Reborn Tycoon Rise

"Requesting the Mainland to re-legislate?" Xu Zhi smiled and said: "Why? Volkswagen is in the automobile industry, and automobiles are the crown jewel of industry. The Mainland intends to develop its economy and industry, and has a high demand for automobiles and automobile technology. Industrial To strengthen the country, this is the current development policy formulated by the mainland, so the patent law was introduced.”

"Boss, you can't do it even with your influence in the Mainland?" Mike Eisner continued to ask. Although he didn't care about the Mainland, he was still concerned about some of his boss's movements. He knew very well how much influence Xiangjiang had on the Mainland. is very important, and his boss is the richest man in Xiangjiang, a man of influence there. Not to mention the large-scale investment in the mainland, which can easily cost hundreds of millions of dollars. Even he often thinks that it would be great if this money was used in Disney.

"I don't have the ability, and I can tell you that even if I had the influence, I wouldn't do it. The input and output are not cost-effective. Disney can benefit from it, but it will benefit more. Others." Xu Zhi shook his head and vetoed: "As for copyright, it belongs to the cultural field. Although it is important, it is far behind the industry. If we want the mainland to change the law, it is impossible even for the entire Hollywood combined.

And you have ignored one of the most important issues, which is foreign exchange. The mainland lacks foreign exchange. Even if we can make money in the mainland, we will be subject to strict foreign exchange controls, so whether it is peripheral products or TV station copyright fees, you cannot make money. arrive! "

Mike Eisner frowned and asked: "So boss, do you mean we give up the mainland market?"

"Yes, we should invest more. Disney had to operate for decades before it could become as famous in the United States as it is today. The same is true in the Mainland. The current investment may not bring much income, but it is also cultivating the market. When the Mainland When the economy and law reach a certain level, we will naturally get the rewards we deserve.

In addition to CCTV, there are dozens of provincial channel programs and a larger number of municipal channel programs in the mainland. It is impossible to expect these TV stations to spend foreign exchange to purchase our copyrights. Instead of doing this, it is better to give them to them for free. Play. "Xu Zhi smiled and said, this is actually respecting reality. Not to mention provincial TV stations, in the original history, even CCTV could not come up with the foreign exchange needed to buy Mickey Mouse.

"Free?" Mike Eisner frowned: "Boss, do you want to play it for free to increase your fame and drive sales of toys and the like?

However, a large amount of piracy still exists in the Mainland. Even if several of our Disney cartoon characters become famous, piracy will seriously squeeze our living space, and the problem of foreign exchange control you mentioned will always exist. "

"Piracy is inevitable. Maybe we will only get 10% profit, but 10% is better than nothing, right?" Xu Zhi continued: "As for the TV station being free, you don't have to worry. Free doesn't mean there is no income. You We can make agreements with CCTV and some provincial TV stations. Our animation programs can be free, but the advertising before and after the animation and in the middle are ours. There have been many international brands that want to enter the mainland in recent years, and we can definitely gain from them. Dollar.

As for the foreign exchange issue, it is simpler. Just don’t exchange it. We will still accept RMB. The mainland will be our key development market. In the future, Disney will also recruit workers, rent properties, and maybe shoot movies in the mainland. These are all RMB is required. "

"That's okay, but how long it will take to see returns is unknown!" Mike Eisner said.

Xu Zhi said with a smile: "It won't take long, and you are just putting some films and cartoons that have been shot in the mainland for screening. Apart from translation, the other costs are negligible. My company in Xiangjiang is We have actually invested more than 2 billion US dollars in the mainland, and there will be more in the future. There is no need to worry about this kind of thing, as long as we are optimistic about the prospects of the mainland, we will be fine."

"Okay, I will convey the mainland policies to the following." Mike Eisner nodded.

Xu Zhidao: "It is estimated that Xiangjiang Wireless TV's commercial satellite will need to wait two years to be launched, but Disney cannot wait that long. During this period, in addition to the mainland, Southeast Asia also needs appropriate attention. My suggestion is not to follow the European and American The culture and economy of Southeast Asia are far behind those of Europe and the United States, especially in some economically backward areas. The best way is to cooperate with local Chinese wealthy people to develop the market together."

"I will consider this carefully," Mike Eisner said.

Xu Zhidao: "Okay, what are you going to do about other businesses besides movies?"

Mike Eisner said: "This summer, several of our Disney movies have been very successful. After the opening of Disneyland Japan, our annual licensing income has increased by tens of millions of dollars, and in recent years, interest in the United States has begun to gradually increase. decline, I am going to borrow another amount of funds from the bank to renovate Disneyland and build new projects."

"I agree." Xu Zhi nodded and said. Disneyland's positioning in the entire company is very important. Not only can it earn huge amounts of ticket revenue and rentals every year, but more importantly, it is a channel to indirectly promote its own brand. Innovation is necessary every few years to ensure that people don't get bored of the same old attractions in the park.

"Speaking of Disneyland in Japan, I heard that many European countries are also interested in introducing our park projects?" Xu Zhi then asked.

Mike Eisner nodded and said: "Yes, I am also ready to report this to you. Germany, France, Italy, Spain and the United Kingdom have all shown great interest, but the investment project is huge. In which country it will be built? Treat it with caution. Boss, what do you think?"

"This time, do you want us to invest on our own?" Xu Zhi asked.

"Yes, when Disneyland was built in Tokyo, Japan, the Disney Company lacked funds and did not participate in the investment. It could only charge some licensing fees. Now it seems that it was a very regrettable wasted opportunity.

The economic scale of Europe far exceeds that of Japan. Once the new paradise is built, the flow of people will definitely exceed that of Japan, and we will also be able to enjoy huge dividends. "Mike Eisner said with confidence.

Xu Zhi frowned, but he knew that in history, the park built by Disney in Europe was the most failed investment, with a loss of US$900 million in the first year.

So he said: "Mike, although this year's summer film results are very good, it is far from solving the company's current debt problem. To build Disneyland in Europe, the construction cost alone will probably be no less than 2 billion US dollars. This But will it seriously increase the company’s liabilities?”

"I have considered this, but there is no solution. Many countries in Europe are willing to provide low-interest loans, and there is some room for negotiation on the repayment time. If we agree to wait until the park opens, we will repay This way, we can use the ticket and hotel revenue after the opening to repay the loan without increasing the company's debt pressure," Mike Eisner explained.

Xu Zhi said: "Delaying such a large debt for several years will increase greater risks. The premise for the success of this plan is that Disneyland will also achieve great success in Europe, but I am not optimistic about this. project!"

"Why?" Mike Eisner asked.

"Again, different cultures will produce different consumption patterns. Any company must consider this issue when internationalizing." Xu Zhi took a sip of water to moisten his throat: "Apart from the United Kingdom, other countries in Europe actually do not I don’t really accept American culture, which is completely different from Japan.”

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