Reborn Tycoon Rise

Advertising, as the name suggests, means to spread the word. Businesses inform the public about their products or services through certain methods. Common methods are billboards, artificial advertising flyers, TV advertisements, paper advertisements, radio advertisements, etc., and After entering the new century, the Internet will also play an important role.

But these are all advertising models under normal business routines. Some non-routine ones use indirect means to spread the popularity of their products.

For example, in later generations, a mainland air-conditioning appliance brand made a billion-dollar bet with a smartphone brand. In the Internet era, information spreads extremely fast. This topic quickly became a hot news. After fermenting for a period of time, the public’s attention has just begun to shift. , whether the bet is gambling has formed a new focus. After a large number of netizens discussed it, even the official came forward to say that the bet was not gambling, which caused a heated discussion.

From the beginning to the end, the initial discussion of the 5-year 1 billion agreement was extremely heated. Every subsequent year, when the financial reports of the two companies were released, there would be a comparison. Countless media rushed to report this matter, which gave rise to These two companies bring countless exposures.

After the contract expires, it no longer matters who wins or loses, nor does it matter whether the money is actually paid, because the advertising effect of the two companies due to this bet far exceeds the 1 billion itself.

There are many similar business cases. These are all using an event that can attract public attention, linking it with their own products, and finally secretly promoting it to obtain the maximum advertising effect at the lowest cost.

The John Deere incident is similar to this. Although it is not cheap to hire a lawyer to litigate with the Olympic Committee organizer, it is much cheaper than directly advertising in some media across the United States. The Taurus brand will also be on the scene. appears frequently in series of reports.

Just like who loses and wins in a bet, it doesn't matter whether the lawsuit can be successful or not. Long-term advertising is the most critical. As for whether it will offend the Olympic Committee, it actually doesn't matter. The members of the Olympic Committee are the same as the president of the United States, with a term of four years and a maximum of eight years. When the limelight is over, who will care about some minor disputes many years ago.

…

After the Olympics, Xu Zhi rushed directly to Disney's headquarters in Burbank. Executive President Mike Eisner personally greeted him and together they arrived at the chairman's office on the roof of the building.

"The decoration here is good." Xu Zhi looked at the 100-square-meter office that Mike Eisner had prepared for himself, and couldn't help but nod in praise. Through the huge floor-to-ceiling windows, you can directly see the entire city and an unknown lake not far away, with countless waterbirds flying freely above the lake.

"As long as you like it, boss." Mike Eisner said with a smile. He likes luxury by nature and has very high requirements for his office. However, he is also a smart person. While he is extravagant, he cannot let the boss's face be damaged. , so, on the top floor of the headquarters building, Xu Zhi’s office is even more luxurious!

"It seems that Disney's profits have been good recently." After looking at the scenery for a while, Xu Zhi sat down on the sofa next to him.

"Chairman, since the middle of last year, the company has shot several movies one after another, all of which have achieved great success at the box office. Moreover, the distribution channels used are all the company's own resources, and our funds have also been greatly improved." Although Mike Eisner was reporting, he still couldn't hide the pride in his tone.

It has been almost a year since Xu Zhi took over Disney and hired Mike Eisner as the company's CEO in the middle of last year.

Although Xu Zhi assigned the task of filming "Beauty and the Beast" before leaving the United States, the investment in this animated film does not require a large amount. In 1983, although Disney Pictures was the last among the eight giants in Hollywood First, it’s impossible to shoot just one movie.

After Mike Eisner came to power, he also accurately judged Disney's current situation. Only the film industry can quickly obtain the funds needed to resume operations. In addition, his own ability is in the film industry. He firmly believes that the future film public will adults.

As a result, Mike Eisner personally arranged the filming of several movies, including a series of atypical Disney works such as "The Beggar Emperor", "The Last Day", "The Evil Husband" and so on.

With the arrival of the summer season, these movies were released at the same time as the already completed "Beauty and the Beast". The former attracted adults and the latter attracted teenagers and children, and both achieved great success.

After the summer season, box office statistics showed that Disney defeated seven other Hollywood giants and took the first place.

The U.S. box office of "Beauty and the Beast" reached 180 million U.S. dollars. Although none of the several films invested by Mike Eisner reached this level at the box office, the total amount was as high as 300 million U.S. dollars. Although the investment cost was higher than that of "Beauty and the Beast" "With the Beast" is much higher, but judging from the total profits earned by the company, it is clearly superior.

Xu Zhi asked: "How much profit will the company ultimately make from these movies?"

Mike Eisner said: "Nowadays, the box office in North America has basically ended. Under normal circumstances, it takes three months to get the box office share from theaters, but I have already used my connections. It is estimated that in another month, the third A sum of money can lead the account.

This summer we released a total of 7 movies, with a total box office of up to 500 million US dollars. Because we participated in the distribution ourselves, we saved a lot of costs in this regard. It is estimated that the final profit should reach 200 million US dollars.

I have already arranged for the later overseas distribution, but it will take at least a year to slowly recover the capital, and it is expected to obtain a net income of 60-80 million US dollars.

As for video tape peripherals, this area is a chronic long-term income. If the operation is good, it is estimated that there will be millions of dollars in income every year. "

Xu Zhi couldn't help but nodded and smiled: "Okay, just with the results of this summer season, I can shut up those third-rate reports."

Since Xu Zhi acquired Disney, countless pessimistic voices have appeared in newspapers in Los Angeles and even across the United States from time to time. Although they have no impact, they are as annoying as flies. However, this summer season, these people have been severely suppressed. The momentum of the seven films, although two of them were average at the box office, the successful ones had a total box office of up to 500 million US dollars.

Although it will eventually need to be divided into theaters, Disney's profit this time may not be as good as Jaws in the 1970s and "ET" two years ago, but it still brought a benefit to Disney, which is heavily in debt. Plan to strengthen your heart.

"Mike, how do you think Disney should develop next?" Xu Zhi asked with a smile.