Reborn Tokyo Golden Age

Just after the new year in 1987, Bai Chuanfeng was staying in the courtyard of Setagaya District, watching the news boredly.

Shirakawa Electric has undergone more than half a year of adjustments, and the pain of the appreciation of the yen has basically passed.

In October and November at the end of last year, the Walkman factory in Huaxia was successfully put into production.

According to statistical data, a Walkman of the same model. Production in China is nearly 40% cheaper than production in Neon.

Even though Bai Chuanfeng had expected it long ago, this range of decline still greatly exceeded his estimate.

Two of the most prominent cost-saving links, one is labor and the other is material cost.

The monthly salary of a worker in Neon is now basically more than 300,000 yen.

But in China, the salary of a worker is only about 60-80 yuan, and the unit is RMB, which is quite high.

In other words, Huaxia's labor cost is less than 2% of Neon's? !

When seeing this data, Bai Chuanfeng was also shocked.

He expected that there was still a gap between China's wages and Neon's in this period, but he didn't expect that there would be such a big gap.

No wonder that in future generations, Huaxia will become the factory of the world.

The choice of capital is the most practical.

In addition to labor costs, the cost of alternative raw materials and parts is much cheaper than that of Neon China.

For example, it is also processing the transmission gears in the Walkman.

In Neon, the cost may be 200 yen, which is about 4 yuan when converted into RMB.

But in Huaxia, it only costs fifty cents, a gap of nearly ten times. Not to mention Bai Chuanfeng, even Hasegawa and the others sighed in disbelief.

It was really too cheap. It was so cheap that Bai Chuanfeng even called the local government to ask if he wanted to give the workers some extra wages.

Although chasing profits is what he wants, he also doesn't want to be accused of black-hearted enterprises and exploiting workers.

As a result, after inquiring, they found out that Baichuan Electric's wages for the big guys are already in the top first echelon.

At this time, the salary level nationwide is between 30 and 50 yuan for most people.

The high salary of Baichuan Electric is already the envy of countless people, and if it is added, it is too prominent, and it is a bit inappropriate.

After receiving such a reply, Bai Chuanfeng was relieved.

But then inside Baichuan Electric, everyone started a heated discussion.

Everyone thinks that since Huaxia's processing costs are so low, it's better to simply move most of the factories there.

But after careful evaluation, Bai Chuanfeng gave up this idea.

Because some components cannot be localized in Huaxia, the more technically difficult the product, the more so.

For example, in CD players and LCD TVs, Huaxia cannot satisfy the laser heads, brushless motors, chips, and LCD panels.

If it is transported thousands of miles from Neon, not to mention the high shipping cost, the damage to the LCD panel on the way is not a small figure.

So just take it step by step, there is no need to rush.

And now the processing cost of the Walkman can actually be reduced further, because some parts need to be transported from Neon, so there is an extra shipping fee for nothing.

Otherwise, it is still unknown that the processing cost will be reduced to 50%.

At the same time, because it is a joint venture, Bai Chuanfeng also considered a little more.

Let's wait for two years until Huaxia approves the sole proprietorship of the foundry.

Due to the limited technology of the current Walkman, Bai Chuanfeng doesn't mind even if the technology is shared.

But for some core technologies and housekeeping skills, Baichuan Electric must be in its own hands.

Of course, when the Huaxia market matures in the future, Bai Chuanfeng will agree to trade technology for the market.

He won't be like Neon's colleagues, covering his little things tightly like a baby bump.

Bai Chuanfeng sees very clearly that in the future, the neon manufacturing industry will only retain some high-end products.

Most of the others will slowly lose their competitiveness over time.

The local manufacturing industry is gone, so what are you doing with those things?

Without continuous investment, and without technology updates and iterations, it will be a matter of time before Huaxia catches up.

So Bai Chuanfeng thought very clearly, instead of holding on to the technology that was gradually depreciating.

It's better to open technology authorization to Huaxia as soon as possible, no matter how bad the annual patent fee is, you can still charge a little, right?

Otherwise, the colleagues here in Huaxia will be pushed into a hurry. Believe it or not, you will go directly to Huaqiangbei, and you will not be given a penny.

Balancing the two phases, Bai Chuanfeng still feels that it is cost-effective to directly open up the technology.

By the way, maybe at that time, you can still gain a good impression.

For now, Huaxia's joint venture factory also produces radios and tape recorders in addition to Walkmans.

These three products have special editions for local supply, and the Chinese characters printed on their fuselages and instructions are also in Chinese characters.

Originally considering China's consumption level, Bai Chuanfeng planned to keep the price of the tape recorder at around 50 yuan, and the Walkman at around 90 yuan.

According to Huaxia's salary level at this time, it is already expensive enough.

After all, it is really expensive to buy a radio with a worker's monthly salary.

However, when Baichuan Electric reported its own pricing, it was called back by the Price Bureau.

The reason is not too expensive, but too cheap.

Similar products, Shanghai brand, Wu brand radio. The cheapest ones are 50 yuan a set, and the better ones can be sold for 120 yuan.

Looking at imported products such as Sanyo and Sharp, the cheapest is more than 500 yuan, and the most expensive is more than 2,000 yuan.

Comparing the two phases, the gap is too obvious.

The reason why the Price Bureau called back the pricing of Baichuan Electric was actually to protect the development of local enterprises.

The radios of Baichuan Electric are much more advanced than Shanghai Brand and Wu Brand. They sell for 50 yuan a set, so who would buy local products?

So there was no way, until Baichuan Electric raised the price of the radio to 150 yuan, and the Price Bureau finally passed the review.

As for the Walkman, because there is no benchmark product in China. In the end, it can only be priced according to domestic cassette recorders such as Panda, Peony, and Haiyan.

The price of Baichuan Electric's Walkman is fixed at around 200 yuan. It is still the cheapest among imported products, but it is also the most expensive in China.

But what is more dramatic is that it only costs about 125 yuan to buy an imported Shirakawa Electric Walkman from Neon.

The fact that the authentic local production is as high as 200 yuan makes Bai Chuanfeng very helpless.

But China's market rules are like this, so he can only abide by them.

However, because the market has not yet developed, Bai Chuanfeng doesn't care much about Huaxia's profits for the time being.

The most important thing is because of Huaxia's strong support and Yizhou's production capacity supplement.

Walkmans supplied overseas are basically provided by these two places.

As for the remaining production capacity of Neon, it can satisfy its own digestion.

What are the benefits of doing this? This is also related to Laomi's anti-dumping strategy.

The United States stipulates that the export products of Neon here should not be sold at a price lower than a certain percentage of the cost in the North Rice market.

For example, a product costs $100. Then its selling price is at least 150% of the cost, or 300%.

Below this price, then you are suspected of dumping.

Now the cost of Walkmans produced in Huaxia and Yizhou is only 60% of Neon’s local cost, so my selling price in Beimi can be set according to Huaxia’s production cost.

For example, the original cost of $100 has now become $60. Then its 150% or 300%, it is much cheaper.

This means that Baichuan Electric's products can continue to reduce prices in Beimi without violating the regulations of the U.S. Department of Commerce.

So with Huaxia's move, Baichuan Electric not only reduced costs and kept profits, but also kept Beimi's market.

Win-win! And it also bypassed various agreements between the United States and Neon.

Regarding this loophole, the United States can't say anything.

After all, if you look at the Walkman on the shelf in the American supermarket, it must be printed on the bottom, Made In CN.

Or it may be other Southeast Asian countries. It is too easy to change the place of origin.

The Chinese parts are pulled to the next door to assemble the finished product, and the place of origin becomes Made In Korea.

In short, as long as it is not placed in the neon of the skyrocketing yen, the reduction of production costs is a certainty.

Because of the pioneering of this game, Shirakawa Electric has slowly recovered its profits since the end of 1986.

After the Jingtuanlian saw the showy operation of Baichuan Electric, they were shocked and began to follow suit.

There is no doubt that the layout was started just before the Plaza Accord.

Shirakawa Electric was the first company to move its production capacity to Southeast Asia. Panasonic and Sony were not as fast.

After all, before the signing of the Plaza Accord, everyone estimated that the yen would appreciate by 20%.

As for the current 35%, no one expected it, nor did they make relevant preparations.

So after seeing that Shirakawa Electric had eaten crabs, Panasonic couldn't wait to set up a joint venture TV factory in Yanjing.

Its investment scale is 28.7 billion yen, or 175 million U.S. dollars in terms of exchange rates.

Tsk, it is also a big deal, and it was ready to go into production in the autumn of 1987.

Look, the hands and feet of the colleagues are very fast.

Because of the recovery of the market and the hot sales of LCD TVs and LCD notebooks, Bai Chuanfeng can now lie at home and watch the news leisurely.

LCD TVs and LCD notebooks, there are no substitutes for these two things in Beimi.

Only Sharp can compete with Shirakawa Electric on LCD TVs a few times. As for notebooks, Baichuan Electric now has only one.

Therefore, in the Beimi market, such products maintain super high profits, and there is no need to worry about sales.

Bai Chuanfeng who is in a good mood is called a leisurely one.

"Yuko, don't be so busy, watch your body."

Seeing Yuko Tanaka straightening her waist and bringing a plate of fruit for herself, Bai Chuanfeng quickly told her to put it down.

Even though she was pregnant again, she still kept going.

"I'm in a good mood recently~" Yuko Tanaka put down the fruit plate and walked over with a smile.

Helping her to sit down, Bai Chuanfeng said triumphantly, "Of course, your son's milk powder money is in place."

"Hey" knowing that he was joking, but Yuko Tanaka still showed curiosity in cooperation.

"Cough~" Bai Chuanfeng was about to speak, but a piece of news on the TV caught his attention.

"In 1986, the fiscal deficit of the United States hit a record high, reaching an unprecedented $168.7 billion.

Compared with 148.5 billion US dollars in 1985, it has increased by 13.5% again.

On January 8, Finance Minister Baker stated in Congress that the continued decline of the dollar is more in line with market laws. "

Alright now, the neon bubbles are about to cover the sky.

Bai Chuanfeng stared at the TV, dazed.