Reborn Tycoon Rise

The great success of this Disney movie still gave Xu Zhi a certain surprise. He has always relied on "foreseeing people" to obtain his wealth, but this time Mike Eisner relied on his own ability to make a fortune. The Disney Company has received huge profits, and in terms of credit, it has actually surpassed its own "Beauty and the Beast".

This is a good thing. Disney is currently the most indebted company owned by Xu Zhi. If it does not get out of the predicament as soon as possible and develop the ability to self-generate, investment in other fields will become timid because of this debt.

Mike Eisner thought for a moment and replied: "Disney currently has many businesses that operate around the cultural industry. From the perspective of the company's strategic development direction, the company's most important products are still various images and film copyrights. , so next, the company’s entire operation must still focus on the extension of the cultural industry!”

"What should we do specifically?" Xu Zhi also agreed with Eisner's view. The most valuable thing about Disney is not Disneyland, but the copyrights of countless animation products, movies, cartoons and various cartoon characters.

In the late 1970s, the copyright protection period in the United States was 56 years. Mickey Mouse was founded on November 18, 1928. In other words, Mickey Mouse's copyright will be legally used by anyone in 1984!

Although Disney was no longer at its peak at that time, it was far stronger than it was in the early 1980s. After using its strong connections, manpower and material resources, it successfully promoted changes in U.S. law and extended the copyright protection period to 75 years.

Copyright is the lifeline of Disney!

Mike Eisner continued: "We need to operate from two directions. The first is to maintain the commercial value of characters such as Mickey Mouse, Donald Duck, and Snow White. Although everyone in the United States knows them, we also More funds need to be invested to shoot movies and animation programs about them to make them more famous and form a virtuous cycle. This will not only reap rewards at the box office, but also benefit from various peripheral incomes.

The second thing is that we need to shoot new movies. In terms of movies, once successful, the funds will flow back very quickly, which can reduce our debt and operating pressure. Moreover, I also considered the copyright issue of Mickey Mouse, Disney’s most valuable character at present. , although it has been extended to 2003, in the long run this is still a big hidden danger, so in the next ten years, we must recreate some similar well-known cartoon images, this is a long-term solution. "

"The idea is good, but it is not easy to implement. What are your plans?" Xu Zhi naturally agreed with Eisner. In the cultural industry, IP is king. A good IP can give birth to a great company. Disney The success started with Mickey Mouse.

Mike Eisner said with a smile: "I have set up a content business department within the company, which is fully responsible for the company's future movies, TV shows, and animations. The most important one is the star-making plan and the launch of new cartoon characters.

However, it is still difficult to say that a certain cartoon character will definitely succeed. Donald Duck was actually just a supporting character at the beginning. Later, audiences across the United States liked this character, and Walt Disney went all out. Push this cartoon character.

I will let Disney focus on launching some new cartoon characters, and the subsequent selection will also be decided based on market response! "

"That's okay." Xu Zhi nodded in agreement. Even if Disney uses its huge channels to forcefully launch a new cartoon character, it has the ability to promote it to the United States and even most parts of the world. However, the market response will depend on whether people like it or not. It is difficult to control. In many cases, the company adopts a policy of casting a wide net before raising fish. There are many characters in an animation, and the ones that are popular with the audience will be focused on cultivating.

Mike Eisner added: "Now the global economy has begun to shift. Before the 1970s, the United States and Europe were the mainstays of the global economy, but now the Asian economy has also begun to rise. A large number of factories have begun to move from Europe and the United States to Asia. Local People's income is also growing rapidly. Although it is still not as good as that of European and American countries on average, Asia has more than half of the world's population. This market will be very huge. Even if there is no profit now, I think in ten or twenty years In the end, you will definitely get greater rewards!”

"Then how do you plan to deploy the Asian market?" Xu Zhi asked.

"This requires the help of the boss!" Mike Eisner chuckled: "I heard that you are planning to launch a commercial satellite?"

"You know a lot!" Xu Zhi said with a smile. Wireless TV Station is preparing to launch its own commercial satellite. This process cannot be kept confidential. Just apply to the ITU and it will be public information. But even in the Internet age, no Specially investigating this matter, it is impossible for unrelated people to know.

Mike Eisner said: "Boss, don't get me wrong. A college classmate of mine currently works for Alcatel Airlines. He specifically asked me about this some time ago and wanted to connect you through me. They want to connect to this satellite Custom-made business, but I didn’t agree.”

"That's it." Xu Zhi nodded. In order to develop their business, major satellite manufacturing companies will naturally keep an eye on various information from ITU. The launch of commercial satellites requires the disclosure of a lot of information. The current market price of a satellite can easily reach hundreds of millions of dollars. Naturally, this is the goal that major satellite manufacturing companies strive for.

"The coverage of satellite TV channels is very large, enough to cover the entire Asia. If TVB's English channels and Chinese channels can broadcast a large number of Disney's various animation programs, this will be of great benefit to our layout in the Asian market. And There will also be big discounts on the price of broadcast rights." Mike Eisner said with a smile. Although the two companies have the same owner, even if the left hand is the right hand, the procedures have to be gone through again, and for Disney It costs almost nothing and can quickly establish a reputation in the Asian market.

"Chinese channel?" Xu Zhi asked: "Are you planning to enter the mainland market or the Chinese market in Southeast Asia?"

Mike Eisner said: "It's both. I've asked someone to investigate. The Chinese are a wealthy group in Southeast Asia. Although the population is not as large as the local indigenous people, their spending power is better.

As for the mainland, although they seem to be economically poor, their population is too large. Even if a small part has the spending power, it will be a very big market! "

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