Reborn Tokyo Golden Age

Another phenomenon of the appreciation of the yen and the arrival of the bubble is that the cost of recruiting people is getting higher and higher.

Neon University graduates usually start preparing for job hunting in December of the second half of their junior year.

In March and April after the start of the senior year, 80% of the students will get the admission notice from the company.

Then in March and April of the second year, students will officially enter the society and work after graduation.

This phenomenon is also called the following spring in Neon.

And now because of the series of stimulus policies of the Neon government, all walks of life in the Neon country are indeed showing prosperity.

Especially in the catering, financial and construction industries.

Take the construction industry as an example. Next year, that is, in 1987, the total demand for labor in the civil engineering industry will be about 800,000 to 900,000.

However, after the recruitment briefing at the end of the year, the civil engineering industry only recruited more than 500,000 people, and there was still a gap of more than 300,000 people.

It's not that the architectural club's requirements are too high, and too many college students have been recruited.

In fact, on the contrary, in the civil engineering industry, almost all college students who come to apply for jobs are admitted.

The reason why there is still a shortage of people is because there are not so many college students.

There are only hundreds of thousands of college students graduating from Nihong every year, and the total demand of the civil engineering industry exceeds the number of college students for a whole year.

Of the more than half a million people recruited in this way, more than half of them are graduates of high schools, technical schools, and short colleges.

There are very few college graduates who are serious.

Most of the reasons for this phenomenon are due to the overheating of the real estate economy.

In addition to a series of infrastructure construction activities carried out by the Nihong government, various resorts and large companies building headquarters have also caused a labor shortage in the civil engineering industry.

As far as this is concerned, it is already very good that the civil engineering industry can recruit so many people.

Because real estate is taking off, the construction industry pays college students very high salaries.

Fresh graduates basically get 300,000 to 400,000 yen a month, and there is no problem at all.

Think about how much salary was paid to fresh graduates when Shirakawa Electric was first established?

110,000 yen!

In just a few years, it has more than tripled.

This is just a fixed salary, and various allowances and annuities are calculated separately.

In addition to the civil engineering industry, in order to snatch the limited resources of college students, the financial industry can even offer super high salaries of 500,000 yen to college students.

500,000 yen, which was already the salary of small middle- and lower-level leaders a few years ago.

Oki, the chief audio engineer of Shirakawa Electric, his salary at Onkyo was only 600,000 yen.

This is the salary of a senior engineer, but now a fresh graduate can get similar compensation.

The world is changing, which really catches people off guard.

Because the civil engineering industry and the financial industry took the lead in launching a war for talent, Baichuan Electric and the others could only follow.

Although they have a background like Meiji University, if Shirakawa Electric does not improve the corresponding treatment, Shirakawa Feng's apprentices will not hesitate to choose a high-welfare club like the financial industry.

Fortunately, some of Baichuan Electric's production capacity has been transferred to Southeast Asia, and there is no shortage of front-line workers.

What is lacking is high-end talents engaged in technical and management positions, so even if the salary for fresh graduates is increased to 400,000 yen, it is still unbearable for the time being.

After all, high-end talents are recruited by a small number, not by hundreds or hundreds like workers.

Otherwise, even if Shirakawa Electric has a big business, it can't help such consumption.

Compared with the civil engineering industry, Baichuan Electric has a much better reputation at least.

Employed college students don't have to worry about going to the construction site with their hard hats on. They can get work done by sitting in the office with peace of mind.

Therefore, although there are some twists and turns in the recruitment of new recruits by Baichuan Electric, it is still going smoothly for the time being.

However, it is difficult for those small and medium-sized enterprises with little competitiveness. Big companies are short of people, let alone them.

Moreover, the current talent market is in short supply. College students choose large companies, so how can they pay attention to small companies with less than 300 employees?

As a result, recruitment competition among enterprises is endless.

Those small businesses have already started to send money to the college students who came to attend the briefing.

The price ranges from 5,000 to 10,000 yen, and a taxi or something should be enough.

In order to recruit people, small and medium-sized enterprises are also racking their brains.

But soon this trick will be learned by big companies, and they will give more.

Of course, this is something to say later, but this kind of recruitment competition among companies is also called "human robbers and robbers".

Just entering the end of the year in 1986, the bubble was already obvious.

When Bai Chuanfeng took stock of Bai Chuan Holdings' operation for one year, he did not forget to pay attention to the overall environment of Neon.

There is no doubt that the income of Shirakawa Electric continued to decrease in 1986, not only it, but also SIC.

The former is because exports are blocked, and the latter is because it has not yet come out of the big cycle of semiconductor depression.

On the other hand, the Antlers Resort started to emerge suddenly, and the profit of nearly 70 billion yen surprised even Bai Chuanfeng.

Calculated according to the current exchange rate, that is more than 400 million US dollars.

This figure has surpassed SIC and is closely behind the HAL Institute.

After opening the data sheet and browsing it in detail, Bai Chuanfeng had a new understanding of the Antlers Resort.

Compared with the city's permanent population of more than 50,000 at the beginning, the current population of Antlers Resort has expanded to 190,000.

Most of them are neon people, only a few hundred people are from abroad.

And 3% of these people are engaged in the primary industry, 14% in the secondary industry, and 83% in the tertiary industry.

Among the number of employed people in the tertiary industry, tourism, hotels and catering, and wholesale and retail industries occupy the largest categories, followed by construction, manufacturing, and medical services.

According to statistics in the data table, Antlers Resort received a total of 2.6 million tourists in 1986.

The consumption of these tourists is the most important factor driving the economic take-off of Antlers Resort.

However, most of the properties in the Antlers Resort belong to Shirakawa Holdings. Even if it does not belong to it, hotels and the like still need to pay a batch of rental fees every year.

In order to develop the Antlers Resort, Bai Chuanfeng spent tens of billions of yen, which can be said to be a one-time payback, and there is still a large surplus.

However, it took three or four years of continuous development to get the current profit, which he deserved.

In the final analysis, it is still taking advantage of the opportunity to seize the dividends brought by the bubble era.

Didn't you see those resorts under construction, after seeing the prosperity of Antlers, are they all speeding up their project progress?

However, no matter how fast it can go, the facilities in the Antlers Resort were basically complete for three years.

For these projects under construction, it would be good if they can be put into use around 1988.

With this time, coupled with the continuous ferment of word-of-mouth, Antlers had already left them by a large margin.

Although the infrastructure has been completed, Baichuan Holdings has never stopped promoting Antlers.

In addition to the advertisements of major TV stations, Antlers Resort even launched its own fashion magazines, "Holiday" and "Deer Song".

They are not released much in the Northeast, but they are specially put on the shelves in metropolises such as Tokyo and Osaka.

The main target group is those stay-at-home wives, or middle-class families.

The antler lifestyle advocated by the magazine is the charm of young people, poetic, unique history, culture, and nature.

The content attracted some trendy young women to visit, and thus spurred a new wave of consumerism into the town.

In addition, various railway lines in Akita are also stepping up repairs, striving to allow people who come to Antlers for vacation to enjoy convenient transportation.

Facts have proved that this effort was not in vain, and the financial report in Bai Chuanfeng's hands is the best reward.

And because of the sudden rise of the Antlers Resort, the profit of Shirakawa Holdings has been maintained at around US$3 billion this year.

Otherwise, just looking at Neon's export manufacturing industry this year, it is inevitable that profits will decline.

"By the way, Baichuan Fengsang, stockholders in the market are complaining that there are too few new shares of Baichuan Electric, which cannot meet the huge trading demand of the market.

According to the results of the survey, 80% of shareholders want us to issue additional new shares. "

Facing Yu Arai's report, Bai Chuanfeng's expression was a little strange.

"Didn't they see the situation of the neon export manufacturing industry this year? The overseas income is not so good."

"The current stock market doesn't care about these anymore. Sufficient trading volume is what everyone cares about."

Arai Yu himself finds it unbelievable that the neon stock market is really hard to see through.

Regardless of corporate profits or liabilities, the stock prices of all listed companies are rising.

This is completely against the law of economics, and it does not conform to the market performance of previous years.

Everyone is trading stocks, whether it is unpopular or popular stocks, there are people who are trading.

Due to the extremely active stock market, some clubs' stock prices are still on the rise even though their financial reports are not good.

For a well-known company like Baichuan Electric, there are even more people speculating in stocks.

However, Baichuan Electric has hardly issued new shares since its listing.

The number of stocks of 300 million plants is too small compared to the one billion plants of Sony and Panasonic.

The trading of hundreds or thousands of plants has completed a cycle in a short period of time.

That's why stockholders called for new shares to be issued. Faced with this situation, Bai Chuanfeng couldn't laugh or cry.

"Let's issue more, but remember to maintain our bottom line."

"Hay"

The issuance of new shares will lead to the dilution of Baichuan Holdings' shares, but at this time they only need to mobilize their own pocket companies.

Maintaining the minimum holding line is also the bottom line of Baichuan Holdings.

After reviewing the situation of Bai Chuan Holdings here, Bai Chuanfeng leaned on the back of the chair and let out a sigh of relief.

The chances of making a lot of money in the manufacturing industry are estimated to be limited, but after the bubble era, it is time to consider transformation.

Because of the appreciation of the yen, Neon's share of overseas investment has increased sharply.

According to the data obtained from the Federation of Economics and Finance, in 1986 alone, Quan Nihong’s overseas investment soared to 120 billion US dollars.

Among them, the contribution of the manufacturing industry is less than one-third, and the real estate investment occupies the bulk.

Among them, Hawaii and Brazil are the worst. A large number of neon people traveled across the ocean to buy land and build buildings.

Enterprises like Baichuan Electric that transferred their production capacity early only accounted for a small part, and Panasonic only planned to invest in China next year.

Sony is also looking for OEMs in Southeast Asian countries. Compared with them, Shirakawa Electric is considered to be the first batch of manufacturing companies to relocate production capacity.

1986 has passed, and the more magical 1987 is just around the corner.