Reborn Xiangjiang Tycoon Growth
Chapter 222 Frankfurt Auto Show 2
At 9:00 am on September 17, 1979, the Frankfurt Convention and Exhibition Center in West Germany. As the world's largest auto show, the attraction of the Frankfurt Motor Show can be said to be irresistible to any automobile company.
Most of the world's outstanding brands and manufacturers came to participate in this auto show. Among them, the German local companies Volkswagen, BMW, and Mercedes-Benz all launched new models. Heiyun Motors is currently only a small manufacturer, and everyone does not pay much attention to it.
Pay attention to.
Many companies believe that Bao Zixuan may have unique insights into electronic technology products. However, the automobile industry is a greater test of a country's overall industrial level. No one thinks that Heiyun can produce high-quality cars based on just one company.
At present, more than 50% of Heiyun Auto Parts are outsourced products. If it threatens the interests of other automobile giants, Bao Zixuan is worried that others will strangle him on parts. This is why Chinese companies will be large and comprehensive in future generations.
Reason. If you don't produce yourself, you may not be able to get parts supply at critical moments. The better your business is, the faster it will die.
When the exhibition just started, there were not many customers in the Heiyun Automobile showroom. This has a lot to do with fame. Their current brand awareness is still very low. Everyone in the automotive industry recognizes the brand very much. For Heiyun Automobile, which has just entered the exhibition,
It is not very recognized by corporate customers.
Bao Zixuan and John Chambers were chatting in the exhibition hall. Bao Zixuan said with a smile: "John, it seems that the location of the exhibition hall is still very important. Even if we spend more money next year, we must get a good location."
John Chambers: "Boss, I've actually thought about this issue too. But I guess it's difficult. The Frankfurt Auto Show favors local German companies, and even the American General Motors and Ford are not in a very good position."
In fact, Bao Zixuan is also aware of this problem, but he still wants to fight for it. Otherwise, the employees will have no motivation at all. At least more people can come in from the front.
While the two were talking, they saw buyers coming to the Heiyun showroom one after another. Although the Heiyun showroom is not very large this time, it also has a gimmick, that is, the most expensive car in this auto show is here. The advertisement has already been
After the fight, many people came here because of its reputation.
When they saw Heiyun Knight XV, many people were shocked by the appearance of the car. It turned out that Heiyun could produce such a domineering car, and they had initial recognition of Heiyun Auto's capabilities. Especially European customers, they were very interested in cars.
The safety performance requirements are very high. When I saw the bulletproof car Heiyun, I even wanted to know more about it.
This time, Heiyun Motors shipped two units of each model to the exhibition, and the Cavalier XV was quickly surrounded. Most of the employees of Xiangjiang Heiyun Motors are Germans. They have a natural advantage in Germany, and there is no problem in communication.
question.
Many Germans feel incredible when they see the Cavalier XV. This car combines the lines of an American car, the interior and power of a German car, and the most important thing is that all the main raw materials come from the Soviet Union.
This car is only used as an assembly platform by Heiyun Automobile Company, but under the guidance of German engineers, it does not feel inconsistent at all. The whole car, in terms of lines, power system, and safety model, can satisfy the Germans' requirements for bulletproofing.
Automotive requirements.
They also want to produce such a car, but they can't get titanium alloys. Currently, apart from aircraft manufacturing and military production, the main titanium alloys on the market are mostly used by Heiyun Group. Only Heiyun Group in the world can produce large-scale products.
The large-scale use of titanium alloys to manufacture cars is equivalent to a separate business. Customers soon placed orders for the Knight XV at the exhibition, especially those nobles who like cars. This is a car that can save lives at critical moments.
When many people came to see the Cavalier XV, they saw that the other three cars of Heiyun were very beautiful and advanced in appearance. At least in terms of appearance, they could attract customers, and many buyers began to contact the staff to introduce Heiyun cars to them.
When they heard that the Heiyun 1 series car consumes only 4 liters of fuel per 100 kilometers, everyone looked at it with suspicion. After all, the most fuel-efficient RB car now consumes about 7 liters of fuel per 100 kilometers, and American cars generally consume more than 10 liters.
This is the time of the oil crisis, and all countries have a strong preference for cars with low fuel consumption. After seeing the performance of the Heiyun 1 series car in the video, and after understanding the working principle of the engine, everyone is an old man who has been in the automobile industry for many years.
The car structure can be said to be very familiar.,
Seeing the Heiyun hybrid engine technology, everyone understands that the automobile industry has ushered in new technological changes, and this is a technology that has a major role in promoting the automobile industry.
Now under the control of Heiyun Group, Bao Zixuan's strength is combined with hybrid technology. So Heiyun is definitely a force that cannot be ignored in the automotive industry, and can even change the existing structure of the automotive industry.
Knowing that Heiyun mastered hybrid technology, word spread all over the exhibition hall. Many automobile giants sent engineers to watch, and the Heiyun exhibition hall was suddenly overcrowded.
Seeing this situation, the motivation of Heiyun employees suddenly became like chicken blood. They all received every customer very seriously. Not only for customers, but also for the engineers of the automobile company, Heiyun employees chose to treat them equally.
From deserted in the morning to overcrowded in the afternoon, Heiyun Automobile Company achieved a reversal and underwent a gorgeous transformation. In the end, Heiyun Showroom had to make a helpless move to limit the number of visitors, which resulted in many real customers not entering the showroom.
However, as everyone rushed to ask questions, many reporters came to the Heiyun showroom. When they learned that the Heiyun 1 series car has a fuel consumption of only 4 liters per 100 kilometers, everyone knew that there would be headlines in the newspapers tomorrow.
If Heiyun Auto can really achieve this effect, then their report can resonate with the general public. If Heiyun Auto does not achieve the introduction effect, then it is also the Heiyun Group that is ashamed. When the time comes, I will write an article saying that I was deceived by Heiyun.
It’s okay for Yunqi Auto to stink. They will not suffer no matter what. This is the reality.
In the end, the customers in the Heiyun Exhibition Hall did not leave until the exhibition closed. Although all the employees were very tired when they returned to the hotel, they could still persevere. After all, there was nothing to do in the morning, and everyone started to get busy in the afternoon.
Still in the Bao Zixuan room, John Chambers and Hector were reporting on the situation on the first day of the exhibition. In fact, Hector also knew that as Heiyun Motors became stronger and stronger, he, the general manager, would definitely be
Replace it. After all, I am a senior technician and not suitable for management.
At that time, there was really no one in Heiyun Automobile Company who could take over, so he chose himself. Hector, who was relatively self-aware, had long wanted to tell Bao Zixuan that he would leave his management position and concentrate on being a technical worker. But he was suffering from no choice.
Chance and Heiyun Automobile have very low status in the entire group, so they can do just fine for now.
Bao Zixuan also knew what Hector was thinking, but Xiangjiang Heiyun Automobile currently only produces 3 units per month. Inserting other personnel rashly would be detrimental to management, so Hector was appointed as the general manager of Xiangjiang Heiyun Automobile.
Moreover, this exhibition specially asked him to bring people from Xiangjiang, so that these German grandfather workers could have a good rest and relax after the exhibition.
Hector: "Boss, today we have sold a total of 4 units of the Cavalier XV, and there are no less than 5 intended customers. It can be said that our car has taken the lead in the top European market.
When Bao Zixuan heard this, he really didn't expect it. After all, Germany's automobile industry is the best in the world. Heiyun, such an expensive car, was just brought over as a gimmick, but he didn't expect that it sold so many. It can be said that this was an accident.
Hi, this is something I never dared to think about before.
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