Reborn Xiangjiang Tycoon Growth

On December 18, 1977, there were seven days left before Christmas. All major television stations in the United States and world-renowned television stations were broadcasting three commercials that looked like music videos. In this era, advertising had not been shot like this. No.

It fully embodies the product, and more importantly reflects the convenience of life that the product brings to people.

Bao Zixuan was very satisfied when he saw the commercial sent by John Chambers. And in order to get the first shot, Heiyun invested a total of 10 million US dollars in advertising. If the sales of the Walkman did not meet expectations, the entire

All of Heiyun's efforts this year will be in vain, and all the profits will be the newly built factory buildings. And they have to pay back the money to buy the land every month, so the second phase of the Heiyun factory construction will be completely suspended.

risk.

Every Walkman tells a story. For the first sports Walkman, Brooke Shields was seen climbing a mountain in a sports suit with the Walkman on her waist. The tight-fitting sportswear perfectly reflected her figure. There was a kind of

The beauty of youthful vitality, she was the only one listening to the music during the mountain climbing, while others could only look on with envy. When they reached the top of the mountain, the tape had finished playing, and the cameraman gave the Walkman a close-up shot, and saw the waves

Ji Xiaosi took the tape out of the Walkman, changed the direction and put it back. After the inside was rotated, the music sounded in her ears again, and at the end of the advertisement was a front picture of the Walkman, with

Heiyun Walkman, music is everywhere. It is fully available for Christmas, choose a better gift.

The second one is that Brooke Shields was on the plane, and a wretched-looking man next to her tried to strike up a conversation, which made her feel very irritable. At this time, she thought of the Walkman in her bag, so she took out her headphones and started listening to the music happily. Look.

After saying so many words to Brooke Shields, and she didn't respond at all, she started to talk to a beautiful woman sitting on her right. The beautiful woman was annoyed and in a very bad mood. But when she finally got off the plane, Brooke Shields did not feel obscene.

The man left the plane happily. The girl who was disturbed all the way got off the plane with a dark face.

After the two girls met at the baggage claim area, she asked Brooke Shields how she was not affected. At this time, Brooke Shields took out her Walkman from her bag and said: "Because I have a Black Cloud Walkman and I don't want to listen to annoying people."

When you are at home, you can listen to your favorite music.” Finally, there is a picture of the front of a Heiyun Walkman. With the Heiyun Walkman, the noise will never be there. It is fully available for Christmas, so choose a better gift. This one is placed on

The style of the bag is because it is designed based on the size of sachets commonly used by women.

The third story has a learning atmosphere. Brooke Shields did not do well in the Russian exam this time. Her father brought her a Walkman. In order to learn Russian, he went home from school every day on the school bus and ran on the playground in the morning.

And he can learn Russian immediately when doing many things that don’t require his ears.

In the second exam, she ranked second in the school in Russian, and the student who ranked first was because her mother was Russian. This shocked everyone, thinking that this could not be her score, but when he

When she played the Russian words in the Walkman to the teacher, the teacher recognized her achievement. If you want to learn a foreign language well, you must have a Walkman so that you can listen to a foreigner talking every day. Finally, again

The front picture of a Heiyun Walkman. With Heiyun Walkman, knowledge is everywhere. It is fully available for Christmas. Choose a better gift.

Brooke Shields is very popular. She performs all three photo styles perfectly. Whether it is sporty, glamorous, or student, she has a very good grasp of it, which makes many advertisers favor her.

Even more popular than Brooke Shields is the Black Cloud Walkman. It has an avant-garde photo format and can be used very well in both study and life. It is so convenient. Many parents are worried that their children will not learn foreign languages ​​well and have to find expensive tutors.

, but now most problems can be solved with just a Walkman and a few tapes. What a convenient and perfect solution this is!

What led to this was that Joanna also became popular at Harvard. After all, she designed the appearance of the three products, making her the most talented new design person recognized by everyone. Many industrial designers will also find her and let her

Designing products for her. When her classmates knew she had a Walkman in her hand, they all wanted to take a look.

But after seeing the limited edition of his titanium alloy, some students wanted to buy it at a high price. After all, this Walkman numbered 002 may be the highest numbered one that can be bought on the market, and the one numbered 001 is

Boss Heiyun gave it to his mother. It is impossible for you to buy it. Joanna rejected it.

After the ad went viral, John Chambers accepted an interview with the Boston Post. He introduced the performance of the walkman released by Black Cloud Company in great detail. There were also 100 limited edition titanium alloy walkmen of each model, black

Yun has produced a total of 300 units. Each unit is priced at US$3,999. The aluminum alloy version is available in 1,000 units of each style. Heiyun has produced a total of 3,000 units, each priced at US$999. The ordinary version has an unrestricted global price of US$149.

You can go to major local agents to buy it.

Major stores that didn't take John Chambers seriously at first are now looking for her. After all, there are too many real people coming here every day to ask if they have any Walkmans for sale. The Black Cloud Walkman has become the most popular product this Christmas.

The gift you are looking forward to. Major shopping malls in the United States have pre-ordered a large number of Walkmans at the first time, and deposits must be paid. For fair competition, the selling price must be US$149. This is also Heiyun Company's way of cultivating high-quality fan consumers, so that

People have more trust and confidence in the products produced by Heiyun. We tell the world that we are a responsible company, we will always operate with integrity, and we will never raise prices based on low prices.

Some people are happy and some are sad. Three commercials of Heiyun were played in the conference room at the Sony headquarters. Akio Morita sat at the top and looked at his subordinates and said: "Can you tell me, the product we just prepared to launch the project is now

Heiyun has been produced, and we have to think of a solution." After saying that, he looked at the company's legal department staff.

At this time, someone from the legal department said: "Your Excellency, President, we have checked Heiyun's patent barriers. If we want to produce the Walkman, we must obtain their authorization. Otherwise, we will not be able to put it on the market even if we produce it."

Akio Morita: "Then contact them and see what conditions they have."

Philips did not expect that the patents it sold would allow a company to create such a sensational product. It seems that it will buy some patents for the Walkman from Heiyun.

Since Bao Zixuan returned to the United States, he has been staying on campus to be a good student and attend classes on time every day. After all, he missed many classes some time ago. When he came back, he gave away several titanium alloy versions of the Walkman.

They are all professors who have a good relationship with him and have collaborated with him. After all, he will still need to use them in the future.

In addition to the 100 titanium alloy versions that will be launched on the market, Bao Zixuan has given away dozens more, and the rest will be given to people in need one after another to expand his network. After all, this Walkman gimmick is still very popular.

.

In the dormitory, I made a call to Furujo Jiro who was far away in Xiangjiang. Over there, Furujo Jiro is actively adjusting production capacity. Currently, workers are working in two shifts and have been able to reach a daily production of 20,000 units. It is guaranteed to reach 400,000 units before Christmas.

Yield.

The main battlefield for this sale is the United States. On December 20, two Boeing 747 cargo planes will fly from Hong Kong to Boston and Los Angeles. In these two places, 200,000 Walkman units will be distributed to all parts of the United States. rb will distribute them to 8

10,000 units, and 80,000 units in Europe. The rest is for other regions. Only 10,000 units are prepared for shipment in Hong Kong.