Reborn Tokyo Golden Age

Shinagawa Ward, Sony Building.

Norio Oga put down the newspaper in his hand, frowning slightly.

"Osone-san, what guesses do you have about the unknown product in Shirakawa Electric's advertisement?"

On the financial newspaper in front of Norio Ohhe, the headlines were all about the upcoming listing of Baichuan Electric.

Last night's advertisement dropped a depth bomb on the already prosperous financial field.

Baichuan Electric, known as a dark horse, is finally ready to go on the market, and the news instantly caused a sensation in half of the neon.

As a manufacturer of consumer electronics products, Shirakawa Electric's name is almost familiar to the general public.

Their product appearance design has always been excellent, and the product line runs through low, medium and high grades, with clear positioning for different groups of people.

Coupled with the unique innovations of each generation of products, Baichuan Electric also has a large number of audiences and fans in the entire social group.

For this reason, everyone's impression of it is that it is a young, fashionable and innovative technology-based club.

Now this emerging club is about to go public, and it is very proud to buy the advertisements of all private TV stations in the whole neon.

Naturally, this matter is being discussed in the streets and alleys today, and the neon stock market in 1982 has gradually begun to prosper.

As the economy takes off, people have more and more spare money on hand, and in order to change the habit of saving money of the public.

Stimulated by the government's various policies, banks cut interest rates, and consumer ideas prevailed.

At the same time, the financial market and the stock market began to enter a prosperous stage, and more and more people participated in stock speculation in their daily lives.

Under such a background, the news that Baichuan Electric is about to go public, of course, has drawn the attention of most of Neon.

In addition to the news of the launch, Baichuan Electric's unknown product silhouette displayed behind the advertisement also aroused heated discussions.

There are countless topics on TV stations, newspapers, and speculation about what these products are.

Even the financial newspaper that Norio Yamato put down just now had the picture of the black silhouette on the front page, and there were a few big question marks on it.

That's why at this time he asked Osone Kozo what he thought of the new generation of products announced by Shirakawa Electric.

For Norio Ohga, the listing of Shirakawa Electric will indeed allow him to devote more attention to it.

But in comparison, the silhouettes of those few product pictures aroused his interest more.

Osone Kozo, who was sitting opposite, thought about it for a few seconds before slowly opening his mouth.

"I judged the words based on the outline, except for the existing Walkman and other products.

There should also be audio equipment. The other party's Akita factory has officially put into production, and I believe that related products will be available soon.

There should be new products such as handhelds and CD players that have been developed for a long time. However, if you look at the outline."

Osone Kozo paused, he was a little uncertain whether it was a CD player or not.

Say yes, but it seems to be a bit different from my own CD player.

Let’s face it, it’s a bit unrealistic.

After all, that is the main product of the other party this year. How could he be absent from such an important publicity.

After much deliberation, Osone Kozo was still a little puzzled.

"Our CD player, is it going well?"

Norio Ohga himself was a little confused, but no matter what he did, he could make his own products well.

He is still very confident in Sony's CD player, as long as the other party makes the same product as himself, then Norio Ohga is not worried about the performance of Sony's CD player.

As the inventor of CD technology, Sony has such confidence.

In the face of Yamato Norio's question, Osone Kozo also nodded.

"It is progressing smoothly, and it is expected to release the world's first CD player in early October as originally planned."

Speaking of this, Osone Kozo is also a little proud. Even if he is also a pioneer of CD technology, Philips is a beat slower than them.

In order to compete for the title of manufacturer and inventor of the world's first CD player, it is no exaggeration to say that Sony gathered the strength of the whole group to promote this matter.

Because Norio Ohga believes that the CD is another revolutionary product in the audio field, just like the original Walkman.

Either Sony doesn't do it, or if it does, it must be the best, and it's the best in the world.

With Osone Kozo's guarantee, Oga Norio finally relaxed a bit.

To be honest, Baichuan Electric's mysterious product pre-advertisement still gave him a certain amount of pressure.

Because according to his understanding of that Bai Chuan-san, the other party usually does not take an unusual path, and there will always be unexpected moves.

Now that Baichuan Electric is preparing to go public, it shows that it has officially grown into a mature enterprise.

Then Norio Ohga looked at the other party from a slightly higher angle unconsciously.

A club that is going to be listed on the first section of the Tokyo Stock Exchange is already qualified enough to become Sony's opponent.

"Is everything ready for the disc factory in Shizuoka?"

It’s not enough to have a machine, but there must be music content that can be played in conjunction.

Only by walking with two legs back can we quickly promote the innovative technology of CD to the world.

Knowing that Norio Oga paid great attention to all the layout of the CD, Kozo Osone nodded hurriedly.

"In April, there was a test run, and everything went well."

Hearing this, Dahe Nianxiong was completely relieved, now everything is ready and only owes Dongfeng.

"For Sony's first music CD, let's suppress the 50 classical pieces that have been selected.

Let CBS/SONY take the time to complete the mastering of the music. This time, music lovers must listen to the most essential appearance of the sound. "

"Hay!" Osone Kozo bowed his head and accepted the order.

As a lover of classical music, Norio Ohga chose this style of music without hesitation as the first record for the Sony CD player.

He firmly believes that the clear and clean sound of CD will drive music fans crazy.

After the work report was finished, Norio Oga signaled Kozo Osone to get busy first. But before the latter left, he suddenly stopped and remembered something.

"By the way, Yamato-san, recently Shirakawa Electric is also looking to build its own CD factory?"

"Huh?" Yamato Norio paused, but he nodded quickly, "This is a good thing, there is no need for additional obstacles."

There are more manufacturers joining the production of CDs, which is also more conducive to the dissemination of CDs.

This is a good thing for Norio Yamato, after all, the number one enemy of CDs is vinyl.

You must know that there are many stubborn people in the music industry. They are loyal fans of vinyl.

If Sony is going to stand up and tell them that vinyl is already a backward product, CD is the future.

Don't even think about it, even if Norio Oga came to the scene in person, he would definitely be surrounded and sprayed.

And now that people are used to the existence of vinyl, suddenly there is an extra challenger, and Sony alone may not be able to do it alone.

This is also the reason why Sony and Philips formed the CD Alliance, and for this reason they also attracted a large number of younger brothers.

And Baichuan Electric is one of the many younger brothers, and it is also the first one who decided to go all the way with Sony in the CD industry.

Now this little brother is not only firmly on the side of CD, but also continues to sink to expand the stock of CD discs. Of course Norio Ohga will not object.

As for why Shirakawa Electric wanted to build a CD disc factory, why did it find Sony here? That is also the reason why it had to do so.

Philips' LHH-0400 lithography system and Sony's PCM-1610 digital mastering and debugging platform are all indispensable equipment for pressing CD discs.

If it is the pioneer of CD technology, the equipment for making CDs basically comes from the two of them.

If Baichuan Electric wants to build a CD factory, it must not bypass them.

With the same thought, Philips has happily delivered the equipment.

Now Sony is also generously releasing it here. It seems that everyone is eager for CDs to replace vinyl as soon as possible and become the mainstream.

Now that Norio Oga had spoken, Kozo Osone didn't think much about it. Anyway, Sony is the ultimate beneficiary, and this will not change.

Back in his office, Osone Kozo thought about it and went to check his CD player.

Although it has just been reported, as the leader, it must be ensured that it is foolproof.

When he came to the Technology Research Institute, Osone Kozo asked his staff to show the current prototype.

The black body has a metallic luster. There is an LCD screen on the front to display song information, buttons on the bottom, and a door on the side.

Just looking at the appearance alone gives people a sense of technology and reliability, Osone Kozo nodded in satisfaction.

"How is the optimization? Is there still a sense of lag in the left and right channels?"

The staff under him looked a little embarrassed, "We are still working hard, but we still can't achieve 100% synchronization.

The left and right channels can now achieve a minimum delay of about 100ms. Professionals who are not particularly demanding can hardly hear the difference. "

Osone Kozo shook his head in disappointment, "Do whatever you can, the product will be announced in August and September.

Until then, apart from this point, there must be no other problems. "

"Hay!"

Osone Kozo knew that his CD player had a flaw, that is, the left and right channels could not be 100% synchronized.

There will be a sense of delay after listening carefully, and it is estimated that many audiophiles may be able to tell the difference.

But this is most likely a problem with the DAC decoding chip, which can only be optimized at present.

If you want to improve it completely, you can only wait for the next generation of product design to find a way.

I hope that the CD players of other companies are not so smooth. Sony has small flaws, and it is normal for them to have them.

Kyoto, Nintendo.

Hiroshi Yamauchi put down the newspaper in his hand, and also frowned.

He was not surprised by the news of Baichuan Electric's listing, after all, he had heard the news a long time ago.

But what happened to these unreleased products, Hiroshi Yamauchi couldn't find the appearance of the products he was familiar with.

And the more this happened, the more worried he became.

It is impossible for the other party to give up the business in the game field, but it is obvious that they are no longer what they used to be familiar with.

"Yokoi, is there any possibility of improving our handheld, or do you have an idea for the design of the next generation product?"

"Hey" Junhei Yokoi looked at his president in surprise, "But Yamauchi-san, the current handheld has only been developed for two years.

And it is selling well now, and no consumers have expressed dissatisfaction with it. "

Although Junpei Yokoi said so, Hiroshi Yamauchi was still not at ease.

"You can think about it. I always feel that the products of Baichuan Electric will be very different from the past."

Junhei Yokoi was a little confused about where the inspiration for his president came from, but he still nodded to express his understanding.