Reborn Tycoon Rise

Mike Eisner nodded and said: "We have also considered this, so the Disney parks in Europe will incorporate a lot of European customs and customs. The same is true for our Disney parks in Japan. Judging from the current results, they are very successful. As long as our Disneyland in Europe can be successful, then given the population of Europe, we will make greater profits."

"Europe is not Japan. I guess it will be difficult to copy this successful model." Xu Zhi shook his head and said. After World War II, the United States controlled Japan for a long time. Throughout Japan's economic growth period, American culture has always been very important. Popular and vigorously promoted, and Japan, like the United States, has a large proportion of animation in its local culture, so it is very receptive to more successful animations from other countries.

In addition, when Disneyland opened, Japan's economy was at its peak, so the park could naturally attract a large number of tourists. In terms of per capita consumption within the park, the average amount of Japanese consumption far exceeded that of the United States. This is the success of Disneyland in Japan. One of the main reasons.

Mike Eisner asked: "What do you mean, boss?"

Xu Zhi said: "Disneyland can be built in Europe, but the scale should not be too large. In terms of site selection, we cannot just go to whichever country has good conditions. What is more important is the local economic strength and cultural traditions."

Historically, there were many reasons for the failure of Disneyland Paris. The first was excessive investment. It cost 5 billion US dollars to build the park. It was the second largest construction project in the history of Europe. In addition to the facilities of the park itself, it also included 7 large hotels. , nearly 6,000 rooms, luxuriously decorated.

However, when it officially opened in 1992, Europe encountered a severe economic recession. At the same time, due to different cultural habits, European tourists were much more economical than American and Japanese tourists.

The location of Disneyland is also a mistake, because Disneyland is close to Paris, and France’s road network and public transportation are well developed, which has led to a large number of tourists unwilling to stay in hotels inside Disneyland. After all, the price of hotels inside Disneyland is much more than In urban Paris, many people who are more economical bring their own food.

Although the ticket revenue of Disneyland is high, the more important profit is the internal consumption of tourists. The original construction cost of 5 billion US dollars, the interest rate was as high as 11%. Therefore, until the 21st century, Disneyland Paris still relied on the capital injection of the parent company Just survived.

Mike Eisner asked: "Boss, which country do you value?"

"Relatively speaking, I am more optimistic about Germany." Xu Zhi paused and said. Currently, the four countries with the strongest economies in Europe are Germany, France, the United Kingdom and Italy. Among them, Germany is the strongest, with a GDP of 770 billion last year. US dollars, while France, the second-ranked country, has only 550 billion.

More importantly, from now until the 21st century, the entire German economy is very stable, while France, also the second strongest country in Europe, is much weaker, and its economy was in a sluggish state throughout the 1990s.

"Germany's economy is indeed good, but according to the data I surveyed, in terms of average tourism consumption, Germans cannot compare to the French." Mike Eisner said.

Xu Zhi smiled: "The French do love to travel, but your people did not conduct a deeper investigation. French holidays are all long holidays, so the French people are more inclined to travel far away or go to the beach for vacation, and this kind of tourism Habits don’t suit Disneyland.”

The third mistake that later European Disneyland made was to choose the location in France. Originally, all the executives thought that the largest number of tourists in the park must be French people. However, after the park opened, the company executives discovered that Germans who came to Disneyland to visit And the number of Spaniards actually exceeds that of France. At the same time, due to the economic recession in France, most French people only contribute a ticket to the park and basically do not participate in internal consumption.

Mike Eisner thought for a moment and said, "I understand. I will ask the people in the marketing department to conduct another large-scale survey."

Xu Zhi nodded and smiled: "This is just my guess. In fact, I am not optimistic about France, but if Disneyland is built in Germany, I am not completely sure that it can replicate the results in Japan.

Therefore, in terms of total investment, we must reduce some unnecessary consumption, and the scale of investment must be further reduced. "

Although in history, the Disneyland project in France failed, most of the reasons were very clear to Xu Zhi. Investing in Germany may be able to avoid some losses, but new problems will definitely arise. No one knows this, just like history There are so many elite figures in the Disney Company who also failed to predict the Waterloo of investing in France.

Reducing investment is the best way to control risks. After all, Disney has not yet gotten rid of its debt problem. In its original history, if the film business had not achieved great success in the 1990s, the Disney parks in Europe might really be able to Bring down the entire company.

At present, you only need to buy a large enough piece of land first. If the subsequent progress goes well, you can expand the investment. Or when the Disney company is strong enough and the income from the park is no longer the main source of the company's profits, you can also expand the losses. Paradise to increase the visibility of the company's products.

Mike Eisner nodded and said: "Okay, then we will invest in the entire project in batches. After returning from the mainland, I will personally go to Germany to inspect the local economy and consumption habits, and strive to decide on the city and location for investment within the year. .”

Xu Zhidao: "OK, thank you for your hard work, but you can also go to countries such as France, Italy, and the United Kingdom to have the necessary contacts with government departments. This can also increase our bargaining chips with the German government."

"Don't worry, I understand the tricks here." Mike Eisner said with a smile.

"Okay, then give me a report every month on the progress of Disneyland." Xu Zhi smiled and said, "I heard that the number of users of Disney TV Channel has been declining recently?"

"Yes." Mike Eisner explained: "In recent months, a certain number of users have canceled their contracts every month, but this is also expected. Since the channel was first established last year, we have invested tens of millions US dollars were promoted, and users also received huge discounts. Since the beginning of this year, everything has begun to return to normal, and it is inevitable that the number of users has declined."

Xu Zhidao: "I understand what you are saying, but I also found that the current Disney TV channel does not have any novel programs. Most of them are animation programs in our group's content library, and a small number of them are purchased. It seems that there is no external copyright for the program that we have re-filmed ourselves?”

Mike Eisner said: "Boss, during this period, the company has put all its resources on movies, and the investment in self-made TV series has indeed been much less."

"Movies are indeed important, but since we have our own TV station, we have to pay more attention to it. A few days ago, I purchased the copyright of an interesting TV show. You can take a look." After saying that, Xu Zhi handed over a document. .