Reinventing the Millennium

Fang Zhuo returned to Shanghai with the joint statement of the Penguins and Yi Ke.

Following Penguin’s joint statement with 360 in October, it made another joint statement with Yike in November.

The purpose of the two statements is similar, both to maintain the healthy development of the industry. However, this time due to the scale and brand influence of the two companies, one more company takes the lead.

After all, YBAT is Y and T.

As soon as such a statement came out, although the meeting in Beijing was not disclosed to the media, everyone was pretty much aware of the situation. This was a move from above.

Two consecutive attacks, both related to the Internet, are symbolic in the eyes of many people.

When Fang Zhuo landed in Shanghai, he received a lot of attention.

However, what is very interesting is that usually there are many calls, but this time most of them are messages from Yi Xin.

Fang Zhuo felt that this was a poor circle of friends, otherwise he could have posted a photo of the plane landing, and then wrote "Reply all at once, thank you for your concern, everything is fine, and development is normal."

From the airport to Hang Lung 23, Fang Zhuo was replying to messages while mentally spinning some tricks for dealing with Penguin products.

Little tricks may not work, but even if they work a little bit, it's still a weakening, and it would be even better if you really fall into a trap.

Fang Zhuo knows that other people feel differently than he does. The development of instant messaging software is still relatively new at the moment, and one of the characteristics of new things is that everyone has different opinions on the future direction of the product.

"Instant messaging" has actually progressed with the development of smart phones in China. Before Yixin was launched, Penguin was the party that benefited most from this process.

Penguin attaches great importance to the transformation from computer to mobile. However, due to the basics of mobile phones, the mobile QQ was not particularly easy to use before. One of the most prominent shortcomings is that it cannot be hung in the background. Users can only use it when opening the software. to see the message.

No. 3 sends a message, No. 5 opens it and No. 5 sees it, No. 7 opens it and No. 7 sees it.

This is not "instant" enough, but the development of smartphones has driven the development of Penguin mobile terminal, making it more suitable for the concept of "instant messaging".

In contrast, Fetion, which is backed by China Mobile, has very slow software optimization.

As two typical products or rivals in today's communications field, their similarities and differences and user evaluations are often analyzed and compared at Yike conferences.

Fang Zhuo felt that the normal thinking of some executives could be used to try to mislead Penguin.

For example, the software sends "read" of the message.

Yixin doesn't have it, WeChat didn't have it in the past, and QQ doesn't have it now. However, this is an idea that can be promoted. It may seem like a small detail, but it can actually give users a completely different experience.

——The message I sent was "read" by the other party, but why didn't he reply?

——When someone else sends a message, should you reply immediately if you know that the other party can see "Read"?

The communication boundaries brought about by the details of instant messaging software are a very subtle and important usage psychology.

Fang Zhuo guessed that Penguin must be developing independent competing products internally. If it still takes the path of micro-innovation, it will always have a sluggish pace on the YMS platform. If it encounters the pressure of Yixin marketing activities again, it may not be satisfied. Instead of following the trend, they will try ideas that they advocate but have not had time to adopt, and turn from micro-innovation to real innovation.

As I walked into the office, I hid some tricks in my mind to make my opponents think the worst. Again, it may not work, but if it works, that would be great.

"I just saw a lot of express boxes in the corridor. Has the promotion downstairs started?" Fang Zhuo asked casually as he sat in a familiar position.

"It hasn't officially started yet, I'm just spreading some enthusiasm." Liu Zonghong said with a smile, "But our people can go downstairs to get some internal coupons, and the price is about the same. The express delivery is not congested these days. .”

Fang Zhuo glanced around the office, thinking about going downstairs, but he didn't see anything that needed to be added.

The president's office is full of things, there are many bookshelves, the sofa is comfortable, the refrigerator is easy to use, the orchids by the window have a quiet fragrance, and even the money tree next to it is very strong.

Fang Zhuo thought for a while and then laughed out loud: "Xiao Liu, if I use E-buy to give Pony a Mars3 with built-in E-Trust, will he accept it?"

Liu Zonghong felt embarrassed. Why did his boss like to do this kind of thing? He even gave a mobile phone to his competitor Steve Jobs.

He expressed his opinion: "I think we won't accept it. We are doing Yixin this time, which will have a major impact on Penguin's core business."

"Although he broke the contract, although he blocked me, and although he snitched, he should still be a good pony. Business competition and personal grudges are two different things, right?" Fang Zhuo opened the browser on his desktop computer and said Not really sure either.

Liu Zonghong knew that his boss was willing to chat at this time, so he smiled and said: "It may be the same thing to him. Mr. Ma is also very ambitious."

Fang Zhuo's eyes fell on the Baidu search engine of his computer browser and he shook his head: "I didn't pour water on his head."

Sometimes Liu Zonghong is not able to catch up with the boss's jumping thoughts, but he can understand the meaning if he is careless, but there is no need to follow this sentence, well... Mr. Fang makes Yi Xin, which is probably more uncomfortable for him than pouring water on Mr. Ma's head. .

Fang Zhuo's thoughts flew freely for a while, and then he said to himself: "After the Spring Festival, Pony will probably pour water on my head."

He shook his head: "You tell the people downstairs, and also inform Qi He, Dongzi, um, Mr. Lei from Mi Tuan, that I'm back and arrange a meeting in the near future."

Liu Zonghong took the order and left. Just as he was about to walk out of the CEO's office, he heard President Fang's voice coming from behind him.

"Don't forget to give Pony a cell phone."

Liu Zonghong turned around and said yes. Even though the internet always laughs at the Weibo star's unforgettable intentions, Mr. Fang is the one who never forgets his original intentions the most.

…

The time has just entered November, and the dispute between the two giants has been temporarily settled in a regrettable way, which has somewhat disappointed the people and industry peers.

Although Pony dropped the cup in the rumors, Mr. Fang got up by slamming the table in the rumors, Penguin and Yi Ke were rumored to have a confrontation in the capital, and the two sides accused each other in front of the leaders in the rumors, but... rumors are rumors after all, How can the Penguin open letter and Mr. Fang’s press conference be as interesting?

It takes hard work and hard work to satisfy everyone!

However, some people pointed out a more serious point in this general feeling of regret.

"To remind you, Penguin's market value has not risen back. The actual effect of Yike's admission communication may make the secondary market more pessimistic than we imagined."

"If the launch of Penguin New Q fails to revive its momentum, this wait-and-see approach is likely to continue to cause a chain reaction in Penguin's stock price. If this continues for a few months, Penguin institutional shareholder Shenxin Kechuang, which has almost jumped back, may have another stab at it."

“Isn’t it a joke that Mr. Fang proposed at the press conference to halve Penguin’s market value?”

On November 5, before New Q was launched on YMS, Yixin selected some users to update the version, built-in Yipay and gave away Double Eleven coupons.

This afternoon, executives from three companies, Yike, Ego, and Yixin, gathered together to discuss joint development.

By the way, everyone also discussed public opinion’s observations on the competition between the two sides.

I'm usually too busy, so sometimes I just want to listen to gossip and read everything online.

When Fang Zhuo walked into the conference room, he heard the discussion on Penguin's market value.

"You will gloat over the misfortune. However, the domestic market is so big and the number of users transitioning from PC to mobile is so large. This market is destined to be divided up in the future. We, Yixin, will have the biggest share." , you really want to eat it all in your mouth? Don’t be too greedy.”

Fang Zhuo sat down and said casually based on the few words he heard.

Many people here looked at each other in confusion, and didn't say that they would eat everything in their mouths. Everyone felt that a 50-50 portion would be good. The co-author always went for the biggest portion?

"Yesterday, I saw that Mr. Liu's thinking was very reasonable. Although the new Q has not been launched yet and Penguin has not disclosed more products, Mr. Liu mentioned a competitive idea. Will Penguin share the news about QQ and competing products? Passively connected together?”

"I think it's very possible. Don't look at the new Q being blocked by us, but Penguin's upgrade on the Symbian platform is unimpeded, and Nokia's user base is still the largest."

“YMS’s review may even stumble, or at most make the penguin stagger.”

Fang Zhuo mentioned the speech made by Liu Chengjie, the vice president in charge of Yixin Market, at the internal forum yesterday.

How to guess the competition from your opponents? The best way is to substitute. In addition to micro-innovative competing products, the message linkage of flagship products is the most direct and possibly the most effective way to instill traffic.

"The new Q needs to use the address book. If it releases a competing product and continues to link it, there will be a lot of duplication." Zhang Xiaolong, president of Yixin, said.

"If it were me, no matter how many times I repeat myself, I still have to come up with a product that can be compared with my competitors. Then I will recommend which one is more effective and continue to compete." Fang Zhuo said with a smile, "I believe that with Penguin's ability, this It will be soon.”

Everyone nodded, word of mouth comes down to word of mouth, and Penguin’s technical strength lies there.

Liu Chengjie said: "On the 9th, we can initially see YMS's feedback on Penguin."

This time, I wonder if there is a prior agreement between Penguin and Nokia. The latter did not announce the download number of the new Q. Moreover, QQ is an old product, and the version update and active download itself are relatively vague.

However, in YMS, a rough evaluation can still be obtained through curves.

As for current user feedback…

To be honest, the power of choosing one from the other is very powerful. To this day, those who actively evaluate QQ still evaluate Penguin as a whole rather than as a communication tool.

Including the YMS software store, although the new version of QQ is not available, the ratings of the old version have been lowered. This is a matter of word of mouth.

As for the factor of word-of-mouth, I had no choice in the past. It didn't matter whether it was higher or lower.

Although there are still different market segments, the emergence of Yixin has indeed opened a gap, and the importance of user reputation has been enhanced.

Penguin also made a special call regarding software store ratings, asking if it could be eliminated...

Yi Ke gave a regrettable answer.

It wasn't aimed at, Chun Chun ran into internal regulations again.

Of course, the other party may still have a different understanding.

Halfway through the meeting at Hang Lung 23, Su Wei, the president of E-commerce, arrived late. She was dealing with a temporary call from a Korean brand, which delayed her attendance.

As soon as she came in, the atmosphere became lively.

"Double Eleven is coming soon. First of all, we would like to thank Mr. Fang and Mr. Zhang for their support of our website. Although this built-in Easy Pay is not large in scale, its conversion rate is extremely high."

"If I had known this, I would have grabbed Mr. Fang at the beginning of the year and asked Yixin to be built into the mobile phone."

Su Wei smiled broadly.

"We selected Yixin users whose mobile phone numbers have already registered with Yiguo. The conversion rate is of course high..." Fang Zhuo said, "This is a small closed loop from hardware to communications to e-commerce. It is where we accumulate experience At this stage, we need to see which details can continue to improve the user experience.”

Zhang Xiaolong, President of Yixin, talked about the idea seriously: "It was definitely not appropriate at the beginning of the year. At that time, Yixin mobile phones and YMS were not yet established, and the hardware foundation was not enough to cope with Penguin's counterattack. This time, it was actually Penguin itself that created a platform for itself that was strong enough to influence The pitfall of the brand..."

Zhang Xiaolong suddenly started talking.

Others looked at Mr. Zhang, um...what are you talking about? Mr. Su is joking with Mr. Fang. You don’t need to be so serious at this time. Mr. Zhang, ah, why are you still analyzing...

The calm Zhang Xiaolong took the opportunity to talk about all the ideas he had saved.

Fang Zhuo listened patiently.

But before he could answer, Liu Zonghong, who never showed his presence in such situations, quietly handed over his cell phone and conveyed the news that had just happened.

Google made an offer to Groupon, intending to acquire the one-year-old company for $2 billion.

The acquisition news immediately swept the foreign venture capital circle.

And, it can be expected that this may have a chain reaction domestically.

Groupon has not been established and developed its business for a long time. In just one year, it was able to obtain an offer of up to US$2 billion from the giant... enough to make many people red-eyed.

It's just that this number...

Fang Zhuo was not sure whether the acquisition number was high or low. After Lei Jun went to the United States to inspect Groupon, he paid more attention to the company and noticed that it was also actively using smartphone email clients to link merchants. with client.

Today's Android systems, Apple systems and even Microsoft's WM system are all learning from each other. This learning process is the process of enriching user use. Specifically speaking of related uses, email on mobile phones is much more convenient to use.

Today's Groupon relies on this foundation and is definitely developing better than it did in the "previous period".

"If Mr. Lei has a phone number, just give me a call." Fang Zhuo just met Mr. Lei when he came back two days ago, but he didn't talk in detail. He didn't expect to receive such news today.

That's bad news? Not entirely. If more people and capital can be brought in to open up a new market, it will greatly speed up its maturity.

However, competition will inevitably intensify significantly.

Liu Zonghong nodded quietly.

However, not only was the meeting over, but until the day passed, there was no news from Mi Tuan.

Fang Zhuo was a little surprised, but he was also relieved that Lei was always capable. It would be better to only let his own side invest money in the Thousand Regiment War. For the current Yi Ke, it would be easier to solve the problem with money. Convenient.