Reborn Tycoon Rise

Lin Wenzhou said: "The situation of the toy factory is a bit special. Although the business seems to be very good, in fact most of the business is behind Midea's claw machines. Our largest customer is Midea, but the toy factory itself has mediocre sales through other channels. It has no good effect.”

Xu Zhidao: "I have a new toy here. Can you see if you can make it according to my requirements?"

Taking the stack of documents handed over by Xu Zhi, Lin Wenzhou read them carefully. After a while, he frowned and asked, "Why are these toys so complicated? And there are so many varieties?"

Xu Zhidao: "Can the toy factory in Changxing make such a toy?"

Lin Wenzhou said: "The toys themselves are not complicated. These high-tech requirements require the help of Midea's technical personnel. However, there are too many requirements for the types of toys. The face shape, skin, eyes, hair, and clothing are all different." Plant more than a dozen types, and the combination of these may result in hundreds or thousands of types, which would put too much pressure on production!”

Xu Zhi said with a smile: "In the current market, toys are basically the same for everyone. I just want to make different products!"

Lin Wenzhou said: "But if we operate this way, our production costs and procurement will be too high."

Xu Zhidao: "You don't need to worry about this. You should go back and study it first. This involves simulation. After you go back, discuss it with He Guoyuan and send some electronic engineers from him to see how we can meet our requirements." This Cabbage Patch Doll is the most important product in the future of Changxing. You should do your best to develop it now, and we will talk about production later."

Lin Wenzhou nodded and said, "Okay, I will arrange for someone to study it carefully."

In later generations, when talking about the most profitable toys in history, many people may immediately mention them: Barbie, Transformers, Rubik's Cube, four-wheel drive racing cars, Lego bricks, etc.

To a certain extent, this is true, but when it comes to the most profitable and profitable toy in a short period of time, it is the classic toy Cabbage Patch Doll created by the American Alcorn Company in the 1980s!

American Alcorn Company was originally just a small and inconspicuous company in the United States. The company's business has always been tepid. In the early 1980s, it launched a toy: Cabbage Patch Doll.

The person who started this "Cabbage Patch Doll" trend is the 28-year-old young man Roper, the president of the American Alcorn Company. When Roper was a child, he heard a fairy tale that said children grew out of vegetable fields, so he named a doll he designed "Cabbage Patch Doll." At first, the sales volume of this kind of toys was very small, and most of the buyers were toy collectors. As for the panic buying trend that later spread to half of the world, it was triggered by a series of ingenious ideas.

It turns out that for many years, American society has been facing a "family crisis." The younger generation emphasizes independence and is unwilling to live with their parents. Moreover, as the divorce rate increases, more and more families are broken up. On the one hand, this situation causes psychological trauma to children, and on the other hand, it also causes pain to the divorced parties.

Especially the party who has lost custody of their children feels extremely lost and empty mentally. In order to make up for the emotional void caused by old age or divorce, Alcorn decided to reposition and package the "Cabbage Patch Doll" so that this toy would become a real baby in people's minds.

Roper carefully studied the development trends of the European and American toy markets and found that toys are changing from "electronic" and "intellectual" to "emotional" and "gentle". Therefore, when imagining the "Cabbage Patch Dolls", Roper broke the old rule that toys in the past were always the same for everyone, and used the latest computer design to make the "Cabbage Patch Dolls" different from each other. . There are male dolls and female dolls; there are white skin, black skin and yellow skin; hairstyles include braids, straight hair, curly hair, bald heads, etc.; hair colors include gold, black, chestnut, etc.; the appearance also varies greatly, down to dimples, The location of the freckles varies; the clothes vary from short skirts, long skirts, underpants, cloaks, etc.; the shoes also vary.

In short, each person’s “adopted” Cabbage Patch Doll will not be exactly the same as someone else’s doll. This "uniqueness" is the main means to attract customers, and it is also the basic premise for "Cabbage Patch Dolls" to cause a sensation.

Alcorn took great pains to make the Cabbage Patch Dolls more realistic. Every time they make a doll, they must attach a birth certificate, name, footprints, and a "midwifery person" stamp on the butt. Customers cannot say "purchase", but can only say "adoption", and when "adopting", they need to solemnly sign an "adoption certificate" to establish the relationship between the "adopted child" and the "adoptive parents".

As a result, this humane "adoption" activity was an instant success. Then, Roper adopted a market strategy that pushed forward at full speed. On the one hand, Alcorn spent a lot of money to promote it extensively on TV. During the most popular children's cartoon time every Saturday morning, "Cabbage Patch Doll" is intensively broadcast to cultivate the intimate feelings of young TV viewers towards this doll. On the other hand, President Roper personally took action, traveling around major cities in the United States and holding grand ceremonies for the "collective adoption of Cabbage Patch Dolls" in public places such as children's museums. Every time this kind of ceremony is held, it will set off an "adoption" craze in the local area. In Atlanta, a woman "adopted" more than 100 Cabbage Patch Babies. In order to cope with the flood of orders, the company even rented Boeing 747 aircraft to transport various fabrics to the OEM factory in Xiangjiang, where they were processed day and night and then flown back to the United States to catch up with the shopping frenzy before Christmas.

In order to maintain this "adoption" craze for a long time, Roper continued to do everything possible to understand the psychological needs of customers. Based on these needs, he made a series of creative decisions.

First, Alcorn opened "Cabbage Patch General Hospitals" across the United States, with its employees dressed as doctors and nurses. After the "Cabbage Patch Doll" is "delivered", it is placed in a cradle waiting for others to "adopt" it; the doll's entire body is dressed exactly like a newborn baby. The entire "hospital" is filled with the lifelike atmosphere of "Langcai Doll". Curious people came to these "hospitals" in an endless stream, wanting to witness the "Cabbage Patch Dolls" and the "adoption" ceremony with their own eyes. After a doll is "adopted", Alcorn Company also establishes relevant files. Whenever the "Cabbage Patch Doll" celebrates its birthday, the company sends a beautiful "birthday card" to its "adopted parents" ” to further deepen the relationship between customers and the company.

Second, and even more wonderfully, Alcorn also manufactured and sold a large number of Cabbage Patch Doll-related merchandise. For example, sheets, diapers, strollers, backpacks and various toys specifically for dolls. Since many customers have "adopted" a Cabbage Patch Baby, they regard the doll as an emotional sustenance and raise it in a disciplined manner like a real baby, so they need to purchase many special items.

If you have seen countless people queuing up after the release of Apple 4S-6S, you can also imagine that in the early 1980s, a doll toy also caused craziness in queuing.

Historically, the lowest price of a Cabbage Patch Doll was US$10.99, and the crystal version was priced as high as US$8,000. At that time, the price of a mid-level BBA in the United States was only about this! The attraction is so strong and terrifying!

In 1984 alone, the sales volume of Cabbage Patch Dolls reached 1 billion US dollars. Of course, due to the rise of video games and personal computers in the late 1980s, it only took a few years from the initial craziness to the final decline of Cabbage Patch Dolls, but despite the time In a short period of time, the total market sales exceeded 6 billion US dollars.

Xu Zhi already has countless game ideas in his mind, but some limitations of chip and semiconductor technology will mean that it will be at least a few years before some classic games and supporting home game consoles or personal computers that can support many software will appear. , but these games will still appear a few years earlier than the original history.

If we follow the wheel of history, the original American Alcorn classic Cabbage Patch Dolls will inevitably collide with many Midea games, and will inevitably fail completely.

In order to prevent the classic from disappearing, Xu Zhi decided to copy this toy a few years in advance to save the hearts of countless Americans who were broken due to family divorce!

PS: This chapter has a lot of encyclopedias. Friends who are interested can Baidu Cabbage Patch Dolls