the third anniversary of the official establishment of Shirakawa Electric.

On this day, all neon TV stations broadcast the same ad on a fixed-point basis during the prime time at night.

In the picture, first a retro vinyl record player is spinning quietly, and there is melodious music in the background sound.

Soon a hand holding a pen appeared, and after modification, the vinyl record player was greatly slimmed down. In the end, only a small machine was left, which was the Walkman player.

With metallic luster, the "KITA" logo on the body full of texture flashes a bright light with the transfer of light.

At this time, the background music became more dynamic, full of fashion and lively taste.

Since then, various earphones and handhelds have appeared one after another, but the only constant is the "KITA" logo engraved on various parts.

At the end of the screen, there are silhouettes of several unknown products, which are stereos, CD players and other products that Baichuan Electric is planning to launch this year.

However, because it is a silhouette, everyone does not know what the specific product is, but curiosity is completely lifted.

And just when everyone thought this special commercial was about to end, the screen suddenly changed.

An aerial picture appeared on the TV screen, it was an aerial picture.

Looking down from the blue sky, there is a large area of ​​modern production plants neatly arranged on the side of the Tama River on the vast land.

Because of its large scale, the area over a thousand acres is densely packed with factories.

Visually, it brings quite a strong impact to the audience in front of the TV. This is Shirakawa Electric's super factory in Kawasaki.

Then came the two factory sites in Akita, and the collective appearance of thousands of foreigners in California outside the factory.

These pictures were all shot with fast cutting technique, and the images on the TV flashed one by one.

Finally, when a bell rang, the building of the Tokyo Stock Exchange was frozen on the screen.

Bai Chuanfeng pressed the remote control in his hand, and the bedroom returned to tranquility again.

And he also let out a sigh of satisfaction. This super-long commercial documentary took more than a minute.

Tonight, it has already appeared on all the neon TV stations. Whether it is the five major public broadcasting stations in Tokyo or the local TV stations in the 43 prefectures, they will all appear simultaneously during the prime time.

If it weren't for the fact that NHK didn't accept the advertisements, Bai Chuanfeng would even want to include them.

And this kind of advertisement will be played continuously for a week, and all of them will still be broadcast at fixed points.

I believe that with such publicity, everyone in Neon will know that Baichuan Electric will be listed.

But the advertisements were placed very happily, and the money was spent happily. For this large-scale nationwide advertising campaign, the total cost exceeded 5 billion yen.

With the first persuasion bank, they have contracted 70% of the tradable shares in the planned listing share, and now Baichuan Electric is not short of money at all.

This is a normal marketing expense of the business and is completely reasonable.

"Is it going to be listed?" Yuko Tanaka's charming voice came next to his ear.

"En." Bai Chuanfeng nodded complacently, he was very proud at the moment.

"It's really amazing." Although she didn't understand what would be different after Baichuan Electric came into the market.

But from the fact that more and more friends around me started to speculate in stocks, I also know that this should be a big deal.

"Hehe, the more powerful ones are yet to come." After speaking, Bai Chuanfeng turned over and began to relax the muscles and tendons for the senior.

Since being severely "beaten" last time, Yuko Tanaka has often returned to stay here in Chiyoda District.

Sure enough, you can't be soft on the bed, otherwise you'll be thinking wildly all day long.

And after Bai Chuanfeng turned off the lights here, more people in other places in Tokyo also saw this advertisement.

For example, those old friends who have been paying attention to Baichuan Electric.